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    Business

    Coaching Inc with Tom Krol

    Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

    Advertise

    Copyright: © 2024 Coaching Inc with Tom Krol

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    Latest Episodes:
    CI - S2 - 128 - The Biggest Mistake Coaches Make When Trying to Grow with Andrew Becker May 28, 2026
    Show notes

    In this episode of the Coaching Inc. Podcast, host Storyteller Jet sits down with real estate entrepreneur and systems expert Andrew Becker to talk about one of the biggest mistakes business owners make when trying to scale.

    Andrew shares how simplifying lead generation, building repeatable systems, and focusing deeply on a few high-performing strategies helped him grow multiple businesses while improving his profit margins.

    This episode is packed with practical lessons for coaches, entrepreneurs, and operators who want to grow smarter instead of busier. Enjoy the show!

    You’ll Learn How To:

    • Use podcasts as a lead generation and relationship-building tool
    • Build repeatable systems and SOPs that save time
    • Improve profit margins by simplifying operations
    • Avoid the biggest mistake most entrepreneurs make when trying to scale

    What You’ll Learn in This Episode:

    • (01:24) Andrew Becker's background in real estate
    • (02:54) The Team Lead Talks Podcast
    • (04:22) How he uses podcasts to generate leads and business opportunities
    • (08:34) Shorter podcast episodes helped improve efficiency and content production
    • (10:50) How podcasts can become one of the best relationship-building and sales tools
    • (12:39) The importance of solving pain points
    • (13:14) How Andrew built a coaching program around probate lead generation
    • (14:37) The Day One Probate explained
    • (15:49) AI and automation are becoming major business advantages
    • (16:41) The biggest mistake entrepreneurs make when trying to scale
    • (20:11) Becoming known for one specialty creates long-term business growth
    • (21:07) Expanding exit strategies
    • (22:37) Andrew’s “million-dollar advice.”
    • (25:29) The story behind BILLIONS
    • (27:11) The biggest mistakes businesses make when running PPC campaigns
    • (29:48) Google optimization requires strong conversion systems and quality lead feedback
    • (32:49) The value of collaboration, masterminds, and learning
    • (33:52) Connect with Andrew Becker

    Who This Episode is For:

    • Coaches who are trying to grow their business
    • Real estate professionals looking to improve lead generation
    • Podcast hosts wanting to turn conversations into opportunities
    • Operators looking to improve profitability

    Why You Should Listen:

    This episode is a strong reminder that scaling a business is not about doing more but about doing the right things consistently. Andrew shares real-world lessons from years of building systems, refining processes, and learning, all of which will help you simplify your approach to business.

    Connect with Andrew Becker:

    • LinkedIn: https://www.linkedin.com/in/iamandrewbecker/
    • Instagram: https://www.instagram.com/iamandrewbecker/

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 127 - Why Most Entrepreneurs Quit Before the Breakthrough Happens with Cody Hofhine May 25, 2026
    Show notes

    In this episode of the Coaching Inc. Podcast, Cody Hofhine shares the real story behind the struggles, sacrifices, and setbacks that most entrepreneurs face before finally achieving a breakthrough.

    From earning just $19,000 during his first year in insurance while supporting a family, to building successful businesses and helping entrepreneurs scale to seven and eight figures, Cody opens up about the hard times that shaped him into the leader he is today.

    Listen as he discusses the importance of persistence, faith, family, and staying committed, even when things seem impossible. It is an honest reminder that growth often happens during the toughest moments. Enjoy the show!

    You’ll Learn How To:

    • Build persistence and optimism as an entrepreneur
    • Stay grounded while building a business
    • Find purpose beyond money and revenue goals
    • Create a business that supports your ideal lifestyle

    What You’ll Learn in This Episode:

    • (01:25) Cody growing up with an entrepreneurial father
    • (03:11) Persist until you succeed
    • (04:14) Making only $19,000 during his first year in insurance
    • (05:46) Cody's story of selling their nicer vehicles and driving old cars
    • (08:09) The importance of protecting “home base” and making sure family relationships stay strong
    • (10:30) His mission work experience overseas
    • (14:22) Struggles that led him into real estate wholesaling
    • (16:57) Serving others through coaching and helping entrepreneurs overcome struggles
    • (17:45) Importance of optimism in business
    • (22:18) The Ascension model and how he attracts the right audience and clients
    • (24:27) Partnership marketing vs paid advertising
    • (26:32) Clarity on what you are doing
    • (29:10) Connect with Cody Hofhine

    Who This Episode is For:

    • Entrepreneurs who are going through a difficult season
    • Business owners who feel stuck, discouraged, or unsure
    • Anyone who wants to see a breakthrough in their business

    Why You Should Listen:

    Cody Hofhine shares practical lessons about resilience, sacrifice, leadership, faith, family, and long-term vision in a very relatable manner. If you need encouragement to keep moving forward, this conversation is for you.

