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    Business

    Coaching Inc with Tom Krol

    Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

    Advertise

    Copyright: © 2024 Coaching Inc with Tom Krol

    • Apple Podcasts
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    Latest Episodes:
    CI - S2 - 138 - #Classic - The 40 Good People Network Hack that Will Totally Transform Your Life and Your Business Jul 02, 2026
    Show notes

    In this classic episode, Tom Krol shares one of the simplest networking strategies he's ever used to grow his business.

    Instead of chasing introductions or asking successful people for favors, he explains how consistently giving value first can open doors that money can't buy.

    If you want to build meaningful relationships, grow your influence, and create more opportunities, this episode is a must-listen.

    You’ll Learn How To:

    • Build a powerful network by giving
    • Use the "40 Good People" strategy
    • Apply the principle of reciprocity
    • Turn small daily actions into long-term opportunities

    What You’ll Learn in This Episode:

    • (02:16) The "40 Good People" strategy
    • (02:54) What does reciprocity mean
    • (03:49) List down 40 good people in your life
    • (04:18) How to choose the right 40 people for your list
    • (05:48) The mistake most people make when trying to build relationships
    • (06:35) Entrepreneurial people often tell you how to love them
    • (07:28) A simple system for serving one person every business day
    • (10:03) Adding value without expecting anything back

    Who This Episode Is For:

    • Coaches and consultants who are growing their network
    • Entrepreneurs looking for more partnership opportunities
    • Business owners who want to build authentic relationships

    Why You Should Listen:

    Tom shares a different approach, which is built on consistently creating value for others first.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 137 - The One Fear That's Quietly Killing Your Business with Tom Krol and Darrin Bentley Jun 29, 2026
    Show notes

    Have you ever held something back because you were afraid that if you gave away too much, people wouldn't buy from you? It's one of the biggest fears that many coaches, consultants, and experts have.

    In this Coaching Inc. Masterclass, Tom Krol and Darrin Bentley challenge one of the most common beliefs among coaches, consultants, and experts. Instead, they explain why the opposite is true and why the most successful people in every industry become known by giving away their best insights first.

    Listen and enjoy the show!

    You'll Learn How To:

    • Create content that builds trust
    • Give away valuable information without hurting your sales
    • Build authority by solving real problems publicly
    • Create content that attracts loyal followers

    What You'll Learn in This Episode:

    • (01:36) Be the generous expert
    • (02:24) A simple test to see if your content actually provides value
    • (04:01) Giving away builds trust faster
    • (05:55) The biggest marketing secret top influencers already understand
    • (06:33) People who never planned to buy won't buy anyway
    • (07:50) Giving away more creates more paying clients
    • (09:27) The one question you should ask before publishing any piece of content
    • (10:02) Challenging your own assumptions leads to better marketing

    Who This Episode Is For:

    • Coaches who are creating content but struggling to build authority
    • Course creators who want consistent leads
    • Anyone afraid of giving away too much value online

    Why You Should Listen:

    This episode shows how generous, practical content builds trust, authority, and long-term relationships that naturally lead to more clients.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 136 - Why More Leads Won't Fix Your Business with Brent Daniels Jun 25, 2026
    Show notes

    What if the biggest thing holding your business back right now isn't leads?

    The truth is, a lot of coaches, consultants, and experts spend years trying to generate more attention, followers, traffic, and leads, but they never build the systems that consistently turn those opportunities into clients.

    In this episode, Brent Daniels shares the systems, processes, and philosophies that he used to attract better prospects, increase show rates, improve conversions, recruit top sales talent, and build a business that doesn't depend on hope.

    Listen as you will hear real-world strategies, practical examples, and small adjustments that can completely change the trajectory of your coaching business. Enjoy the show!

