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Coffee N° 5 with Lara Schmoisman — Business
Coffee N° 5 with Lara Schmoisman

Your Brew of Business Wisdom – Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.

Copyright: © 2024 Coffee N° 5 with Lara Schmoisman

Latest Episodes:

Understanding Common Sense, Boredom, and Creativity with Martin Lindstrom Aug 22, 2022

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We all reach for our phones to capture the most precious moments of life. It’s as if we are living through a lens. What does this really look like? Today’s guest is one of the world's most influential people. He coined the terms “small data” and “neuromarketing” and is the author of The Ministry of Common Sense. On Coffee N° 5, Lara digs deep with the world thinker Martin Lindstrom on common sense and how to get it back.

What you’ll learn:

The world’s top thinker Martin Lindstrom defines common sense and what we all need to know about living our lives behind screens
Lara and Martin discuss how to make time for boredom and why you will thrive
Martin Lindstrom encourages you to expose yourself to experience — it’s the only way!
Martin Lindstrom shares critical advice to live a life defined by you

For more information, follow Martin on Instagram or LinkedIn or visit his website.

Join our Facebook Group.

Download Lara’s free PR cheat sheet.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.
Support the show.

Support the show

Know What You’re Worth and Negotiate for It with Alexandra Carter Aug 15, 2022

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Lara Schmoisman sits down with Columbia Law School professor and best-selling author Alexandra Carter to discuss how she became a master negotiator and how you can use her negotiation skills and wisdom to get what you need out of every conflict.

What you’ll learn:

Alexandra shares why negotiation in business isn’t just “arguing about money” (and what it REALLY means to her)
Alexandra illuminates how you can determine what you need out of a conflict — and make sure you receive it
Alexandra and Lara discuss a time when a client couldn’t afford Alexandra’s rates — and how she still provided value while staying true to her own worth

For more information, follow Alexandra on Instagram, LinkedIn or visit her website.

Join our Facebook Group.

Read Lara’s guide to networking.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.
Support the show.

Support the show

How to Develop a Custom Product in an Oversaturated Market with Allie Egan Aug 08, 2022

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Lara Schmoisman sits down with Allie Egan, CEO of whole-health skincare brand Veracity. They discuss the role that hormones play in skincare, how Allie built her incredible team, and why skincare shouldn’t be a “clinical, scary” experience.
What you’ll learn:

Allie shares the “upsides” of women in business taking risks and embracing challenges
Allie discusses the “magic” of combining medical experts like dermatologists with a skincare brand
Allie tells us the ingredient that is the #1 hormone disruptor (Hint: You might be using it every day!)

For more information, follow Allie on Instagram or LinkedIn or visit the Veracity website.

Sign up for my free marketing masterclass.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

The Unspoken Truth About Entrepreneurship with Gene Marks Aug 01, 2022

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On this episode of Coffee N° 5, Lara sits down with Gene Marks, entrepreneur and decorated writer and author who’s written for The New York Times, The Washington Post, and Entrepreneur Magazine. Gene has written five books that focus on management for small- to medium-sized businesses, and he sits down to talk to Lara about his experience and what budding entrepreneurs need to know.

What you’ll learn:

Gene explains why running a business isn’t a “romantic thing” — and what Hollywood gets wrong about entrepreneurship
Why he advises many people NOT to quit their jobs to devote themselves to their business — and what he suggests they do instead
Why Kevin Costner was wrong (Just because you “build it,” doesn’t mean they will come!) and how this principle applies to building a successful business

For more information, follow Gene on Facebook, LinkedIn or visit his website.

Read Lara’s guide on business relationships.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts

Support the show

Clickable, Not Clickbait: The Secret to Great Subject Lines Jul 28, 2022

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In this special solo episode, Lara Schmoisman discusses how to optimize your marketing emails’ subject lines to grab the attention of your audience.

What you'll learn:

Lara shares the annoying marketing mistake entrepreneurs MUST avoid so they don’t alienate their audience
Lara discusses the power of language (no matter what language you speak!) to convey your unique message
Lara shares the importance of authenticity and why copying someone else (even if they’re successful!) is not the key to effective email marketing

Sign up for Lara’s free Marketing Masterclass.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

Leveraging the Power of Influencers with Jason Falls Jul 25, 2022

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It’s hard to deny the impact that social media influencers have over our digital media ecosystem, and today’s guest is an expert in leveraging the power of influencer marketing to help a brand grow. On Coffee N° 5, Lara sits down with marketing podcaster Jason Falls to discuss how to make influencer marketing work for your company — and what mistakes to avoid when doing so.

What you’ll learn:

Jason shares the difference between posting and a partnership — and explains how this distinction could cost you money
Lara explains why influencer marketing is really about PR, not social media
Lara and Jason discuss how “dollars and cents” awareness doesn’t really apply to influencer marketing metrics — and what metrics to use instead to determine your campaign’s success

Bio:

Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., named the Southeasts Small Agency of the Year by Ad Age in 2021. There he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He is also the executive producer of the Marketing Podcast Network.

