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    Business

    Coaching Inc with Tom Krol

    Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

    Advertise

    Copyright: © 2024 Coaching Inc with Tom Krol

    • Apple Podcasts
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    Latest Episodes:
    CI - S2 - 088 - Every Successful Coach Hires in This Exact Order (Here's the Sequence) - Part 2 Jan 08, 2026
    Show notes

    You know who to hire. Now comes the part that destroys so many businesses: how much do you actually pay them?

    In Part 2 of this hiring masterclass, you are getting the right framework for equity, revenue share, and straight salary when each one makes sense, and how to avoid the compensation mistakes that could kill your business.

    This episode pulls back the curtain on what actually works at different stages of growth and why simplicity wins almost every time. Listen and enjoy the show!

    You’ll Learn How To:

    • Structure compensation without giving away the farm
    • Decide when salary, revenue share, or equity makes sense
    • Hire a full-time marketing person the right way
    • Build a company that runs without you being the bottleneck

    What You’ll Learn in This Episode:

    • (01:06) When revenue share makes sense and when it absolutely doesn’t
    • (02:18) Why most “marketing ninjas” don’t exist when you hire them
    • (03:09) The real difference between agencies and full-time marketing hires
    • (04:49) How agency hopping leads even successful coaches to bankruptcy
    • (06:05) Why a full-time marketer must own everything, not one channel
    • (07:30) Copywriters should rarely get a revenue share
    • (10:14) When giving up 50% of revenue actually is the right move
    • (12:34) The real job of your EA vs your marketing person
    • (15:37) Your product is your company
    • (18:43) The hidden difference between beginners and scalable operators
    • (20:55) The single KPI Tom cares about more than any other
    • (22:00) Why branding your name can quietly cap your business value
    • (25:39) Company names matter far less than founders think
    • (28:02) Rule #3: Never stop doing what works
    • (31:26) The reason people slow down during the holidays

    Who This Episode Is For:

    • Coaches who are preparing to scale
    • Founders who are hiring marketing help for the first time
    • Entrepreneurs who want to leverage
    • Anyone who is building a coaching business

    Why You Should Listen:

    This episode shows you how top coaches protect ownership, avoid fatal compensation mistakes, and build teams that increase freedom instead of stress. If you want to scale without giving away control or burning yourself out, this conversation will save you years of trial and error.

    Other Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 087 - Every Successful Coach Hires in This Exact Order (Here's the Sequence) - Part 1 Jan 05, 2026
    Show notes

    "One thing that my mentor taught me to do is wind the position down to two or three people and then have your spouse do the final interview. This will be key because your spouse knows you better than you know yourself. They know who you are going to work well with."

    In this episode, Tom Krol reveals a pattern he has seen repeatedly while working with the most successful coaches in the country. After years of watching who builds profitable, long-lasting coaching businesses, Tom noticed something surprising: the top coaches all hire in the exact same order.

    Listen to this two-part series where he breaks down who to hire first, when to hire them, and the non-negotiable rules that protect your business before you scale. Enjoy the show!

    You’ll Learn How To:

    • Identify the first hire that unlocks real leverage
    • Avoid the most common early-stage hiring mistakes
    • Build a team without going into debt
    • Protect your business by hiring the right way

    What You’ll Learn in This Episode:

    • (01:03) The one non-negotiable rule about your first hire
    • (05:45) The two types of coaches in real estate
    • (06:54) Why local groups are quietly outperforming national events
    • (08:41) Common trends among the top coaches in the country when it comes to a team
    • (10:22) Why the best coaches avoid debt in the early stages
    • (10:56) Most successful coaches start with high-ticket 1:1
    • (12:36) Why your first executive assistant must be local
    • (13:35) The three traits every great EA must have
    • (15:13) The hidden danger of hiring someone without a job
    • (15:59) Why nearly every top coach has a female EA
    • (16:52) Why your spouse should do the final interview
    • (17:51) Part-time teams almost always fail
    • (19:00) The biggest mistake coaches make after hiring an EA
    • (20:02) Honesty is the #1 trait you must screen for
    • (21:27) When an EA evolves into a true second-in-command
    • (23:08) How to decide what tasks you should stop doing
    • (24:01) Fast to fire, fast to hire, fast to promote
    • (24:22) Number one predictor of entrepreneurial success: Ability to handle pressure
    • (25:22) Full-time marketing person vs marketing agency
    • (28:05) How agencies fit after the right team is built

    Who This Episode Is For:

    • Coaches who are under $40K per month
    • Founders who are doing everything themselves
    • Entrepreneurs who are afraid of hiring too early or too late
    • Anyone who is building a coaching business for the long term

    Why You Should Listen:

    Hiring is one of the fastest ways to grow your business, and one of the fastest ways to break it. In this episode, Tom doesn’t talk about theory or org charts. He shares the real hiring sequence that has worked over and over again for the most profitable and stable coaching businesses in the country.

    Other Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 086 - $75,000 in 7 Days With a 500-Person Email List (The Black Friday Blueprint) with Brandon Cobb Jan 01, 2026
    Show notes

    Most coaches believe they need massive email lists, paid ads, or complicated funnels to create real revenue spikes. In this episode, Brandon Cobb proves the opposite.

    With just 500 people on his email list, Brandon generated $75,000 in seven days using a simple, intentional Black Friday email sequence.

    In this conversation, he breaks down how he structured the emails, why he borrowed frameworks from private equity capital raises, and how curiosity, excitement, and scarcity did the heavy lifting.

    You’ll Learn How To:

    • Structure a short email sequence that drives high-ticket sales
    • Create perceived value before ever asking for the sale
    • Use curiosity, excitement, and scarcity without hype
    • Fill your calendar with qualified sales calls organically

    What You’ll Learn in This Episode:

    • (03:07) Who Brandon actually coaches
    • (05:17) Why does he refuse to pursue deals under seven figures
    • (05:30) The difference between his $55K mentorship and $25K group program
    • (06:41) Why Black Friday works even for high-ticket offers
    • (07:20) Writing offers that create curiosity, excitement, and scarcity
    • (08:13) The exact timing of his Black Friday email sequence
    • (09:35) The simple call-to-action that drove discovery calls
    • (11:57) How weekly live trainings quietly build his email list
    • (13:14) Tom’s advice for generating leads inside Facebook groups
    • (15:10) A lot of Facebook groups just become an advertising platform
    • (16:39) Benefits of answering questions on Facebook groups
    • (21:06) How 3–7 minute daily lives build trust faster than polished content
    • (22:10) What makes content “valuable” to prospects
    • (25:33) Native content always beats repurposed uploads
    • (26:36) Why every piece of content should end with a CTA
    • (27:59) The real amount of engagement required before someone buys
    • (29:23) Rule #3: Business is never stopping doing what works
    • (30:33) KPI on how many people are coming from Lives, getting to the course, and signing up

    Who This Episode Is For:

    • Coaches who are selling high-ticket programs
    • Consultants with small but engaged email lists
    • Course creators who are tired of relying on ads
    • Anyone who wants predictable launches without hype

    Why You Should Listen:

    Brandon’s Black Friday campaign shows how clarity, trust, and intentional messaging outperform massive lists and complicated funnels. If you want to turn attention into revenue without spending on ads, this conversation gives you a blueprint you can actually use.

    Other Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 085 - Why Your Clients Feel Like Idiots After They Pay You (And How to Fix It) with Megan Huber Dec 29, 2025
    Show notes

    Why do so many clients feel excited when they pay, only to be immediately confused, overwhelmed, or embarrassed once they are inside a program?

    In this episode, Megan Huber breaks down the silent experience gap that causes buyer’s remorse even when your offer delivers real results.

    This conversation delves into the exact onboarding framework, including the slide deck, Zoom call, and the 48-hour window that prevents clients from disappearing and instead turns them into raving fans. If you want higher retention, better testimonials, and clients who feel empowered instead of lost, this episode is a must-listen.

    You’ll Learn How To:

    • Create an onboarding experience that reduces overwhelm and confusion
    • Prevent clients from disengaging due to embarrassment or uncertainty
    • Design a simple, high-touch onboarding system that scales
    • Turn onboarding into the beginning of your marketing and retention strategy

    What You’ll Learn in This Episode:

    • (04:29) Who is Megan Huber?
    • (08:00) What most coaches miss after the payment goes through
    • (09:30) Why onboarding must match the level of exclusivity you sell
    • (11:34) Onboarding slide deck elevates the client experience
    • (12:11) Why onboarding should happen within 48 hours, not a week later
    • (14:05) Sending the slide deck afterward prevents future confusion
    • (16:09) One-on-one calls depend on the price point of the program
    • (17:09) When group onboarding builds belonging faster than 1:1 calls
    • (17:34) Fastest way to build trust with your client
    • (19:26) The biggest client complaint Megan hears in third-party interviews
    • (20:07) How not knowing where to start creates instant disengagement
    • (21:31) Why checking logins live prevents resentment and frustration
    • (23:59) Embarrassment quietly turns into disengagement and churn
    • (25:55) Why milestones and timelines must be clarified on day one
    • (28:07) How helping clients schedule implementation increases follow-through
    • (30:05) Why new clients should not attend advanced or general calls
    • (31:25) Why attending every call becomes a form of procrastination
    • (35:11) Why community rules and platform expectations must be stated upfront
    • (38:53) Consistently asking for client feedback protects your program long-term

    Who This Episode Is For:

    • Coaches who are struggling with retention or engagement
    • Program creators who want better client outcomes
    • Anyone who wants clients to feel confident, not confused

    Why You Should Listen:

    Most coaches focus on selling better, but what happens after the sale is what determines longevity. This episode shows you how to close the experience gap, protect client confidence, and build programs people are proud to be part of.

    Connect with Megan Huber:

    • Website: https://meganjohnsonhuber.com/
    • Instagram: https://www.instagram.com/meganjhuber
    • Facebook: https://www.facebook.com/megan.j.huber
    • Facebook Group: https://www.facebook.com/groups/structuredfreedomforcoaches/

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 084 - Live Masterclass - The Complete Sales System That Built $40M Revenue for Tony Robbins - Part 2 with Leif Meyerson Dec 25, 2025
    Show notes

    In Part 1, Leif broke down how elite sales conversations work. In Part 2, the focus shifts to what most coaches get wrong next: hiring, onboarding, and keeping sales reps who actually perform.

    This episode is a behind-the-scenes look at what it really takes to build a high-ticket sales team that lasts. Listen as Leif explains when not to hire, the exact lead volume you need before hiring your first rep, why most “high-ticket closers” destroy businesses, and the exact structure that keeps great salespeople motivated instead of burned out.

    Enjoy the show!

    You’ll Learn How To:

    • Decide when you are ready to hire your first salesperson
    • Avoid mercenary closers who jump from offer to offer
    • Onboard and indoctrinate sales reps so they fight for your brand
    • Structure daily and weekly meetings that keep reps sharp

    What You’ll Learn in This Episode:

    • (01:39) Using analytics to optimize application quality and conversion
    • (02:35) Why pre-call videos should sell the call
    • (03:47) How nurture sequences support show rates and sales readiness
    • (07:39) Where most coaches go wrong when hiring salespeople
    • (08:12) Avoid mercenary high-ticket closers
    • (08:32) Hiring for character over industry experience
    • (10:01) Treat your sales reps like your children
    • (11:18) Daily meeting cadence for first-time sales hires
    • (12:29) How sharing client wins builds loyalty and longevity
    • (15:46) The compensation model Leif recommends for coaching offers
    • (16:25) Commission-only structures that still protect new hires
    • (18:35) Three clear benchmarks that signal you are ready to hire
    • (21:00) Using a 90-day testing window to dial in pricing
    • (22:30) Annual vs. short-term fulfillment for group and 1:1 offers
    • (23:26) Platform recommendations for delivering coaching programs
    • (25:52) Announcement: Coaching Inc. Summit and founding member opportunity

    Who This Episode Is For

    • Coaches and consultants who are thinking about hiring their first salesperson
    • Entrepreneurs who want to scale without losing control of sales quality
    • Anyone building a high-ticket offer who wants predictable revenue

    Why You Should Listen

    Most coaches don’t fail at sales; they fail at sales leadership. This episode shows you how to avoid hiring too early, how to build a sales culture, and how to create systems that allow you to scale without burning people out.

    Connect with Leif Meyerson:

    • Website: https://www.thesalesfloorguy.com/
    • LinkedIn: https://www.linkedin.com/in/leifmeyerson1982/
    • Telephone: 602-341-9045

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 083 - Live Masterclass - The Complete Sales System That Built $40M Revenue for Tony Robbi - Part 1 with Leif Meyerson Dec 22, 2025
    Show notes

    Behind nearly every massive coaching brand is a sales system most people never see. In this live masterclass, Leif Meyerson reveals the exact frameworks, habits, and conversations that turn good offers into consistent, high-ticket revenue.

    Leif has built and led sales floors for some of the biggest names in the industry, including Tony Robbins, Dean Graziosi, Cody Sperber, and more.

    In this episode, he breaks down why “winging it” on sales calls quietly kills close rates, how silence becomes your most powerful sales tool, and the psychology behind asking for the sale multiple times without sounding pushy. It’s the real-world sales process used to scale teams from zero to tens of millions of dollars. Listen and enjoy!

    You’ll Learn How To:

    • Build sales systems as if you’re planning to replace yourself
    • Stop overselling and start listening your way into more closes
    • Identify a prospect’s real problem instead of their surface complaint
    • Ask for the sale with confidence

    What You’ll Learn in This Episode

    • (03:54) Leif’s background running $40M+ sales floors
    • (04:49) The three core areas every sales operator must master
    • (06:31) Winging a sales call is not an option
    • (07:30) The importance of CRMs, call recordings, and structured follow-up
    • (08:08) Importance of having a phone system in place
    • (08:27) Why listening to your own sales calls is uncomfortable, but non-negotiable
    • (09:57) You need to have a sales script and a repeatable sales protocol
    • (11:15) Telling is not selling
    • (13:05) How active listening reveals what prospects aren’t saying
    • (13:28) Using curiosity questions to uncover the real pain point
    • (14:48) Why do people buy needs, not wants
    • (15:27) The biggest mistake coaches make: solving the problem on the sales call
    • (17:27) Why you must ask for the sale before scheduling a follow-up
    • (17:55) The psychology behind asking for the sale three times
    • (21:13) A simple, direct way to ask for the sale without sounding salesy
    • (22:30) Why silence after the ask increases close
    • (23:18) The three responses prospects give after a close attempt
    • (24:15) Leif’s “Helix Method” for handling objections
    • (25:20) The difference between stall objections and real objections
    • (26:31) Why certainty wins once rapport is built
    • (29:18) The three elements that matter most on phone vs. Zoom sales calls
    • (31:34) The ideal number of application questions right now
    • (32:21) The three friction buckets every application must qualify for: time, money, motivation
    • (33:55) Why the essay question should come at the end of the application

    Who This Episode Is For

    • Business owners who are tired of good calls that don’t convert
    • Entrepreneurs who want a real sales system
    • Anyone preparing to scale beyond one-on-one selling

    Why You Should Listen

    If you’ve ever left a sales call thinking “That should’ve closed”, this episode explains exactly why it didn’t, and what to do differently.

    Connect with Leif Meyerson:

    • LinkedIn: https://www.linkedin.com/in/leifmeyerson1982/

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 082 - Exclusive Masterclass - How Isabel Guarino Converts 49% of Attendees Into $40K Programs - Part 2 with Isabelle Guarino Dec 18, 2025
    Show notes

    This episode dives into the exact mechanics behind her three-day events, which consistently convert nearly half of attendees into $40,000 mentoring programs, not through aggressive pitching, but through intentional design, discipline, and clarity.

    Listen as Isabelle explains how she structures payments, why she refuses payment plans, how she protects her team’s energy, and what separates serious buyers from problem clients. Enjoy the show!

    You’ll Learn How To

    • Structure a high-ticket offer without discounts, payment plans, or confusion
    • Use event experience to drive premium conversions
    • Filter out the wrong clients before they ever become a problem
    • Add ethical downsells and affiliate offers

    What You’ll Learn in This Episode

    • (01:28) Isabel’s $40,000 offer structure and $5,000 event deposit
    • (02:37) Why she refuses payment plans
    • (03:33) What a “buying unit” is
    • (04:09) December and January outperform most other months
    • (05:23) Post-event calls generate an extra $30K+ per month
    • (08:49) Connecting with other coaches who are in different fields
    • (10:26) How success stories and testimonials compound authority
    • (11:02) Give people something: Sticky pads, highlighters, pens
    • (12:16) Luxury experience matters when selling premium programs
    • (13:11) How her team is trained to behave like they already earned $40K
    • (14:29) Why coaches should never disappear during event breaks
    • (15:21) The importance of representation in slides and success stories
    • (16:19) How gifting at the sales table influences buyer psychology
    • (19:12) AI-focused events are filling rooms right now
    • (22:20) How she approaches Black Friday without discounting high-ticket offers
    • (24:07) The advantages and disadvantages of a hybrid setup
    • (27:26) Prices should only increase when the value truly increases
    • (30:14) Why newbie investors are not the right market for premium offers
    • (33:30) The difference between the $25K gold and $40K platinum programs

    Who This Episode Is For

    • Coaches and consultants who want to sell premium programs
    • Business owners who are running live or virtual events that aren’t converting
    • Entrepreneurs who are tired of low-quality clients
    • Anyone who wants a clean, confident way to sell high-ticket offers

    Why You Should Listen

    Isabelle Guarino demonstrates how structure, discipline, and experience foster trust and inform high-stakes decisions.

