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    Business

    Capitalism.com with Ryan Daniel Moran

    The Capitalism.com Podcast Network presents content for those who are bold enough create change, pursue wealth, find freedom, take control of their health, and reach their full potential.

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    Latest Episodes:
    Business & Psychedelics: On A Personal Development Trip w/ Rob Dial #TheOnePercent Jun 10, 2019
    Show notes

    How do psychedelics play into the lives of entrepreneurs? Today we dive deep into belief systems, religion, consciousness and all that good philosophical magic.

    Tune in for a very human discussion on what it means to strip away some of your certainties and what you can learn in the process.

    Who better to talk about this than Ryan, who in his single minded and systematic pursuit of truth ended up shedding a dogmatic upbringing as well as a religious career.

    Disclaimer

    This interview and associated content is in no way an endorsement or recommendation that anyone should do any illegal drugs — there is nothing you cannot achieve or go do on your own through meditation or spiritual practices.

    Key takeaways

    Questioning everything [:] Ryan has a history of questioning the established structures around him:

    1. He questioned the 9 to 5 workday train and became an entrepreneur

    2. He questioned his religion in phase 1 and started a lifelong spiritual journey

    [8:00] Phase 2 of his spiritual quest has been centered around questioning reality, he now finds himself in the midst of a spiritual awakening.

    Losing my religion [8:36] Losing one's religion the way Ryan did, cognizantly and rationally, is profoundly traumatic. It requires a systematic breaking away from brutish indoctrination along with everything from which you drew meaning. All of your certainties, absolutes and reassurances. Imagine the pain of ripping from your source of truth, hope, value, worth, connection, community, home and language. The foundation of your entire understanding of life.

    He then went through what he believes to be a necessary part of healing, angry atheism.

    In the past year, Ryan produced a Documentary — which he has yet to release to the public — called Losing My Religion. In the opening scene Ryan — having never even held a cigarette in his hand — does 4 grams of psilocybin mushrooms.

    Who can you turn to? [11:56] After stripping away so much of himself and his old life, Ryan found himself in a spiritual void. But he hear the many accounts of trusted sources that assured their most profound spiritual experiences came from mushrooms.

    His first and only [to-date] trip was both a good, and bad trip during which he had never more intensely wanted to go to church. It was also an incredible spiritual journey which led to a deeper understanding of why he broke away from his religion and concurrently, being drawn back into certain elements of it.

    It is still an experience he is unpacking but left him with this indelible sense of falling in love with what he believes is true.

    [15:24] THIS IS ALL A JOKE, DON'T DO DRUGS.

    The decline of religion [17:34] What is this all for— Making money, getting fit, doing anything at all — if the end result is simply death? Ryan now believes that everything we do is constantly changing, growing and evolving consciousness as a comprehensive whole.

    Taken back into it's historically relevant context, religion was the expression of our innermost need to understand our position in the universe. It made sense at the time, as a way to explains our greater purpose as well as the things we didn't have the technical means to grasp.

    As time passes and understanding of the universe grows, the language and means with which we explain it needs to be adapted as well: religion has taken us as far is it could.

    The conversation is starting to change and it's time to move into a spiritual phase shift.

    The first trip [19:30] Ryan's brain began playing every thought he'd ever had, to the point of overwhelm, until he got to the end of the file folder, and then, for the first time ever he felt like he was himself — not the voice in his head he'd always thought he was, but his true self — it was the most freeing, expansive and joyful experience ever.

    He now understands he should have listened, he should have stopped when things were good, but he pushed further and took another gram.

    And so for 30 minutes of absolute terror, he felt the infinity of time while clawing at the gates of Hell, with no way out.

    After that ordeal, he got a glimpse of the world as a whole. A magnificent epiphany of the grand design, his part to play in it as well as that of every other being in existence.

    Every choice we make, every person we talk to or play a role in the developing theater of consciousness.

    This is what drove his desire to go back to church: everyone plays a part and we're all riding the same wave.

