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Coffee N° 5 with Lara Schmoisman — Business
Coffee N° 5 with Lara Schmoisman

Your Brew of Business Wisdom – Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.

Copyright: © 2024 Coffee N° 5 with Lara Schmoisman

Latest Episodes:

Accessibility, Compliance, and Conversions: Why Digital Inclusion Is a Business Imperative with Bet Hannon Sep 30, 2025

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Bet Hannon, web accessibility expert and founder of AccessiCart, joins Lara Schmoisman on Coffee Nº5 to break down what accessibility really means for websites, marketing, and global compliance. From ADA lawsuits to the EU Accessibility Act, Bet shares why inclusive design is not just about avoiding legal risks—it’s about unlocking a $500 billion consumer market.

We'll talk about:

How Bet pivoted from nonprofit management to leading a digital accessibility agency
What “accessibility” really means across websites, email, and social media
Why plugins and overlays don’t solve the problem—and can even make you a legal target
The truth about color contrast, fonts, and design choices that impact usability
What the EU Accessibility Act means for global brands (and why US businesses need to care)
How accessibility drives both compliance and conversion
Why inclusive design is a competitive advantage, not a burden

For more information, visit Bet Hannon's LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Bootstrapped to Beauty Powerhouse: Scaling SUGARED + BRONZED with Courtney Claghorn Sep 23, 2025

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Courtney Claghorn, co-founder of SUGARED + BRONZED, joins Lara Schmoisman on Coffee Nº5 to share how she bootstrapped a beauty service out of her apartment into a nationwide brand. From $1,000 in startup capital to 10 stores before raising funding, Courtney reveals the lessons of growth, customer loyalty, franchising, memberships, and creating a product line—all while keeping customer service at the core.

We'll talk about:

How Courtney turned $1,000 in savings into Sugared + Bronzed
The leap from apartment spray tans to opening a first brick-and-mortar in Santa Monica
Bootstrapping growth for 9 years before raising outside capital
Building a team you can actually trust—and learning when to take back control
Creating a product line without losing focus on services
Customer service as the foundation of brand loyalty
Why raising capital with the right partners changed everything

For more information, visit Courtney Claghorn's LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Eternal Beauty: Redefining Skincare and Self-Worth with Alec Batis Sep 16, 2025

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Alec Batis, beauty industry veteran and founder of Sweet Chemistry, joins Lara Schmoisman on Coffee Nº5 to unpack the pursuit of eternal beauty. From organ regeneration science to peptide innovation, he shares how true beauty goes beyond flawless skin—blending performance-driven skincare with wellness, meaning, and social impact.

We'll talk about:

The personal story that drove Alec to chase beauty through science
Lessons from leading marketing at Victoria’s Secret Beauty and NARS in the supermodel era
Why “juice without fiber” became his metaphor for a shallow beauty industry
The medical-grade peptide technology behind Sweet Chemistry—and why it’s a game-changer
Why functional ingredient levels matter more than “story” ingredients
How wellness, art, and social impact fit into the future of beauty
The movement toward “whole beauty”—beyond what’s skin-deep

Find Sweet Chemistry’s Social Responsibility Efforts on their website: https://sweetchemistry.com/pages/commitments

For more information, visit Alec Batis' LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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The Science of Skincare: How Pharma Innovation is Redefining Beauty with Mark Menning, PhD Sep 09, 2025

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Mark Menning, PhD, pharmaceutical scientist and founder of MARK Los Angeles, joins Lara Schmoisman to unpack how flavonoids, clinical trials, and advanced delivery systems are reshaping skincare. From FDA-approved antivirals to cold sore serums and acne care, he shares how science—not hype—is driving the next era of beauty and wellness.

We'll talk about:

Why drug delivery—not just ingredients—defines whether skincare works
How a career in pharma led to groundbreaking skincare innovations
The role of flavonoids as powerful anti-inflammatory and antiviral actives
Lessons from running full clinical trials in an industry that avoids them
Why consumer feedback forced MARK Los Angeles to reposition products—and why it worked
How inflammation became the “enemy” driving premature aging and poor skin health
What the future of beauty looks like when science—not marketing—sets the standard

For more information, visit Mark Menning's LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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The Authenticity Shift: Rethinking Social Media with Susanah Zeffiro Sep 02, 2025

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Susanah Zeffiro, Brand Partnerships Lead at BeReal and former Spotify and Epic Games exec, joins Lara Schmoisman to explore the future of social media, authenticity vs. AI, and how brands can win with Gen Z by leaning into raw, unfiltered connection instead of glossy campaigns.