    You’ll Learn How To:

    • Recruit top-performing salespeople without relying on referrals
    • Increase appointment show rates
    • Improve conversions by qualifying leads more effectively
    • Create systems that scale without depending on more traffic

    What You’ll Learn in This Episode:

    • (01:45) Finding great salespeople is one of the biggest growth challenges
    • (02:18) Brent's simple Facebook funnel that generated hundreds of sales applications
    • (03:20) The application process he uses to identify top closers
    • (04:33) Building landing pages
    • (06:03) How job opportunity ads attract stronger candidates
    • (07:48) Zoom vs phone call for meeting people
    • (11:28) Compensation models for high-performing sales teams
    • (12:31) The importance of contacting leads within minutes
    • (13:22) How faster follow-up dramatically improves show rates
    • (14:34) Importance of proof elements for cold traffic
    • (16:00) More information about the setter conversation
    • (17:20) The questions he asks to review the application for coaching
    • (22:43) Ways to increase show rates
    • (24:41) The difference between cold traffic and warm prospects
    • (26:10) Community as a unique mechanism
    • (29:49) Attention alone isn't enough without a conversion system
    • (31:35) Brent's unique mechanism
    • (34:51) Webinar funnels are just to educate people
    • (38:06) Benefits of in-person events
    • (40:47) Why conviction and authority are critical for growth
    • (43:48) When to stop giving away the free content
    • (49:15) Unique mechanism: Good lead magnet and a ton of proof elements

    Who This Episode Is For:

    • Coaches who are struggling to convert leads
    • Consultants who are looking to improve their sales process
    • Experts who want predictable growth
    • Entrepreneurs who are ready to scale through systems

    Why You Should Listen:

    If you're looking for sustainable growth, this episode will help you identify and fix the bottlenecks that are actually limiting your business.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 135 - The Business Lesson Tom Krol Had to Repeat All Week Jun 22, 2026
    Show notes

    After a series of conversations with some of his coaching clients over the last week, Tom Krol noticed the same pattern recurring. People were making things a lot more complicated than they needed to be, chasing new tools, strategies, platforms, and systems while overlooking the handful of activities that drive momentum.

    Listen as he breaks down the simple principles that consistently help coaching businesses grow, including how to prioritize revenue, build the right team, create attention, and avoid the common mistakes that keep entrepreneurs stuck.

    Enjoy today's episode!

    You’ll Learn How To:

    • Prioritize revenue-producing activities
    • Create attention and attract more clients
    • Keep your coaching business simple, scalable, and profitable

    What You’ll Learn in This Episode:

    • (01:59) Most entrepreneurs overcomplicate simple business fundamentals
    • (02:45) The "one product, one pain, one price" framework
    • (03:59) How the SPIRLAS marketing system creates organic growth
    • (04:30) Creating free value on social media
    • (04:57) Start a podcast now
    • (06:45) Entrepreneurship is about meeting people
    • (07:31) The feedback loop in people
    • (08:36) Use the word reviews, not testimonials
    • (12:42) In-person or online interaction that other people can see
    • (15:32) A smaller amount of input produces a lot more output
    • (16:36) Avoid overcomplicating in your business
    • (18:21) Doing social media lives
    • (19:23) Hiring a sales guy
    • (21:48) Avatar funnel explained
    • (23:23) Keeping the business simple
    • (23:52) Revenue in first position

    Who This Episode Is For:

    • Coaches who are trying to grow without paid traffic
    • Entrepreneurs who feel overwhelmed by too many strategies
    • Anyone who wants a simpler path to consistent growth

    Why You Should Listen:

    Tom shares practical advice that can help you cut through the noise, focus on what actually matters, and build a coaching business that grows without unnecessary complexity.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 134 - The Coaching Business Model Nobody Is Talking About with Zach Beach Jun 18, 2026
    Show notes

    Most coaching businesses are built around enrolling more clients.

    In this episode, Zach Beach, CEO of Smart Real Estate Coach, shares the unique profit-sharing model that helped transform his company into a multi-million-dollar business. Instead of stopping at coaching, Zach and his team work alongside students on real deals, creating a system where everyone wins together.

    This conversation will open your eyes to a completely different way of thinking about coaching. Listen and enjoy the show!

