Capitalism.com with Ryan Daniel Moran

Latest Episodes:

Buying Businesses: How Carl Allen Acquires Profitable Companies (With Other People's Money) #TheOnePercent Jun 24, 2019

Show notes

Carl Allen is a U.K. based business buyer specializing in leveraged buyouts (LBO). Over 26 years he has perfected a proprietary methodology for buying business without using any of his own money.

Today he shares how to find deals, what he looks for how he structures them so that the businesses he buys are not dependent on him, and how he sleeps with all of this overhead!

Key takeaways

[1:47] Ryan is fascinated by this since it's kind of his goal for the future: he is currently building the infrastructure for entrepreneurs to be able to launch brands within his sphere of influence.

What kind of businesses? [7:00] Carl became the leverage buyouts guy, which was an alternative to building his own business.

Sweet spot: businesses with revenue in the 1 to 5 mil range. Below that you will find that the owner and the business are the same! And above 5 you have a lot of competition.

Some sectors do better than others: IT, engineering, manufacturing, professional services, etc. but ultimately if you're new to this, buy a business that you understand.

Seller psychology [12:38] Carl's method looks for in a particular type of owner: highly motivated to leave the business — you can craft a more human deal, psychology is key!

Carl touches on a key aspect of the owner perspective: they want someone who is going to care for their loyal employees and customers, someone who will take the business to the next level but preserve the legacy

A classic LBO structure [13:36] A big part of the LBO strategy is that the sellers do want some money but it can be paid overtime with the business profits. Let's posit a business with a million dollars in revenue and a couple thousand dollars in free cash flow.

5k to buy with the following structure:

200k at closing — which you finance through debt based financing, SPA or asset based lending — and 100k a year for 3 years off the profits.

Beware deal heat [16:40] Are there andy asset purchases that keep Carl up at night? Yes, but if you do If you do your due diligence and target the following traits in the businesses you buy, it should reduce that amount significantly:

1. Find businesses that do little to no marketing, so you can come in, do it and ramp up revenues!

2. Businesses older than 10 years tend to get bloated with overhead, you can take this off at the start.

[19:19] Beware of deal heat! Go look at 20 deals, pick 4 or 5 you like best and play them off against each other. Always play the numbers game.

Finding a deal [20:35] brokers are the usual first step for newbies, the problem with brokers is that they will generally overvalue the business to get a better fee.

The real way Carl finds deals is with events, networking but also social media marketing! He explains why.

First things first [26:04] Once the business is acquired, what do you do to increase cash flow? In the first 6-9 months:

1. Get a management team or a GM in the business

2. Look at the overhead base

3. Drive marketing (direct sales people)

4. Strategic joint ventures may come into play

Choosing a GM [28:51] How do you choose those managers?! It's integrated into the deal: the best place to find a GM is usually within the business:

1. Look for businesses with a solid number two and promote from within.

2. Find someone in your network.

3. In some cases the owner will stay on and GM for you, Carl explains how the type of owner you meet can dictate if this happens: people are good and love doing different things. (Set the founder free!!!)

[34:00] How did Carl come to understand all this? He shares his journey from HP and buying big software companies, to leaving the corporate world and stumbling into his very emotional first ever buyout — around which his entire process was built.

Work with people [39:55] Carl run an entire business that buys businesses, what is the infrastructure that controls infrastructure.

The whole infrastructure is the due diligence and deal, Carl then relies on a strong CEO that he gets by way of a promoted number 2, the existing owner or someone from his network:

Carl's training and mentoring business was meant to generate partnered deal flow, working with people is the key to reducing the amount of work you have to do.

[44:48] What does Carl look for in a deal and what should be avoided.

Avoid: a cash out; B to C businesses typically doesn't have a lot of asset; Amazon doesn't give you control over the customer...

Look for the deal making triad:

1. Deals that serve you in some way (do you like the sector, or is there a value add for another business you own?)

2. Always bet on seller psychology.

3. Will this work for an LBO and is there a strong number 2.

[49:37] Ryan wants to buy the Cleveland Indians, what is Carl's guiding light? And considering he does his deals with other people's money, where does he put his own!?

[53:20] Where do people find more of the Carl Allen sweet sauce? Carl has put together a 90 minute masterclass for Ryan's tribe at:

ninjaacquisitions.com/capital

Mentioned in this episode

8 figure exits: Capitalism.com/8

Working From Home Tips To Stay Productive #FreedomFastLane Jun 21, 2019

Show notes

Ryan outlines 3 easy things you can do to ensure productivity when you work from home: because working from home means you never ever escape work?

