Capitalism.com with Ryan Daniel Moran

Latest Episodes:

8-Figure Exits: How To Build A Big Brand You Can Sell #WednesdayWithWyan Aug 07, 2019

Show notes

Today's episode is a leaked interview with C-Money where he asks Ryan pointed questions on which subjects he chooses to talk about during the 8-Figure exits workshops and why.

Get a glimpse of Ryan's strategic questions directed at helping shift entrepreneur mindsets from working in their businesses to running their businesses.

Key Takeaways

X-Figure exits [1:37] The workshops are there to lay strong plans to build the exit. They are built to help remove some of the stresses of business.

The Big Picture [2:43] Setting the amount of money that you would be comfortable living your ideal life with is the first step to breaking down the path to it into manageable pieces. It also provides a filter through which you should make all your other decisions.

Most can't handle it [4:15] Entrepreneurs don't all have the skillset, time, knowledge or energy to run an 8 figure business.

Giving up equity [6:11] Your job as an entrepreneur is to bake the biggest pie possible, and if you've baked a big enough pie, you will have enough to share. But to do this efficiently, you need to find the people who have the ingredients so you can oversee the baking!

Hiring? [9:27] Attracting and retaining good talent is simple: people want to be part of something and they don't want to work for crappy businesses: you have to build something people care about. The tough thing for entrepreneurs is they often don't care about the business, they care about what it gives them: guess who doesn't like it either…

Only build the business you want!

Thank you for listening, it means the world.

Mentioned in this episode

Capitalism.com/FFLpodcast

Contact Ryan on Twitter @ryanmoran

Contact Ryan on Instagram @ryandanielmoran

Where To Invest For The Highest ROI: Part 2 With Patrick Donohoe #TheOnePercent Aug 05, 2019

Show notes

This is part 2 of a 2-part discussion with Patrick Donohoe, the go-to wealth management guy for Ryan's wealthiest peers and today's discussion is centered on how everything comes back to 'who'. Where do The One Percent really invest their money for the highest ROI? This second part of the interview explores this very idea.

Key takeaways

Everything is people [6:36] everything that has to do with money involves people, successes, demises, everything - Patrick shares how some of his clients and friends use the Kiyosaki B-I Triangle to audit new companies they purchase.

The Pareto principle [10:00] Products are a reflection of what you are doing as a team in the world - choosing who your team is, who your customers are and what systems and structure underly a business is more important than the actual product.

Shifting mindset [13:10] there is an enormous step to take from being self employed to building a sound company and most people will not be able to take it.

Old clues [14:17] Partick shares how he learned to look for clues from older generations and how he understood that you need to not wait to live your life.

The solutions [19:33] most people are in their own way: the actual hard work is to define what it is you want and why you want it. When you figure that out, all of the solutions are there.

Pick an aim [23:10] Because most of us live in a world of plenty, where lethargy can lead to survival, picking a goal just to get up and start is critical. You will be able to adjust the aim as you learn and refine your values.

Bespoke investment strategies [25:54] Finance isn't as complicated as people believe, and there are so many options to choose from that one solution will not fit all, you should customize your investment plan to your specific needs.

Is this for you? [28:38] You can find Patrick Donohoe's book Heads I Win Tails You Lose: A financial strategy to reignite the American Dream, in hard copy and in audio version by following this link. For more information visit paradigmlife.net

Relationships [30:58] Patrick shares how he came to understand that he had to move away from his introverted tendencies and that the ultimate value proposition is in relationships.

Subjective pleasure [35:32] Patrick takes the discussion home: figure out why, and Ryan shares the 5 steps to freedom:

1. Decide

2. Cut out

3. Expand

4. Invest

5. Give

Editorial [37:52] Ryan shares his impressions from the interview.

Thanks for listening!

Launch & Scale: Finding Untapped Potential In Your Audience w/ Khierstyn Ross #FreedomFastLane Aug 02, 2019

Show notes

Today, Ryan and Khierstyn Ross discuss how most entreprepreneurs go about building their business backwards, rethinking the Hero's Journey and using crowdfunding to launch brands.

