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Coffee N° 5 with Lara Schmoisman — Business
Coffee N° 5 with Lara Schmoisman

Your Brew of Business Wisdom – Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.

Copyright: © 2024 Coffee N° 5 with Lara Schmoisman

Latest Episodes:

Peeling Back the Layers: The Squigs Beauty Story with Nikita Charuza Sep 11, 2023

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Welcome back to another electrifying episode of Coffee N° 5! Today, we are diving deep into the fascinating world of beauty and entrepreneurship with none other than Nikita Charuza, the happy founder of Squigs Beauty. If you've ever wondered how life's intricate layers can miraculously come together to form a fulfilling mission, then this is the episode for you! From her early days as a beauty and fashion editor to her time at Ulta Beauty MUSE Accelerator, Nikita has taken all that experience and reverse-engineered her brand. But what sets her apart? It's her unwavering commitment to the 'Happy Head Care' mission, a project inspired by the dependable beauty rituals she established with her family, no matter where they moved. If your "why" is deeply personal and unique, it will naturally shine through, captivating hearts and minds alike.
We'll talk about:

How to keep your focus on your brand, story, and timeline
Discovering your why before launching anything
Navigating the demands of entrepreneurship with happiness
Leveraging your experiences to find your true worth

For more information, visit Touchland's website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Join our Facebook Group.

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Turning Ordinary into Extraordinary with Andrea Lisbona Jul 10, 2023

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Get ready to feel the entrepreneurial spirit on this week’s episode of Coffee N° 5! Join Lara Schmoisman as she chats with Andrea Lisbona, the innovative founder of Touchland, about revolutionizing an outdated product into a personalized beauty experience. Discover the power of merging fashion, beauty, and personal care as Andrea shares her unique journey and fearless approach to entrepreneurship. Explore the intersection of fashion, beauty, and personal care, and learn how to leverage the power of design in creating exceptional products based on the consumer’s experience. Whether you’re an aspiring entrepreneur or a personal care enthusiast, this episode will ignite your creativity and challenge your thinking.

We'll talk about:

Maximizing Kickstarter campaign benefits
Navigating the demands of entrepreneurship with joy
Leveraging the consumer experience to create new products
Why community trends are effective

For more information, visit Touchland's website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Join our Facebook Group.

Support the show

Small Start-Up to Big Player: Insights on Brand Acquisition with Hind Sebti Jun 19, 2023

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Tune into Coffee N° 5 for a candid conversation on beauty branding. Lara Schmoisman hosts beauty legend and leader Hind Sebti, Co-Founder and Chief Growth Officer of Waldencast. Join the discussion as they uncover the number one thing that separates brand legacy from a mere collection of products. Discover the true essence of defining a beauty brand in the dynamic realm of beauty and e-commerce. They dive into the meaning of influence and the power of building a brand around the consumer transcending the beyond the product itself over time. This must-listen episode will enlighten your thoughts on the post-e-commerce revolution and reveal the next transformative steps in the ever-evolving world of beauty. Take advantage of this compelling exploration of beauty branding.
We'll talk about:

What gives a brand a reason for existing?
How beauty branding sells the lifestyle, not the product
When is the right time to position your brand for acquisition
The #1 mistake from DTC native brands
The most effective conversion tool in consumer marketing
What is the difference between a collection of products and a brand?

For more information, visit Waldencast's website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Join our Facebook Group.

Support the show

Go Long or Go Home: Into the Marathon of Branding with Ana Allen Jun 13, 2023

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Get ready to dive deep into the captivating world of branding on this week's episode of Coffee N° 5! Join Lara Schmoisman as she sits down with the "Brand Doctor" Ana Allen for an engaging conversation. From the art of storytelling to forging meaningful connections with audiences, Ana imparts her wealth of wisdom and proven strategies for achieving branding success. Prepare to gain valuable insights and unlock your brand's true potential with the secrets behind building authentic communities, harnessing the power of private labels, and establishing brand equity. Ana keeps it refreshingly real and reminds us that there are no shortcuts in this journey. Whether you're an established entrepreneur or just launching your very first product, the Brand Doctor's prescription provides all the remedies you need.

We'll talk about:

The power of brand connection and why it converts
The upside of using private label formulas while building brand and community
When PR has the greatest impact on the growth of your brand
Creating product testing communities is cost-effective and insightful

For more information, visit Approved by Ana.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Join our Facebook Group.

Support the show

Support the show

Trendy Before the Trend: The Inspiring Story of John Cafarelli, COO at Beauty Matter and Founder of Ernest Supplies. Jun 05, 2023

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Gone are the days when traditional gatekeepers like Vogue held all the power. In today's fast-paced world, social media has empowered consumers and brands, giving everyone megaphones to amplify their voices. John Cafarelli, the visionary founder of Ernest Supplies and esteemed COO of Beauty Matter, vividly remembers the early days of establishing a beauty brand when formulation was far from accessible, white labeling was an emerging concept, and the health and wellness trend had yet to take center stage. John was at the forefront, leading the charge by introducing one of the first lifestyle-driven beauty pouches to hit the shelves, redefining luxury. As a creative, there's nothing quite like the exhilaration of seeing your product proudly displayed on store shelves or adorning someone's shower at a party. Get ready to squeeze every last drop of wisdom from this episode!
We'll talk about:

How luxury transforms and transcends consumers’ perspectives
The power of persistence: how a “no” simply means “try another way”
From followers to gatekeepers: the role of social media influencers in the transformation of the beauty industry
The future of independent beauty brands
How to break beauty barriers and thrive in a dynamic industry as an outsider

For more information, visit Ernest Supplies’s website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Join our Facebook Group.