    Connect with Cody Hofhine:

    • Website: https://codyhofhine.com/
    • Instagram: https://www.instagram.com/codyhofhine/
    • Facebook: https://www.facebook.com/codyhofhine

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 126 - How Brent Daniels Built a 7-Figure Business Without Chasing Clients with Brent Daniels May 21, 2026
    Show notes

    Joining us in this episode of the Coaching Inc. Podcast is real estate entrepreneur, coach, and marketing expert Brent Daniels.

    Brent shares how he built a multi-million-dollar business through organic content, livestreaming, paid ads, and consistent sales systems, without constantly chasing clients.

    Listen as Brent breaks down why most people struggle with content, how livestreaming changed his business, the importance of reviewing sales calls, and why courage matters when building an audience online. Enjoy the show!

    You'll Learn How To:

    • Build authority and attract clients through organic content
    • Create ads that convert cold traffic
    • Use VSLs and webinars to pre-qualify leads
    • Scale a coaching business using livestreams

    What You'll Learn in This Episode:

    • (03:00) Building the whole business on organic following
    • (04:19) Content multiplication for ads
    • (05:36) Why businesses need to consistently create fresh ads every month
    • (06:56) The real purpose of VSLs (Video Sales Letters)
    • (08:26) The difference between using webinars versus short VSLs
    • (13:33) Biggest mistake coaches make with Google ads
    • (16:24) Creating large amounts of video ads with strong conviction continues to drive new clients
    • (18:21) Go start a YouTube channel and start livestreaming
    • (23:11) Biggest takeaway from Brent's presentation
    • (26:35) Great coaching goes beyond money
    • (28:48) Brent's powerful perspective on legacy, teaching, and passing down real-life experience
    • (30:24) His direct advice for anyone afraid of posting online

    Who This Episode is For:

    • Coaches and consultants looking to grow online
    • Entrepreneurs building personal brands
    • Anyone struggling with consistency or confidence on social media

    Why You Should Listen:

    This episode is packed with practical business advice, combined with candid conversations about fear, growth, sales, and leadership. Brent Daniels shares what's working right now when it comes to attracting clients, creating content, running ads, and scaling a coaching business sustainably.

    Connect with Brent Daniels:

    • Instagram: https://www.instagram.com/realbrentdaniels/

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 125 - Stop Leaving Money on the Table - How to Know What Really Matters in Your Coaching Business with Marcus Crigler May 18, 2026
    Show notes

    Everybody thinks revenue is the name of the game, but the real foundation of everything you do in business is your books and records. Even if you got all the revenue in the world, but you don't know where it is or what it is doing, it doesn't matter.

    In this episode, StorySeller Jet sits down with Marcus Crigler for a conversation about the financial side of running a coaching business and why so many entrepreneurs focus on revenue while ignoring the numbers.

    The conversation also dives into forecasting, hiring decisions, building reserves, and the importance of creating a financial system that supports long-term growth. Marcus shares his “3X Rule” for hiring, explains why many business owners scale too fast, and how smart entrepreneurs build wealth by separating business income, personal expenses, and investments.

    Listen and enjoy this episode!

    You'll Learn in This Episode:

    • Why revenue alone doesn't guarantee a healthy business
    • The importance of bookkeeping and understanding your numbers
    • How forecasting helps business owners make smarter decisions
    • How successful entrepreneurs build long-term wealth

    What You'll Learn in This Episode:

    • (01:27) Introducing Marcus Crigler and his background as an accountant
    • (02:05) Good bookkeeping vs good revenue
    • (03:04) The biggest financial mistake coaches make with their business numbers.
    • (04:25) Marcus explains the three “wealth buckets.”
    • (06:47) Forecasting cash flow matters
    • (09:26) “3X Rule” for hiring and major business expenses
    • (11:35) Why businesses should keep at least three to six months of reserves
    • (13:02) Importance of holding standards in the company
    • (14:34) Attracting clients on a day-to-day basis
    • (16:06) Advice for coaches trying to grow from $10K months to $100K months
    • (17:25) Your financial systems need to scale with your business
    • (18:28) Biggest takeaways from Coaching Inc.
    • (20:20) Entrepreneurship can feel lonely without the right community
    • (22:19) Connect with Marcus Crigler