    You’ll Learn How To:

    • Create revenue streams beyond client enrollments
    • Build stronger client retention through aligned incentives
    • Turn successful students into future coaches
    • Structure profit-sharing opportunities without becoming business partners

    What You’ll Learn in This Episode:

    • (01:46) Introducing Zach Beach and his background in the coaching industry
    • (03:40) Creating additional profit centers through smart investors
    • (05:06) The biggest challenge most coaching companies face
    • (06:05) How Smart Real Estate Coach gets directly involved in student deals
    • (07:47) Revenue beyond enrollment
    • (08:51) The profit-sharing structure behind their coaching programs
    • (11:44) Profit sharing creates better incentives for coaches
    • (18:24) How to position a profit-sharing model
    • (19:02) The systems they use to track and manage deal profits
    • (22:11) Serious clients are attracted to this model
    • (26:02) The “done-with-you” coaching
    • (29:02) Keeping the reputation with Zach's business model
    • (34:04) How Zach created an "associates" program
    • (41:10) The coach's assertion model explained
    • (44:18) The coach compensation model that rewards collaboration
    • (52:16) What makes the President's Club different
    • (57:18) People leaving coaching programs while staying connected to communities
    • (59:28) What Zach learned while preparing his company for a potential exit
    • (01:00:18) How an ecosystem approach can help clients continue growing without leaving your world
    • (01:07:39) Different ways coaching companies can participate in acquisitions or strategic partnerships

    Who This Episode Is For:

    • Business owners who are interested in profit-sharing models
    • Coaches looking to create additional revenue streams
    • Consultants who want deeper client engagement

    Why You Should Listen:

    Zach shares a different approach. One that creates long-term alignment, recurring revenue, and stronger client results. This episode will challenge how you think about coaching, fulfillment, and scaling a business that grows even when you're not the one doing all the work.

    Connect with Zach Beach:

    • Website: https://smartrealestatecoach.com/
    • LinkedIn: https://www.linkedin.com/in/zacharyrbeach/
    • Phone Number: 401-229-2289

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 133 - How Top Real Estate Coaches are Getting Clients with Zero Paid Traffic Jun 15, 2026
    Show notes

    The coaches who gain traction on social media understand how attention works, where their audience lives, and how to create content that speaks to their problems and to their pain points. That is exactly what today's episode is all about.

    In this live coaching session, Tom Krol breaks down the exact organic strategies many successful real estate coaches are using to attract clients without spending heavily on advertising. From Facebook groups and content creation to building authority and growing an email list, Tom shares the simple frameworks that consistently generate attention, trust, and revenue.

    This episode is packed with practical ideas you can start implementing right away.

    You’ll Learn How To:

    • Use Facebook groups to attract potential clients
    • Build authority by providing value online
    • Create systems that generate leads
    • Turn attention into revenue through organic marketing strategies

    What You’ll Learn in This Episode:

    • (03:18) Tom’s SPIRLAS framework for organic audience growth
    • (05:02) Facebook groups are still one of the best traffic sources available
    • (07:09) Providing value and scraping value through Facebook group posting
    • (09:49) Identifying the members of your group
    • (10:49) Giving away valuable content for free
    • (15:42) The three stages of marketing: get attention, hold attention, monetize attention
    • (16:22) Saved responses can dramatically increase visibility and authority
    • (18:46) Embracing people and giving a platform within your community
    • (20:24) Never outshine the master
    • (24:37) How AI tools like Claude can help create better content faster
    • (29:15) The hiring framework that top coaching businesses follow as they scale
    • (31:02) Your wife should do the final interview when hiring
    • (31:18) Why your second hire should be a full-time marketing person
    • (35:01) The difference between support staff and the face of your brand
    • (40:00) Tiffany’s challenge with a long-running Facebook group
    • (44:25) Organic versus paid strategies for growing a community
    • (46:14) The importance of creating attention
    • (49:20) How hiring an executive assistant changed Joe’s business
    • (50:24) Common marketing agency mistakes that cost coaches money
    • (53:11) Tom’s Top 10 Rules for Growing a Coaching Business