    Getting to the bad place [24:38] Ryan had that beautiful first experience, why did he push it further? Does he tend to go too far?

    Yes, and the pattern is identifiable as an almost unhealthy addiction to growth, the emotional attachment to breaking the next barrier, the next unlocked secret, as opposed to being in the present.

    Business and psychedelics [26:18] After selling his company for a hefty sum, Ryan found that the money he thought would bring him happiness simply did not. What's the solution then, make more money? How depressingly tedious...

    Cue the MDMA and he realised that he had always thought he was defective or broken in some way, and had been looking for validation from outside sources.

    In terms of business it translated to a radical change in perspective, from following systems and ideas — hustles if you will — that would profit him, make him money, to a more creative and generous approach: what do I want to bring to the world, what value can I add?

    From the take mentality to the give mentality: what are you giving to the world?

    He also understood 2 important things:

    1. He can wait for the right opportunity.

    2. He doesn't have to serve the customer that isn't a right fit just because they have deep pockets.

    The inner child [33:12] For a lot of entrepreneurs, their entire life has been driven by the 10,12,15 year old who suffered trauma. We all have stories in our past that are driving our behaviour.

    It really doesn't have to be crazy trauma to have an impact in adult life, but it does need to be addressed and unknotted in order to relearn to have fun and be happy.

    It's hard to be happy when you're in survival mode.

    Building or creating? [46:15] Ryan advises entrepreneurs, and has helped hundreds of them make their first million. The ones that do the best are systematically the ones that create something.

    Everyone wants the formula, and Ryan has it, but it'll never work unless you create... It'll all just be price wars and review wars.

    Capitalism [47:01] Capitalism is the system through which we create things (it's not the only one through which good ideas come from) but it's the only system where bad ideas lose

    We're all on the same team. We're all just fighting about how to get there.

    But we won't get there with less freedom, we'll get there with more.

    Mentioned in this episode

    Tucker Max — MDMA therapy


    Dividend Stocks: What You Need To Know #FreedomFastLane Jun 07, 2019
    Show notes

    Reinvesting dividends! It sounds boring.

    Just wait 'till you see the compounding cash flow numbers on this strategy, you'll understand why it's the only reason Ryan cares about dividend paying stocks at all.

    Are you looking for an investment workhorse that will build a nest egg for your future? Pick up a good habit and put 10% of your earnings into this long term strategy.

    Key Takeaways

    [2:55] Ryan starts off by sharing his personal minimum criteria: a stock that pays a minimum of 4% and has raised its dividend every year for at least 10 years.

    [5:35] As an example we'll use AT&T whose stock trades at about 40$ a share.

    Let's buy a hypothetical 300$ worth at a 6% dividend a year for a measly 18$ a year.

    [7:08] AT&T have raised their dividend for at least 10 years: let's posit a 10% annual raise.

    Y1 — 6%

    Y2 — 6.6%

    Y3 — 7.3%

    Y4 — 8%

    Y5 — 8.8%

    Y6 — 9.8%

    Over 10 years these numbers become really interesting.

    [9:03] The next step is the dividend reinvestment plan:

    Y1 — 10 shares at 6% reinvested

    Y2 — 10.5 shares at 6.6% reinvested

    Y3 — 11 shares at 7.3% reinvested

    Y4 — 12 shares at 8% reinvested

    Y5 — You see where Ryan is going with this...

    [11:35] There is a double compounding effect over time which means that at some point when you stop reinvesting, you still have cash flow, and you still own the underlying stock which means you can sell it, borrow against it, etc.

    You liked this content? Comment, subscribe and share!


    #TBT Increase Your Amazon Sales: Turnkey Strategies For Rapid Growth Jun 06, 2019
    Show notes

    Today, the mysterious Jeff Lieber joins Ryan and Max for an insightful interview covering the reasons why big brand tend not to be on Amazon as much (and why they should be) as well as a host of tips and important advice on expanding your business on Amazon.

