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Coffee N° 5 with Lara Schmoisman — Business
Coffee N° 5 with Lara Schmoisman

Your Brew of Business Wisdom – Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.

Copyright: © 2024 Coffee N° 5 with Lara Schmoisman

Latest Episodes:

What Does Leadership Mean? My Top 8 Skills that Entrepreneurs Need to Know Jul 07, 2022

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Lara Schmoisman knows better than anyone that being a CEO is about more than owning a business. It’s about being the type of leader that a team finds inspirational and believes in. In this episode of Coffee N° 5, Lara shares her best advice about being a leader, making employees feel like they belong to a team, and developing a culture that works.

What you’ll learn:

What it means to have everyone work with the same logistics (both employees and clients) — and what happens when no one’s on the same page
How (and why) to lead by example (Hint: There is no “Do as I say, not as I do” when you’re a leader!)
Why Lara never works in her PJs — even if she’s working from home

Join our Facebook Group.

Download Lara’s free PR cheat sheet.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

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A Deep Dive Into Pinterest For Business with Kate Ahl Jul 05, 2022

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On this episode of Coffee N° 5, Lara sits down with marketing expert Kate Ahl. Kate Ahl is a digital marketing specialist who helps entrepreneurs leverage the power of Pinterest to engage their audience. She tells Lara all about Pinterest for business, what Pinterest users are really looking for, and how to leverage the power of keywords on Pinterest to expand your business’s reach.

What you’ll learn:

Kate explains the importance of looking towards the future in marketing and how to engage people who aren’t ready to make a sale yet
Kate tells us why marketers who are used to Facebook ads find Pinterest ads frustrating — and how they can learn to use Pinterest the right way
Kate shares the factors that make a business Pinterest account successful and how entrepreneurs can use these factors to market their business

Bio:

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast the Simple Pin Podcast.
For more information, don't forget to follow Kate on Instagram and LinkedIn. You can also visit her website.

Join our Facebook Group.

Sign up for my free marketing masterclass.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

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Why Is Targeted Email Marketing Still Relevant and How to Use it Jun 30, 2022

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In the age of social media ads, influencer marketing, and pop-up ads offering users discounts and savings, many business owners find themselves asking one fundamental question: Is email marketing even worth it anymore? In this episode, digital marketing CEO Lara Schmoisman shares why email marketing is still the most effective targeted marketing tool out there and provides other entrepreneurs with insight into how they can make email marketing work for their business.

What you’ll learn:

Lara shares the elements of effective email marketing that she calls “the king and queen” of emails — and how you can use them to your advantage
How (and why) to write a timely, unique lead magnet that generates urgency
How to write an email headline and subheadline that keeps your email out of the spam folder and increases your open rates

Join our Facebook Group.

Sign up for Lara’s free marketing masterclass.

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

How to Reach Your Audience with Rand Fishkin Jun 28, 2022

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On this episode of Coffee N° 5, Lara sits down with analytics expert Rand Fishkin. Rand is the CEO of SparkToro and a leader in the world of search engine optimization. He and Lara enjoy a conversation in which they discuss the importance of knowing your audience on a deeper level, how to use competitor research to your company’s advantage, and why raising venture capital was surprisingly not a good idea for his business.

What you’ll learn:

Rand explains that when it comes to SEO, keywords are just the beginning. SEO is about truly knowing your audience, understanding their behavior, and recognizing their diversity.
Rand explains why Google is not the only source of information that users will search. He tells Lara that marketers might be limiting themselves if they think SEO is just about ranking on Google.
Rand tells Lara the one marketing tool that was extremely powerful 25 years ago and is still powerful and valuable to entrepreneurs today.

Rand Fishkin is cofounder and CEO of audience research software startup SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll happily pull back the curtain on big tech’s dark secrets.

For more information, don't forget to follow Rand on Instagram and LinkedIn. You can also visit Rand’s business SparkToro.

Join our Facebook Group.

Sign up for my free marketing masterclass.

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

3 Tips to Give the Best Sales Pitch Ever with Lara Schmoisman Jun 23, 2022

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One of the biggest challenges for business owners is acquiring clients that generate real, consistent revenue. In this double-shot episode of Coffee N° 5, award-winning CEO Lara Schmoisman discusses the biggest mistakes entrepreneurs make when pitching their services, how to properly prepare to meet with a client, and how to strike a balance between offering value to clients while being honest about your boundaries. Business owners won’t want to miss this insider information!
What you’ll learn:

Lara discusses when she realized that she was giving work away for free and failing to make a profit — and shares the lessons she learned along the way that will prevent other business owners from making the same mistake.
Lara shares her method to persuade the client that you are the expert and why making the client feel comfortable is an important part of this process.
Lara shares how to get to know the client’s wants and needs and how to use this information to determine which questions to ask throughout the acquisition process.

Join our Facebook Group.

Read Lara’s free guide to networking

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.

Support the show

Don’t Work for Money – Make Money Work for You with Kiana Danial Jun 21, 2022

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On this episode of Coffee N°5, Lara sits down with finance guru Kiana Danial of Invest Diva. Kiana is an award-winning CEO and best-selling author who specializes in wealth management, investments, and demystifying the stock market. She sits down with Lara to discuss the difference between trading and investing, how to master the market like a pro, and why no one should “play” the stock market.

What you’ll learn:

Kiana explains why the phrase “playing the market” is inaccurate. You don’t “play with” your money; you manage and invest it responsibly.
You’ll learn the three components of risk tolerance when investing.
She discusses how the crypto market is cyclical and how that relates to the importance of diversification.
Kiana explains the first thing she invests in and why that’s her go-to investment.