Do you ever get lost in the sauce? If so, listen in to this quick episode.

Key Takeaways

[1:21] Because working from home becomes your very personal work-prison, we tend to use little distractions to try to escape… Tidying, snacking, taking breaks, etc.

Here are three easy things you can do to ensure better productivity.

1. Plan [2:23] First thing in the morning, if nothing else, PUT YOUR PHONE AWAY and map out the most important thing for the coming day.

2. Workspace [4:04] it doesn't need to be an office, it can be an area or a desk, just make it about work. Shut the world off.

3. Get out [5:44] Get the hell out. When we don't have outside stimuli, our brains find problems to create.

Don't let your own thoughts attack you. And don't let your brain make your house a negative space.

[7:55] If you work from home, you have a special set of challenges and opportunities. Live life on your own terms!

If you try these tips, share your comments below the video!

Mentioned in this episode

8-figures workshop events: Capitalism.com/8

#TBT - Turn Likes And Clicks From Your Audience Into Loyal Buyers w/ George Bryant Jun 20, 2019

Show notes

Today, we talk to George Bryant, whose contribution to the Brand Builder Summit was viewed as the most impactful and helpful by the entrepreneurs in the audience.

So without further ado, here is the go to guy that everyone goes to! The OZ behind the curtain: George "the middle name moniker" Byant.

Side Note

Wine with Wyan comes back in 2019 — subscribe on YouTube and Facebook!!!

Key Takeaways

[4:50] Ryan introduces the newly monikered: George "The OZ" Bryant!

[6:59] What does it ethical scaling look like on a tactical level?

● Paid media strategy

● Affiliate marketing strategy

● Massive amounts of influencer campaigns — building long term relationships

● Email marketing — George's favorite: people just don't know how to use it though!

● Organic traffic — his #1 play space: no, you didn't miss the boat.

● Amazon strategy

Basically, the tactics are all about figuring out all of the places where you can meet your customer.

[7:46] Personally answering 11 000 DMs is something Goerge will still do.

No matter how much you complicate it, or how many times it's been done before, or what formula you're using, business is business and at the core of it is a customer. That is the relationship that gets to be built: anything that doesn't serve that isn't necessary.

That means that when you show up in a space, create content that your customers like and engage with, you have to meet them there: you need to respond and build that relationship.

Devil's advocate [12:22] Hank asks how this applies to his sock puppet company.

People don't buy from brands, they buy from people.

Imagine if you take away the Internet and shoot back to brick and mortar companies... to be competitive you have to build those relationships. The better you do that, the more your customers self-identify, the higher your price-point can be, the more you can scale. It still applies in the digital world!

[15:50] Do you need to find the balance between building a relationship and playing the numbers game?

Considering 82% of marketing is done via word of mouth, you should only give people positive things to say about your brand.

No means no, Hank, don't shove your sock puppets in people's throats — instead, hear their no and find the give: build the relationship make them like you even if they don't buy from you!

[24:27] Ryan always pictures "scaling" as a big thing, but George sees scale as a more micro endeavour: you can only scale one person at a time.

When working with a brand, find one influencer and dial in their micro audience, you can then duplicate this process with multiple influencers, generating scale.

[27:57] We tend to wait for the 10k or million fan influencer to shout us out, and we ignore the existing advocates of our brands: the 100 people with 10k fans who are already selling our products to all of their cousins!

[28:38] The problem with influencer marketing is that everyone is trying to solve it with the same solution, not realising that each influencer is different and wants different things, but all are looking for mutually beneficial relationships.

[31:00] Ethically scaling means focusing on the customers, and actually doing what you say you will do. If you build your business around mutually beneficial, long term, 2-way relationships, customers will follow you and your product will get legs.

Only promise what you are willing to fulfill. And do what feels natural to you.

[34:54] The transaction is nothing more than building a connection, the product is a bridge.

There are 3 things people need to change anything in their life:

1. Permission: storytelling for self-identification

2. Safety: built through the touch points that build a relationship

3. Accountability: when they buy, do what you say you will

[38:43] Sock-puppet-Hank wonders how to make the transition from what he used to do, to ethical scaling and relationship building?

Ask the customers. Get to know them, visit their social, what are they saying about you?

Mic Drop [44:46] If you try to build a tower on a faulty foundation it will crash every time. The foundation has to be a relationship with your customers that is not predicated on their credit card.