    Jeff is the Founder and CEO of Turnkey Product Management, a company offering a full portfolio of management options for automating your Amazon growth while freeing up capacity for you to work on your business. Jeff also built and sold a few physical products brand himself and receives Ryan's highest endorsement.

    Why should you be on Amazon, even if your brand is doing great on its own channels?

    Key Takeaways

    [1:54] Ryan starts by roping Max into a question about his initial shock with Amazon product sellers: he was struck by how far you can grow on Amazon by just focusing on product sales, and how inversely low performance seemed to be.

    [3:10] How can companies use Amazon in a way that builds their brand rather than just focussing on product sales?

    If your brand is successful through your own channels, you will benefit from bringing the branding and messaging to Amazon: make it a place for your existing customers to recognise you, and a way for new eyes to find you.

    At the end of the day, having a diversity of sales channels will always make your company more valuable.

    [5:07] Amazon used to be a low price, low margin product dumping ground and a lot of physical product sellers still treat it like that. But it's still the largest pool of online hungry buyers looking for products just like yours. If you're not there, you're missing out.

    [8:23] What can product sellers and brands do on Amazon in order to keep their margins high and avoid falling into the low price point race to the bottom?

    Differentiate yourself, stay premium, pride yourself on quality and great customer reviews: live up to and keep earning your price point!

    [9:57] Price, at the end of the day, comes down to your ability to fulfill the promise your brand makes. A better, stronger brand will command a higher price.

    [11:41] Jeff shares that his more successful clients are always great at one or more of the following:

    1. Audience building

    2. Paid advertising

    3. Innovate

    [15:38] Bigger brands are notoriously off Amazon, and the reasons may simply be because they have more control over their proprietary channels.

    If that is the case you may simply need to shift your thinking: Amazon is the largest marketplace in the world, it should be one of your sales channels for 2 reasons:

    1. Make it easier for your existing customers to have access to your products.

    2. Meet new customers.

    [20:49] Jeff built his own pet brand on Amazon — still the best place to launch a brand — and to day he firmly believes that having multiple sales channels is what ensured his business' success.

    [24:53] The biggest impact you will have from an Amazon presence is that customers that see you elsewhere will look you up on Amazon and immediately become a customer because the process for them is much easier.

    But for that to happen you need to streamline your page by optimizing your bullets, your copy, your headlines, etc.

    Max gets tactical — this is the one biggest missed opportunity he sees — and advises that your listing images should tell a cohesive story that includes the brand and taglines or a promise statement that can be consistent across products.

    [29:06] Jeff's biggest forward pushing items for growth:

    - Launching new products

    - Building (and using) your customer list

    - Nurture 1 or 2 off-Amazon channels

    [32:07] Ryan turns the floor over to Jeff to talk a bit more about Turnkey Product Management and he invites listeners to visit turnkeyproductmanagement.com/ryanmoran for some exclusive content.

    Thanks for listening!

    Mentioned in this episode

    Capitalism.com


    Success Stacking: How To Turn Your Bad Days Into Good Ones #WednesdayWithWyan Jun 05, 2019
    Show notes

    Today is a rare treat, Ryan talks about Capitalism.com's advertising platform which he never does! Why today? While turning a bad day around, he has a huge realisation about his business.

    Do you want to muscle out of your ruts, big or small? Ryan shares his sure fire way to pull yourself out of the muck.

    Key Takeaways

    [:29] Ryan's been following a process he calls success stacking which means that when he feels like he's in a rut he does a few key things.

    1. Identify what isn't up to your expectations for the day — journaling is in and of itself a great practice, and here is a tangible way to use it, it can help you put words into what's going on in your head: today's a bad day, figure out why.

    2. Get an iota of momentum, it's often all you need — and sometimes that just means going to the gym, or even getting a haircut.

    [1:19] Today was a real weird for Ryan, he shares his journal entry and how he pulled out of his day's muck by finalizing a deal he's been after for a while.

    Braingasm [3:44] