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    Business

    Coaching Inc with Tom Krol

    Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

    Advertise

    Copyright: © 2024 Coaching Inc with Tom Krol

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    CI - S2 - 158 - He Started Posting His Real Estate Deals and A&E Came Calling with Dedric Polite Sep 30, 2026
    Show notes

    How do you turn your real estate journey into a business and build an audience along the way?

    In this episode, Dedric Polite shares how real estate changed the trajectory of his family, from growing up in Boston and working in corporate software sales to becoming a real estate investor, coach, and TV personality.

    Dedric also shares how documenting his real estate deals on social media helped him build a following, attract private investors, and eventually get approached by A&E for a TV show. More of his story on this show. Listen!

    You’ll Learn How To:

    • Build an audience by documenting what you are already doing
    • Use your personal story to connect with the right people
    • Build a personal brand through social media
    • Find your place and use your strengths in business

    What You’ll Learn in This Episode:

    • (03:06) How real estate changed the trajectory of Dedric’s family
    • (05:00) Why Dedric decided to invest in his first coach
    • (06:19) The $16,000 mastermind decision that changed everything
    • (08:20) How documenting the real estate process led to an audience
    • (09:13) How they got their own TV show
    • (10:39) Taking courage raising money for the show
    • (12:09) Authenticity attracts the right people
    • (13:08) The algorithms in social media are always changing
    • (15:01) The platforms Dedric uses to grow his business
    • (17:15) Why niches are winning
    • (18:31) Skipping the learning curve through other coaches
    • (19:43) Moving from an outsourced agency to in-house marketing director
    • (20:11) Connect with Dedric Polite

    Who This Episode Is For:

    • Entrepreneurs building a personal brand
    • Coaches who want to grow their audience through social media
    • Real estate investors who want to turn their experience into a business
    • New coaches looking for mentorship and community

    Why You Should Listen:

    Dedric’s story is a great example of what can happen when you simply document what you are already doing.

    He shares practical lessons for coaches who are just getting started, including why taking action, finding the right community, and sharing the real journey can make a difference.

    Connect with Dedric Polite:

    • Website: https://dedricandkrystal.com/
    • Be Polite Properties Website: https://www.politeproperties.com/
    • Instagram: https://www.instagram.com/dedricpolite/

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 157 - How He Turned YouTube Into a High-Ticket Coaching Funnel with Robbie Crager Sep 23, 2026
    Show notes

    Today's guest has a mastermind model where members invest in real estate in one particular part of the world.

    Robbie Crager shares how he went from a real estate investor to building a large YouTube audience and turning it into a coaching and mastermind business.

    He shares how he uses a free community, low-ticket offer, and mastermind to bring people through his funnel, why small wins matter in coaching, and how AI is helping him save time and become more productive. Listen and enjoy!

    You’ll Learn How To:

    • Use YouTube to build your personal brand
    • Build a community before selling your coaching program
    • Find different roles for people based on their skills
    • Use AI to save time and improve your coaching content

    What You’ll Learn in This Episode:

    • (02:31) How Robbie went from real estate investor to coach
    • (03:33) YouTube helped grow his real estate business
    • (04:18) Using YouTube as a top-of-funnel strategy
    • (05:33) The tips and tricks on YouTube for coaches and course creators
    • (07:04) How Robbie uses long-form content, shorts, and live videos
    • (09:16) Robbie’s YouTube funnel from free community to mastermind
    • (10:54) The different types of people in his mastermind
    • (12:43) Finding where your skill set fits in the team
    • (14:45) Small percentage of people take action
    • (17:45) Why small wins help people make progress
    • (18:53) Getting into affiliate partnerships
    • (20:14) The idea of personal branding and the need to use AI
    • (21:45) How Robbie uses AI to save time and improve his work
    • (23:56) Connect with Robbie Crager

    Who This Episode Is For:

    • Coaches looking to grow through YouTube
    • Entrepreneurs building a personal brand
    • Real estate investors looking to build a team
    • Business owners who want to use AI to save time

    Why You Should Listen:

    Robbie shows how consistent content, a strong personal brand, and a simple funnel can turn an audience into a real business. He also shares practical lessons on coaching, community, small wins, and using AI to work faster without losing your own voice.

