Capitalism.com with Ryan Daniel Moran

Latest Episodes:

How To Find A Mentor in 3 Steps #FreedomFastLane May 24, 2019

Show notes

For some reason, entrepreneurs seem to forget that mentorship is also a relationship like any other: you have to add value to it, or else you're just another askhole.

Tune in for a 3 step on how where you need to be and what you need to do to find and keep a good mentor.

Key Takeaways

[:24] "Hey Ryan! will you mentor me?" No.

[1:42] The one-on-one mentor/mentee relationship is very important — and just like any relationship — you have to make deposits in order to withdraw.

Here is what you need to do to find a mentor:

Right place [2:28] put yourself in a position to identify and meet the type of person you want to enter into a mentoring relationship with. Join communities, pay for masterminds, events and conferences!

Right person [3:50] identify the person who has built or done what you want to do, regardless of the area, marriage, business, fitness.

Right price [4:55] find the give! Find out what they want, what they don't have and give it to them.

[5:54] Human beings have a limited capacity for people who they can pay attention to. If you want a mentor to pay attention to you, you have to offer them value, and offer it to them strategically.

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#TBT — Million Dollar Offers — How Idiots Get Rich w/ Travis Sago May 23, 2019

Show notes

This episode is about what it looks like to put together million dollar offers and about why it would go much faster if you were dialed in: even idiots get rich.

(Or to paraphrase Michael Scott from The Office: K.I.S.S.: Keep it simple, stupid)

Tune in for some great insight and straightforward tricks from Travis Sago of Bum Marketing.

Key Takeaways

[3:26] Ryan introduces one of the people that has had the most impact on his life, his mentor Travis Sago.

[4:11] Simplicity and specificity of offers is one of the lessons that Travis had been waiting for Ryan to understand.

Offers x Execution = Business Success.

If you have a great product for the market (Offer) and build it, market it, and distribute it well (Execution), then you've "won" at business. That's all there is to it.

It's possible to do well with an awesome product and okay execution, or with a mediocre product and great execution, but you'll find greater success doing well at both.

[6:15] Ryan shares his struggles with ideas he thinks are great but end up failing and asks Travis what can be done to remedy the situation:

1. Identify the offer

[6:37] Anyone can sit in a corner and imagine something. But, if you don't look at what people's actual purchasing interests are, you'll have no idea whether or not it'll make a wave in the market.

Let's say you're relaxing at a farmers' market. If you just observe what shoppers are looking to buy and where and how they are dissatisfied with what's on offer, then you've found an opportunity to meet an unmet demand.

2. Test the offer in the marketplace

[10:25] So you have this idea and it seems solid and people seem interested, how do you gauge the markets?

The answer is pretty straight forward: ask people! Gather data, run pilots and market tests and from those results, either jump in, shift your focus or can the idea.

Ryan's recent braingasm [13:38] There is no need to learn this the hard way: always have market intelligence before spending time or money developing or investing in something.

[18:41] Travis shares the acronym he uses to classify ideas into areas of business people get fed up with: TIMER

Time. Identity. Money. Energy. Reputation.

An idea that doesn't fit into any area should be floated, there is no harm in discovering a new category and broadening your offer! Just be careful of polishing turds.

[23:54 — 27:22] The Backroom.

[24:54] How do you know if your offer is clear? People are simple really, the best conversion tool on the planet is your index finger: make it so that you can point to your customer's need as well as your offer to fill that need. Travis gives examples of how that might look in different industries.

3. Sales

[28:00] So the offer has been identified and tested in the marketplace, what is the sales mechanism?

It's a very, very simple G3 order form (Gimme, Gimme, Gimme) or a payment link. Don't overcomplicate this part.

[29:00] When you really start to dial-in on your offer, you will multiply value.

You can tweak and optimize your page 5% a month and see where that gets you overtime, but wouldn't you be better off making a change in the direction of your offer to be something that really resonates with the market? That could multiply your revenue!

