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    Business

    Coaching Inc with Tom Krol

    Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

    Advertise

    Copyright: © 2024 Coaching Inc with Tom Krol

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    Latest Episodes:
    CI - S2 - 108 - Tom Krol's 10 Rules of Business - The Compass Every Coach Needs Before They Lose Everything - Part 2 with Al Nicoletti Mar 19, 2026
    Show notes

    In Part 2 of this conversation, Tom Krol continues breaking down the rules that separate struggling entrepreneurs from those who actually build lasting businesses. From reading daily and fixing simple marketing mistakes that can cost your business, this episode is a must-listen!

    You’ll Learn How To:

    • Build a daily reading habit
    • Avoid simple marketing mistakes that can cost you
    • Fix marketing by focusing on what works
    • Measure your net worth the right way
    • Hire the right people

    What You’ll Learn in This Episode:

    • (01:22) Rule #8: Why reading 8 pages a day can change your entire life
    • (04:50) Rule #9: The 9 rules of marketing every business must follow
    • (06:11) The rule number one on marketing
    • (07:15) Marketing is a volume game first, skill second
    • (08:17) The danger of inconsistent marketing
    • (08:38) Top earners focus on one channel and dominate it
    • (10:09) Why all marketing must be trackable and measurable
    • (10:43) Marketing must be delegated to the right people
    • (11:18) Split testing keeps your campaigns working long-term
    • (12:21) The costly mistake: a broken link that led to a six-figure loss
    • (14:57) The “guardrails” that keep entrepreneurs in the game
    • (16:21) Rule #10: Measure your net worth once a month
    • (17:13) The 50-20-20-5-5 plan
    • (18:04) The T4 Freedom: Taxes
    • (18:28) The T4 Freedom: Tithes
    • (18:55) The T4 Freedom: Table
    • (19:10) The T4 Freedom: Take
    • (20:16) Debt is a season, not a lifestyle
    • (24:07) The one book Tom recommends to every entrepreneur
    • (25:30) Why having an Executive Assistant changes everything
    • (29:17) Final rule: Never sacrifice success for wealth

    Who This Episode is For:

    • Entrepreneurs who are making money but not building wealth
    • Business owners who are struggling with inconsistent marketing results
    • Founders who want simple rules in their business

    Why You Should Listen:

    If you want a clearer path to building something that lasts, Tom explains simple rules most people overlook.

    Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 107 - Tom Krol's 10 Rules of Business - The Compass Every Coach Needs Before They Lose Everything - Part 1 with Al Nicoletti Mar 16, 2026
    Show notes

    What if a few simple rules could save you years of mistakes in business?

    In this episode, Tom Krol joins Al Nicoletti for an open conversation about what it takes to truly grow and scale your business.

    Part 1 of this two-part episode reveals why most partnerships are amateur hour, finding the right mentors, the five people you should listen to, and why everyone else is stealing your time.

    If you are building a coaching or real estate business and want a clear compass for your decisions, this episode is for you.

    You’ll Learn How To:

    • Find mentors with real experience you can trust
    • Avoid partnerships that destroy a business
    • Filter advice and opinions
    • Build simple rules that guide every business decision

    What You’ll Learn in This Episode:

    • (03:09) Tom’s origin story: losing his job and deciding to make real estate work
    • (04:18) The importance of having a mentor
    • (05:33) Many entrepreneurs are skeptical and difficult to coach
    • (06:42) Learning from people with personal experience
    • (07:05) The five people whose feedback matters
    • (08:58) Getting out of the hamster wheel
    • (10:01) Tom’s rule about partnerships
    • (12:01) Why bad partnerships often fail when the money finally shows up
    • (13:58) Lessons Tom learned after coaching more than 5,000 students
    • (14:41) The number one predictor of success for an entrepreneur
    • (16:35) Rule #1: Put revenue in first position
    • (18:41) Start your work day with revenue
    • (19:27) Tracking your net worth monthly can change how you run your business
    • (22:24) The 10 Rules of Business
    • (24:47) Rule #2: Everyone has opinions
    • (25:40) Rule #3: Never stop doing what already works
    • (26:18) Rule #4: Never partner when you can hire
    • (26:23) Rule #5: Only take feedback from five people
    • (26:50) Rule #6: If everyone is part-time, the project will fail
    • (28:10) Rule #7: Distractions make money

    Who This Episode is For:

    • Coaches and entrepreneurs who are building their first business
    • Real estate investors who are navigating partnerships and mentorship
    • Business owners who want a simple framework

    Why You Should Listen:

    In this episode, Tom Krol shares the rules that act like a compass and help you decide what to pursue, what to avoid, and how to stay focused on building something that lasts.