We'll talk about:

Why Gen Z is rejecting filtered perfection and demanding authenticity
The throughline of Susanah’s career: spotting what’s next before it hits the mainstream
Lessons from Spotify, gaming, and now BeReal on building brand partnerships that actually work
How raw, iPhone-shot creatives are outperforming polished campaigns
The rise of “monocultural moments” and how real-time engagement reshapes brand storytelling
Why BeReal isn’t chasing algorithms—and why that matters for users and brands
How social platforms are shifting from entertainment to search, and where BeReal fits in
The future of influencer marketing in an era of authenticity and unfiltered connection

For more information, visit Susanah Zeffiro's LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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The Hard Truth About Beauty Innovation with Steven J. Edelstein Aug 26, 2025

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Steven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation through personalization and smarter storytelling.

We'll talk about:

Why pricing strategy must start with your audience—not just your ingredients
The real margin rules that make or break a brand
The hidden costs in supply chain and trade shows that drain young businesses
How copying formulas and white-labeling kills true innovation
Why personalization and lifestyle-driven products will define the next decade
The shift from discounts and one-off sales to loyalty and continuity programs
How to create emotional connection that keeps customers coming back
The future of beauty: smarter delivery systems, niche focus, and brands that actually solve problems

For more information, visit Steven J. Edelstein's LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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The Brand Growth Secret: Advocacy Marketing with Henry Barton Aug 19, 2025

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Henry Barton, Global Head of Network & Community at Duel Tech, joins Lara Schmoisman to reveal how the smartest fashion, beauty, and lifestyle brands turn their most passionate customers into unstoppable advocates—and why community is your ultimate growth engine.

We'll talk about:

Why your most loyal customers are your most powerful marketing channel—and how to activate them
The difference between brand “fans” and true “advocates” (and why it matters)
How to find and nurture your brand’s real community—not just followers
The compounding power of advocacy-driven growth in fashion, beauty, and lifestyle brands
Real examples of brands leveraging advocacy to outpace competitors without bigger ad budgets
Why community building should be in the C-suite conversation—not just marketing’s to-do list
The mindset shift from acquisition to amplification—and why it’s the future of brand growth

For more information, visit Henry Barton's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Beyond Transactions: Building Loyalty That Lasts with Ken Hughes Aug 12, 2025

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Ken Hughes, known as The King of Customer Experience, joins Lara Schmoisman to share why connection—not product—is the ultimate differentiator in today’s AI-driven world, and how brands can design loyalty that lasts.

We'll talk about:

Why products and services are now commodities—and why connection is your only real differentiator
The “goldfish moment” every brand should be creating (and how to scale it)
How Taylor Swift built one of the most loyal fandoms on earth—and what brands can learn from her playbook
The danger of “one-night-stand marketing” and the shift from transactional to relational thinking
Why ROI isn’t enough—and how to build with “desire to invest” instead
Real-life stories of brands going beyond expectations to create emotional loyalty
The perfect balance of AI and human touch in customer experience

For more information, visit Ken Hughes' LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Why Indie Beauty Is Dead—And What’s Replacing It with Nader Naeymi-Rad Aug 05, 2025

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Nader Naeymi-Rad, Founder and Publisher of Beauty Independent, joins Lara Schmoisman to unpack the evolution of the beauty industry—from the death of indie beauty to the rise of professional founders, and what it really takes to build a brand that lasts.

We'll talk about:

Why the “indie beauty” label is outdated—and what founders need to focus on instead
The harsh truth about brand exits, celebrity equity, and investor-backed hype
How Nader accidentally launched a movement that changed the industry
What really separates a brand from a collection of products
Why founder stories matter—but only when they're earned
How to know if you’re building something that lasts (or just playing dress-up)
The professionalization of beauty entrepreneurship—and why “passion” is not a business plan

For more information, visit Nader Naeymi-Rad's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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How Daniel Scharff Built the World’s Largest CPG Brand Community (And Why It’s Just the Start) Jul 29, 2025

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Daniel Scharff, Founder & CEO of Startup CPG and host of a top 0.5% global podcast, joins Lara Schmoisman to talk brand-building, retail truth bombs, and what it really takes to grow in the crowded CPG space.

We'll talk about:

How Daniel scaled Startup CPG into the most trusted brand community in the industry.
What most CPG founders get wrong when pitching to retailers.
The surprising reason brand story is more important than ever (and how to actually tell it).
Why “overnight success” is the biggest myth in consumer goods.
The real-life challenges of launching a beverage brand—and hitting 3,000 doors in year one.
Behind the mic: building a podcast that dominates the CPG space (and what guests really want).
Lessons from 15 years in CPG—from corporate boardrooms to founder burnout and back.
The one metric Daniel says every founder should track but most ignore.

For more information, visit Daniel Scharff' LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

Support the show

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