Have you ever wondered what the next big thing will be? Ryan shares his prediction on the next big opportunity and how to tap into it.

Key Takeaways

[1:21] KRoss awkwardly introduces Ryan Daniel Moran in a nutshell and lays out what she'd like to ask during this interview.

Spoiled physical products people [4:17] The gravy train of sales Amazon created has enabled entrepreneurs to go at physical products backwards. It should all start with the audience.

What or who? [6:17] Ryan has ownership in 5 brands and is active in 3, WHAT you sell is important, but WHO you sell two trumps that by miles — let's say a 20% to 80% ratio!

Identifying good brands [8:17] for Ryan, it's all about audience, there is no other litmus test factor — they will tell you what they want from you and you can act accordingly.

7 times harder to get a new customer [10:07] most physical products people don't talk about return customers, followup, backend, upsells, customer experience — they miss 80% of the scale that is possible!

Have you found an audience? [11:30] An audience worth the name has to be in your control (not Amazon, Kickstarter, Shopify, etc.) look for email lists, social media platforms.

Now the Amazons of this world are great R&D labs!

Mat or Yogi first? [12:51] Ryan's first physical product was a mat and as soon as he placed the order he decided he had 6 weeks to build the audience for it. You have to manufacture your own demand.

The question you need to ask is: who is the person buying this?

Braingasm [15:33] identify who your core customer is — Ryan shares a story from one of his workshops.

Right person wrong product [17:00] Ryan shares his personal experience with having the right person and offering the wrong product.

Counterfeiting is par for the course [19:35] China isn't the biggest culprit here: entrepreneurs looking for short term gains are. Tom Bilyeu shares this insight with Ryan a few years back:

1. When you launch, you have 18 months (less on the Internet) before people begin to copy you.

2. Innovate. Always.

Systems for scale [24:08] it really is always about the customer. Always. Ryan's system for new products is asking his audience! Send out surveys, call superfans (yes, pick up the phone.)

Reimagine the archetypal Hero's Journey: your business is the mentor and your customer is the hero. You are not the hero — you are here to remove obstacles from the hero's journey!

Beta testing [27:34] develop a minimal viable product (a few hundred) sell them to your list, on kickstarter or even give them away then ask for feedback and innovate from there.

Thinking through the goal [28:40] a product launch is great to start a business, but not as a recurring revenue machine — what is it that you are hoping to kickstart? What are your products 3, 4 and 5.

Partnering with influencers [32:35] Ryan shares what he believes the next big opportunity for physical products brands is, and how to tap into it.

Thanks for listening, and get in touch with Ryan on Instagram @ryandanielmoran

Capitalism.com/8

The Mindset And Systems Of The World's Wealthiest People w/ Patrick Donohoe #TheOnePercent Jul 29, 2019

Show notes

This is part one of a two part discussion with Patrick Donohoe, is the go-to wealth management guy for Ryan's wealthiest peers and today's discussion centered on the mindset for wealth.

What are the first steps that happen when working with a financial strategist like Patrick? You will be immensely surprised — and get ready think about answers to really hard questions.

Key takeaways

[3:15] Patrick made his money in financial services. He shares his story, from moving van to where he is today and the mindset change that it all required.

Mindset will dictate your success [7:50] Having a lot of money does not mean that you will be wealthy. The one thing you have to do is figure out what it is you want to be doing in the end, money can't be the goal.

1. What do you really want?

2. Why do you want it?

3. Have you been acting in a way to achieve it?

The infinite game [13:00] Retirement is anti-life, the idea is to keep growing in ways that maximise your experience of life and ultimately contribute the most to society. Be adamant about growing.

The menu [14:15] The way Patrick counsels his customers isn't so much about products and strategies, but more about stages:

1. Certainty — no consumer debt, adequate reserves, healthy savings.

2. Vitality — you use your money to fund a fulfilling lifestyle.

3. Freedom

4. Independence

People are predominantly in the first and second stages. And a lot of people come to Patrick while in those 2 first stages — people are afraid.

Graduating from the Vitality stage [16:56] Graduation isn't going to happen if you're not taking a vacation.

With all this talk, Ryan begins to suspect Patrick's work really isn't about selling his customers products… Helping them find out who they are and what they want is more like it — and palliating their blind spots!

Captive [19:05] Patrick explains what Captive Insurance is — an insurance company you own that provides protection against legitimate business disruptions, and incidentally also serves as a tax ambiguity.

Passive cash flow = freedom? [24:00] Passive cash flow exceeding your expenses would sound like a good path to freedom? Patrick challenges this: freedom is a mindset.

First thing first is you should have a good bookkeeper just to get a sense of how your business is doing objectively.

The gap [26:00] The difference between what a person is and what a person wants is typically twofold:

1. Ignorance.

2. Discipline.

We are all our own worst enemies.

Social conditioning [27:51] There are a million possible financial strategies, but the way we are taught to think about money:

- It is the root of all evil

- Rich people are bad

- Money and time are correlated

So addressing those ideas we have — what is freedom, what is time, what is money is the first step to defining what the vision for your life should be.

What is your purpose, your reason, your soul?

Worthwhile pursuits [31:00] Due diligence skips over the people part… if you strip all of the numbers away, is there something there that still matters?

A business owner's values and how they align with the business itself, as well as what their goal is in the long term are good predictors of a business's success.

The catalyst to eventually making it is the people running the company, their "why", what they are after in life.

Losing [33:40] Who you are and how you act when things are going south say a lot about you… Patrick will not invest in a business owner that has never lost money.

Pause for some decisions [36:17] Before tuning in for part two of this in-depth discussion with Patrick, Ryan wants you to decide what you want and what you're doing all this for. Decide what your worthwhile pursuit is.

Tune in next time, for the number one investment with the highest ROI!

Thanks for listening!

3 Criteria For Choosing Your First Product On Amazon FBA #FreedomFastLane Jul 25, 2019

Show notes

You want to start on Amazon, but you don't know where? Or how? Or with what? Ryan helps you find the sweet spot and one sweet offer.

Key Takeaways

So, what are you selling? [:38] Ryan breaks down 3 criteria for choosing your first product — he advises you do them all together.

Criteria 1 [1:34] Focus on really big markets. Niche products and smaller markets will only ever provide small profits.

Secret [2:58] Big brands are crumbling… They can't release products fast enough.

Criteria 2 [4:00] Choose products that you can differentiate.

Criteria 3 [7:39] Before you choose your first product, choose your second and third products because:

3 to 5 products x 25 sales a day x 30 dollar price point = Million dollar business

It's an insurance for the medium term and a faster route to profitability.

Now I have to pick 3? [9:37] Pick a person, someone you are targeting or marketing to: do they have 3 to 5 things that they buy on a regular basis?

Make a decision [10:21] You can let the Million Dollar Brands training break this down step by step for you for free.

Thanks for listening and get in touch with Ryan on Instagram @ryandanielmoran

How To Build A Million Dollar Business In 20 Minutes #WednesdayWithWyan Jul 24, 2019

Show notes

Today's episode is a talk Ryan gave at the Health FX event. He is speaking to people in health and fitness crowd, reminding them they are navigating one of the most opportune markets in recent history.

How do you Yoda-fy your audience — and why would you even do that? Ryan explains how to leverage your audience's trust into a business building journey.

Key Takeaways

[1:29] The health and fitness industry is in a unique position in the entrepreneurial marketplace — it's easier to build an audience.

[3:51] If you really want to make a difference and believe in sharing a message with the world, don't waste your time, energy and attention trading clicks for dollars — build a long term asset, and build long term customer value.

[7:05] Here is what a million dollar business looks like:

3 to 5 products

20-30 sales per day

30$ price point

And what you need to take it off the ground is a 10k audience.

[8:47] Stop trying to reverse engineer what other people do successfully. Build for your existing tribe, serve them first and foremost.

[9:31] A brand is outsourced trust, and its asset is the audience. That is the basis on which almost all business acquisitions are made.

[10:56] Big health and food brands are quite agnostic as to where their profit comes from, but they are nowadays unable to innovate as fast as the consumer (information sharing has seen to that).

So if you have built an audience and trust, they will give you money — lots of it — to gain access to that asset.

[14:11] People will hand over leadership to individuals that they trust, and you are already leading your audience on a journey. You have their trust. Your job now is to show them how your products help them navigate that journey.

[16:00] The way we talk about physical health, mental health and lifestyle health has evolved rapidly in the last 15 years and as a result there a massive amounts of smaller communities waiting to be led.

[17:55] Yoda-fy your community and let them take it to the rest of the world.

Thank you for listening, it means the world.

Mentioned in this episode

Capitalism.com/FFLpodcast

Contact Ryan on Twitter @ryanmoran

Contact Ryan on Instagram @ryandanielmoran

How To Build An Amazing Network w/ John Ruhlin #TheOnePercent Jul 22, 2019

Show notes

John "Genie" Ruhlin makes his money through Giftology, a company he started 19 years ago by accident! It has now grown online courses, investment and consulting branches.

Did you ever receive a gift so thoughtful you still think about it? John talks us through the importance of giving in building relationships as well as how to give comfortably, but more than is reasonable!

Key takeaways

[3:05] John has started taking equity in companies to help them turn around. Why do people trust him to do that? He attributes his success in these ventures to surrounding himself with people who are smarter than him, starting with his partner (who people sometimes believe is a figment of his imagination).

Ryan has met Rod, so he can vouch for John's sanity in that regard.

Convergent expertise [5:40] Having a complementary skill set in your partner is key and while Rod brought operational skills and strategy, John provided marketing skills and relationships.

Looking for a Rod [7:20] Ryan sends a message to the Universe: he's looking for his very own "Rod".

Dig your well before you're thirsty [9:01] 3 years before ever meeting him — out of the blue and without any expectations — John sent Ryan a Cleveland Indians memorabilia box in the mail: just because he liked what Ryan was doing in the world.

The warm circle [13:50] Who are they and how do you identify them? — start with the people who are paying you, clients past and present, referral partners, influencers, vendors, mentors, advisors… Check for everyone who has believed in you — you may be surprised how many that is — and show them you value their contribution to your relationship.

John shares a cool resource for the Cap.com tribe: referralswithnoasking.com

There are no metrics for random acts of kindness [19:05] Human beings are wired for reciprocity, so trying to quantify relationships for a measurable ROI is bound to feel awkward and fail. Give with no strings attached.

Connecting for opportunity [25:04] If you are resetting in your life or pursuing something new, make a list of 10 people in your warm circle and send them a hand written thank you card for how they impacted your life, book a time with them to catch up on THEM, what they currently want, do and need.

John advocates going a step further and shocking them with kindness! He shares a few stories of how he did just that and how the relationships he was building actually evolved.

Promo products are NOT gifts [31:46] Gifts are recipient oriented, not brand oriented. Giftology will never put your logo on a gift and neither should you.

There is a sweet spot for comfortable and thoughtful gift in terms of market value, and that tends to hover around the price of a nice meal — 200 to 1200 dollar range — so not a trinket and not a Rolex. The gift should be a tangible reminder of the relationship.

Gifting is not an afterthought [37:11] so much so that some of your marketing budget should be diverted… not to 20 000 people but to the 200 that matter most.

The Indians await! [42:04] Ryan wraps up the conversation by asking John what he recommends people shift in the way they think about relationships.

Thanks for listening!