[39:10] Scaling what works: throw your spaghetti against the wall and then throw more of what sticks.

[41:08] Ryan thanks Travis for everything and gives him the floor to talk about where people can find and follow him.

Mentioned in this episode

Capitalism Conference

How To Create Content For A Brand That Matters (Backstage At CapCon) #WednesdayWithWyan May 22, 2019

Show notes

Today's episode is a one on one that occurred during CapCon between Ryan Moran and Matthew, an attendee with whom Ryan has been exchanging online with about business, life and religion.

Tune in for an honest chat about the necessity for honesty in everything and deciding how you want to show up for your vision.

Key Takeaways

[:20] C-Money introduces today's episode, a backstage conversation at CapCon between Ryan and Matthew.

[1:05] Matthew opens up about the year of transitions he's facing personally and professionally as well his plans for a new product and brand.

[2:34] Ryan's 6 month course helped Matthew and his business partner ideate a brand for which they are currently doing Facebook ad testing — the platform offers a cool feature in that they provide you with the names and addresses of your customers so you can build lookalike audiences.

[4:39] Ryan's advice on building an audience or a tribe. You can realistically and successfully be one of 2 things:

Be a BRAND, be absolutely brutally honest with yourself, and with the people who follow you — Ryan talks about his super fans.

Be an AUTHORITY, be the lighthouse, be the mentor — Ryan shares how this is less suited for him, and how his own mentors shine.

[8:59] Matthew opens up on his insecurities about putting himself and his content out there.

[9:54] Before having a crystal clear vision you need a crystal clear understanding of yourself: who and how do you want to be when it all happens?

[11:57] If you know what you want your tribe to look like, start communicating with those people.

[12:47] Matthew asks if there is anything Ryan would have done differently with his online presence and brand?

Mentioned in this episode

Capitalism Conference

Ryan's 6 month course

CES

Kevin Nations

Onnit

The Secrets And The Mindset Of The $100m+ Man w/ Joel Marion #BrandBuilderPodcast May 21, 2019

Show notes

Joel Marion is the founder of Biotrust Supplements but he caught Ryan's eye when his own personal brand blew up overnight. How do you develop the right mindset around advertising, marketing and brand building in 2019.

Tune in for some actionable strategies on how to scale your business and your message 10x bigger and 10x faster. The proof is in the results: from 0 to 100 million in one calendar year. More than once

Key Takeaways

[3:57] Joel introduces himself and explains that the strategies he's about to share are all things he has spent the last decade successfully implementing into his business ventures.

[10:48] When it comes to income vs impact opinions differ, Joel sets everyone straight:

Go for impact and income will follow? Nope. You may have a fantastic products but it will go unsold if insufficient energy is focused on generating sales.

Go for Income and impact will follow? Nope. If you only push the sale and don't have a great product, you will have short lived income.

In truth, both are equally important: you can't have scalable impact without scalable income.

[14:12] Everyone needs traffic to convert customers but traffic is an auction: pay more, get more. So the lion's share of traffic goes to the one who can pay the most for it, without fail.

Organic growth is very nice, but it's not repeatable or sustainable. The only 2 sources of scalable traffic are the ones you pay for:

1. Warm traffic (pay for someone's audience)

2. Cold media (CPA, CPM, CPC)

[21:05] "Okay Joel, how can I afford to may more than everyone else, Joel? I'm not rich, Joel!"

To scale a business you have to dial in these 2 aspects of your business:]

1. Front end — Increase traffic to acquire more customers.

2. Back end — Build a sales funnel and monetize your customers.

To scale a business fast the trick is to get confident enough to go negative upfront to increase traffic, and maximize your sales funnel.

How do you get confident enough to front all this advertising money and fast-track your front end?

KNOW. YOUR. NUMBERS. [24:13] This is actually the name of the game. Do you know your cost to acquire a customer, down to the dollar? Do you know your cost to acquire a customer for every traffic source?

