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    Business

    Coaching Inc with Tom Krol

    Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

    Advertise

    Copyright: © 2024 Coaching Inc with Tom Krol

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    Latest Episodes:
    CI - S2 - 098 - You Just Threw Away the Most Valuable Asset in Your Business (And You Don't Even Know It) with Travis Goodwin Feb 12, 2026
    Show notes

    What if the most powerful marketing asset in your business isn’t your funnel, your ads, or your polished testimonial videos but a shaky, emotional phone call you didn’t record?

    In this episode, Tom Krol joins Travis Goodwin to break down why most coaches completely miss the moment that builds real authority and real trust. When a client calls you crying after their first big win, that’s not just a feel-good moment. That’s leverage, and if you don’t capture it immediately, it’s gone.

    You’ll Learn How To:

    • Capture powerful client reviews in the moment
    • Turn authentic wins into social proof
    • Build a multimillion-dollar business without relying on ads
    • Create a strategic network using the “40 Good People” system

    What You’ll Learn in This Episode:

    • (03:29) The “glowing marble” concept from Influence by Robert Cialdini
    • (04:01) How to capture video reviews in real time
    • (05:45) Allowing the client to tell you all the good news
    • (06:04) Why you should stop using the word “testimonial” and use “review” instead
    • (08:28) Cut off the wrong people
    • (08:39) The power of “40 Good People.”
    • (09:25) How to strategically build reciprocity without asking for anything
    • (10:32) Why generosity compounds into opportunity
    • (12:17) Small actions that create massive long-term loyalty
    • (13:43) Reading eight pages a day can separate you from 95% of entrepreneurs
    • (14:55) The difference between success and wealth
    • (16:50) Stand up and read in the morning
    • (18:26) Hustle is a season, not a lifestyle

    Who This Episode Is For:

    • Coaches who want stronger social proof
    • Entrepreneurs who are relying too heavily on paid ads
    • Business owners who want to build deeper relationships

    Why You Should Listen:

    This episode reframes how you think about reviews, networking, and growth. Instead of chasing leads or spending more on ads, Tom shows how to capture authentic proof, build powerful relationships, and compound goodwill over time.

    Connect with Travis Goodwin:

    • YouTube: https://www.youtube.com/@Tgoodwinwv

    Other Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 097 - The Closing Script That Handles 'I Can't Afford It' without Sounding Desperate Feb 09, 2026
    Show notes

    The biggest mistake coaches make is having their salespeople chase down dead leads and prospects who already said no, pretending that they are still warm. It demoralizes your team, wastes time, and makes you look desperate to the prospect.

    In this episode, Tom Krol breaks down what separates effective follow-up from desperate chasing and why confusing the two kills your sales team and your reputation.

    Listen as you will learn how top closers handle price objections, how to eliminate “I need to think about it” early in the call, and a live role play where Tom walks through the full script for closing someone who says “I can’t afford it” using financing without pressure or manipulation.

    You’ll Learn How To:

    • Shorten your sales calls while increasing close rates
    • Stop your team from chasing dead leads
    • Handle “I can’t afford it” calmly and confidently
    • Use financing without sounding pushy or desperate

    What You’ll Learn in This Episode:

    • (02:04) The difference between real follow-up and chasing
    • (02:35) Salespeople never chase cold, dead leads; they are hunters
    • (03:03) Why dead leads are a marketing problem
    • (04:12) Defining the real meaning of lead
    • (05:30) When follow-up is appropriate and when it’s not
    • (06:15) How to recognize polite “no’s” before wasting time
    • (07:27) Top closers talk less and ask better questions
    • (08:56) Pain must outweigh price before a sale happens
    • (09:41) How to confirm price is the only objection
    • (11:19) The exact phrasing to introduce financing naturally
    • (12:12) The first payment should always be the largest
    • (12:45) How to collect a credit card without awkwardness
    • (13:03) How to future-pace clients immediately after closing
    • (15:45) Why celebrating too early kills sales momentum

    Who This Episode Is For:

    • Coaches who are selling high-ticket programs
    • Consultants who are handling frequent price objections
    • Sales teams who are struggling with long calls and low close rates
    • Business owners who want calmer sales conversations

    Why You Should Listen:

    If sales feel awkward, exhausting, or inconsistent, this conversation will change how you approach every call.