    Connect with Isabelle Guarino:

    • Website: https://residentialassistedlivingacademy.com/
    • LinkedIn: https://www.linkedin.com/in/isabelle-guarino/

    Other Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    • Isabelle’s book, Assisted Living Revolution. Visit this link: https://residentialassistedlivingacademy.com/revolution/
    CI - S2 - 081 - Exclusive Masterclass - How Isabel Guarino Converts 49% of Attendees Into $40K Programs - Part 1 with Isabelle Guarino Dec 15, 2025
    Show notes

    Live events are dying. Show rates are down across the board, and people just aren't showing up. When they do show up, they are just not buying... except for one person who’s quietly filling rooms, keeping a 95% show rate, and converting 49% of attendees into a $40,000 mentoring program every single month.

    In this episode, Isabelle Guarino breaks down the exact system behind those numbers. She shared how she fills her events, delivers an experience that keeps people engaged, and why her approach works even as live events across the industry decline.

    This is Part 1 of a two-part series. Today, you’ll learn why people don’t show up, how to fix it, and what Isabelle does differently from everyone else.

    You’ll Learn How To

    • Attract buying-ready leads by focusing heavily on awareness
    • Build real human connections instead of over-automating
    • Increase show rates using Isabelle’s 3-3-3 confirmation method
    • Use pre-education, personal touchpoints, and environment design to boost conversions

    What You’ll Learn in This Episode

    • (03:22) Isabelle shares her company’s motto: “How can I make it work?”
    • (03:45) The background of Residential Assisted Living Academy and why people attend
    • (07:39) Their full funnel structure and why awareness cannot be automated
    • (08:25) Authenticity beats repurposed content
    • (09:19) Their two core products and the high-ticket path after
    • (10:56) Value first offers that educate and create the lead, and want to come back for more
    • (12:39) Human connection separates you from other coaching programs
    • (12:58) Moving prospects through the funnel with freebies
    • (14:33) The roles, quotas, and revenue responsibility of each department
    • (16:05) Why “spreading the eggs” matters
    • (17:59) The 3-3-3 method: three calls, three texts, three emails
    • (18:40) How to humanize confirmations using voice notes and video
    • (20:25) Buyers are more educated nowadays
    • (22:00) Emotional connection and addressing fear during uncertain times
    • (22:53) Tracking pre-education, hotel bookings, confirmations, and more
    • (23:30) How their rescheduling fee increases commitment
    • (25:11) Picking a hotel with no distractions to keep focus on the event
    • (26:20) Day 1: Overwhelm them with value and plant seeds for coaching
    • (27:35) Day 2: Proof of concept, success banners, video tours
    • (28:09) The psychology behind overwhelming and empowering attendees
    • (29:20) The no-pressure pitch works
    • (30:30) Day 3: Celebration, recognition, and awards

    Who This Episode Is For

    • Coaches and consultants who want stronger event show rates
    • Business owners who run workshops or bootcamps
    • Entrepreneurs who want to convert audiences into high-ticket buyers
    • Anyone who wants to build a real connection instead of relying on automation

    Why You Should Listen

    Most coaches treat live events like a gamble. Isabelle treats them like a machine, and her results prove it works. If you want to learn how to fill a room, keep people engaged, and convert your attendees into clients, this episode is for you!

    Connect with Isabelle Guarino:

    • Website: https://residentialassistedlivingacademy.com/
    • LinkedIn: https://www.linkedin.com/in/isabelle-guarino/

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 080 - Exclusive Masterclass - How Pace Morby Built a Coaching Business That AI Can't Kill - Part 2 with Pace Morby Dec 11, 2025
    Show notes

    If Part 1 showed you why information alone is no longer a business model, Part 2 goes even deeper into the psychology, strategy, and long-term positioning behind building a coaching company that won’t get wiped out as AI evolves.

    In this second half of the masterclass, Pace Morby pulls back the curtain on what truly scales. He talks openly about the future of education, why most coaching brands die every five years, and what it takes to build something that lasts a decade or more. Listen and enjoy!