You need to figure out what is the value of that customer at 2 weeks, 60 days, 90 days, 180 days.

This is the information you use to determine how long you will be in the hole before you break even. If you know exactly when and how much a customer will pay you, you can know how much to pay to acquire that customer and how long you can front the money for it.

How do you maximize your sales funnel and fast track your back end?

UPSELL [27:07] You should upsell immediately, on the order confirmation page, on the order confirmation email. The shipping confirmation email has a 95% open rate, you never see that elsewhere, use it.

[40:46] The real scaling of a business comes from dialing in the back end, knowing your numbers and being able to comfortably lose money upfront.

Learning all of this is complex and complexity can be scary, but the more you put yourself in complex situations, the less fear you will feel.

[51:34] Joel recaps the 4 steps to scale any business fast:

1. Maximize front end offers through testing, optimization and refining your marketing skills — never outsource marketing.

2. Dial in your back end and know your numbers, know your numbers, know your numbers.

3. Do the work and get comfortable with back end reporting.

4. Be willing to go negative upfront to outbid your competition — don't go beyond 180 days.

Thanks for listening!

Mentioned in this episode

Capitalism.com

Other Joel Podcast

Dan Fleishman — social media presence build

AJ Vaynerchuk: The Business Strategy Mind Behind VaynerMedia #TheOnePercent May 20, 2019

Show notes

This episode is a private conversation with AJ Vaynerchuk, who comes in with the tactical, practical side of business and who Ryan believes has been underrated in the success of Vaynermedia.

Tune in to hear some of AJ's insight on Ryan's overarching strategy as well as how they agree on what the future holds for products and brands.

Key takeaways

[4:55] AJ was asked to speak at the 2019 CapCon because Ryan has always perceived him as the integrator of Gary's vision.

Ryan shares his current feeling that he is on the cusp of something bigger and that AJ is the person to ask about how to know when the time is right, and the opportunity is right.

[7:35] There are often several different way to sink your teeth into something, but what do you do when you are unsure of which path to chose? How did AJ know he was sitting on something special? It's a complex answer:

1. Opportunity. A major part of where Vaynermedia is today takes root in Gary's and AJ's 2006-7 belief that social media was the new frontier in communication: they were believers and essentially bet on a sector.

2. Timing. By 2011 they had a head start and it was going to be f***ing hard to catch them. They were talented enough, smart enough and early enough.

3. Expertise. Gary and AJ are both really good at customer service, at every level. Service-based businesses are a natural fit for them.

Find your fit: Having a clear grasp of who you are and understanding your own personality will help you find an industry in which you thrive and are successful.

[10:22] Ryan's bet is as follows: he posits that influencers will start launching their own brands and it's inevitable that the likes of Honest Co. — with the pairing of Brian Lee and Jessica Alba — is where things are headed.

Influencers don't want to learn business, they want to do what they do, so the play is to help them monetize their following as leverage for access to the person with 2 million followers.

[11:57] AJ synthesises that Ryan intends to become the infrastructure and operational partner for an influencer to launch a brand from and agrees that there is in fact a business there, a scalable business to boot: once you do it once or twice, trust is built and the next influencer will fall in.

[14:46] Ryan share the Aha! moment he had with Gary: "Vaynermedia is the play", it stands on its own and allows Gary to build his own brand and give freely.

It stands to reason that to follow a similar path, 2 choices are available to Ryan:

1. Capitalism.com becomes its own business and infrastructure and liberates Ryan to build his own brand

2. Another business is launched and stands on its own to liberate Capitalism.com as Ryan's personal brand channel

[17:41] AJ shares how Vaynermedia went through that transition from being Gary's social media agency to becoming its own independent company, not to the public eye or Gary's following but in the industry — If you're the CMO of a multi-billion dollar brand you know that Gary is not spending 20 hours a week on your brand.

Note: It used to be that Gary would work on every account for the first few YEARS!