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 096 - 'Do What You Love' Is Garbage Advice - Why Following Your Passion is Keeping You Broke and Burned Out with Julie Svedberg Feb 05, 2026
    Show notes

    You followed the advice, you turned your passion into a business, and you are doing what you love, but now you resent it. Tom Kroll says, "Do what you love, and you'll never work a day in your life," is total garbage.

    For today's episode, Tom breaks down why “follow your passion” is some of the most damaging advice entrepreneurs believe and what actually creates wealth, peace of mind, and long-term success. He also reveals the 40 good people strategy that builds your network in eight weeks.

    If you are exhausted from doing what you love, this episode shows you how to build a business that serves you instead.

    You’ll Learn How To:

    • Build a business around what the market wants
    • Create wealth that supports your life instead of consuming it
    • Attract the right people while cutting off the wrong ones
    • Focus on simple principles that scale

    What You’ll Learn in This Episode:

    • (03:48) The real principle behind scaling
    • (04:38) Why “do what you love” advice leads to burnout and resentment
    • (06:32) Tom's real definition of success
    • (07:23) Why monetizing what you love often limits growth
    • (10:14) Why chasing and convincing causes exhaustion and burnout
    • (12:19) Revenue must always come first, no exceptions
    • (13:15) The simple daily habit that builds discipline and impulse control
    • (14:20) Founders are visionaries, not builders
    • (16:06) The real fear most entrepreneurs struggle with
    • (17:03) Why partnering too early destroys businesses
    • (19:16) Who you should actually take advice from
    • (20:37) How the wrong people quietly repel the right opportunities
    • (21:41) The “40 Good People” strategy to build a powerful network in 8 weeks
    • (25:32) Ancient principles still outperform modern business hacks
    • (28:54) Stop comparing yourself to what you see online
    • (30:17) Strive to be the best, not the biggest
    • (31:21) The rules of marketing
    • (35:48) Ownership is easy; owners are complicated

    Who This Episode Is For:

    • Coaches and entrepreneurs who feel burned out or stuck
    • Founders who are tired of chasing tactics instead of building stability
    • Anyone questioning the “follow your passion” narrative

    Why You Should Listen:

    This episode replaces feel-good business advice with timeless principles that actually work. Tom lays out a grounded, practical way to build a business that creates income, clarity, and peace instead of pressure and burnout.

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 095 - The Difference Between 'Trying' and 'Committing' (Why Most Coaches Stay Broke) with Andrew Becker Feb 02, 2026
    Show notes

    Many coaches claim they want success, yet they remain stuck year after year.

    In this episode, Tom Krol breaks down the uncomfortable truth that most people aren’t failing because they lack information; they are failing because they never truly commit.

    This conversation delves into the depths of ego, pressure, fear, and why awkward conversations are the true gateway to freedom in business and life.

    If you are not seeing results after being busy learning, planning, and consuming content, this episode will show you what's holding you back.

    You’ll Learn How To:

    • Make real decisions instead of hiding behind trying
    • Handle pressure without letting fear or ego run your life
    • Stop using education as an excuse to avoid action
    • Build momentum by leaning into uncomfortable conversations

    What You’ll Learn in This Episode:

    • (02:42) How Tom got started in real estate with no money or experience
    • (05:00) The three variables every deal comes down to: speed, convenience, and price
    • (07:01) The moment Tom hit rock bottom and made a real decision
    • (08:10) There is no balance in life, only harmony
    • (09:16) Why business isn’t complicated
    • (12:41) The danger of leaning on education instead of taking action
    • (14:38) The #1 predictor of success is your ability to handle pressure
    • (15:19) Wealth is really about options; success is a good night’s sleep
    • (18:58) How Coaching Inc. was born
    • (23:56) One simple rule that separates winners from everyone else: read 8 pages a day
    • (24:37) Tom's book recommendations to read

    Who This Episode Is For:

    • Coaches who feel stuck despite doing everything
    • Entrepreneurs who are hiding behind preparation
    • People who want real success

    Why You Should Listen:

    Tom explains why most people never break through and what changes when you stop trying and fully commit. If you are ready to stop protecting your ego and start building momentum, this episode is for you.

    Other Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    • Read Tom’s 21 Book Recommendations to Read: https://coachinginc.com/21books
    CI - S2 - 094 - The 10 Business Rules That Separate Millionaires From Struggling Entrepreneurs (Rule #6 Will Save Your Life) with RJ Bates Jan 29, 2026
    Show notes

    The coaches making consistent revenue are following the same handful of rules. Those who are broke, stressed, and bleeding cash are the ones breaking those exact rules every single time.

