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Coffee N° 5 with Lara Schmoisman — Business
Coffee N° 5 with Lara Schmoisman

Your Brew of Business Wisdom – Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.

Copyright: © 2024 Coffee N° 5 with Lara Schmoisman

Latest Episodes:

The Digital Revolution: User Experience and Tech Strategy with Don Allen Jul 22, 2025

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Lara Schmoisman and Don Allen, CIO/CISO of Moda Operandi, discuss the evolution of e-commerce, the impact of AI on user experience and SEO, and strategic technology adoption for competitive advantage.

We'll talk about:

The surprising truth about SEO today—and why organic reach is (almost) a myth.
Why a "compelling website" is now just "table stakes" in e-commerce.
The strategic shift: when to build bespoke tech and when to buy off-the-shelf solutions.
How AI is revolutionizing product tagging and SEO for high-fashion platforms.
The biggest challenge of migrating to new platforms—it's not the tech, it's the people.
The key difference between physical and online stores: dynamic personalization.
Moda Operandi's marketplace strategy: leveraging it for hard-to-store items and new designers.

For more information, visit Don Allen' LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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The Truth About Social Media Strategy with Mimi Banks Jul 15, 2025

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Lara Schmoisman and Mimi Banks of MB Social dive into real talk about social media strategy, content that converts, and the future of the creator economy—from beauty brands to medical experts.

We'll talk about:

How Mimi helped turn nail art UGC into one of L'Oréal’s earliest creator strategies.
The three types of creators you need to understand—and why the labels matter.
Why good content alone isn’t enough without strategy and storytelling.
The dangers of AI in influencer marketing—and how to use it responsibly.
Why brand voice, targeting, and objectives still trump algorithm “hacks”.
The big shift coming to Instagram SEO—and what that means for creators.

For more information, visit Mimi Banks' LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Beyond the Pitch: Sales, Positioning, and Pricing with Blair Enns Jul 08, 2025

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Blair Enns joins Lara Schmoisman to unpack what actually works when experts sell their services. From value-based pricing to client alignment, this episode breaks down smart, integrity-driven growth.

We'll talk about:

The mindset shift that helped Blair move from chasing clients to choosing them.
What not to include in a proposal—and how to avoid giving strategy away too soon.
When your sales process is actually shaping the entire client relationship.
Why real authority isn’t loud—it’s clear.
How value-based pricing changes everything.

For more information, visit Blair Enns' LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Built to Scale: Strategy That Performs with Chelsea Grayson Jul 01, 2025

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Board leader and former CEO Chelsea Grayson joins Lara Schmoisman on Coffee Nº5 to break down what actually drives business growth. From managing iconic brands to scaling through economic turbulence, this episode is packed with insights on strategy, governance, and real leadership.

We'll talk about:

Why hiring too fast after one "good season" could tank your brand.
The real cost of expanding your footprint—and how to avoid lease regret.
What founders must understand about content creation in 2025.
The influencer vs. content creator vs. brand ambassador debate—what actually works.
Why celebrity brands flop (even with millions of followers).
What a real board does—and why you need one sooner than you think.

For more information, visit Chelsea Grayson's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Leading Through Connection: A Smarter Approach with Sara Pereda Jun 24, 2025

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eCommerce connector and community builder Sara Pereda joins Lara Schmoisman on Coffee Nº5 to unpack how Smarterships became a global force, what makes partnerships actually work, and how to scale with strategy, integrity, and connection.

We'll talk about:

Why Sara built a global Slack community—and made it paid on purpose.
The real difference between connecting and collecting contacts.
How to tell if your partners are helping you grow—or slowing you down.
The #1 rule of being a super-connector (and why it’s not about you).
Cultural cues and community-building lessons from running events in 24+ cities.
What founders and agencies really need from their tech partners right now.

For more information, visit Sara Pereda's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Owning the Stage: The Global Vision Behind Cosmoprof with Liza Rapay Jun 17, 2025

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Beauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better.

We'll talk about:

Why building a show like Cosmoprof takes strategy—not just sparkle.
What most beauty brands get wrong about trade shows.
The mindset shift every founder needs before exhibiting.
What Beauty New York is—and why it’s being called the Fashion Week of Beauty.
Why storytelling, not just samples, makes or breaks a brand’s success.
The resilience of the beauty industry (even through tariffs and global change).

For more information, visit Liza Rapay's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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The Real Strategy Behind Retail Events with Elizabeth Robillard Jun 10, 2025

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Lara Schmoisman sits down with Elizabeth Robillard, eTail Portfolio Director, to talk retail strategy, evolving search trends, content that connects, and how to avoid falling for industry buzz. This episode of Coffee Nº 5 is packed with insight for retail marketers, brand leaders, and founders navigating the future of omnichannel commerce.

We'll talk about:

Why AI fatigue is real—and how to shift the conversation.
What consumers are actually searching for (and what they’re ignoring).
Why SEO, social, and email shouldn’t live in silos.
What makes a retail event valuable—and what doesn’t.
Why your content strategy has to work harder than your booth.
The power of research, not trend-chasing.
How the best brands are adapting—without burning out their teams.

For more information, visit Elizabeth Robillard's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Communicate Like a Brand That Means it with Jeanne Meyer Jun 03, 2025

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Communications strategist Jeanne Meyer joins Lara Schmoisman on Coffee Nº 5 to talk brand voice, reputation management, and crisis comms—from her work at EMI Music to major brand turnarounds at Toys R Us and Unilever. Learn how to build brand trust, adapt messaging across platforms, and lead with clarity in a noisy, fast-moving media landscape.

We'll talk about:

Why consistency across platforms is make-or-break for brand trust
Crisis comms vs. PR: What’s the difference and why it matters
How to build a “reputation bank” before you need it
The problem with performative messaging in today’s cultural landscape
Why strong brand pillars are more relevant than ever
Communication isn’t just talking—it’s listening

For more information, visit Jeanne Meyer's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Beauty, Strategy, and AI with Sampo Parkkinen May 27, 2025

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In the 200th episode of Coffee N° 5, Sampo Parkkinen, CEO of Revieve, joins Lara Schmoisman to talk AI in beauty, brand positioning, and the power of solving real problems—not chasing trends. Learn why clarity beats gimmicks, how to build consumer trust with smart beauty tech, and what it really takes to grow a modern beauty brand.
Perfect for beauty founders, marketers, and innovation leaders.|

We'll talk about:

Stop leading with tech. Start solving real problems.
Beauty’s not overcrowded, it’s overcomplicated.
Platforms don’t matter if your customer isn’t there.
The new consumer doesn’t fall for fluff.
You can’t be everything. Stay in your lane.
AI isn’t here to replace humans, it’s here to empower them.

For more information, visit Sampo Parkkinen's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

Support the show

Own the Role, Lead the Way with Kevin Eikenberry May 20, 2025

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Leadership expert Kevin Eikenberry joins Lara Schmoisman on Coffee N° 5 to unpack what real leadership looks like: responsibility, adaptability, and learning as you go. If you’re building a team—or building yourself as a leader—this one’s for you.

We'll talk about:

Why leadership is not the same as being the boss
The hardest shift: from doing the work to leading the people
What “leading by example” really means—and when it backfires
How to stay strategic without losing sight of the details
What founders get wrong when they try to do it all
Building a team culture that values initiative—not just output
Why good leadership starts with reflection, not perfection

For more information, visit Kevin Eikenberry's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

Support the show

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