[20:01] AJ suggests that Capitalism.com should be spun out: create a new business with a new name and independent branding and leverage Capitalism.com as a funnel to get customers. He disagrees with Ryan that the value proposition for something like that would be that it's part of the Capitalism.com network — a good disagreement is always food for thought and growth!

[25:19] Find the give.

[25:47] Ryan shares his takeaway from this discussion with AJ and Gary and how they run their business is how they empower people and they stay in the owner's seat. AJ agrees with the direction anthanks listeners and invites them to subscribe to the podcast and send him their comments on Instagram @RyanDanielMoran.

Mentioned in this episode

Capitalism.com

VaynerMedia

Book: Rocket Fuel: The One Essential Combination by Gino Wickman and Mark Win

How To Fix Your Morning Routine To Be Successful #FreedomFastLane May 17, 2019

Show notes

Today's episode is about daily routines, how they generate momentum and help drive you forward even when you aren't at your best.

Weather you have an established practice or are just starting out, tune in for some practical advice on how to structure your mornings and your days for a better chance at achieving your goals.

Key Takeaways

[:27] Morning routines: they've become really popular and complicated, but don't get overwhelmed by other people's routines or try to reverse engineer their lives.

Take control of your own life, and be happier, wealthier and wiser, if you do nothing else, Ryan explains why you should stop this one thing and start this one other.

1. STOP THE PHONE [3:00]

Be intentional about the use of your time from the moment you wake up. Don't put yourself in a position where you are reacting to what the world throws at you, there will never be time to build what you want and do what you want if you are constantly reacting to what other people say and do.

2. START JOURNALING [7:04]

Journal about your goals. The practice suggested in the book The One Thing is a good starting point:

Take your life goal, put it on a timeline and break it down to what you need to do in 10 years, in 5, in 3, this year, in 3 months, in 2 weeks, and finally, today: what is the One Thing you should do today in service to that goal.

It will set the intent for your day and put you in a position of intention and control over your time, your goals and ultimately your life.

[9:52] If you only stop the phone and start journaling, you will have a leg up on everyone. But if you want to take it a step further, create a system that will accelerate your results: TRIBE 5

Time — how you spend it and who you spend it is your happiness.

Relationships — every dollar you make will come from someone else.

Income — sustaining your happiness.

Body — ROI is really low when you're dead.

Expansion — challenge your mind.

On a quarterly basis, set targets for each area of focus and determine the habits that are required to foster those goals. If you're just starting out, try these goals on for size:

T target: don't check your phone, decide on your intent for today.

R target: connect with 2 non work related people per day.

I target: accomplish your One Thing.

B target: get a workout in before going online.

E target: listen to a podcast, read, etc.

And finally, here is what a daily routine looks like with TRIBE 5:

Wake up

1. Set your intent (don't look at your phone!)

2. Work out

3. Do your One Thing

4. Connect with 2 people

5. Read

At the end of the day, grade yourself on 5 without judgment.

[22:50] If you are starting over or going through a really hard time, just do one of those things, never miss it and it will create momentum in your life and momentum creates success.

Thank you for watching and let lkndflckjsndlfcjbasldvkjbadvjna

Mentioned in this episode

Craig Ballantyne

Tim Ferris

Aubrey Marcus

The One thing

Tribe 5

#TBT - When and How To Raise Money w/ Jeff Hoffman May 16, 2019

Show notes

Today's episode is an excerpt from the Freedom Fast Lane Live 2015 (now known as the Capitalism Conference) with Jeff Hoffman.

Tune in for the Q&A section of this very popular talk with the well known billionaire.

Key Takeaways

Q. Thoughts on funding.

[2:26] For some reason, everytime Jeff asks entrepreneurs what their sources of funding are, no one says 'customers'. He blames Silicon Valley for all the loans, bank debt, private equity, venture capital and this idea that you need to get the funding NOW.

List everything you need to do for your business to reach your definition of success, and circle all of the things you can do without anyone else's money. Then do them.

If you need money, ask yourself if you can you sell something. Creative ways to finance your company through customers should always be your first attempt.

Borrowing money from somebody else should only come after you've done everything you can think of.

Q. Thoughts on money.

[4:43] Jeff would literally divide his money into 2 piles, one for him for the value that he created, and the other one to reinvest in his business.

To best manage your business' money, you need to think of what normal controls you would you implement for someone else's money: is the money being spent on things that will sell more for the business?

Entrepreneurs is like jumping off a cliff and building an airplane on the way down. If you don't have that mindset of always focusing on the plane, you're in the wrong field.

Q. Thoughts on failure.

One of the harder things with entrepreneurs is that failing is tangled into pride and ego, and when you have borrowed money from everyone you know and your business is failing, you don't want to see them — especially for the holidays.

The problem is that people don't define success and failure, and so they have no way of measuring.

So Jeff developed what he calls the Thanksgiving test.

1. Make a clear list of what success looks like

2. Have all of your stakeholders sign it

3. Come next Thanksgiving, determine if you succeeded/failed

4. Keep going/move on

By following this, you will never be stuck in failure for a long time, and your pride and ego will not prevent you from facing your stakeholders.

Mentioned in this episode

Capitalism Conference

Why I Bought A Tesla Model S P100D #WednesdayWithWyan May 15, 2019

Show notes

Today, Ryan talks about a product that integrated itself into his life journey and why he chose to invest in it. His Tesla.

Tune in for his advice on when to be frugal and when to spend as well as why (and how) you shouldn't pay cash for bigger ticket items.

Key Takeaways

[:22] Living frugally — which Ryan did while building a 6 figure business from his dorm room and paying himself 500 $ a month — means driving a Chevy Cobalt with manual crank windows who's engine finally blows out. He was the first person in his family to buy the new car he wanted. Bruce, the Kia Sportage. He still owns Bruce.

[1:38] Once he started making legitimate money but more importantly when he found out he was going to be a father, he decided to give Bruce to his partner, and started looking for his new car.

[2:05] How do you feel driving a Tesla? New. Ryan bought the Tesla a little bit for the insane button, but this car reflected his growth, and gave him the confidence to be what he felt he had evolved into. It was an investment in training his brain to think bigger.

[3:47] This investment helped Ryan because he could afford it. It's important to push yourself to more, but always within your means. Living above your means will foster a mindset of scarcity and fear.

[4:23] Ryan's Tesla life lesson is also a lesson in business: your customers are on their own journey: if you communicate how your product or service helps them on that journey, they will be willing to pay a premium for it.

[4:50] How does Ryan find balance between frugality and expense? The answer is two-fold:

1. Will it stress you out?

2. Can you pay cash for it?

If you can pay cash, it's okay to buy it (but don't actually buy it cash! Ryan explains why, and what to do instead.

Mentioned in this episode

Kia Sportage

Tesla Model S P100D

1 Million Per Month On Shopify Alone: How I Started Selling Online Without Touching Amazon w/ Garret Akerson #BrandBuilderPodcast May 14, 2019

Show notes

Today's episode is a keynote by Garrett Akeson on the company he bootstrapped with his wife: Kindred Bravely. He shares a mountain of examples on how they company managed different aspects of growing a business out of Amazon.

Tune in for some practical tips on how to run a remote team, why culture matters and how much money you need to actually run ads!

Key Takeaways

[2:58] Garret introduces himself and his brand Kindred Bravely.

[4:54] Launching a business can have a clear path but it's rarely smooth, this talk will cover 7 areas to help you navigate growing a business:

1. Brand

2. Telling a story

3. Vision

4. Timing

5. Hiring

6. Culture

7. Remote teams

However, Garrett's overarching advice, will always be focus.

Brand [6:10] it matters from the very beginning, but don't be afraid to change if it doesn't feel right — Kindred Bravely was called Davy Jeans for the first three months!