    Who This Episode Is For:

    • Coaches who are looking to grow their audience organically
    • Consultants building an audience from scratch
    • Entrepreneurs who want more leads
    • Anyone who is trying to create authority

    Why You Should Listen:

    In this episode, Tom shares the same organic growth principles used by successful coaching businesses to build audiences, generate leads, and create consistent revenue.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 132 - The Difference Between Posting Content and Building Authority with Martine Richardson Jun 11, 2026
    Show notes

    A lot of people post content online, but only a few build real authority.

    In this episode, Martine Richardson breaks down the mindset, consistency, and relationship-building that create trust and long-term business growth.

    She shares her journey from getting fired from a finance job and having her car repossessed to building a multimillion-dollar rental portfolio and coaching others to do the same, and how daily video creation changed her business.

    You’ll Learn How To:

    • Build authority through value-driven content
    • Avoid the biggest mistakes new rental property investors make
    • Overcome limiting beliefs using private capital
    • Create systems that make rentals less stressful

    What You’ll Learn in This Episode:

    • (01:10) Introducing Martine Richardson
    • (02:40) Why the lack of motivation for a corporate job pushed her to take action
    • (04:08) The biggest misconception people have about rental properties
    • (04:45) Importance of having a system set in place for tenants
    • (05:49) The limiting belief that stops people from using private money
    • (07:02) The number one mistake other coaches make
    • (10:53) How Martine’s podcast helped build authority before she became a coach
    • (11:43) Biggest thing she learned from a podcast guest
    • (15:17) Talking to people generated more for Martine's coaching business
    • (18:02) Daily video content matters more than occasional perfect posts
    • (20:50) The biggest lesson for anyone waiting to start something new

    Who This Episode Is For:

    • Coaches trying to build real authority online
    • Real estate investors interested in rental properties
    • Entrepreneurs struggling with content creation

    Why You Should Listen:

    Martine shares practical lessons from building a real business, creating systems that scale, and using content to truly serve people rather than just chase attention.

    Connect with Martine Richardson:

    • Website: https://martinerichardson.com/
    • Instagram: https://www.instagram.com/coachmartine_/
    • Facebook: https://www.facebook.com/martine.jackson/

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    • Join Martine’s community on Facebook: Freedom Inc.
    CI - S2 - 131 - The Biggest “Aha” Moments From Coaching Inc Mastermind with Jay Conner Jun 08, 2026
    Show notes

    In this episode of Coaching Inc. Podcast, Jay Conner shares his biggest takeaways from the latest Coaching Inc. Mastermind and the strategies he's already implementing in his own business.

    Jay breaks down the ideas that are working right now, from evergreen webinar funnels and AI-powered follow-up systems to raising private money without asking for it. He also explains how mindset, relationships, and being in the right room create opportunities.

    Listen and enjoy the show!

    You’ll Learn How To:

    • Use evergreen webinars to generate leads
    • Build trust and raise private money
    • Create more opportunities by networking and collaboration
    • Leverage AI agents to improve event registrations

    What You’ll Learn in This Episode:

    • (01:21) Introducing Jay Conner and why he joined the mastermind
    • (03:53) His biggest takeaway at Coaching Inc.
    • (04:20) Evergreen Webinar done differently
    • (06:03) Self-liquidating offers can generate leads
    • (07:46) The content batching strategy
    • (09:29) How AI agents are helping generate more event registrations
    • (11:20) Speed-to-lead explained
    • (12:47) The event strategies Jay uses to increase coaching sales
    • (16:12) The five-step method for raising private money without ever asking for money
    • (18:06) The biggest misconception people have about raising private money
    • (18:52) Get in person to the next Coaching Inc. Mastermind

    Who This Episode Is For:

    • Coaches looking to improve their sales systems
    • Real estate investors interested in raising private money
    • Business owners exploring AI and automation

    Why You Should Listen:

    Jay shares real-world strategies, mindset shifts, and marketing ideas that can help you attract more opportunities, build stronger relationships, and grow your business more effectively.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    • Get Jay Conner’s book Where to Get the Money Now here.
    CI - S2 - 130 - How Brett McCollum Rebuilt After Losing Nearly $1 Million with Brett McCollum Jun 04, 2026
    Show notes

    What do you do when your business loses nearly $1 million?