    You’ll Learn How To:

    • Build trust in a world where AI can mimic almost anything
    • Structure your YouTube presence so that prospects believe you
    • Brand yourself, not your product
    • Track success rates the way the top 1% of coaches do

    What You’ll Learn in This Episode

    • (00:31) People don't trust your content at first
    • (02:04) Why documenting deals is the ultimate credibility driver
    • (02:39) People watch the same webinar four times before buying
    • (03:10) Your channel should be your name
    • (04:44) Why Pace brands his name, not Subto
    • (05:01) The Napoleon analogy: remember the name, not the history
    • (07:22) Why branding yourself allows unlimited diversification
    • (08:24) Who Pace’s team studies every Monday
    • (08:47) Study funnels like Grant Cardone
    • (09:50) Don’t emulate your niche, emulate the giants above them
    • (10:32) Why most coaches eventually fail: branding the company
    • (11:02) Variety always wins
    • (12:32) Why you will create a new product every five years
    • (13:36) Why success rate is everything
    • (15:09) How Pace tracks success rate: the community cheerleader role
    • (19:56) Why he would never partner with another visionary
    • (22:56) The identity crisis after selling a company
    • (24:26) The 5-bird-one-stone interview strategy
    • (27:17) The 1% of 1% of 1% revelation
    • (28:03) Testimonials barely matter anymore
    • (32:04) Information won’t be sellable, results will
    • (36:06) Success vs. wealth

    Who This Episode Is For

    • Coaches who are ready to build long-term brands
    • Consultants or experts who want to grow and scale their business
    • Creators who want trust, not just content
    • Anyone who is tired of rebranding every few years and wants a durable identity

    Why You Should Listen

    If you want to build something that can grow for decades instead of dying with each new platform shift, this is required listening.

    Connect with Pace Morby:

    • Website: https://pacemorby.com/
    • Instagram: https://www.instagram.com/pacemorby

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 079 - Exclusive Masterclass - How Pace Morby Built a Coaching Business That AI Can't Kill - Part 1 with Pace Morby Dec 08, 2025
    Show notes

    AI can answer questions faster than you. It can teach concepts better than you. And the information once sold by the thing coaches is now free. If your offer is still built around knowledge, you are already losing the game.

    In this first part of our two-part masterclass, Pace Morby breaks down why his community has become one of the strongest ecosystems in all of real estate education and why AI will never replace what he built.

    Today, you’ll hear the philosophy behind SubTo, why community is the most abused word in coaching, and the psychological principles that keep people engaged for years.

    You’ll Learn How To:

    • Understand why information alone is no longer a sellable offer
    • Build a real community instead of a glorified subscription model
    • Create programs that scale by making members more valuable over time
    • Stand out in a crowded niche by using variety and unique positioning

    What You’ll Learn in This Episode

    • (03:06) Tom’s early influence and mentorship
    • (04:24) Why authenticity, not frameworks, is Pace’s real advantage
    • (05:30) The mistake: starting with numbers instead of people
    • (06:13) “Scale the unscalable.”
    • (06:54) Why knowing members personally is the unscalable advantage
    • (08:34) People pay for results, not information
    • (09:07) People pay for your systems, not your presence
    • (09:29) Why most communities aren’t communities
    • (10:23) The real definition of a community
    • (12:01) Why removing members kills long-term growth
    • (15:13) Picking a niche no one else owns is the real cheat code
    • (16:26) The six human needs and how they shape buying decisions
    • (16:51) Why significance and connection matter inside coaching programs
    • (17:33) Human beings need variety
    • (20:36) Creative finance is not a global conversation
    • (24:03) The power of giving results for free
    • (24:52) The real meaning of “community builder.”
    • (25:34) Your brand is what people say behind your back
    • (26:41) Short-form vs. long-form: dating vs. marrying
    • (28:52) Cold traffic vs. retargeting ROI
    • (29:03) Why YouTube makes retargeting 16x more profitable
    • (31:38) The age of instant fact-checking
    • (32:31) Transparency vs. promises in the coaching industry

    Who This Episode Is For

    • Coaches who feel threatened by AI
    • Creators and educators whose offers are built on information
    • Entrepreneurs who want lifelong communities
    • Anyone building a coaching business with real staying power

    Why You Should Listen

    If you’ve ever wondered why some coaching programs die overnight while others grow into movements, this masterclass shows you the difference. Pace breaks down the mindsets, the psychology, and the structural decisions that make a coaching business unstoppable.

    Connect with Pace Morby:

    • Website: https://pacemorby.com/
    • Instagram: https://www.instagram.com/pacemorby

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

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