Story [7:56] is what you use if you and to get out of Amazon, and that story is how you connect with your customers and how you build that relationship. So the first thing you have to do is get to know your customer, the numbers are there: use the information and identify the core values your customers resonate with.

Communicate your story and your values everywhere you can. Use imagery to create emotional connection and make sure all of your copy is brand coherent — you can outsources ads, but you have to keep your content in-house, no one can talk about you better than you!

Vision [13:08] is how you shape what's to come, build a vision for your company that projects far into the future, make it detailed and share it with the whole team so that everyone aims in the same direction.

Timing [15:11] means that there are never any guarantees. So getting off Amazon may not lead to greener grass. Garrett shares some indicators that the timing may be right for you.

At less than 200k per year on Amazon, don't bother with anything else, focus on increasing sales. When you hit 100 to 200k a month, now might be the time to start thinking about building your off channels.

You will need deep pockets for Facebook and Shopify ads, Garrett recommends no less than 100k dedicated in cash. Acquiring a new customer on Shopify averages 23$, you will burn through money to test your funnels, and your ads, and get your target audiences right. Let Amazon foot the bill for that, launch all your new products there!

Hiring [23:22] people that love what you do will ensure they require less management! When Kindred Bravely posted their first job application, it was a flood of their own customers that came, a flood of moms.

Garrett shares some tangible tips on hiring practices:

1. Use long form questionnaires that get really specific, this will enable you to screen out people that are not right for the job — Kindred Bravely uses a google form they developed in part from Topgrading questions.

2. Do skill specific testing — Kindred bravely does typing and phone typing tests since most of their work is with social media online.

3. Do group interviews to see people dynamics and immediately compare and grade applicants — Zoom is a good tool for this.

4. Don't be afraid of hard questions, they give you insight on the type of person you are meeting — Garrett shares the last question he always asks and what kind of insight it gives him.

5. Keep your 2nd, 3rd and 4th choices as potential employees on future positions.

Culture [28:39] ties in to vision and core values. By attracting applicants that identify with the brand it's much easier to build that internal culture and brand. Empower your employees to embody the vision and values both at, and outside of work — Garrett shares the Kindred Bravely monthly giving program initiative.

Remote teams [30:27] means that people rarely get a chance to meet, so you have to pay extra attention to building and fostering connection, support and growth for your employees in order to drive success.

Garrett shares how he adapted Ryan's TRIBE 5 into his own company culture and rembraded it BRAVE (Body, Relationships, Assets, Vigilance and time, Expansion) as well as integrated The One Thing's "One Thing" to implement quarterly 90 day goal sprints for his employees. Kindred Bravely also uses GetGuru as a way to centralize all company workings information including, vision, mission and values so that the employees always have something to measure up against.

[39:06] Garrett wraps up with details on Kindred Bravely's progression and talks about SBA loans — have a business plan and remember it'll take about 4 months to get the loan, Amazon lending — with high enough sales, and after having 3 years of financial history, you can get a traditional Bank loan.

Q&A [43:36]

Q. How do you figure out and reconcile salary ranges for full-time and part time positions in a remote setting?

A. Ask how much the applicant would expect to make for the job! Set yourself up into a negotiating position by asking 2 simple questions:

1. "How much would you like to make now or?"

2. "How much would you like to get in a year from now?"

With the answers to these, you get a range to work with.

[45:40] Max invites listeners to share feedback and suggestions for the show by sending him an email at max@brandbuilderstrategy.com. If you enjoyed this content, subscribe and review the podcast!

Mentioned in this episode

Kindred Bravely

Book: Double Double: How to Double your Revenue and Profit in 3 Years or Less by Cameron Herold

Book: The One Thing by Gary Keller and Jay Papasan

Funding Inventory: How Outside Capital Can Accelerate Your Business w/ Ricardo Pero #TheOnePercent May 13, 2019

Show notes

Ricardo Pero launched a business that lends money to e-commerce companies to fund their inventories.