    Connect with Robbie Crager:

    • YouTube: https://www.youtube.com/@TheFlipFlopFlipperPR
    • Instagram: https://www.instagram.com/the_flip_flop_flipper/

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 156 - He Used AI to Build a $3 Million Coaching Platform Himself with Justin Brennan Sep 16, 2026
    Show notes

    What does it take to build a multimillion-dollar coaching platform without a huge team?

    In this episode, Justin Brennan shares his journey in multifamily real estate, what he learned from watching his father build and lose a massive real estate business, and how he used AI to build his own coaching platform.

    Justin also talks about helping clients overcome limiting beliefs, the mental side of coaching, and how AI is changing how coaches deliver their programs.

    Listen and enjoy!

    You’ll Learn How To:

    • Avoid the biggest mistakes that can cause real estate investors to lose
    • Build the identity and infrastructure of a multifamily investor
    • Use an interactive roadmap to make coaching easier to follow
    • Use AI to create a more personalized coaching experience

    What You’ll Learn in This Episode:

    • (04:10) Justin’s family history in real estate and his path into multifamily investing
    • (06:47) What the financial crisis taught Justin
    • (07:46) Bad debt can cause you to lose in real estate
    • (08:33) The three patterns in people who lost money
    • (09:38) Importance of fixed-rate debt and low leverage
    • (10:17) How to structure a 15-unit apartment deal with a 70% loan
    • (11:56) The difference between ownership and control
    • (13:27) Justin's ideal multifamily investor
    • (17:10) Sweat equity vs. check equity
    • (23:00) Finding clients through paid YouTube ads
    • (26:20) Two ways to find apartment deals
    • (31:42) The 10-step roadmap for the first deal
    • (33:00) Building his own proprietary platform ecosystem
    • (36:46) How Justin built his AI platform using Replit
    • (40:35) How quickly AI is changing the world
    • (43:17) Social media managers may need to become experts at managing AI agents
    • (44:36) Connect with Justin Brennan

    Who This Episode Is For:

    • Real estate investors interested in multifamily
    • Course creators interested in AI-powered platforms
    • Business owners trying to understand how AI will change their teams

    Why You Should Listen:

    Justin shares how he uses AI to change how he delivers coaching, build his own platform, and create tools that would have cost millions of dollars just a few years ago.

    Connect with Justin Brennan:

    • YouTube: https://www.youtube.com/@JustinBrennan
    • Instagram: https://www.instagram.com/officialjustinbrennan/

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 155 - How a Local Meetup Turned Into an $80K Per Month Coaching Business with Andrew Lucas Sep 09, 2026
    Show notes

    What if your next $30,000 coaching client didn’t come from an ad, a funnel, or a sales call with a total stranger? That’s exactly what happened to Andrew Lucas, who built his coaching business through a local real estate meetup and a community of people who already knew and trusted him.

    In this episode, Andrew shares how a simple lunch-and-pizza meetup eventually became a coaching business averaging $80K–$85K per month. He also talks about the mistakes he made early on, why you need a real program before taking people’s money, and how building a community can turn into a powerful coaching business.

    You’ll Learn How To:

    • Start a local meetup and build a community around your expertise
    • Build trust by becoming the hub for information in your market
    • Avoid the mistakes of coaching without a clear program or design

    What You’ll Learn in This Episode:

    • (03:22) What does a local event look like?
    • (03:53) How Andrew and his wife started with simple real estate meetups
    • (04:58) Becoming the hub of information
    • (06:10) The biggest mistake Andrew made when he first started coaching
    • (08:50) You don’t need to turn every meetup into a client immediately
    • (11:02) The most important part of the program
    • (14:34) When partner split goes the wrong way
    • (17:08) How Andrew presents his $75K program and why $30K upfront works
    • (19:50) Dealing with new laws in South Carolina for wholesaling
    • (25:46) Andrew on promoting the local meetups
    • (32:55) How Andrew competes with other local meetups
    • (34:54) When virtual meetups make sense
    • (35:38) People want connection and want to be around others who think the same way
    • (37:46) Leaning into motivation and proof in coaching
    • (42:41) Keeping the momentum in local meetups
    • (47:00) Why Andrew stopped bringing outside speakers into his meetup
    • (49:20) How Andrew follows up with meetup attendees
    • (52:09) How workshops and joint events can attract your ideal clients

    Who This Episode Is For:

    • Coaches who want to build a business through community
    • Real estate investors thinking about starting a coaching program
    • Entrepreneurs who want to use local events to grow their influence

    Why You Should Listen:

    Andrew’s story shows that you don’t always need a complicated funnel or a big marketing machine to build a coaching business. This episode gives you a practical look at how a local meetup can grow into a serious coaching business.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 154 - Build Your Coaching Business Around the Life You Actually Want with Henry Washington Sep 03, 2026
    Show notes

    If your sole purpose of coaching is to make money, don't become a coach. It is profitable, but it can be lucrative and burn you out.

    In this episode, Tom Krol sits down with Henry Washington to talk about why coaches need to get clear on the life they actually want before building their coaching program.

    Henry shares how he went from helping people for free to creating courses that eventually generated $10,000 to $15,000 a month, and how that grew into a coaching community. He also explains why he never wanted to chase customers or constantly change his offer just to make more money.

    Listen and enjoy the show!

    You’ll Learn How To:

    • Build your coaching program around the life you want
    • Figure out how much time you really want to give to coaching
    • Start by helping people instead of immediately building an offer
    • Stay focused on one offer

    What You’ll Learn in This Episode:

    • (03:11) Henry’s real estate journey from one house to 150 doors
    • (04:33) The problems that come with having a big portfolio
    • (05:29) Cash flow can be harder to live off than it looks on paper
    • (09:55) How Henry accidentally got into coaching
    • (10:55) The panic attack that pushed Henry to learn about real estate investing
    • (13:41) The moment Henry realized he had a responsibility to help other people
    • (15:07) Henry started sharing his real estate journey on Instagram
    • (17:17) Unintentionally creating his first two courses
    • (20:03) What new coaches should and should not do
    • (21:00) New coaches should start with their life, not their offering
    • (21:37) Build your program around the time you actually have
    • (23:19) Go where the audience is
    • (24:29) Henry relied on organic growth before using paid ads
    • (26:58) The two battles every coaching business is fighting
    • (28:30) The difference between chasing customers and attracting them
    • (30:58) COVID changed what customers expect from coaches and online education
    • (34:28) Connect with Henry Washington

    Who This Episode Is For:

    • New coaches who are thinking about starting a coaching business
    • Real estate investors who want to turn their experience into coaching
    • Coaches who feel trapped by the business they built
    • Entrepreneurs who want more freedom and less pressure

    Why You Should Listen:

    This episode reminds you that your coaching business should support the life you want, not become the life you have to escape.

    Connect with Henry Washington:

    • Website: https://www.seeyouattheclosingtable.com/
    • Instagram: https://www.instagram.com/thehenrywashington/

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 153 - Why More Offers Are Making You Less Money Aug 26, 2026
    Show notes

    More ideas, more offers, and more opportunities sound like a good thing. But sometimes, they are exactly what's keeping your business from moving forward.

    In this episode, Tom Krol uses the example of a ship with hundreds of oars to explain why entrepreneurs need a clear destination.

    Tom shares why some profitable opportunities can still be distractions, why owners need the courage to choose one thing, and how getting your team focused on a single destination can lead to more peace, better profits, and less burnout. Listen and enjoy!

