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Coffee N° 5 with Lara Schmoisman — Business
Coffee N° 5 with Lara Schmoisman

Your Brew of Business Wisdom – Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.

Copyright: © 2024 Coffee N° 5 with Lara Schmoisman

Latest Episodes:

Espresso Your Brand: Connecting Manufacturing and Branding Brilliance with Andrea Cid Mar 19, 2024

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Explore the intricacies of manufacturing and product creation in this enlightening episode of Coffee N° 5. Discover the differences between private label and white label products and the hurdles involved in developing private labels. Get insider tips on effectively collaborating with startups and crafting sustainable products. Explore the vital link between manufacturing and marketing for beauty brands and what branding truly means in the manufacturing realm. Join the conversation as experts break down the complexities of the product creation process in a way that's easy to understand and captivating to listen to. Tune in for an educational and engaging exploration of the manufacturing world!
We'll talk about:

The complexities of manufacturing
The difference between private label and white label products
Challenges that come with developing private labels
The key to working with startups
How brands can develop sustainable products
The connection between manufacturing and marketing for beauty brands
What branding means in the manufacturing space
The intricacies of collaboration in the product creation process

For more information, visit Miami Growth Machine's Website.
Subscribe to Lara's newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Brewing Success: Ahu Terzi on the Layered Approach in Media Mar 12, 2024

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Discover the secrets to meaningful brand connections and collaborations with Ahu Terzi on the latest episode of Coffee N° 5. Join host Lara as they shed light on the central role of editors and brand builders, emphasizing the significance of investing in marketing materials that effectively tell your story. Explore different tools to stand out to editors and audiences, and learn the importance of a strategic approach to growing conversions. Ahu also sheds light on the importance of transparency when partnering with brand builders and harnessing the halo effect” on social media as a small brand. Dive deep into the concept of the layered approach and uncover how it can elevate your brand to new heights. Tune in for actionable insights and expert advice on building a successful brand strategy.
We'll talk about:

The central role of editors and brand builders in creating meaningful connections and collaborations
The importance of investing in marketing and creating materials that tell your story
Different tools to stand out to editors and audiences
Why it's crucial to have a strategic approach to growing conversions
The importance of transparency when partnering with a brand builder
Understanding and using the halo effect on social media as a small brand
The layered approach and how it can grow your brand

For more information, visit NewBeauty's Website.
Subscribe to Lara's newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Grinding on TikTok: The Daily Buzz of Viral Content with Sara McCord Mar 05, 2024

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Explore the evolution of TikTok and its profound impact on thought leaders and communication in this insightful episode of Coffee N° 5. Lara and guest Sara McCord explore how the pandemic accelerated TikTok's rise and why audiences are drawn to its intimate storytelling format. Gain valuable insights into navigating TikTok's content saturation, building a community through your FYP, and crafting compelling narratives that resonate with viewers. Don't miss out on uncovering the secrets to TikTok success and harnessing its power for your personal or business endeavors.
We'll talk about:

The evolution of TikTok and its impact on thought leaders and communication
How the pandemic influenced the boom in TikTok
Why do audiences consistently choose TikTok
The intimacy and storytelling TikTok promotes
Building a roundtable with your TikTok FYP
How to navigate content saturation

For more information, visit Sara McCord Communications's Website.
Subscribe to Lara's newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Caffeine & Couture: Insights on Fashion Evolutions with Misti Blasko Feb 27, 2024

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Discover the secrets to navigating the ever-changing landscape of the fashion industry with Misti Blasko on Coffee N° 5. From predicting fashion's unpredictable future to embracing agility in business, delve into the evolution of fashion in the digital age. Learn from Misti's insights on avoiding trend-based pitfalls, designing for diversity, and fostering inclusivity within your brand. Join the conversation on the importance of vulnerability and transparency as women in business, and unlock the keys to sustainable growth in a dynamic marketplace. Tune in now for a masterclass in innovation, leadership, and the transformative power of staying true to your vision.
We'll talk about:

The evolution of the fashion industry in the digital age
The danger of staying stagnant and how to avoid trend-based pitfalls
Fashion predictions
The importance of being agile
The complexities and challenges of designing for diversity
How to bring inclusivity to your brand
The importance of being vulnerable and transparent as women in business

For more information, visit Misti Blasko's LinkedIn.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Brewing Brilliance: Tips for Navigating Your Business Trajectory with Monica Botkier Feb 20, 2024

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Discover the secrets to navigating the trajectory of your business with entrepreneur Monica Botkier on Coffee N5. From startup strategies to scaling success, Monica shares insights on funding, team building, and the art of brand creation. Learn how to identify your passion, respond to challenges like bad reviews, and maintain uniformity in branding and marketing. Tune in for valuable advice on embracing small wins and building a thriving business from the ground up.
We'll talk about:

Trajectory - what it means for you and your business
How to know if you’re a startup person
Monica’s passion for beginnings and bringing a brand to existence
How to approach funding options for new businesses
The importance of being product-based
The art of building a team for your business
Why it’s crucial to listen to the small wins
Knowing how to respond to bad reviews
The centrality of uniformity in branding, marketing, and business