    Connect with Al Nicoletti:

    • Website: https://alnicoletti.com/show/
    • YouTube: https://www.youtube.com/c/AlNicoletti

    Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 106 - The 10-80-10 Framework That Separates $100K Coaches from $1 Million Coaches with Scott Abbott Mar 12, 2026
    Show notes

    In this episode, Tom Krol sits down with entrepreneur and systems expert Scott Abbott to break down the 10-80-10 Framework, a simple but powerful model that helps coaches scale without burning out.

    Scott explains why most coaches stay stuck doing everything themselves and how shifting your focus can unlock growth, freedom, and better results.

    They also talk about the real numbers you should be tracking in your business, why most people measure the wrong metrics, and how systemization can actually give you more time instead of trapping you in operations. Listen and enjoy the show!

    You’ll Learn How To:

    • Apply the 10-80-10 framework to grow your coaching business
    • Stop spending most of your time stuck in day-to-day operations
    • Focus on the activities that generate revenue
    • Track leading indicators instead of lagging numbers

    What You’ll Learn in This Episode:

    • (02:40) Scott Abbott’s background in building companies and scaling systems
    • (04:21) Systemization is the key to scaling a coaching business
    • (08:46) The 10-80-10 framework explained
    • (09:35) The first 10%: the high-value activities the founder should do
    • (09:48) The last 10%: referrals, relationships, and long-term clients
    • (10:29) The middle 80%: operations that should be automated or delegated
    • (14:28) The difference between leading indicators vs. lagging indicators
    • (16:06) OKRs, KPIs, and the actions that drive growth
    • (17:51) Systems and discipline create freedom
    • (20:02) Scott’s book Boss Up Moments
    • (23:05) Connect with Scott Abbott

    Who This Episode is For:

    • Entrepreneurs who feel overwhelmed running everything themselves
    • Experts who want to scale
    • Founders who are ready to build systems

    Why You Should Listen:

    Ready to break through your income ceiling and reclaim your time? Listen now to discover how the 10-80-10 framework can transform your coaching business.

    Connect with Scott Abbott:

    • Website: https://scottabbottabc.com/
    • Website: https://www.leadwithscott.com/
    • LinkedIn: https://www.linkedin.com/in/scottabbottabc/
    • Instagram: https://www.instagram.com/scottabbottabc/?hl=en

    Resources:

    • BOS-UP: The Solution To Build, Run, and Scale Great Companies Leveraging Business Operating Systems + AI + Coaching
    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 105 - The Facebook Group System That Turns 10 Minutes a Day Into a Pipeline Full of Clients Mar 09, 2026
    Show notes

    You’re posting content, nobody's commenting, liking, or asking questions. Meanwhile, another coach is getting flooded with DMs and building a waitlist without spending a dollar on ads.

    In this episode, Tom breaks down a simple Facebook group system that requires only about 10 minutes a day to run, with no complicated funnels or expensive tools.

    If you are tired of posting content that nobody engages with, you just need this consistent action that builds authority and attracts the right people over time. Listen and enjoy!

    You’ll Learn How To:

    • Use Facebook groups to build authority and attract clients
    • Find daily opportunities to provide value in other communities
    • Create simple content that builds trust
    • Use short live videos to connect with potential clients

    What You’ll Learn in This Episode:

    • (02:01) Other people's Facebook groups
    • (02:24) Answer questions in other groups without pitching your services
    • (03:04) What a “full response” should look like
    • (04:15) How to make a good copy
    • (04:52) Going live once a week to build trust faster
    • (06:13) Posting in your group Monday through Friday helps you stay visible
    • (06:47) Why every question in your group is an opportunity
    • (07:31) SPIRALS defined
    • (08:09) Go live directly inside Facebook

    Who This Episode Is For:

    • Coaches who are trying to attract clients
    • Experts who want a simple daily marketing routine
    • Entrepreneurs who are building authority in their niche

    Why You Should Listen:

    Tom shows how a few simple actions like answering one question a day, posting consistently, and going live once a week can slowly build trust, authority, and demand.

    Other Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 104 - How to Make $200K Launching Into Someone Else's Audience (Without Spending a Dime) Mar 05, 2026
    Show notes

    You just spent $10,000 testing Facebook ads. You might get your money back; you probably won’t.

    Meanwhile, another coach made $200,000 launching into someone else’s audience without spending a dime upfront.

    In this episode, Tom breaks down affiliate marketing in the simplest way possible. He shares the two rules that determine whether affiliates line up to promote you or blacklist you permanently.

    Listen and enjoy!