[46:00] People can find George on Instagram @civilisedcaveman.

Thanks for listening!

Mentioned in this episode

Capitalism.com

Building A Business Around What You Want #WednesdayWithWyan Jun 19, 2019

Show notes

Getting your house in order.

For Ryan, 2018 was about physical health and mental health — dealing with burnout and overwhelm that all entrepreneurs deal with.

Today he shares the importance of figuring out, and getting back to the core of what you want in life.

Key Takeaways

[1:28] Ryan has been guilty of following formulas for business success, not personal happiness, and of losing sight of what made him happy about his businesses in the first place.

[3:15] Doing things against your better nature becomes a painful grind.

Ryan has to work at becoming clear on what he wants from his business, and surrounding himself with people that enjoy and are talented at the things he is not.

[4:34] The Wealth Dynamics Proflies Test Ryan once did revealed he was a "Star" and an "Investor". It turns out that was spot on, ever since childhood, Ryan has dreamed of performing, being on stage...

So for him, the thing to do now is more PR and talking about economics and politics… Communicating authentically.

[5:55] It's scary, letting go of what you know produces the results you are accustomed to.

But when you pursue the things that make you happy, the money shows up — maybe because of talent and passion and energy.

[6:43] Transparency, honesty and authenticity creates connection with your audience which in turn creates conversion which is how you fun what you want.

[7:01] Don't lose sight of why you started: build the business to support what you want your life to be to begin with and all of these things will be added unto you as well.

Wishing you happiness, love and success.

Mentioned in this episode

The Wealth Dynamics Profile Test

Hiring Secrets: How You Can Build The Right Team And Free Up Your Life w/ Nathan Hirsch #BrandBuilderPodcast Jun 18, 2019

Show notes

Nathan is Founder and CEO of FreeeUp, an outsourcing company geared for e-commerce and Amazon businesses, he is also an accomplished Amazon and e-commerce seller himself!

Are you thinking about hiring, or have you ever had a bad hire? Hiring can be an expensive and frustrating endeavour for first timers. Nathan offers some guidance for entrepreneurs on how to crack that tough hiring nut!

Key Takeaways

[5:41] It's hard to scale a business without a workforce, but for some reason people give up on hiring.

[6:12] It's not taught in school but hiring is a business function, just like marketing: it has to be done.

[10:00] It's not me, it's them… Why are your hires not working out? (It's probably you) You need to analyse your interview process, your questions.

[11:35] The application process needs to be iterative: if a bad hire does get through, you have to analyse the process to figure out why and upgrade it so it doesn't happen in the future.

[12:55] Max shares the types of hiring turning points he usually sees with his clients.

1. You are generating enough income to begin hiring my first task, usually freelance.

2. You are at 7 figures, should you keep hiring freelance or should you bring someone in house?

In terms of in house or freelance there is no right or wrong, only pros and cons and it depends on you: what's your management style?

[15:44] Should you hire specialist or focus on training one individual? Project based people keep you flexible and you can build a good rolodex of individuals that fill certain niches. Agencies can help you maintain a stable workforce.

[18:12] The biggest turn off for agencies is the same for everyone, and Nathan recommends working with small agencies (5-10) to build a relationship with an available owner, and ensure pricing and result.

[20:42] Being successful at hiring is usually about hiring the right level: there are 3 levels of people you can hire.

1. Low level: they will follow your existing systems (you have a strong SOP and you know what you're doing.)

2. Mid range: specialist (they know what they're doing.)

3. High level: expert freelancers that bring in their own strategies and systems (when you don't know what you're doing.)

[23:35] What is the minimal amount of SOP to bring to the table for a new hire?

1. Information about your business and what the goals are: what does success look like?

2. Be very clear on the "Do not do" part of the SOP.

[26:42] Nathan shares his most important advice for people new to hiring:

1. Know what you're looking for.

2. Interview for skill, but also attitude and communication!

[29:22] How do you handle when you need to hire better than you?

[30:50] It's critical to diversify when you hire, give your systems redundancy! You don't want to have your only supplier drop you, and your only manager quit on the first day of your vacation — true story…

[31:44] Mention this podcast on Freeeup.com to get a 25$ credit.

Mentioned in this episode

Capitalism.com

Max@brandbuilderstrategy.com

The Predictable Path To Get (Really, Really) Rich By Age 50 w/ David Osborn #TheOnePercent Jun 17, 2019

Show notes

David Osborn is one of the largest real estate investors in the United-States and runs the largest Keller-Williams franchise in the world.

Ever wonder how you can get to 9 figures? Tune in for some weird and serious advice refined over David's 20 plus year entrepreneurial career.

Key takeaways

[5:19] There is no amount of hours that will get you to 9 figures, so what do you have to do?

The first lesson David learned was that it's not about you: change the question.

The right question for a 9 figure business is always: who. Who do you have to hire to get to the next step?

What's a key hire you could make right now that would drive your business forward? What's the title, the job description?

Start making yourself the least talented person in your organisation.

Get your Whos [8:17] Once you know that "who" is the question, you need to figure out who you have to become to attract that person: the right "who's" don't work for just anybody.

What do the "whos" look for? Purposeful people. Learn how to goal set and make yourself accountable for those goals.

Never forget your agenda: if you don't have an agenda for your life, the first person you meet everyday gives you an agenda.

The matrix is real [12:03] But it's not like taking the red pill: we usually don't stay awake tough, so it's important to get your implicit system on board:

The implicit and explicit systems:

Explicit: is the part of you that you think you are, your inner voice its a slow system, a row boat — as fast as the language you use.

Implicit: is the unconscious, everything that runs in the background and it's much faster, like a jet — think of the difference in reading speed when you mouth the words!

When you do wake up and get that clarity on what you want, set those goals down in writing and let your implicit engine take you closer to your goals.

Ok, weird, so how do I align my implicit system?

[15:45] First, nurture your 8 life gardens:

1. Relationship and family

2. Spiritual contribution

3. Physical health

4. Intellectual growth

5. Lifestyle and adventure

6. Environment tribe

7. Personal financial

8. Business

Set goals [19:17] The clichés do work… for each of the aspects of your life, set goals and have a very clear vision it'll create a massive vision of what you want your life to be.

Then break it down into the day to day goals.

Be careful of accomplishing the goals you set, or adjusting them if necessary. If you just write stuff down and don't do it, all you're doing is training your implicit system to recognise that what you say doesn't matter.

Do what you say and say what you mean.

Manage your energy [27:30] Money is energy, you get energy by spending energy. Make sure you have energy to spare:

Nurture your primary relationships: your significant other, your kids, your friends, your peers

Nurture your health, your brain, your spirit, your community

Be ruthlessly honest with yourself and cut out what doesn't work.

Contain your environment and eliminate the chaff so you can focus your attention like a laser beam. The beautiful thing about capitalism is that everybody has a job and you can hire them to get your time back for your own agenda.

Pay people to:

● Cook

● Clean

● Pay bills

So you can focus on:

● Hiring talent

● Looking for opportunities

● Creating vision

Check your peers [32:04] Hang out with winners, winning is contagious. Dump the losers, charity belongs in charity.

Coaches [42:05] invest in coaches, be around leaders and teachers.

[46:19] Set goals, manage your energy, check your peers, get coached and be ruthless honest.

We are forgetful creatures, put it in your flight plan.

Q&A [52:00] David opens up the floor:

How do you cut out family?

People don't have to do what you do, but they can't be resisting you. Phase them out, they will notice less than you think.

How can I attract the mentor I want?

Come from a point of service, add value and be prepared if they say yes.

Did he grow organically?

Yes

What is your hiring process?

Personality assessment, Behavioral assessment.

3 sets of interviews: Screening, Comprehensive and Hiring.

Spend at least 10 hours with every new hire, always ask yourself what's going to bug you about that person in two years and listen to your gut.

What can you do to empower your unconscious brain?

Stop listening to your conscious brain!

How do you segment your life without losing your business time?

Miracle morning, goal setting, writing it down and once you have the revenue: outsource the things that eat away at your time.

What is in David's flight plan?
goaltemplate.com

Capitalism.com Workshop: Grow Your Business To 8-Figures By Serving An Audience #FreedomFastLane Jun 14, 2019

Show notes

Today's episode features a behind the scenes segment from a recent 8-figures workshop held at Ryan Daniel Moran's lakehouse.

Ryan explains the 3 types of managers you business needs and the formula to go from 100k a month to a million. Are you looking for your 8-figure exit? It will require you to make the transition from hustler to entrepreneur.

Key Takeaways

[2:40] Your audience is already generating content for you.

[5:02] Making a business requires a product that you can convince people is better than the alternatives

1. Have your product down

2. Get your sales optimized and get reviews

3. Put your reviews up as content

[7:36] So you have the business 1-2-3 and you want to push further, go from 100k a month to a million…

How do you do that?

You deepen the product line...

How do you do that?

Figure out what your customers buy after your product...

How do you do that?

ASK THEM.

[10:44] The million $ formula is 3-5 products at 25 sales a day and there is a reason behind this: in order to sell 3 products, you have to know who the buyer is. Really well.

[11:33] Audience building and an ideal customer avatar is about helping you make decisions, and decision drive progress.

[11:56] Focusing on Shopify is great as a way to optimize your sales channel, but it won't be a multiplier. Your focus as an entrepreneur should be in building your business, your product line.

Or else you're just a sales channel manager.

[14:03] Building a good business requires 3 types of managers:

1. Ideas manager — inventor

2. Distribution manager — influencer

3. Sales manager — channel manager

Being a business owner means you have all three, you don't have to be good at all three but your business does.

Mentioned in this episode

8-figures workshop events: Capitalism.com/8

#TBT Creating vs. Working: Crafting And Enjoying The Literal 4 Hour Work Week w/ Alex Huditan Jun 13, 2019

Show notes

So you finally settled the money part and now you realise the happy part doesn't just happen? Today Ryan shares an interview with his friend and lifestyle inspiration Alex Huditan on how to improve life and scale happiness.

Ride the wave and love the flow of life: Alex does his best — and it's really, really good! — at living by his own definition, and he runs a successful 7 figure business on Amazon.

Key Takeaways

[5:12] Alex shares what he does and the ways he tries to positively impact the lives of his fellow Romanian.

[8:31] Alex's lifestyle is a goal of Ryan's and stretches his perception. Ryan is the kind of entrepreneur who can do nothing else but be an entrepreneur…

"How does Alex have so much free time, and is so happy!?" When does he get any work done?

[9:26] Alex shares that he isn't that good at time management, but has been focused in the past 5 years on getting better at being him.

He has created partnerships that free up his time to do what he wants: he mainly focuses on helping his community, and the other parts of life.

[10:53] You should invest in all of your relationships and give as much as you can, the universe will send it back, one way or another.

[13:34] Alex talks about how he was always a fun first person. He explains the fun side of ever job he's held, every failure he's had. It's no wonder he's a happy person, everything has a positive side.

In every job he's had, he always prioritized learning and growing and made room for free time every day.

Ryan resonates with the idea that when things are right, they are easy and the negative connotations of "work" just lose their meaning.

[17:41] Entrepreneurs often fall in the trap of getting good at something, seeing results, getting better at that one thing and somehow beginning to believe they are only good at that one thing.

There are many things to do and create in this life, there is no need to focus on only one thing.

[19:46] Ryan thinks he tends to work and burn himself out because it is the thing he has found so far that gives him the most meaning, excitement, personal pleasure (Workaholism!). And a lot of entrepreneurs are under the impression that once you settle the money part, the happy part just happens.

Ryan know this to be false, by experience.

[22:27] Alex offers one piece of advice to people to have the money but can't find the happiness: go listen to Ryan's podcast about being enough.

It talks about how you need to be happy and at peace with who you are, in a materialistically detached way. If you lost it all or chose to give it up, you would still be enough.

[24:23] Alex shares one of his experience of a meditation retreat. By the 6th day, he felt like he wasn't getting it and was about to quit until it all clicked.

[33:03] Singular events, psychedelics or extreme experience are often the cause of change in our lives even while being non-essential in nature. Epiphany can be achieved with mundane experiences, but that story is much less glamorous.

[34:08] Fun is fun, it really shouldn't be a pursuit in the first place! Let it happen.

Alex suggests trying new things — things that you are not necessarily comfortable with at first and more than once! — and going in with the right mindset.

Be careful of the stories you tell yourself when defining the world: "I don't like clubs", "I don't like to dance", "I don't like fast cars", etc. They are preventing you from keeping an open mind and experiencing the world.

[38:05] Alex shares an exercise a friend taught him called:

"Perfect Day":

You are God on another planet and you can do whatever you want from dawn to night. You can bring things from our reality into yours but not by naming them, you have to describe the senses and feelings related to that experience.

[41:19] Alex challenges Ryan's language on fun and happiness!

[44:01] The people you surround yourself with will dictate how you live your life… be careful to let people you want to be like enter your circle.

[44:50] To the people who have struggled to find the lifestyle after the money, Alex offers this:

Entrepreneurs often want to ditch the 9 to 5 and end up working themselves into a stupor… Delegate, meditate, start life now, start fun as soon as possible, there is no reason to put this off.