    You’ll Learn How To:

    • Identify whether your business has a clear destination
    • Get your team rowing in the same direction
    • Choose one primary goal
    • Use a “someday maybe” list to get other ideas out of your head

    What You’ll Learn in This Episode:

    • (01:13) The ship with hundreds of oars
    • (03:35) Lack of clear destination
    • (04:25) The courage to pick one thing
    • (05:18) Make sure every oar is rowing toward the same goal
    • (06:19) When the business becomes a cash grab
    • (06:59) The “someday maybe” folder
    • (07:18) Focus on what the market wants
    • (08:25) Having a personal financial goal
    • (09:04) Progress, not perfection

    Who This Episode Is For:

    • Entrepreneurs who are distracted
    • Business owners who have too many ideas, offers, or opportunities
    • Leaders who lack clear direction with their team and business

    Why You Should Listen:

    If your business feels busy but isn't moving as quickly as it should, this episode will help you step back, choose a direction, and get everyone moving toward the same goal.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 152 - The Simple Content Strategy Generating $100K a Month with Nick Sanborn Aug 20, 2026
    Show notes

    In this episode, Tom Krol talks with Nick Sanborn about how he built a large real estate business and coaching funnel by simply documenting what he was already doing every day.

    Listen as he shares why he tells his team to post three pieces of business-related content every day, why you shouldn’t wait for the perfect setup, and how one simple change to his YouTube strategy helped generate nearly $100K a month in coaching sales.

    You’ll Learn How To:

    • Create content without spending hours planning or scripting
    • Turn your everyday work into content
    • Use the “three pieces of content a day” strategy
    • Use AI to support your content, construction, and real estate teams

    What You’ll Learn in This Episode:

    • (02:35) About Nick and Sanborn Construction
    • (04:39) Who Nick’s clients are
    • (05:46) Why they choose a done-with-you model
    • (07:01) Difference between showing how to do it and walking you through it
    • (08:11) The market condition in the Midwest
    • (10:56) If you had to start over, start with your phone
    • (11:26) The three-content-a-day rule
    • (13:10) Simple content can outperform highly planned content
    • (14:34) Preparedness creates confidence
    • (17:31) Film everything and put it out there
    • (19:18) The funnel mistake that was costing them leads
    • (21:06) Adding a QR code on YouTube videos
    • (23:02) Create content for how people consume it
    • (24:38) How Nick uses AI across his companies
    • (27:07) Nick’s recommended books

    Who This Episode Is For:

    • Coaches who want to start doing content
    • Entrepreneurs who want to grow their audience
    • Business owners who want to generate more leads through content

    Why You Should Listen:

    You don't need a huge production team or complicated content calendar. Start by documenting what you're already doing, post consistently, and make it easy for people to take the next step.

    Connect with Nick Sanborn:

    • Website: https://www.sanbornconstructiongroup.com/
    • YouTube: https://www.youtube.com/@SanbornConstructionGroup
    • Instagram: https://www.instagram.com/sanbornconstructiongroup

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 151 - How to Actually Keep the Money You Make Aug 17, 2026
    Show notes

    Have you ever worked really hard but not seen the results of your efforts?

    On today's episode, Tom Krol breaks down the habits he sees in entrepreneurs who earn a lot of money but struggle to keep it. From knowing your net worth and understanding your numbers to managing debt, taxes, and everyday spending, Tom shares what financially successful entrepreneurs do differently.

    Listen and enjoy the show!