How To Build An Audience That BUYS From Your Business #FreedomFastLane Jul 19, 2019

Show notes

Ryan shares how to get customers and then get them to buy from you, even when humans convert and buy more on a one to one basis,

This is an excerpt from a keynote Ryan gave at Seller Con in which he shares the tactics of converting.

Key Takeaways

Building an audience [1:40] for the next 18 to 24 months from this keynote, the organic reach is on Instagram.

1. Document the growth of your business — document everything, publicly.

2. Spend 10$ a day on ads to get followers.

3. Reach out to everyone who follows you or comments and say: "Thank you!"

4. Send your following to a first-in-line group.

5. Post every review, every piece of love, photos, all of it where you are documenting your journey.

2 types of audiences [3:17] Ryan presses pause on himself and breaks down the types of audiences and people usually only focus on one...

1. Awareness — audience for content.

2. Conversion — audience for purchase.

He explains how to profit from mixing those two types of audience you build, and it all boils down to one on one interaction.

Audience is the key to rapid growth.

Thanks for listening and get in touch with Ryan on Instagram @ryandanielmoran

Rant-isode: Selfishness, Happiness, & The Direction Of The Podcast #WednesdayWithWyan Jul 17, 2019

Show notes

Today is a rant-isode on the pursuit of happiness as well as an update on Ryan's life and businesses.

Have you been wondering what's in the works for Capitalism.com? Tune in for Ryan's break down of his personal goals as well as the direction he's taking for Cap.com

Key Takeaways

[1:56] Calm magnesium calcium tea is today's beverage of choice while Ryan experiment to give up coffee.

Will you just keep winning? [2:30] Ryan speaks to the strange delusion that entrepreneurs who have big success tend to believe they will just naturally keep on crushing it. NOPE.

The year after selling his last business was met with a few acquisitions and some seriously humbling moments. It then took one solid year of wound licking to find his voice again and decide on the direction of Capitalism.com

Change of pace [4:06] under the Capitalism.com channel, the podcast will now follow a 3 times a week program broken into 3 themes:

1. Mondays: The One Percent — interviews and events.

2. Wednesday: Wednesdays with Wyan — behind the scenes of Ryan teaching and non-business related chats (therapy, bio-hacks, illegal drugs, God, faith and religion, Trump, North Korea, 2020 election).

3. Friday: Freedom Fast Lane — audience submissions, Q&A, old episodes, etc. (Be on the show! Or submit your questions at Capitalism.com/FFLpodcast).

The future of TOP [6:50] In the real world as opposed to the Internet marketing world, 10 million businesses are the equivalent of just starting out… Ryan aims at talking to more people that are successful outside of Internet marketing: The One Percenters from all industries.

Send some suggestions of people to talk to that have a net worth above 10 million dollars but aren't talking about it… ryan@ capitalism.com

The biggest shift [10:00] C-Money helped Ryan see how selfish he is in business and in life. And though people tend to disagree, he always has had that voice asking "when am I going to get mine" and some of that is healthy, but building a tribe requires actual selfless generosity.

Happiness as a biological survival mechanism [13:44] Ryan has a new theory that biologically we are wired to survive, and happiness is what occurs when your brain thinks it's doing it. So what is the best way for us to survive and increase happiness? Ryan explains giving without expectation as a mechanism for tribe unicity and standing.

Pursuing happiness [16:34] Ryan has distilled the 2 ways for him to pursue happiness as opposed to the things he believes will make him happy.

1. Service — giving without expectation.

2. Sleep — enter the coffee fast.

BBP [20:39] Max Kerwick and Ryan have moved the Brand Builder Podcast to its own channel now! Make sure to subscribe to the channel.

Shifting away from selfishness [22:27] this is Ryan's current attempt at getting back to what business should be — making sure your customers get what they want — as opposed to how rich you can get, or how little you have to do:

- Reimburse training course clients after they complete the program.

- Divert some facebook advertisement funding for an entrepreneur scholarship or investment fund.

All selfishness is fear based — no one who is truly happy is selfish.

