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Coffee N° 5 with Lara Schmoisman — Business
Coffee N° 5 with Lara Schmoisman

Your Brew of Business Wisdom – Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.

Copyright: © 2024 Coffee N° 5 with Lara Schmoisman

Latest Episodes:

The NOPALERA Story: From Kitchen to Millions with Sandra Velasquez Apr 24, 2023

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Get ready to be inspired by the incredible journey of NOPALERA, a clean beauty brand that was built around the customer and founder's Mexican heritage from day one! In this captivating episode, Lara Schmoisman sits down with the visionary founder Sandra Velasquez as she shares her story of resilience and determination.
From experiencing a life-changing "Aha!" moment to bringing seven amazing products to the market, this beauty entrepreneur has truly defied the odds. You'll be blown away as she reveals how she took on not one, not two, but THREE jobs in a single year just to make her dreams a reality. And that's not all — Sandra even turned down two offers from Shark Tank! Her unwavering commitment to her vision and her customers is truly inspiring, and you won't want to miss a single second of her incredible journey.

We'll talk about:

Recognizing when to hire team members strategically who will stick with you and help your brand thrive
Rejecting two Shark Tank offers and fundraising like a pro
Customer-based branding and resilient mindset branding can be more powerful than a big budget

For more information, visit Nopalera’s website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Join our Facebook Group.

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Unleashing the Power of Inner Beauty with Michelle Emmick Apr 17, 2023

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It's time to dive into the glamorous (yet controversial) world of plastic surgery! In this jaw-dropping episode, I get the inside scoop with none other than Michelle Emmick, best-selling author of Blue-Collar Beauty and Confessions of a Plastic Surgery Coach and co-founder of Ask Us Beauty Magazine.
With 20 years of experience in the medical aesthetics field, Michelle spills the beans on how her purpose-driven platform is revolutionizing the industry with a mission to educate, empower, and inspire to make informed decisions that unleash the true beauty within.

We'll talk about:

How a marketing budget can mislead the plastic surgery consumer
Discover plastic surgery red flags to look out for from a 20-year expert
Why plastic surgery costs vary between doctors
The importance of scheduling several consultations before plastic surgery

For more information, visit Ask Us Beauty’s website.
Join our Facebook Group.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Support the show
Like and review the podcast on Apple Podcasts.

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Navigating Formulating, Packaging, and Marketing with Lorraine Dallmeier Apr 10, 2023

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In this episode, we sit down with CEO of Formula Botanica and expert beauty scientist Lorraine Dallmeier to unlock the secrets of launching a successful beauty brand. From concept to retail, Lorraine shares valuable insights on how to identify your target audience and why this is crucial for the success of your product. Learn how to get started with formulated classes and how to create a winning beauty brand on a shoestring budget.
Tune in as Lorraine shares tips on packaging, marketing, and launching and reveals how her company has helped over 18,000 students formulate their own beauty products.
We'll talk about:

Why launching a beauty brand doesn't require a big budget
How to stand out with lower-priced launch packaging
The difference between following a recipe and becoming a formulator
How to start selling DTC to big retail

For more information, visit Formula Botanica’s website.
Join our Facebook Group.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Support the show
Like and review the podcast on Apple Podcasts.

Support the show

Why simple just works for French Beauty Brand Doré with Emily Yeston Apr 03, 2023

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How do you stand out in the beauty industry today? In this episode of Coffee N°5, we welcome Emily Yeston, blogger and co-founder of French beauty brand Doré, to talk about storytelling, innovation with intention, and how simple can still be effective. What’s the rush of launching many products when you can have a few high-quality products that the beauty industry needs?

Tune in and discover how the modern French beauty brand's approach to beauty is helping people achieve the golden glow effortlessly.
We’ll talk about:

Why beauty doesn’t need to be complicated
The power of storytelling to build a brand
Why quality matters in the beauty industry today
Expanding your DTC beauty brand intentionally

For more information, visit Doré’s website.
Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show

Like and review the podcast on Apple Podcasts.