Meet new people, do new things and keep an open mind.

[47:56] The word entrepreneur has become a synonym for hustle and grind and workaholism, be wary of using it to define yourself, if only in your head…

[50:11] Ryan thanks Alex for being such an inspiration and invites listeners to follow Alex on Facebook.

Thanks for listening!

Mentioned in this episode

Capitalism.com

How To Reach Out To Influencers #WednesdayWithWyan Jun 12, 2019

Show notes

Influencers are not a magic button, and working with them can make or break your business depending on how well you enter into the relationship.

We all know there are no guarantees in business, but if you want to use influencers the right way for your business tune in today: Ryan shares 3 easy tips as well as the biggest pitfalls to avoid in building an influencer relationship that works for everyone.

Key Takeaways

[:52] Working with an influencer successfully requires that certain criteria be met the most important of which being:

● Does the product you want to amplify match the influencer's audience.

[2:52] People are selfish. They don't want to mentor you, give you shout outs, talk about your thing.

The first mistake to avoid?

1. Going directly for the ask.

The second?

2. Overrating a spokesperson — it's an audience you want.

[4:07] So how do you position your brand to influencers? It's really 2 simple things:

1. Show the value it brings to their community

2. Does talking about it make the influencer look good?

If your product doesn't do that, you can still pay to get the influencer, but there will be diminishing returns...

[6:06] And the last but most important part of building that relationship is to find the give:

1. Go for the simplest yes possible (can I send you a sample? Can I share your stuff?)

RECAP

1. Bring value

2. Make them look good

3. Give

Ads That Work: How Dr. Yev Marusenko Uses Smart Social Marketing To Sell #BrandBuilderPodcast Jun 11, 2019

Show notes

Today's episode is about really rigorous data based approach to social media advertising.

Tev Marusenko, PhD, takes a very academic approach to data collection, integration and management he shares the tactics he's used in his own business endeavours.

Key Takeaways

[6:07] Max introduces DOCTOR Yev Marusenko, and asks him to talk a bit about himself.

[8:59] After getting his PhD, Yev opted for a career change from theoretical academia to marketing and it turns out there are many transversal skills.

[13:00] Establishing a brand and then marketing or building the brand by testing? Heroclip had huge growth goals and that required both approaches at once.

First, you need branding so: branding strategy sessions! Heroclip is a carabiner, it could have been sold just as a carabiner— mind the competition! — but it already looked different so they spend a great deal of time thinking about what it actually does and how it differs for the customer. Reading branding books, articles, workshops and knowledge sharing.

Second comes the testing, integration and data management and that's more of a word by word process of tweaking and iterating.

Brand optimization [20:28] Yev explains how he sets up a data collection campaign.

Your metrics require variety: you need to test a sizable sample to test (10 taglines for example) and you will need to choose or more measurements (clicks, or shares, or comments, etc.)

From there, Yev usually picks the top 10% regardless of performance and moves on to analysis.

Which brand assets can you test? [25:45] What decides the brand assets that you can test? There are easier and harder ones to get at and generally, the harder assets to get data for are the ones that make the most difference.

Easy (static elements): taglines, headlines, short form copy, images.

When dealing with images, you have to consider 2 aspects:

1. The content to the image (logo, text, etc.)

2. Design aspect (border or no border, tilt, etc.)

Hard (evolving elements): anything about the customer journey.

Where do they go after clicking on your link, the order of the content they view, are they more analytical or emotional… this involves a lot of iteration.

[29:00] Max emphasizes the importance of those evolving elements in brand building, typically people associate brand with static elements.

Starting out with data testing [30:27] for someone who is new to Facebook ads, how do they integrate this kind of strategy?

Don't get too overwhelmed: start with two customer touch points and practice your interpretation skills!

Yev and Max discuss an example on testing website page click through and feature responses that answers two questions in one.

[38:07] Yev created software that attributes sales to people and figures out how much they're spending with regards to how much you spent to bring them in.

Zontracker does 3 things Amazon businesses can use:

1. Tracks the sales in Amazon coming from Facebook ads.

2. Pulls Amazon customer data into Facebook.

3. Optimize for Amazon purchases within Facebook.

[47:12] Max signs off and invites listeners to connect with Yev on Facebook and LinkedIn!

Mentioned in this episode

Capitalism.com

Max@brandbuilderstrategy.com