    In this episode, Tom Kroll joins RJ Bates to break down the core business rules he sees repeated across the most profitable coaching businesses. If your business makes money but your net worth isn’t growing, this episode will show you why.

    You’ll Learn How To:

    • Build real generational wealth beyond just money
    • Avoid common traps that keep entrepreneurs in chase mode
    • Protect your business by understanding your numbers
    • Strengthen your mindset through daily reading

    What You’ll Learn in This Episode:

    • (04:05) RJ's journey in real estate investing
    • (07:28) Five primary things that bring down entrepreneurs
    • (07:59) Why measuring net worth matters more than chasing cash flow
    • (10:44) Revenue must come before branding, websites, or logos
    • (12:10) The danger of stopping what works after one bad outcome
    • (16:59) Never partner when you can hire
    • (20:16) Wealth vs success
    • (21:03) Five people who should influence your decisions
    • (25:40) Rule #6: Why projects fail when everyone involved is part-time
    • (26:45) Your first hire should almost always be an executive assistant
    • (29:18) How reading daily builds real generational wealth
    • (30:26) What generational wealth really means
    • (36:04) “The money is in the database,” and why ignoring this keeps you broke
    • (37:12) Rule #10: Why every entrepreneur must know how to read a P&L
    • (41:54) Why chasing new leads creates burnout and instability

    Who This Episode Is For:

    • Coaches who are building long-term businesses
    • Entrepreneurs who are tired of living in reaction mode
    • Business owners who want stability, clarity, and control
    • Anyone serious about wealth, leadership, and legacy

    Why You Should Listen:

    If you want fewer regrets and better decisions in business and life, this conversation delivers. Tom Kroll shares the rules that most people learn too late, as well as rules that protect your income, time, and family.

    Other Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 093 - The Magic Sales System - How He Closed $20K in Coaching Packages without a Single Sales Call with Joe McCall Jan 26, 2026
    Show notes

    Most coaches are stuck in the same exhausting loop: long sales calls, endless questions, and prospects who disappear after getting free advice. Joe McCall decided to do the opposite, and it worked.

    In this episode, Joe reveals the system that does the selling for you. Just a simple process that pre-qualifies, creates urgency, and makes people feel personally chosen before you ever talk to them.

    If you are exhausted from doing free consulting disguised as a sales call, this episode is for you!

    You’ll Learn How To:

    • Close high-ticket coaching clients without traditional sales calls
    • Use your application to pre-sell and disqualify prospects
    • Create urgency without pressure
    • Stop giving away free consulting disguised as “sales conversations.”

    What You’ll Learn in This Episode:

    • (01:24) The simple Google Doc that replaces long sales calls
    • (02:08) The personal loom videos that dramatically
    • increase conversions
    • (03:39) The biggest red flag Joe looks for in applications
    • (04:07) Personalization creates instant authority and trust
    • (05:15) Using pre-qualification to control who sees certain offers
    • (06:30) How Joe presents pricing without pressure
    • (06:58) Giving “something free” still matters even when saying no
    • (07:44) How Joe builds urgency without sounding salesy
    • (08:08) Deadlines work better when they’re calm and clear

    Who This Episode Is For:

    • Coaches who are selling high-ticket programs
    • Consultants who are tired of endless sales calls
    • Experts who want better clients, not more conversations
    • Anyone who is burned out from answering the same questions over and over

    Why You Should Listen:

    This episode shows you how to stop chasing clients and start filtering for buyers. If you want to close more coaching packages without relying solely on Zoom and calls, and instead spend time with people who are already sold, this is a process you should implement immediately.

    Connect with Joe McCall:

    • Website: https://www.realestateinvestingmastery.com/
    • Website: https://joemccall.com/
    • Facebook: https://www.facebook.com/jvmccall/
    • LinkedIn: https://www.linkedin.com/in/joe-mccall/

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 092 - 20 Years, Zero Bad Reviews - The One Word That Built a $2M Month Business with Ari Page Jan 22, 2026
    Show notes

    Your employees are the ones serving your clients. If they are in a healthy, positive, and loving state, then they will be able to impact and impart to your clients.

    Ari Page has been in business for 20 years in an industry where companies come and go fast. At its peak, his company was processing $2 million a month. Then in 2020, Ari stepped away during a personal season, believing systems and leadership would keep everything running. Within two years, revenue was cut in half.