    In this episode, Brett McCollum opens up about one of the toughest seasons of his entrepreneurial journey. He shares how a series of business decisions led to significant losses, the lessons he learned through the process, and how taking full ownership helped him rebuild this business.

    Listen and enjoy the show!

    You’ll Learn How To:

    • Evaluate your business instead of relying on best-case scenarios
    • Improve sales by setting clear expectations
    • Build confidence that improves sales performance
    • Stay resilient during difficult business seasons

    What You’ll Learn in This Episode:

    • (01:14) Brett's reflection on losing nearly $1 million in business
    • (02:28) Stepping back and being completely honest about messing up
    • (03:14) The biggest lesson he learned during his toughest season
    • (04:49) Advice for coaches struggling in today's market
    • (06:21) Authentic reality check about your business performance
    • (08:42) What people should be doing differently from a sales perspective
    • (08:55) Reducing buyer's remorse after a sale
    • (10:44) How setting expectations improves retention and results
    • (11:37) Confidence remains one of the most powerful sales tools
    • (12:27) Brett's thoughts on joining masterminds and communities

    Who This Episode Is For:

    • Business owners who are facing business challenges
    • Real estate investors who want to improve leadership and accountability
    • Coaches who want to build confidence with their clients

    Why You Should Listen:

    Brett's story is a powerful reminder that success isn't about avoiding mistakes but about how you respond when things go wrong. It offers practical lessons on resilience, sales, leadership, and personal accountability.

    Connect with Brett McCollum:

    • Instagram: https://www.instagram.com/brett_mccollum/

    Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 129 - Why Most Webinars Fail Before They Even Start with Matt Gill Jun 01, 2026
    Show notes

    The biggest mistake most coaches make is failing to focus on delivering results for their buyers.

    Most people think webinars fail because of poor presentations, weak sales skills, or technical issues. According to webinar marketing pioneer Matt Gill, the real problem starts much earlier.

    In this episode, Matt shares his story as one of the pioneers of webinar marketing, how webinars changed the way businesses sell online, and what it really takes to build a multi-million-dollar webinar offer.

    He also talks about the biggest mistake most webinar creators make, the importance of proof as a marketing tool, and how to overcome fear in launching your first webinar.

    Listen and enjoy the show!

    You'll Learn How To:

    • Create webinar offers that attract the right audience
    • Use proof and customer success stories to increase conversions
    • Improve webinar performance through tracking and optimization
    • Overcome the fear of hosting your first webinar

    What You'll Learn in This Episode:

    • (02:15) Matt's journey into online marketing
    • (02:48) The birth of webinar selling
    • (03:28) How webinars changed the way businesses sell online
    • (04:29) What it takes to build a multi-million dollar webinar offer
    • (05:52) The biggest mistake most webinar creators make
    • (06:21) Proof is the most powerful marketing tool
    • (07:20) Viewing webinar marketing as a system
    • (09:55) The first thing every beginner should focus on
    • (10:35) Overcoming fear in launching your first webinar
    • (13:34) The concept of a webinar marketing system
    • (14:36) Connect with Matt Gill

    Who This Episode Is For:

    • Entrepreneurs building online offers
    • Course creators who want to generate leads through webinars
    • Business owners looking to improve conversions
    • Anyone planning to host their first webinar

    Why You Should Listen:

    In this episode, Matt Gill shares practical lessons from years of experience running successful webinar campaigns.

    Connect with Matt Gill:

    • Website: webinarmarketingsystem.com

    Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    Previous 1 2 3 4 5 21 Next

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