Most business owners will buy inventory with their own money, and with all of their capital tied up, they have nothing left to do but stress out.

But there is another way of doing things which is use other people's money to fund inventory, so you still have your own money to invest into growing your business (advertising, product diversification, systems, people, etc.)

Tune in for a great conversation on the challenges people run into while funding their own inventory and how SellersFunding can help you do things differently.

Key takeaways

[6:12] Ryan talks about an idea he had a few years ago and introduces the man who beat him to the punch! Ricardo Pero, Founder and CEO of Sellers Funding.

After working in investment banking for years, Ricardo saw how inefficient traditional credit models were at accurately assessing e-commerce business risk. He saw an opportunity.

[8:14] Traditional business owners usually rely on their own resources (bootstrapping), and tend to be overly conservative in the way they borrow. They don't have an ROI mindset.

In a lot of cases if you're going to spend X$ on inventory, it's X$ you can't put into anything else. However if you fund it, you will pay interest but because you get the same amount of money when you sell the product your return will be much higher.

A tool for planning cash flow [13:29] The SellersFunding sales prediction model looks into cyclicality and sales performance and provides you with this information so you can make more informed decisions.

You will know exactly when you need to order more inventory, how much of it you need and how much it'll cost you.

[14:14] Ricardo talks about why he chose to divert his career from investment management to focus on this new enterprise. The main question was always how can I best apply my knowledge of investment management?

E-commerce has the largest dataset to work with in terms of investment evaluation and, as a sector should outperform brick and mortar by a wide margin.

Once he had chosen the e-commerce industry, he had 2 options for building this company he wanted:

1. Partnering with sellers and providing support for their working capital needs

2. Make direct investment into brands

Ricardo decided to move to the credit side because the client pool is much wider.

The cash flow gap problem [19:00] is in essence the problem that SellersFunding solves:

Between the purchase order and the moment the product is available for sale is this gap which — if your products are sourced from abroad — can take up to 100 days for that first sale to happen.

In order to bridge this gap, SellersFunding offers an interest only grace period of about 60 days from the moment the order has been placed. In this manner, the business retains control over as much money as possible and the loan payment can theoretically come out of the profit margin.

Braingasm [21:54] e-commerce businesses are essentially recession-proof.

Qualifying for the capital [22:10] is a slightly different process. You will be evaluated on the traditional business metrics, cash flow metrics, structure costs and inventory levels but — and here's where it gets interesting — also on Amazon business reviews, customer feedback and account health.

Those metrics are actually more important to SellersFunding because they are a better indicator of your commitment to your customer and ultimately your future performance.

Getting the capital [25:10] SBA loans take many months before funding is received, Amazon lending requires a year's track record, how does SellersFunding compare?

SellersFunding only needs 6 months of track record. The application form takes about 5 minutes and is then run into the pre-qualification model of 3 million sellers. Depending on the length of your track record, running the model takes a few minutes to an hour. Within the day you will get your answer and within 48 hours, your money.

[28:00] Ryan asks Ricardo where do the funds come from, what his biggest loan cheque to date has been and what the terms look like for a loan.

The biggest sellers get about a year to pay off the loan and the average interest only period is about 60 days, the amortization schedule is matched to the marketplace payment cycle.

Theoretically, you could manage to pay off your loan faster than the term and not pay any more interest, and once you've paid off 50% of the outstanding transaction, you're eligible to apply for a new loan.

[34:54] There is no one specialised in e-commerce! SellersFunding wants to become the leader in e-commerce lending and is looking to partner with clients for the long run.

[39:44] Ryan climbs on his soap box and reminds all physical products entrepreneurs to break out of their cash restraints and go fund their inventories with other people's money: keep your own money to invest and build up your business!

[44:52] Ryan thanks Ricardo for coming on the podcast, recaps some key elements to remember and encourages listeners looking for funding to follow this link: www.capitalism.com/sellersfunding.

Mentioned in this episode

Capitalism.com

Sellers Funding

LendingClub

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