For more information, visit Chosenwoven's Site.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Brewing Kindness: A Reconnecting Blend with Melissa Richards-Person Feb 13, 2024

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Join Lara Schmoisman and special guest Melissa Richards-Person on Coffee N5 as they brew up insightful conversations on forging authentic connections, navigating the dynamic landscape of global marketing over the last 25 years, and the unique impact of regions on field marketing strategies. With roots in radio, Melissa and Lara bring a fresh perspective to the table, discussing the nuances of assessing failure for brand growth and navigating brand development beyond the constraints of the pandemic. Don't miss out on this caffeinated dose of wisdom, wit, and kindness.
We'll talk about:

The importance of forging authentic connections
The realities of global marketing over the last 25 years
The impact of regions on field marketing and the flexibility it offered
Melissa and Lara’s roots in radio
How to assess and analyze failure for brand growth
Brand development beyond the constraints of the pandemic and life thereafter

For more information, visit Melissa Richards-Person's LinkedIn.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Sipping Success & Breaking Chains with Coach Jen Welter Feb 07, 2024

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Discover the inspiring journey of Dr. Jen Welter, from her humble beginnings to becoming a groundbreaking figure in football. Join her on Coffee N° 5 as she shares her experiences of living her dream as a 'superhero' on the field and finding her place in team sports. Gain insights into navigating points of pride and the realities of playing in both men's and women's teams. Explore the importance of renegotiating various areas of your life with Coach Jen's profound wisdom. Tune in for a conversation that will leave you motivated and empowered.
We'll talk about:

Dr. Jen Welter’s upbringing and journey into football
Living her dream as a ‘superhero’ on the field
How she found her place in team sports
Navigating points of pride
Deep dives into the realities and differences between playing in men's and women's teams
What it means to ‘renegotiate’ your life on your terms

For more information, visit Dr. Jen Welter's website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Brew the Synergy of Cosmetics and Pharmaceuticals with Akshay Talati Jan 23, 2024

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Lara and guest Akshay Talati talk about your makeup bag on this episode of Coffee N° 5. They uncover the secrets to achieving product longevity by mastering the delicate balance of sensory appeal, performance, packaging, and marketing. Explore the fascinating link between texture and performance in cosmetics, and get an exclusive peek into the future of Goop, where the entrepreneurial mindset is reshaping the beauty landscape. Discover the importance of consumer connection through instant messaging and gain insights into the research process and current trends in cosmetology. Akshay also provides an expert forecast on the intersection of cosmetology and pharmaceuticals, making this episode a must-listen for beauty enthusiasts and industry professionals.
We'll talk about:

How to achieve longevity by balancing sensory, performance, packaging, and marketing
The link between texture and performance
What’s in store for Goop and the role of the entrepreneurial mindset
The consumer’s need for connection and instant messaging
Research process and trends in cosmetology
Cosmetology and pharmaceutical forecast

For more information, visit Goop's website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Lessons in the Art of Authentic Branding with Rachel Roberts Mattox Jan 16, 2024

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Explore the true meaning of brand authenticity in this episode of Coffee N° 5 with your host Lara and beauty brand maven Rachel Roberts Mattox. Dive into the discussion on staying true to your brand's core audience and avoiding the "Whisper" trap. Discover expert insights on using tools like AI and competitor analysis to authentically strengthen your brand. Explore the crucial link between funnel nurturing and conversions, unravel the intricacies of performance marketing management, and understand the vital connection between strategy and execution. Join the conversation and elevate your brand game with actionable tips from a seasoned go-to-market strategist.
We'll talk about:

The ins and outs of building a successful brand
Staying true to your brand’s core audience
The “Whisper” trap and how to escape it
How to utilize tools like AI, competitor analysis, and more to strengthen your brand authentically
The link between funnel nurturing and conversions
Performance marketing management
The link between strategy and execution

For more information, visit THE BOARD's website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Brewing Success with Marketing Strategies for Startups with Vera Koch Jan 09, 2024

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Learn the secrets of marketing success in the digital age with Coffee N° 5's latest episode featuring Vera Koch. Dive into the world of performance-based marketing, discover the art of brand-building through customer feedback, and gain valuable insights into Vera's business Happy Head.

From expert tips on crafting a robust marketing strategy with email segmentation and database management to understanding the nuances of client communication, this episode explores it all. Tune in to unravel the reality of conversions with various strategies and equip yourself with the knowledge to elevate your brand in today's competitive landscape. Don't miss out on this caffeinated conversation filled with actionable marketing wisdom!

We'll talk about:

Performance-based marketing in today’s digital era
Brand-building based on customer feedback
The ins and outs of Vera’s business Happy Head
Tips on building your brand’s marketing strategy, including email segmentation and database management
The importance of key communication with clients
The reality of conversions with different strategies

For more information, visit Happy Head's website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

Support the show

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