Support the show

Connecting Cultures Through Design with Julia Camara Calvo May 26, 2023

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Get ready for an unmissable episode of Coffee N5! Lara Schmoisman hosts the new owner of Atacama Home, Julia Camara Calvo. This business owner is just as unique as the beautifully Latin American pieces in the store and has a secret weekend gig that you’ll never guess! Join us on this exhilarating journey driven by the passion for telling the true story of Latin American home design, piece by piece.
We'll talk about:

The driving force behind Atacama reveals authentic Latin American home decor.
Learn the power of storytelling through connections and passion.
The different mindset for running someone’s business to actually owning the business.
Learn how to trust your instincts as a business owner, even if mistakes follow.
How to triple your marketing efforts by leveraging the power of trade associations and communication organizations.

For more information, visit Atacama Home’s website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Join our Facebook Group.

Support the show

Bridging the Gap between AI and Brands with Andi Govindia May 22, 2023

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Ever wondered how we make decisions without knowing why? Prepare for an exhilarating ride into the world of marketing instinct! Tune in to Coffee N5 as Lara Schmoisman and Riviter's co-founder and CEO, Andi Govindia, unravel the mind-boggling world of visual predictive intelligence. Prepare to be astounded by how this cutting-edge technology transforms into the ultimate ally for brands, guiding them to their perfect market niche. Don't miss this episode as we reveal how trendsetting visual predictions revolutionize research, captivate generations, and spark electrifying conversations. Get set to be utterly amazed!
We'll talk about:

How to use predictive intelligence while launching your brand.
When is the right time to invest in predictive analysis?
Reach the consumer beyond your audience with predictive intelligence.

For more information, visit Riviter’s website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Join our Facebook Group.

Support the show

The Power of Accessories: Industry Insights with Karen Giberson May 15, 2023

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Get ready to accessorize your fashion knowledge! Tune in to Coffee N° 5 with Lara Schmoisman and Karen Giberson, President and Editor in Chief of the Accessories Council. Together, they explore the business side of accessories, from the allure of "made in Italy" to the secrets of successful marketing strategies and fashion or function purchases. Karen shares insider tips and tricks for those thinking about launching their own line of fashion accessories and shares the benefits of big-box retail and why DTC just works better. Tune in and learn how hiring a consultant can help you navigate the ever-changing fashion industry and technology landscape. Don't miss out on this exciting conversation!
We'll talk about:

Learn why Networking is such a powerful tool in fashion.
Understand why fashion historically is not marketed on tv.
Transparency in your supply chain is a must-have for your brand story.
Why margins will help you transition from DTC to retail.
Why major retailers look for brand longevity.

For more information, visit the Accessories Council’s website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Join our Facebook Group.

Support the show

Dare to Bare & Feel Sexy Inside and Out with Lana Kerr May 08, 2023

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Join us for a captivating episode of Coffee N5 as we delve into the awe-inspiring story of Lana Kerr, the tenacious CEO of CO2LIFT, and explore the fascinating and unexpected connection between skincare and your sex life. Discover how she built a successful business by attracting the best and brightest minds to her team. Get ready for valuable insights and practical tips on creating a dream team that will take your business to new heights. This is an episode you won't want to miss! Their CO2Lift gel has been clinically proven to lift and rejuvenate the skin. That's right - proven!

Lana Kerr shares why rigorous clinical trials ensure her customers get exactly what they were promised. This episode will offer you a fresh and exciting perspective on how to turn a revolutionary idea into a game-changing reality.

We'll talk about:

How to change your go-to-market strategy when the demand changes
Learn the benefits of wearing all the hats in your own business
How to adapt your go-to-market strategy when the demand changes
How to keep a good team motivated with buy-in
Why skincare down there is rarely talked about

For more information, visit CO2Lift’s website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Join our Facebook Group.

Support the show

Demystifying PR: Expert Insights with Anje Collins May 01, 2023

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Are you ready to get your caffeine fix and dive into the world of PR like never before? On the latest episode of Coffee N° 5, Lara Schmoisman hosts the one and only Anje Collins, the ultimate boss lady behind the online community Women in the PR, Coco Blue Shoes, and Fashion Assembly. Try to stay up with this serial entrepreneur as she takes us on an inspiring ride into the world of PR and explains how to perfect your pitch without using AI (that's right, those good old-fashioned human skills!). Anje and Lara share their expertise and reveal why trial and error is the name of the game in the PR world.
We'll talk about:

Why budgeting and the ROI on gift-giving are absolutely necessary!
The egos behind editors and journalists of today (and why you still need them)
Basic steps to building your own network without any clients
How to leverage social media to launch an unknown brand with no budget
Why starting in one niche and narrowing the focus is the key to unlocking your PR success

For more information, visit Women in PR’s website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Join our Facebook Group.

Support the show

Support the show

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