Kiana Danial, CEO of Invest Diva, is an award-winning Wall Street Journal and USA Today bestselling author. An internationally recognized personal investing and wealth management expert, she has been featured in The Wall Street Journal, TIME, Forbes, Kiplinger, Business Insider, TheStreet, Nasdaq, Fox Business, CNN, Yahoo! Finance, and Cheddar. Kiana is a highly sought-after commentator, professional speaker, and executive coach who has reported on the financial markets directly from the floor of NYSE and NASDAQ. Using her Diva Wealth Ecosystem, she built a $7M net worth within three years. A six-time author, Kiana's books include WSJ bestseller Million Dollar Family Secrets: Make Your Money Work for You to Create Generational Wealth, bestseller Cryptocurrency Investing For Dummies (published by Wiley in 2019), and the co-authored Million Dollar Moms, which achieved #1 status on Amazon in eight different categories in 2020. Kiana also won the Two Comma Club Award from ClickFunnels in 2021 and has spoken at the same stage as Tony Robbins. Kiana's mission with Invest Diva is to empower and educate moms to take control of their financial future by investing in the online financial markets and building a wealth ecosystem.

To learn more about Kiana, follow her on Instagram and LinkedIn or visit her webpage.

Join our Facebook group.

Read Lara’s guide to networking.

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

Why You Should Launch a Podcast Now with Billy Samoa Saleebey May 17, 2022

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Have you ever thought of starting a podcast? This episode is for you! Today we talk to Billy Saleebey about podcasts and why this is a great time to start one. During the pandemic, many people jumped into podcasting, only to realize it’s not for everyone.

We talk about how to monetize podcasts because often they don’t bring in the dough-based on views alone. Billy has a few tips on different ways to make money off your podcast.

Billy talks about what it takes to start a successful podcast that has longevity. For example, you need to examine your “why…” If you’re in it for the fame, you need to know that it likely won’t happen right away. But if you’re passionate about your topic, that will make a huge difference when it comes to sticking with your podcast and not giving up soon after starting. We also go over some of the technical aspects of podcasting, production tips, and tips for choosing guests to have on your show.

Billy Saleebey is an entrepreneur and award-winning filmmaker. He also recently served as Head of Global Sales & Product Training for Tesla.

What you’ll learn:

The boom in podcasts during the pandemic
Importance of promoting your podcast
How to monetize your podcast
The draw of the human voice in radio and podcasts
The right reasons to get into podcasting
Technical aspects of podcasting
Choosing guests for your podcast

Connect with Billy through LinkedIn and his website
Check out Podify here and tune in for his podcast here!
Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Bewildering with Bullsh*t with Lara Schmoisman May 10, 2022

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In today’s episode of Coffee N5, Lara Schmoisman shares some wisdom when it comes to contracting services of others, whether that’s an agency or a freelancer. Learn how to know when to bow out of a contract.
What you’ll learn:

Tips for contracting service of others, freelancers, or agencies.
Lara’s negative experiences
How to know when to end a contract.
Your knowledge as a resource.
How to ensure that your requests are listened to and followed.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Support the show

Using Other People's Doubts to Fuel Your Own Success with Kara Goldin May 03, 2022

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Kara Goldin is a big believer in not taking “no” for an answer. For her, the question that follows is, “Why not?” And this is part of what drove her to found Hint Water, now a popular brand sharing shelves in supermarkets next to other major players in the beverage industry.

Kara initially got the idea for Hint Water after she decided to cut out Diet Coke, which she had been drinking since she was in high school. It was hard to do, she said, but she noticed a lot of changes. She says she lost 24 pounds in two and a half weeks. And her skin, which had acne, was starting to clear up. But compared to Diet Coke, water was boring! People want something with more to it. And Kara wanted to provide them with that healthy but tasty alternative. So Kara decided to do something about it, and Hint Water was born.

She faced many obstacles along the way, including the fact that this was not an industry she was familiar with, and there were naysayers telling her she couldn’t make drinks with real fruit but no preservatives. Yet she proved them wrong, all while pregnant with her fourth child!

In this episode, we talk about Kara’s inspirations, struggles, and what’s needed to start a company from scratch. Learn what Hint almost was called, how Kara’s husband came to join the company, and how her business helped shape her kids’ outlooks and mindsets.
What you’ll learn:

How Hint Water got started
Marketing of diet drinks
What’s needed to start a company
Sacrifices in business
Women in business
Exacting change and how the next generations are thinking in new ways
Encouraging an entrepreneurial mindset in kids
Surrounding yourself with people you can learn from
Not taking “no” for an answer
How the name Hint came to be

To learn more about Kara check out her Instagram, Twitter, and LinkedIn

Also, you can see her website here
Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Support the show

Why You Shouldn’t Take Things Personal in Business with Lara Schmoisman Apr 26, 2022

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In this mini-episode of Coffee N. 5, we talk about how, in business, it’s not personal! Host Lara Schmoisman talks about the situations in which business can veer into being too personal. Ways you can stay away from being personal are discussed too — for example, having your rules stated clearly in a client guidebook. That way, in case of any issues or confusion, you can refer back to the guidebook.

There’s also the risk of taking it personally when a client doesn’t work out. However, a client not working out for you doesn’t necessarily mean there’s anything wrong with you. Again, don’t take it personally!
What you'll learn:

Don’t take blame personally
Remember that clients have their own issues
Put rules in the contract
Stop caring about what people think of you!
Don’t take a failed client personally
Don’t be afraid to raise your price
Be the leader in your relationship with your client

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman
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Support the show

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