Xenu's secret plan [26:58] You can 3 step your way to a million, but after that you have to become a different entrepreneur — there is no recipe or plan for going beyond that.

In that vein, Ryan has begun putting together a curriculum for the backroom that aims at getting entrepreneurs ready and upgraded to take their own business beyond the million.

Wine With Wyan on the Woad [29:01] Ryan has a traditionally published book called 12 months to 1 million coming out in May 2020 and he will probably tour for it, but he'd really like to try his hand at touring earlier than that… If anyone listening can gather 50 business people, Ryan would gladly take his show on the road and go talk, drink and record with you!

Also, where do you guys consume live content?

@ryanmoranWant to join the team? [33:19] Capitalism.com will be looking for a full time "Podcast Manager" position, he explains what he's looking for in terms of skill.

Also a "Head of Special Projects" for all the fun side projects… and a private equity partner, eventually!

[35:05] Not everything is going well, but Ryan realises that even if everything was going perfectly, his happiness would be the same as it is now, so the trick is really to seek happiness.

Thank you for listening, it means the world.

Mentioned in this episode

Capitalism.com/FFLpodcast

Contact Ryan on Twitter @ryanmoran

Contact Ryan on Instagram @ryandanielmoran

Building Assets vs. Chasing Cash Flow - Keynote At War Room #TheOnePercent Jul 15, 2019

Show notes

Today's episode is an off the cuff talk Ryan gave as Erzra Firestone hosted at Digital Marketer for their War Room Intensives.

Ever want higher level information? This was for a room full of already established business owners so expect it!

Key takeaways

[2:53] Ryan introduces himself and recounts how he stumbled into the war room 10 years ago — coming full circle 10 years later today. AS well as how he found himself in physical products.

[8:40] Build assets that can eventually pay cash over time. But short term results are currently king, Ryan offers a game plan for building for the long term.

[13:29]They say that WWII got us out of the depression, but how does destruction stimulate the economy? It doesn't but WWII left a lot of unused assets (we didn't need to build bombers anymore, so we used those factories to build washing machines). Ryan explains that there are a lot of unused or undervalued assets in the world today whose purposes can be changed.

Get an asset [17:33] First, get an email list or social media following where you know you can get at least 10k people to see it. 10 thousand people is an asset.

Turn people into customers [20:06] So now that you have your asset, don't optimise for numbers — that's just an offer, short term game — turn those people into customers and a business, through customer experience.

Build a business [22:00] Native deodorant build a small but happy customer base and within 12 months of applying marketing knowledge, they had an asset worth a million a month selling 2 dollar deodorant. P&G bought them out 18 months in for 100 million cash.

Add assets to your business [30:05] Gary Vee is a good example. At any point he wants to add another revenue stream, he has the systems, the audience and the investors. Cash is an asset, relationships are an asset, traffic, attention, network, brand is an asset.

Build a brand [32:50] Brand is the promise that something will be fulfilled. Ryan gives the example of RX Bar started by some dude named Peter in his basement who built an asset which sold to Kellogg's for 600 million dollars — You probably know more people, you have more resources, access, expertise, money and you know more about marketing than Peter did.

Cash is not the endgame [38:40] People are not buying cash flow and profits, people only buy assets that complement their other assets. Unilever bought Dollar Shave Club for a billion dollars, not because of cash flow, because of the customer list and the Youtube marketing systems and subscription services.

Recommendation [46:26] For the people who are aiming to leave something behind: trade cash for assets in the long term which will in turn generate more cash for you to invest in more assets.

Q&A [52:50]

Yes, get more assets, but the economy being where it is, is being a bit heavier on the cash side not a good idea?

What were Ryan's tips on Amazon for Brian Lee?

If we have a physical products brand and a decent social media following, should we keep building up the community we have?

Politics! [1:03:28] Ryan is cut off from a political conversation by Ezra!

Thanks for listening!

Mentioned in this episode

Million dollar brands experiment: capitalism.com/brands