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Coffee N° 5 with Lara Schmoisman — Business
Coffee N° 5 with Lara Schmoisman

Your Brew of Business Wisdom – Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.

Copyright: © 2024 Coffee N° 5 with Lara Schmoisman

Latest Episodes:

Is Supply Chain Sexy?: Cash Flow, Control, and Scaling Reality with Aaron Alpeter Jan 13, 2026

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In this Coffee Nº5 episode, Lara Schmoisman sits down with Aaron Alpeter, founder of Izba, Sourcify, and Slotted, to break down the operational reality of scaling product-based businesses. From cash flow and supplier negotiations to packaging costs and operational flexibility, this episode explains why supply chain is a core growth driver—not a backend detail.

We'll talk about:

What supply chain really is—and why it directly impacts your ability to scale
Why cash flow and unit economics matter more than fundraising
How to negotiate with suppliers and use payment terms as a growth lever
The hidden costs of packaging, shipping, and storage
Why flexibility and strong relationships matter more than optimization

For more information, visit Aaron Alpeter's LinkedIn and Instagram.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Funding the Right Way: Venture Capital, Marketing & Founder Strategy with Laurel Mintz Jan 06, 2026

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Laurel Mintz, Founder & GP of Fabric VC and CEO of Elevate My Brand, joins Lara Schmoisman on Coffee Nº5 to demystify venture capital for founders. From bootstrapping vs. raising money and what VCs really look for in pitch decks, to the truth about AI hype and why communication trumps clever branding—this episode breaks down how real funding decisions are made in today’s market.

We'll talk about:

Why most founders say they’ll bootstrap… until they realize you can’t scale without marketing—or money.
What VCs see in thousands of pitch decks — and why short, simple decks win.
Why founders must know their numbers — and why clever storytelling can’t replace financial clarity.
The truth about the AI gold rush — most startups don’t actually have data or defensible AI.
Why communication quality often determines whether she’ll write a check more than branding does.

For more information, visit Laurel Mintz's LinkedIn and Instagram.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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2026 Is Calling: What Marketers Need to Know with Lara Schmoisman Nov 25, 2025

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In the final Coffee Nº5 episode of the year, Lara Schmoisman breaks down the marketing ecosystem of 2026—an environment defined by AI clarity, human-led storytelling, micro-experts, privacy-first data practices, and integrated teams. This episode explains what it truly takes to operate, grow, and connect in a world where everything is interconnected.
We'll talk about:

The 2026 ecosystem: why everything in marketing is now interconnected—and why working in silos will break your growth.
Generative Engine Optimization (GEO): clarity as the new currency for AI.
AI agents as shoppers: what it means when software researches, compares, and negotiates for consumers.
Responsible AI: why governance, rules, and human oversight will define how brands use technology.
Content in 2026: real storytelling, crafted value, SEO-backed captions, and the end of shallow posting.
The rise of micro-experts: why niche credibility beats mass follower counts.
Privacy & first-party data: what owning your customer information really means.

Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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SEO Without the Nonsense: What Actually Drives Organic Growth with Lara Schmoisman Nov 18, 2025

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In this solo episode of Coffee Nº5, Lara Schmoisman cuts through the noise around SEO and breaks down what actually matters: technical performance, quality backlinks, and audience-driven keywords. She explains how SEO fuels organic growth, why structure matters more than shortcuts, and how brands can build long-term momentum in a world shaped by AI. A clear, strategic guide for marketers who want results—not gimmicks.

We'll talk about:

Why your website—not social media—is still the core of your digital ecosystem.
The three parts of SEO: technical performance, backlinks, and keywords.
The truth about technical SEO: structure, performance, pages, and the tech stack that supports conversions.
Traffic vs. conversions: why most brands confuse them—and lose momentum.
How AI has changed backlink strategy.

Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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The Heart of Your Business: Why Every Strategy Starts with Your Website Nov 11, 2025

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Lara Schmoisman shares why your website is the true heart of your business—and why ignoring its performance can cost you growth, visibility, and conversions. From SEO and site speed to tech stacks and maintenance, this Coffee Nº5 episode breaks down how your site connects every part of your marketing strategy, from paid media to AI readiness.

We'll talk about:

Your website is your brand’s heart—every transaction and touchpoint starts there.
How a slow or poorly optimized website kills your paid ads, organic reach, and SEO.
The hidden costs of “plugin overload”—and how to streamline for speed and stability.
The myth of agency pricing: how the right team actually saves you money by doing it right the first time.
The silent mistake: brands investing thousands in ads but zero in SEO—renting attention instead of owning it.

Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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When Content Stops, Growth Stops: The Truth About Blogging & SEO with Lara Schmoisman Nov 04, 2025

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Lara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are directly tied to consistent, strategic content creation.