    You’ll Learn How To:

    • Structure simple handshake-style affiliate deals
    • Set commission percentages the right way
    • Protect your reputation with partners
    • Use unique offers to secure tracking and trust

    What You’ll Learn in This Episode:

    • (02:33) What affiliate marketing actually is
    • (03:00) The handshake agreement
    • (03:39) The two core rules: make them rich and make them look good
    • (04:59) Why affiliates deserve big payouts
    • (06:17) Why affiliate launches remove the risk of paid ads
    • (07:30) The little secret about affiliates
    • (08:52) Do not make affiliates chase you for money
    • (10:30) Getting an affiliate software
    • (11:40) The #1 fear every affiliate has about lost credit
    • (13:18) How affiliate software protects everyone involved
    • (14:15) The reason you must present a unique offer to the coach
    • (16:08) Start doing a lead journal
    • (16:46) Rule #3: Never stop doing what works

    Who This Episode Is For:

    • Coaches who are selling high-ticket programs
    • Experts with strong offers but smaller audiences
    • Anyone ready to grow through partnerships

    Why You Should Listen:

    If you want a scalable marketing channel without upfront risk, this episode lays out the exact process, mindset, and structure to do it right.

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 103 - Tom's About to Tell You to Do Something You'll Absolutely Hate (But It Works) Mar 02, 2026
    Show notes

    You might hate today's episode because Tom's about to tell you to do something that makes most coaches feel uncomfortable.

    "Host a local meeting."

    Before you say, “I don’t need that,” pause. If that was your first reaction, this episode is for you.

    You’ll Learn How To:

    • Use local meetings to refine your message fast
    • Get instant feedback instead of guessing online
    • Build grit and confidence through real-world reps

    What You’ll Learn in This Episode:

    • (01:32) Big challenge that will make you uncomfortable
    • (01:58) Hustle is a season, not a lifestyle
    • (02:26) Starting a little local group
    • (03:33) Rule #3 of Marketing: Focus on one channel
    • (04:16) Don't be a coach, be a generous expert
    • (05:02) What to do if nobody shows up
    • (06:19) How simple your first meeting can be
    • (07:47) Why this works especially well for introverts
    • (09:13) The people who want to skip this are the ones who need it most

    Who This Episode Is For:

    • Entrepreneurs who are hiding behind social media
    • Experts who say they’re “past” doing local events
    • Anyone afraid no one will show up

    Why You Should Listen:

    There is nothing more powerful than instant feedback. When you’re face-to-face with people, you can see what lands, you can feel what connects, and you will know immediately if your message is clear or confusing.

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 102 - The Five-Word Framework That Turns Strangers Into Your Sales Team Feb 26, 2026
    Show notes

    The reason you are stuck at $10K months isn't your ethics. You are stuck because nobody knows who you serve and what you do. They never refer anyone to you because they can't even remember what you just said.

    In this episode, Tom shares a simple five-part framework that makes you unforgettable, not just to your audience, but to the people around them as well.

    Listen and enjoy the show!

    You’ll Learn How To:

    • Clarify who you actually serve
    • Make your offer easy to repeat in a third-party conversation
    • Use the PISO framework to tighten your messaging
    • Create the “third-party referral effect” in your niche

    What You’ll Learn in This Episode:

    • (02:00) Mid-level coaches struggle with clarity more than beginners
    • (04:03) The PISO method explained: Person, Pain, Solution, Outcome, Objection
    • (05:15) A simple example of how to structure your message the right way
    • (06:45) The “third-party referral effect” and how it works
    • (09:05) The person's ability to tell another person what you do

    Who This Episode Is For:

    • Experts who struggle to describe what they do clearly
    • Entrepreneurs who get interest but no referrals
    • Anyone tired of being “interesting” but invisible

    Why You Should Listen:

    This episode forces you to tighten your message. When someone says, “I’m struggling with this,” a mutual friend should instantly think of you. If they can’t, your positioning is too vague.

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 101 - Pick One or Waste a Year - Why Splitting Your Focus Guarantees Failure Feb 23, 2026
    Show notes

    You have two options: the old thing you are great at, which is proven and working, but you are bored, or the new thing that excites you, feels fresh, but is risky, and you don’t have as much experience.

    In today's episode, you will learn why coaches spend 10 months trying to figure out what works and how to get that answer in 10 weeks. Tom breaks it down simply by picking one and going all in, because the fastest way to fail isn’t choosing the wrong niche, but trying to do both at the same time.

    You’ll Learn How To:

    • Choose between a proven niche and a new passion
    • Go all in on one direction instead of splitting your focus
    • Apply the “10 weeks, not 10 months” rule in your business
    • Use singularity to get faster, clearer feedback

    What You’ll Learn in This Episode:

    • (01:39) There’s no black-and-white answer to what you should coach
    • (03:09) Coach what you want to coach
    • (04:28) Why you can pivot at any time without destroying your brand
    • (05:42) The “10 weeks, not 10 months” rule explained
    • (06:45) Amateurs waste time by spreading themselves across 10 channels
    • (07:41) Why singularity multiplies your power as an entrepreneur
    • (08:46) The guaranteed way to fail: teaching two things at once
    • (09:38) Splitting your focus leads to a year of frustration

    Who This Episode Is For:

    • Coaches who are stuck between a safe niche and an exciting new one
    • Entrepreneurs who are afraid of choosing the wrong path
    • Anyone who feels paralyzed by too many options

    Why You Should Listen:

    This episode removes the pressure of making the perfect decision. The real mistake isn’t picking the wrong thing but refusing to commit.