    You’ll Learn How To:

    • Track your net worth and cash flow
    • Build better habits around saving and spending
    • Take control of your business and personal finances
    • Make purchasing decisions based on numbers

    What You’ll Learn in This Episode:

    • (02:09) The difference between gross and net
    • (03:54) Why wealthy people know and measure their net worth
    • (04:47) The financial trap of only looking at monthly income and expenses
    • (05:40) How much should I live off?
    • (07:06) Money management should be done by husband and wife together
    • (07:35) Watching your net worth grow can improve your confidence
    • (08:01) Struggling entrepreneurs don't know their KPIs and P&L
    • (10:11) Don't try to play games with the IRS
    • (11:29) How to make purchasing decisions based on cash flow and net worth
    • (12:51) Basic terminology every entrepreneur should understand
    • (14:16) Slow down before spending company money
    • (15:41) Why wealthy people feel good about saving money
    • (17:00) The beginning of financial freedom

    Who This Episode Is For:

    • Entrepreneurs who are just starting to make money
    • Business owners who are not keeping enough of their money
    • Founders who need to get better at managing their numbers
    • Anyone who wants more financial freedom

    Why You Should Listen:

    Tom shares practical lessons on net worth, spending, saving, debt, taxes, and financial discipline that can help you stop running in circles and start building real wealth.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 150 - The Secret to Magnetic Messaging Aug 13, 2026
    Show notes

    What do you say when you're starting out as a coach, and nobody knows who you are yet?

    In this episode, Tom Krol breaks down how to create what he calls “magnetic messaging,” content that attracts the right people, repels the wrong people, and gives your audience a reason to listen.

    Today, he shares simple ideas around authenticity, radical differences, creating content from a beginner’s perspective, and giving away real value. Listen and enjoy the show!

    You’ll Learn How To:

    • Create messaging that attracts your ideal audience
    • Stand out by embracing your radical differences
    • Turn your experience into useful talking points
    • Give away valuable information without losing clients

    What You’ll Learn in This Episode:

    • (01:51) The attitude of progress, not perfection
    • (02:26) Being real and authentic with your audience
    • (03:42) Enthusiasm makes your message more powerful
    • (04:37) R.O.D.S. explained
    • (05:30) Being different can help you cut through the noise
    • (07:07) The “10,000 Talking Points” idea
    • (07:38) Why you need to remember what it was like to be a beginner
    • (09:02) Write down 100 different questions a newbie would ask you
    • (10:22) Understanding your audience wants to hear your hits
    • (11:15) Bringing people value when you speak
    • (12:34) Being a generous expert and giving away your best information can attract more clients

    Who This Episode Is For:

    • Coaches who are just starting to build an audience
    • Consultants and course creators looking for better messaging
    • Entrepreneurs trying to stand out
    • Anyone who wants to create content

    Why You Should Listen:

    Tom shows you how to lean into what makes you different, speak with genuine enthusiasm, and give people something they can use.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 149 - You're 1% Finished Aug 10, 2026
    Show notes

    For today's episode, we will be talking about webinars.

    Tom Krol explains why a webinar is only 1% finished once you have the slides, talking points, and presentation ready. The real work starts after that, when you begin testing different parts of the webinar to see what gets people to watch, stay, and take action.

    From testing your CTA and pricing to tracking where people drop off, Tom shares a simple approach to improving your webinar and turning it into a more effective sales tool.

    You’ll Learn How To:

    • Improve your webinar by using real data
    • Test different prices, CTAs, formats, and webinar lengths
    • Track where people are dropping off
    • Create a webinar that gets more people to watch

    What You’ll Learn in This Episode:

    • (01:24) What is a webinar?
    • (01:59) The most important thing to know about a webinar
    • (02:48) The metrics and KPIs you need to track after launching
    • (03:49) When to introduce the CTA into the webinar?
    • (04:30) Split testing is the key to improving your webinar
    • (05:29) The difference between teaching webinars and future-pacing webinars
    • (06:30) Write your own webinar instead of paying a consultant
    • (07:17) The first part of the webinar
    • (08:05) A webinar is a journey and requires ongoing work

    Who This Episode Is For:

    • Coaches who want to use webinars
    • Entrepreneurs building a scalable coaching business
    • Course creators looking to improve their conversions

    Why You Should Listen:

    If you're using webinars, or planning to start, this episode will help you look at the process differently and focus on the work that drives results.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    1 2 3 21 Next

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