    Listen as he breaks down the one mistake that nearly destroyed his business, why stepping away was more dangerous than he realized, and the single word that rebuilt everything when he stepped back in. It was something most entrepreneurs abandon the moment things get hard.

    Enjoy the show!

    You’ll Learn How To:

    • Use business credit strategically to grow faster
    • Understand why relationships matter
    • Create powerful affiliate partnerships
    • Lead your team that directly impacts client results

    What You’ll Learn in This Episode:

    • (03:33) A different turn about business
    • (04:53) How Fund&Grow helps entrepreneurs access unsecured business credit
    • (05:23) What does an unsecured loan means
    • (06:37) Ari’s blue-collar background and how it shaped his leadership style
    • (09:21) Why business credit became the real opportunity during market downturns
    • (11:06) Establishing business credit and building up
    • (12:54) The one word Ari credits for 20 years of success: relationships
    • (14:42) How nurturing employees directly improves client outcomes
    • (16:57) The actual steps to build relationships
    • (21:20) Why do people need cash?
    • (23:19) How stepping away caused revenue to drop from $2M to $1M per month
    • (25:11) Re-engaging with key relationships
    • (27:42) The role mindset and law of attraction play in leadership and culture
    • (31:38) Connect with Ari Page

    Who This Episode Is For:

    • Coaches and consultants who are scaling their businesses
    • Entrepreneurs who are thinking about stepping back from day-to-day operations
    • Founders struggling with engagement, burnout, or isolation
    • Anyone who wants long-term stability

    Why You Should Listen:

    This episode is a real conversation about what sustains a business over decades. Ari’s story shows that engagement, relationships, and presence matter more than any system or strategy.

    Connect with Ari Page:

    • Website: https://funding.fundandgrow.com/aripage
    • LinkedIn: https://www.linkedin.com/in/aripageceo/
    • Facebook: https://www.facebook.com/ari.page.3/

    Other Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
    CI - S2 - 091 - How One Coach Made $1.2M Selling Something Your Students Already Have with Carter Lane Jan 19, 2026
    Show notes

    What if one of the biggest revenue opportunities in your coaching business had nothing to do with selling more coaching?

    In this episode, Tom Krol sits down with Carter Lane to break down how top coaches are generating six and seven-figure incomes by helping their students use money they already have.

    Carter shares how retirement accounts, tax strategies, and proper financial structures have quietly become one of the most valuable tools within elite coaching programs. He also explains why ignoring this could cost you millions on both cash flow and your eventual exit.

    You’ll Learn How To:

    • Help your students invest using money they already have
    • Add a high-integrity affiliate stream without more coaching workload
    • Increase student retention and results through a better financial structure
    • Create revenue that earns a higher multiple when you exit your business

    What You’ll Learn in This Episode:

    • (02:27) A lot of money doesn't come from making coaching sales
    • (04:15) How affiliate income helps students do more deals and coaches earn more
    • (06:10) Carter’s personal story and why Unified Wealth was built
    • (08:09) How self-directed retirement accounts really work
    • (11:40) Why most coaches shouldn’t try to do this themselves
    • (13:57) Benefits of doing it in a retirement account and what makes a good candidate for it
    • (15:49) How students can invest tax-free using retirement funds
    • (16:46) Different types of retirement accounts
    • (20:00) What does Carter's affiliate program look like
    • (26:38) Connect with Carter Lane
    • (28:52) How the affiliate program works and what coaches are earning
    • (29:33) Why this checks every box: clients, cash flow, and exit value
    • (31:07) Carter's advice for new business owners

    Who This Episode Is For:

    • Real estate and business coaches at any stage
    • Coaches who are looking to add real revenue
    • Entrepreneurs who want higher retention and better student outcomes
    • Anyone thinking long-term about wealth, taxes, and an exit strategy

    Why You Should Listen:

    If you want to grow your business, protect your wealth, and build something buyers actually want to acquire, this conversation is required listening.

    Connect with Carter Lane:

    • Website: carter@unifiedws.com
    • LinkedIn: https://www.linkedin.com/in/carter-lane-8798621b3/
    • Join the Affiliate Program: nicholas@unifiedws.com

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 090 - How Free Speaking Gigs Can Make You $20K (When You Know How to Sell From Stage) with Manny Wolfe Jan 15, 2026
    Show notes

    Most coaches think they need a perfect website, a polished sizzle reel, or years of speaking experience before anyone will book them. That belief will keep you stuck.