Support the show

The Beauty of Aging with Sonsoles Gonzalez Mar 27, 2023

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Welcome to another episode of Coffee N° 5! Today, we are excited to welcome Sonsoles Gonzalez, a fifty-preneur who left her corporate life behind after 25 years of working for hair care brands Procter & Gamble and L'Oréal and spending time in her birthplace of Venezuela. Sonsoles launched Better Not Younger, a brand aimed at women whose hair is changing but who aren't defined by their age.
In this episode, Sonsoles shares her insights on defying age stereotypes in the beauty industry, understanding your audience’s needs, the importance of networking and investing in PR, and setting your business up for long-term success.
Tune in to learn from a seasoned professional who’s built a successful brand that’s making a difference in the lives of women everywhere.

We’ll talk about:

The age preference of the beauty industry
The importance of investing in PR and networking
Understanding your target audience’s needs

For more information, visit Better Not Younger’s website.
Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show

Like and review the podcast on Apple Podcasts.

Support the show

Unlocking Investor Interest with Personal Branding with Richard Kestenbaum Feb 21, 2023

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In this episode of Coffee N° 5, I sit down with Richard Kestenbaum, co-founder and partner of Triangle Capital, who has a great deal of experience advising clients in merchandising businesses, particularly in the retail and consumer sector. Richard shares his extensive experience in advising clients and offers valuable insights on how to approach investors when launching your business.
We’ll talk about:

Raising capital to grow your business
Stating what makes your business unique
The importance of a solid marketing strategy

For more information, visit Triangle Capital’s website.
Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show

The Power of Diversity and Building Thriving Businesses in Today's World with Emily Perez Feb 14, 2023

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On this episode of Coffee N5, we have the pleasure of interviewing Emily Perez, a leading figure in the beauty industry and the founder of Latinas in Beauty. We delve into the experiences of Latinas, people of color, and minority entrepreneurs as they embark on starting their own businesses and emphasize the significance of formulating a strong marketing plan prior to launching your brand.

We’ll talk about:

Frequent mistakes made when marketing your brand
The evolution of costumers
Creating a solid marketing strategy

For more information, follow Latinas in Beauty on Instagram and their website.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show

Insider Secrets for Successful Brand Pitching with Aly Walansky Feb 07, 2023

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On this episode of Coffee N° 5, join us as we sit down with Aly Walansky, the #1 food journalist of 2022 according to Muck Rack. Aly is a renowned travel and food journalist and winner of several awards. We delve into the impact of the digital age on the PR industry and explore effective strategies for promoting emerging brands to journalists and securing media coverage.

We’ll talk about:

How to get an editor’s attention
Changes in the PR world in the digital era
Tips on pitching for emerging brands

For more information, follow Aly Walansky on Instagram or subscribe to her newsletter.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

From Concept to Launch: Building a Successful Brand with Kelly Kovack Jan 31, 2023

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In this episode of Coffee N° 5, we sit down with the one and only Kelly Kovack, founder of BeautyMatter and accomplished advisor and creative strategist. With her expertise in the beauty industry and vast knowledge of today's digital landscape, Kelly shares her invaluable insight on navigating the journey to launching a successful business.
We’ll talk about:

Hosting a distinct event
Networking in the beauty industry
Having a strategy when building a brand
2023 predictions for the beauty industry

For more information, follow BeautyMatter on Instagram or visit the website.
Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

Behind the Scenes of a Beauty Brand from Scratch with Margarita Arriagada Jan 24, 2023

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On this episode of Coffee N° 5, join us as we sit down with Margarita Arriagada, the former CMO of Sephora. With years of experience discovering and nurturing talents in the beauty, fashion, and home interior industry, she now introduces her own one-of-a-kind brand VALDÉ Beauty.
We’ll talk about:

Knocking on doors as a start-up beauty brand
Letting the customer be your guide
Tips on establishing your brand
Marketing to support your retailer

For more information, follow Valdé Beauty on Instagram or visit the website.
Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

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