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Coffee N° 5 with Lara Schmoisman — Business
Coffee N° 5 with Lara Schmoisman

Your Brew of Business Wisdom – Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.

Copyright: © 2024 Coffee N° 5 with Lara Schmoisman

Latest Episodes:

The formulation of Beauty, Balance, and Connection with Dr. Jenelle Kim Jun 11, 2024

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Join host Lara on Coffee N° 5 as she talks with Dr. Jenelle Kim, a 9th-generation acupuncturist, about her lineage in Oriental Medicine and her commitment to living meditation, health, and beauty. Discover how proper movement and Qigong can enhance your beauty, the power of balance and control, and the ethos of Eastern medicine. Learn about the link between ingredients, formulation, and branding, and explore Dr. Kim's pioneering journey into CBD and the connection between hemp and ancient Chinese medicine.
We'll talk about:

Dr Kim’s lineage into medicine and her commitment to living meditation, health, and beauty.
How proper movement and beauty are interconnected.
What chigong is and how it can enhance your beauty.
The power of balance and control.
The ethos of Eastern medicine and its prioritization of treating root causes.
The link between ingredients, formulation, and your product’s branding.
Dr. Kim’s pioneering journey into CBD.
The connection between hemp and ancient Chinese medicine.

For more information, visit Jenelle Kim's Linkedin.
Subscribe to Lara's newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Building Blocks of a Global Brand with Pascal Houdayer Jun 03, 2024

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Join Lara on Coffee No 5, as she chats with Pascal Houdayer about building global brands. Find out why the very first thing to do when you are building a brand may come as a surprise; how identity informs placement and partnerships, and how ingredients are linked to brand identity. Learn how to get marketing strategies and claims to line up, how to translate brands across markets, and how to educate retailers by using strategic branding. Don't miss this info-packed episode complete with tips and tales from a seasoned pro!
We'll talk about:

Evolution of creating a brand – and the surprising first step.
How brand identity drives placement, partnerships, and much more.
The link between ingredients and brand identity.
The importance of aligning your marketing strategies with claims, consumers, and the law.
How to translate brands across geographical markets.
How to educate retailers about new brands using branding and strategy.

For more information, visit Pascal Houdayer's Linkedin.
Subscribe to Lara's newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Law, Beauty & Coffee with Kara Posner May 29, 2024

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In this episode of Coffee N° 5, we discuss how a lawyer can help brands scale and protect their longevity. Learn about CPG, why your budget must include legal advice, and common legal mistakes to avoid. Discover the consequences of poor legal planning in packaging, product design, and branding. Explore your incorporating options and the legal benefits they hold, plus the importance of partnering with a responsive legal partner. We also cover marketing trends that could have legal consequences for your brand. Tune in for essential insights!
We'll talk about:

How a lawyer can help brands scale, protect the longevity of your brand, and everything in between.
What CPG is and what you need to know about it.
Why your product budget must include legal advice.
Common legal mistakes that you can avoid.
Consequences of poor legal planning in the packaging, product design and branding process.
Your incorporating options as a business and the legal benefits it could hold.
Why it’s important to partner with a responsive legal partner.
Marketing trends that can have legal consequences for your brand.

For more information, visit Kara Posner's LinkedIn.
Subscribe to Lara's newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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A Thousand Little Choices: Building a Product and Brand with Matt Unger May 21, 2024

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Tune into Coffee N° 5 with Lara and Matt Unger, President and CCO of Cosmetic Solutions, as they explore the essentials of building a product and brand. Highlights include tackling product building restrictions, embracing regulations, and the importance of clarity in communication. Learn why having an idea isn’t enough and why brands should follow their formulator’s guidelines. Discover the thousand little decisions needed from start to finish and how to connect your brand story to your product’s ingredients. Don’t miss this insightful episode!
We'll talk about:

Product building restriction and how a change of mindset is essential.
Embracing regulations and how to work around them
The importance of clarity and communications
Why having an idea is not enough
The thousand little decisions that need to be made to get from the beginning to the end
Why brands should embrace their formulator’s guidelines
The importance of connecting your brand story to your product’s ingredients
How to use your formulator as a GPS
What the briefing process with a formulator entails

For more information, visit Matt Unger's Linkedin.
Subscribe to Lara's newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Sipping on the Truth Behind PR with Robin Doyle May 08, 2024

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Explore the essence of modern publicity with Coffee N° 5's latest episode! Join Lara and industry expert, Robin Doyle, as they navigate the evolving role of publicists, the crucial link between creativity and trend awareness, and the art of being PR-ready. Discover why not everyone can step into the shoes of a publicist, and discover the intricate relationship between ROI and PR. Whether you're considering a new publicist or looking for insights into the challenges of the industry, this episode is your essential guide. Tune in now for a dose of industry wisdom and inspiration!
We'll talk about:

What do publicists do and how the role has changed over the years
The importance of creativity and trend awareness
What it means to be PR-ready
Why not everyone can be a publicist
The relationship between ROI and PR
The challenges of choosing a new publicist

For more information, visit Charmed PR's Website.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Espresso Your Retail Potential with Cindy Marshall Apr 30, 2024

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Learn about Cindy Marshall’s journey into the heart of retail on Coffee N° 5's latest episode. Explore the connection between physical and digital retail spaces and learn how Cindy's expertise in-store operations and e-commerce can help your brand. Explore the evolving landscape of digital marketing, tailored mailers, and innovative tools designed to draw customers into the store. Join us as we explore the skills you’ll need to thrive in the new digital retail space.
We'll talk about:

Cindy’s journey into retail
The link between the physical and digital retail space
How digital marketing is adapting to the modern consumer
The skills required to navigate store operations and e-commerce
The tools needed to get people into the store
How to tailor mailers to your brand’s digital needs

For more information, visit SHINE Strategy's Website.
Subscribe to Lara's newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Brewing Profits: How Text Commerce Can Boost Your Business with Nicole Collins Apr 23, 2024

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Join Lara and Nicole Collins on Coffee N° 5 as they explore the secrets of text commerce while sharing Nicole's journey into this innovative world. Learn about the challenges of pioneering text commerce infrastructure and discover lessons from China’s use of this technology. Learn to navigate the evolving landscape of text commerce and embrace the promise it holds for your business. Tune in for insights on innovation, challenges, and the transformative power of text commerce in today's digital age.
We'll talk about:

How to navigate text commerce
Nicole’s journey into her current role
The challenges of creating text commerce infrastructure
Lessons Western brands can take from the East’s use of text commerce
Innovative changes in the text commerce space
The opportunities and challenges that come with being first
Understanding the promise that text commerce has for businesses

For more information, visit 213 Deli's Website.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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From Beans to Brands: Mastering Ingredients & Product Formula with Kimberly Shenk Apr 16, 2024

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Learn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process.

Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market.

Tune in for expert insights that will transform your approach to sustainable, consumer-conscious innovation!

We'll talk about:

The ins and outs of ingredients
How to navigate formulae and the product development process
Tips for finding a formulator and store as a small brand
The cost of exploring ingredients and product formulation
Why knowing where you want to take your brand is crucial for your ingredient checklist
The connection between product formulation, branding, and the market

For more information, visit Novi's Website.
Subscribe to Lara's newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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The Perfect Blend for Your Brand: Email Marketing Wisdom with Dean Ginsberg Apr 09, 2024

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Discover expert strategies for reactivating dormant audiences and learn how these tactics inspired the launch of Dean Ginsberg's groundbreaking company. Uncover the astounding success rate of email marketing and the undeniable value of direct communication with your audience. Explore the importance of intentionality in crafting email marketing campaigns and gain insights into what to focus on in each message to your audience. Plus, unlock essential tools for tracking and improving your brand's reach through email marketing, and harness the power of different forms of data to grow your email list. Tune in now to Coffee N° 5 for actionable tips and invaluable advice from industry leader Dean Ginsberg.

We'll talk about:

Strategies for reactivating dormant audiences and how these strategies led to the launch of Dean’s company
The success rate of email marketing
The value of direct communication with your audience
The importance of being intentional when crafting email marketing
What to focus on in each email to your audience
Essential tools for tracking and improving your brand’s reach with email marketing
Different forms of data and how to use it to grow your email list

For more information, visit Winback's Website.
Subscribe to Lara's newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Luxurious Blends of International Events with Iryna Kremin Mar 26, 2024

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Discover the secrets to navigating the event space and mastering collaboration in the latest episode of Coffee N° 5. Join host Lara and special guest Iryna Kremin as they explore how international events can elevate brands, offering invaluable learning opportunities. Learn how to tailor events to work for your brand and why it's essential to think beyond retailer attention. Find out the importance of adding a unique twist to events and brand establishment. Tune in for expert insights on making events a key driver of brand growth and success.
We'll talk about:

How to navigate the event space and the intricacies of collaboration
What brands can learn at international events
How to make events work for your brand
The importance of looking beyond retailer attention when growing your brand
Why it’s crucial to do everything, from events to establishing your brand, “with a twist”

For more information, visit INNOCOS's Website.
Subscribe to Lara's newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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