    In this episode, Tom Krol interviews Manny Wolfe, founder of Opus Speakers, to break down how speaking gigs work today, why free speaking gigs can be far more profitable than paid ones, how to find thousands of real opportunities hiding in plain sight on Google, and what meeting planners are looking for when they review applications.

    You’ll Learn How To:

    • Find real speaking opportunities using simple Google searches
    • Turn free stages into $20K+ in backend sales
    • Price your talks realistically as a beginner
    • Use consistency and volume to get booked faster

    What You’ll Learn in This Episode:

    • (02:34) Manny’s background and how he built a speaking business without shortcuts
    • (06:59) The exact Google search that uncovers thousands of speaking opportunities
    • (07:55) Streamline applications instead of starting from scratch every time
    • (09:25) Why most speaker fees are now negotiable and why that’s good news
    • (10:23) Stay open to free opportunities and paid
    • (11:41) Setting expectations after applying to speaking opportunities
    • (12:42) The two biggest factors of getting paid after speaking gigs
    • (14:20) What beginners can realistically charge for speaking
    • (15:34) The real formula that gets speakers booked: consistency, time, and volume
    • (17:00) How meeting planners think
    • (17:58) How to tailor your talk so it gets accepted without changing your message
    • (19:57) The perfect funnel is nothing more than a sophisticated filtering mechanism
    • (21:06) Why great talks are built on emotion and storytelling, not information
    • (21:50) Manny's Question Mark Story Model
    • (25:52) Recommendations for books or courses to get launched
    • (26:41) Connect with Manny Wolfe

    Who This Episode Is For:

    • Coaches who want to grow their business through speaking
    • Experts and consultants who want more leads from the stages
    • DIY entrepreneurs who are willing to apply consistently
    • Anyone who is stuck waiting for perfect marketing materials

    Why You Should Listen:

    Manny provides you with a clear, realistic path to getting booked, selling from the stage, and turning talks into revenue, even if you are just starting.

    Connect with Manny Wolfe:

    • Website: https://opusteam.io/home
    • LinkedIn: https://www.linkedin.com/in/mannywolfe/
    • Facebook: https://www.facebook.com/therealmannywolfe/

    Other Resources:

    Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    CI - S2 - 089 - Zero to $40K Per Month Without Ads, Funnels, or Webinars (Live Coaching Session) with Cameron Miller Jan 12, 2026
    Show notes

    What if you stripped away ads, funnels, webinars, and all the busy work and focused only on what makes money?

    In this live coaching session, Tom Krol works directly with Cameron Miller as he prepares to launch a brand-new course with a $5,500 price point.

    Instead of theory, you get a real-time breakdown of how to go from zero to a $40K month using simple, organic strategies that prioritize revenue first.

    Listen and enjoy the show!

    You’ll Learn How To:

    • Launch a high-ticket offer without ads or funnels
    • Generate revenue fast using organic social media
    • Avoid the biggest distractions that slow new launches
    • Create momentum without waiting for perfection

    What You’ll Learn in This Episode:

    • (04:05) What “Investor Fee” is and why it converts sellers better
    • (06:33) Pocket listing explained
    • (07:20) Cameron's plan for launching the course
    • (08:35) The target audience for the course
    • (10:45) Attitude of progress, not perfection
    • (11:04) Why ads, funnels, and webinars are a mistake early on
    • (12:02) How to clean up your social media positioning
    • (14:31) Cutting the number of choices and products
    • (15:47) The simple daily habit that drives organic leads
    • (17:48) How to make a clear, compelling offer
    • (19:20) Pricing strategy that closes deals without discounting
    • (19:44) Why in-person meetups accelerate trust and sales
    • (21:07) The number one KPI to look for after meetups
    • (21:55) Collecting email addresses and making sales

    Who This Episode Is For:

    • Coaches who are launching their first high-ticket offer
    • Entrepreneurs who are overwhelmed by marketing complexity
    • Anyone stuck building instead of selling

    Why You Should Listen:

    This episode shows you what launching actually looks like in real life. If you are tired of hiding behind funnels and waiting until everything is perfect, this episode will challenge you to focus on the actions that generate revenue fast.

    Other Resources:

    • Apply now for Coaching Inc.’s private mastermind at coachinginc.com
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