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 100 - Stop Preparing and Start Doing - The Uncomfortable Truth About Hustle Nobody Wants to Hear with David Lecko Feb 19, 2026
    Show notes

    If you are listening to podcasts at 10 AM on a Tuesday instead of making sales calls, this episode might sting.

    Tom Krol sits down with David Lecko of the DealMachine Podcast and goes straight at one of the biggest lies in business, that more preparation equals more success.

    From “revenue in first position” to why accountability partners are a distraction, Tom breaks down what wealthy, successful entrepreneurs do and what they refuse to waste time on.

    If you’ve been waiting until you feel ready, this episode is a wake-up call for you. Listen and enjoy!

    You’ll Learn How To:

    • Put revenue-generating activities ahead of busywork
    • Recognize when preparation is really procrastination
    • Seek discomfort instead of comfort in your daily work
    • Build the reading habit that rewires how you think

    What You’ll Learn in This Episode:

    • (02:43) Why “revenue in first position” is rule #1 in business
    • (04:04) The difference between preparing and producing
    • (04:35) Comfort is usually a sign that you are not growing
    • (06:51) The truth about accountability partners
    • (10:09) Difference between an accountability partner and a mentor
    • (11:44) What successful people do and don't do
    • (12:33) The difference between wealth and success
    • (13:25) Every wealthy entrepreneur reads daily
    • (14:30) The simple 8-pages-a-day reading rule
    • (16:37) Why you shouldn’t pick your own business books
    • (19:30) “Sell too soon,” explained
    • (22:32) The entrepreneurial euphoric enthusiasm
    • (24:43) Hustle as a season, not a permanent lifestyle
    • (25:49) “Do what you love” is advice for amateurs
    • (27:36) The snakebite story that proves you are more capable than you think

    Who This Episode Is For:

    • Coaches who are stuck in research mode
    • Business owners who feel “busy” but not profitable
    • Anyone preparing to launch but still waiting to feel ready

    Why You Should Listen:

    In this episode, Tom makes it clear. Wealthy coaches focus on revenue, read constantly, accept feedback from the right people, and commit fully during the season that matters. If you are serious about building a real income, this conversation will challenge you to stop preparing and start taking action.

    Connect with David Lecko:

    • Website: https://www.dealmachine.com/

    Other Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    • Read Tom’s 21 Book Recommendations to Read: https://coachinginc.com/21books
    CI - S2 - 099 - He Made $75K on Black Friday, Then Nothing for 8 Weeks - Here's What He Stopped Doing Feb 16, 2026
    Show notes

    What happens when you have your biggest month ever, and then total silence?

    In this live coaching call, Tom breaks down why Brandon made $75,000 on Black Friday and then had eight straight weeks of crickets. He was posting daily, going live, booking podcasts, running affiliates, and following all the “right” advice, but something critical was missing.

    If you have ever had a big launch followed by a dry spell, this episode will show you exactly what went wrong. Listen and enjoy!

    You’ll Learn How To:

    • Turn one big launch into consistent monthly revenue
    • Create “moments” that drive urgency and momentum
    • Track the right KPIs instead of guessing what’s wrong
    • Use organic growth the right way before scaling paid ads
    • Avoid killing momentum after a successful event

    What You’ll Learn in This Episode:

    • (01:38) Brandon’s $75K Black Friday and what happened after
    • (02:59) Black Friday wasn’t a sale; it was a moment
    • (03:30) How to create a reason to buy every single month
    • (04:48) The two proven offer frameworks that consistently produce leads
    • (06:50) Organic traffic should be the king, and paid ads the queen
    • (09:02) The KPIs that predict future sales
    • (12:22) How to track subscriber-to-email conversions
    • (12:41) What Brandon stopped doing after his launch
    • (15:04) Rule #3: Never stop doing what works

    Who This Episode Is For:

    • Coaches who had one strong launch but can’t repeat it
    • Business owners who are relying too heavily on one big event
    • Anyone trying to figure out why sales suddenly slowed down

    Why You Should Listen:

    Most entrepreneurs think they need a new funnel, a new offer, or more ads when revenue slows down. In reality, they simply stopped doing what worked.

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    Previous 1 4 5 6 7 8 21 Next

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