    Who This Episode is For:

    • Coaches and consultants growing their business
    • Entrepreneurs struggling with financial planning
    • Business owners preparing to hire or scale
    • Real estate entrepreneurs and investors wanting to build long-term wealth

    Why You Should Listen:

    This episode serves as a reminder that business growth is not just about generating more revenue, but also about understanding how your finances work.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    • Get great advice to build wealth and save money in taxes. Visit taxwealthplaybook.com for free resources.
    CI - S2 - 124 - How One Webinar Generated $1.5 Million in Just a Few Months with Phillip Vincent May 14, 2026
    Show notes

    In this episode, we are joined by Phillip Vincent, the founder of Mom's House and a seasoned real estate professional with 28 years of experience, specializing in senior living.

    The conversation dives deep into webinar strategy, Meta ads, self-liquidating offers (SLOs), customer acquisition costs, and why consistently testing small changes can dramatically improve conversions.

    Listen as he also explains why “Mom’s House” creates some of the warmest and most organic real estate leads available today. Enjoy the show!

    You’ll Learn How To:

    • Build webinars that keep people engaged
    • Use “daily webinars” to increase show-up rates and lower ad costs
    • Improve conversions by simplifying your offer
    • Understand customer acquisition costs and lifetime value

    What You’ll Learn in This Episode:

    • (01:13) How Phillip discovered one of the best real estate lead sources through senior living
    • (02:37) Webinar's cold traffic on Facebook
    • (03:29) Webinars are not dead
    • (06:54) How switching to daily webinars doubled conversions
    • (07:58) The biggest mistakes people make when launching webinars
    • (08:47) Phillip removed low-ticket VSL funnels
    • (09:59) The hook strategy that drives curiosity and attendance
    • (11:12) Simplification as the biggest growth lever in business
    • (12:35) Meta ads currently drive most of his traffic
    • (14:20) How self-liquidating offers work
    • (17:39) The cost to acquire a customer
    • (18:46) What makes 'Mom's House' different?
    • (19:45) The importance of testing, persistence, and staying adaptable
    • (22:27) Connect with Phillip Vincent

    Who This Episode Is For:

    • Coaches and consultants selling online offers
    • Entrepreneurs running webinars
    • Real estate investors looking for new lead strategies
    • Anyone interested in self-liquidating offers and customer acquisition

    Why You Should Listen:

    Phillip Vincent shares actionable lessons on simplifying offers, improving conversions, and building sustainable lead systems that can grow long-term without relying on hype or complicated funnels.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    • Free training and awareness about Phillip Vincent’s Mom’s House: https://www.momshouse.com/start
    CI - S2 - 123 - The Truth About Testimonials, Earnings Claims, and FTC Lawsuits with Gregory Christiansen May 11, 2026
    Show notes

    What happens when your marketing crosses the line from persuasive to legally dangerous?

    In this episode, Tom Krol interviewed Gregory Christiansen, one of the top attorneys in the country on FTC compliance, earnings claims, coaching businesses, webinars, testimonials, and protecting your company before it becomes a problem.

    Listen as they dive deep into the realities of FTC compliance, earnings claims, testimonials, and the legal risks many coaches, consultants, and real estate educators unknowingly expose themselves to every day. Greg also breaks down real FTC cases, explains why disclosures alone are often not enough, and shares how entrepreneurs can still market effectively without relying on hype or unrealistic promises.

    Enjoy the show!

    You’ll Learn How To:

    • Use testimonials without creating misleading earnings claims
    • Create marketing without unrealistic income promises
    • Avoid FTC red flags when selling coaching or education programs
    • Use disclosures properly in presentations and sales processes

    What You’ll Learn in This Episode:

    • (03:54) Greg explains how he became one of the top attorneys handling FTC cases
    • (06:29) The declaratory judgment/action
    • (08:46) Breakdown of a recent FTC settlement involving publishing and earnings claims
    • (09:31) Two ways the FTC brings actions against companies
    • (11:27) What regulators look for when reviewing webinars, ads, and marketing claims
    • (15:02) Why “false and unsubstantiated earnings claims” trigger lawsuits
    • (17:28) Influencers are now personally being sued over earnings claims
    • (20:58) What does “net impression” mean
    • (22:28) The gap between the upfront marketing and the actual fulfillment
    • (23:05) TCPA rules every coach and marketer needs to understand
    • (26:20) The testimonial and advertising guidelines
    • (28:07) Cherry-picking top student wins can create compliance issues
    • (30:30) The concept of “net impression” and how the FTC evaluates your ads
    • (31:13) The importance of having proper disclosure
    • (34:37) Smaller, believable success stories convert better than flashy income claims
    • (36:45) The importance of documenting and substantiating testimonials properly
    • (40:25) The “Beachbody model” for tracking accountability and student results
    • (47:22) The dangers of using personal success stories
    • (51:27) How FTC investigations can cross borders, including Canada
    • (53:06) Greg’s final advice for coaches, consultants, and online entrepreneurs

    Who This Episode Is For:

    • Coaches and consultants using testimonials in marketing
    • Course creators and online educators
    • Anyone selling coaching, masterminds, or education products

    Why You Should Listen:

    This episode gives you a behind-the-scenes look at how the FTC evaluates modern coaching and education businesses. Greg shares practical insights on how to market aggressively while still protecting your reputation, your business, and your future.

    Connect with Gregory Christiansen:

    • Website: https://www.guardianlaw.com/

    Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 122 - Organic Client Masterclass - How They Built a $1M Coaching Business Without Ads with Joe and Jen Delle Fave May 07, 2026
    Show notes

    Most coaches think they need ads, complicated funnels, or a massive audience to grow their coaching business. But Joe and Jen Delle Fave built a coaching business approaching seven figures using mostly organic strategies, relationships, and simple systems.

    In this episode, they break down how they utilized content, podcasts, webinars, Facebook groups, and direct conversations to consistently attract clients without relying on ads. They also share the biggest mistakes coaches make with organic marketing and explain why most people overcomplicate the process.

    This episode gives a practical look at what moves the needle in this business. Listen and enjoy!

    You’ll Learn How To:

    • Build a coaching business using organic marketing
    • Create simple content that attracts the right audience
    • Use simple social media strategies to attract leads
    • Use podcasts and webinars to generate consistent leads
    • Turn followers and conversations into paying clients

    What You’ll Learn in This Episode:

    • (03:07) About Joe and Jen and their background as real estate investors
    • (04:23) Sharing what you are doing on social media
    • (06:34) Follower count doesn’t matter
    • (08:22) How to audit your Facebook profile to attract more clients
    • (09:34) The importance of clear calls-to-action in your content
    • (10:13) Authenticity matters more than polished AI-generated content
    • (12:19) Having your own private Facebook group
    • (14:23) How they reached nearly $1M yearly revenue without paid ads
    • (15:29) YouTube is becoming a powerful search engine for coaches
    • (16:26) One-hour webinar funnel to connect with clients
    • (21:27) The framework they use to showcase deals, systems, and results
    • (24:52) The framework and format of Joe and Jen's webinar
    • (27:03) Showing real proof and real client results builds trust faster
    • (35:19) The dangers of automating social media incorrectly
    • (40:19) How TikTok and other platforms can flag overly automated posting
    • (48:16) Getting on podcasts
    • (50:17) The costs and mess of editing YouTube content
    • (55:03) The “breadcrumb trail” method for driving webinar signups organically

    Who This Episode Is For:

    • Coaches who want to grow without relying on paid ads
    • Consultants who are trying to attract more organic leads
    • Course creators who are struggling to convert content

    Why You Should Listen:

    If you want a more sustainable and authentic way to attract clients, this conversation will give you a clear starting point.

    Connect with Joe and Jen Delle Fave:

    • Website: https://creativefinanceplaybook.com/home-5790
    • YouTube: https://www.youtube.com/@creativefinanceplaybook

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 121 - Do or Die - If This Doesn’t Work, His Coaching Business Is Over - Part 2 with Brandon Rickman May 04, 2026
    Show notes

    Most people say they want clients, but when it's time to actually get on the phone and ask for the sale and close, they freeze. It is because they hesitate, overthink, and talk too much, and end up walking away with nothing.

    In this episode, you get a raw, behind-the-scenes look at a real coaching session where everything is on the line with Brandon Rickman. Listen, as you will hear how small mistakes are quietly killing deals. More importantly, you will also learn how to fix them in real time.

    This episode is a masterclass in turning conversations into paying clients. Listen and enjoy the show!

    You’ll Learn How To:

    • Turn your content into a filter that attracts the right clients
    • Stop over-talking and start closing more deals
    • Use simple, clear copy that converts
    • Apply the PISO method to your content

    What You’ll Learn in This Episode:

    • (01:35) Brandon’s progress: leads, posts, and real conversations
    • (04:07) Fixing weak offers and improving engagement on Facebook
    • (05:49) When to use and not to use the calendar link
    • (06:13) The 4 objections every prospect has
    • (07:32) How to control the sales call from the first minute
    • (08:54) Simple closing technique
    • (11:57) How to attract the right audience
    • (12:14) How to adjust messaging to target beginners
    • (14:01) Speak less on calls, ask more questions
    • (17:14) How to rewrite a bad copy to convert
    • (18:47) Using podcasts and content to sharpen your positioning
    • (19:56) The PISO framework explained step-by-step
    • (23:44) Good copy is answering prospects' objections
    • (26:20) The “40 good people” strategy for building powerful connections
    • (31:58) Connect to one person a day for 40 days

    Who This Episode is For:

    • Coaches who are struggling to close clients
    • Beginners who are getting leads but not converting
    • Entrepreneurs who want to improve their sales

    Why You Should Listen:

    If you have ever had leads but couldn't convert them, or felt like you are close but not quite there, this episode will give you real coaching, real feedback, and real mistakes being corrected on the spot.

    Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 120 - Turn One Result Into Paying Clients (Do This Today) Apr 30, 2026
    Show notes

    You don't need to be the juggling bear all the time; this is just a season. Remember, hustle is a season.

    In this episode, you will learn one of the simplest and fastest moves that turns one real result into attention, conversations, and paying clients without spending money or overcomplicating the process.

    If you’ve been stuck trying to grow, this is the shortcut most people overlook. Listen and enjoy!

    You’ll Learn How To:

    • Turn one result into a powerful case study
    • Attract attention without ads or complex funnels
    • Use simple calls to action that get responses
    • Build proof that converts viewers into clients

    What You’ll Learn in This Episode:

    • (01:59) What a simple case study looks like
    • (03:06) Turning your case study into a live, webinar or content piece
    • (04:35) Simple giveaway ideas to capture leads
    • (04:55) You shouldn’t spend money to make this work
    • (05:41) Your first attempt won’t be perfect, and that’s okay
    • (06:02) You don’t need to be the “juggling bear” forever
    • (06:46) Action vs over-preparation

    Who This Episode Is For:

    • Coaches who are struggling to get consistent clients
    • Beginners who feel stuck
    • Anyone trying to grow without spending on ads

    Why You Should Listen:

    This episode provides you with a clear action step and a practical way to start getting attention and turning it into clients.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 119 - #Classic - How Hiring Your First Executive Assistant Can Double Your Revenue Apr 27, 2026
    Show notes

    Why should you hire an executive assistant a little bit sooner than you think?

    Most entrepreneurs wait too long to hire help, and it costs them growth, but hiring an executive assistant can completely change how your business runs.

    In this episode, you will learn how the right assistant frees up your time so you can focus on what actually matters. From who to hire to what they should handle, this breaks down the practical steps to make your first hire the right one. Listen and enjoy the show!

    You’ll Learn How To:

    • Hire your first executive assistant at the right time
    • Free up your schedule to focus on revenue-generating work
    • Identify tasks you should stop doing immediately
    • Find and interview the right candidate with confidence

    What You’ll Learn in This Episode:

    • (00:48) Your first hire should always be an executive assistant
    • (02:02) Why do we hire an executive assistant?
    • (02:47) A simple exercise to uncover tasks you should delegate
    • (03:30) The biggest mistake entrepreneurs make after hiring an assistant
    • (03:54) Your EA should be local, not virtual
    • (04:47) Key traits to look for, including education and attention to detail
    • (05:54) Hire someone who is already working
    • (06:51) An EA should have a bookkeeping background
    • (07:15) Let your spouse help choose the final hire
    • (08:17) The EA’s role as your gatekeeper and time protector
    • (09:27) When should you hire your EA?

    Who This Episode Is For:

    • Entrepreneurs who are doing everything on their own
    • Coaches and consultants who are ready to scale
    • Business owners who plan to hire their first EA

    Why You Should Listen:

    If you feel overwhelmed or stuck doing too much, this episode gives you a clear next step. Hiring the right executive assistant isn’t an expense but a great move. For deeper insight into the role, this episode is for you.

    Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
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