For more information, follow Jason on LinkedIn or visit his website.

Join our Facebook Group.

Download Lara’s free PR cheat sheet.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show

Don’t Make This Rookie Mistake While Building Your Website Jul 21, 2022

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CEO Lara Schmoisman discusses mistakes entrepreneurs make when building their website and how these errors can damage your brand — and the way customers relate to it.

What you'll learn:

Lara shares why a fancy website might not be best for your business (and might even hurt it)
How to make a website clearer and more navigable
The importance of understanding your website’s “WHY”

Sign up for my free marketing masterclass.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

What Makes High Achievers So Successful? With Ruth Gotian Jul 18, 2022

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On this episode of Coffee N° 5, Lara sits down with Ruth Gotian, the Chief Learning Officer of Weill Cornell Medicine. Ruth is an author, educator, and Forbes 50 Over 50 semi-finalist who deeply understands and specializes in what factors make people successful. She shares with Lara her insights about the nature of success, the importance of pursuing your passion, and why there’s enough room for everyone who is willing to work to be successful.

What you’ll learn:

Ruth explains the four elements of success — and how YOU can apply them to your own life, career, and goals
The ONE habit Mark Cuban, Warren Buffett, and other billionaires have in common (Hint: You should start doing this right now!)
Why other people’s success doesn’t take away from yours and how to reframe your thinking to celebrate the victories of others

Bio:
Dr. Ruth Gotian is the Chief Learning Officer and Assistant Professor of Education in Anesthesiology and former founding Assistant Dean of Mentoring and Executive Director of the Mentoring Academy at Weill Cornell Medicine. She has been hailed by the journal Nature and Columbia University as an expert in mentorship and leadership development. In 2021, she was selected as one of 30 people worldwide to be named to the Thinkers50 Radar List, dubbed the Oscars of management thinking, and recently won the Thinkers50 Distinguished Achievement Radar Award, ranking her the #1 emerging management thinker in the world to bridge theory and practice. She is also a semi-finalist for the Forbes 50 Over 50 list. In addition to publishing in academic journals, she is a contributor to Forbes and Psychology Today, where she writes about optimizing success. Her research is about the mindset and skill set of peak performers, including Nobel laureates, astronauts, and Olympic champions, which she writes about in her book, The Success Factor.
For more information on The Success Factor, don’t forget to follow Ruth on LinkedIn and visit her website.

Join our Facebook Group.

Read Lara’s guide to networking.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show

Brand-driven Strategies: What a Brand Guide Is and Why You Need One Jul 14, 2022

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In this special solo episode of Coffee N° 5, award-winning CEO Lara Schmoisman explains how a brand guide can enrich your company, why your business needs one, and how to develop a brand guide that solidifies your company’s message and objectives.

What you’ll learn:

Lara explains common logo design mistakes that entrepreneurs often make — and how they can hurt your brand
Lara illuminates the power of words in a brand guide and how to use this power to your advantage
Lara shares the elements of personal branding that make your brand cohesive

Sign up for Lara’s free Marketing Masterclass.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

How Faith, Flexibility, and Passion Can Drive a Company With Jenny Goldfarb Jul 12, 2022

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On this episode of Coffee N° 5, we welcome food industry innovator Jenny Goldfarb. Jenny is the embodiment of the American dream: she started her business Unreal Deli in her tiny kitchen, and within just a few years became a massive success. She sits down with Lara to talk about what makes Unreal Deli different, incorporating her Jewish faith into her business, and how she landed a deal with Mark Cuban on Shark Tank.

What you’ll learn:

How during the pandemic a massive pivot in her business — and how she stayed afloat during all the uncertainty
How Shark Tank and how she brought her tiny, one-woman business into the spotlight

Jenny Goldfarb, aka Mrs. Goldfarb, is the founder of Unreal Deli. With no experience in the food sector, let alone launching a company, she gave birth to this rapidly expanding business in her tiny kitchen while pregnant with her 3rd child. Jenny grew up on the Standard American Diet (SAD), and in her early 30s, learned about the plight of animals on factory farms, which led her to adopt a plant-based diet. After much trial and error she became a whiz in the plant-based kitchen and realized the thing she missed most after becoming vegan was premium NY-style deli meat. She sought to recreate a corned beef made from beets, chickpeas, tomatoes and high protein wheat. The recipe became such a hit that it encouraged her to produce her Cornd Beef Reubens for Delis, Whole Foods, even Shark Tank, where she took on Mark Cuban as primary investor. The company then developed Unreal Roasted Turky followed by Unreal Steak Slices. The Unreal Deli product line can now be found in thousands of restaurant and grocery locations nationwide with more to come.

For more information, follow Jenny on Instagram and LinkedIn.

Read Lara’s guide on business relationships.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

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