We'll talk about:

What really happens when brands stop blogging: organic traffic drops, and sales follow.
The 3 keyword types every brand needs: DNA, competitive, and trending.
Why long-tail keywords are now the most strategic weapon in SEO and AI visibility.
How to structure content so it ranks on Google and is readable by AI tools.
The difference between filling a blog and creating content that solves real problems.
The silent mistake: brands investing thousands in ads but zero in SEO—renting attention instead of owning it.
Why chasing “viral tactics” without data leads to penalties, lost rankings, and zero scalability.
What it means to make your website AI-ready—and why not doing it now is a liability.

Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Integrated Marketing in Action: The IEMA System with Lara Schmoisman Oct 28, 2025

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Lara Schmoisman breaks down her IEMA system on Coffee Nº5, showing how integrated marketing—content that is Informative, Entertaining, Memorable, and Actionable—drives real growth. From SEO and AI to storytelling and strategy, Lara shares practical insights to make your content work harder and smarter.

We'll talk about:

Why dividing branding and growth is a mistake—and the power of integrated marketing
The IEMA system: Informative, Entertaining, Memorable, Actionable
How to make every piece of content work smarter, not just fill a feed
Why SEO and AI-readiness are table stakes in today’s marketing ecosystem
How to measure content effectively and avoid “doing things just to do them”

Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Beauty Connect LA: Behind the Trends Driving the Industry with Joanne Murphy Oct 21, 2025

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Joanne Murphy, Senior Conference Producer at Kisaco Research, joins Lara Schmoisman on Coffee Nº5 to pull back the curtain on Beauty Connect LA—one of the industry’s most strategic gatherings for founders, investors, and innovators. From retail readiness and AI-powered insights to the evolution of “clinical credibility,” Joanne breaks down what’s really shaping the beauty ecosystem in 2025 and how connection drives every deal.

We'll talk about:

How Beauty Connect LA intentionally brings together founders, investors, retailers, and creators to drive real growth—not just visibility
Why AI and e-commerce are reshaping beauty’s playbook, from distribution to data
The “Retail Ready” mindset: what brands must have in place before pitching to Sephora, Ulta, or Target
How today’s consumer demands efficacy, education, and evidence—and what that means for product storytelling
Why sponsors and tech partners need to teach, not just sell—and how connection fuels collaboration
The rise of social commerce and how founders are becoming their own media channels
Behind the scenes of Beauty Connect’s one-on-one meetings and how the right conversation can lead to real partnerships

Visit the Beauty Connect website and register for your pass:

https://www.kisacoresearch.com/events/beauty-connect-la-2025

Follow them on Instagram and LinkedIn for the latest event updates, reports, and more.

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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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The Future of Creativity: Building Emotionally Intelligent AI with Lalla Asmaa Alaoui Oct 14, 2025

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Lalla Asmaa Alaoui, architect, luxury designer, and founder of AllMyAI, joins Lara Schmoisman on Coffee Nº5 to talk about the next frontier of AI—where emotional intelligence meets innovation. From building HorseHub, the world’s first AI-driven luxury equestrian brand, to launching a multi-agent platform that blends creativity and strategy, Lalla shares how she’s redefining collaboration between humans and machines.

We'll talk about:

The story behind AllMyAI—a multi-agent platform where AI collaborates with humans, not replaces them
How Lalla co-created HorseHub, the world’s first luxury equestrian brand built entirely with AI
The truth about SEO in the age of ChatGPT and Gemini—and why “searchable by AI” is the new frontier
Why emotional intelligence is the missing link in AI-driven creativity
How to structure content for Generative Engine Optimization (GEO) and get found by AI tools
Why understanding your brand DNA is the foundation of any digital strategy
How creative agencies can leverage AI without losing the human touch
Lalla’s take on competition, data, and what it means to “stay ahead before they catch you”

For more information, visit Lalla Asmaa Alaoui's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Inside SXSW: 35 Years of Community, Creativity, and Constant Reinvention with Hugh Forrest Oct 07, 2025

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Hugh Forrest, transformative leader of SXSW and founder of Gather and Grow, joins Lara Schmoisman on Coffee Nº5 to share how a local music festival became a global hub for technology, culture, and creativity. From building community to reinventing live experiences, Hugh reveals what it takes to lead in the event industry—and what’s next for 2025 and beyond.

We'll talk about:

How Hugh Forrest grew SXSW from a local music event into a global cultural powerhouse
Lessons from 35 years of building one of the world’s most influential conferences and festivals
Why scale can challenge community—and how SXSW kept connection at the center
The evolution of events into experiences, and what today’s audiences really want
How the “panel picker” gave SXSW its edge in fresh talent and diverse voices
Hugh’s leadership philosophy: listening to community feedback, embracing pivots, and learning from failures
Hugh’s new chapter with Gather and Grow—consulting for global organizations and teaching community-focused event strategy

For more information, visit Hugh Forrest's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

Support the show

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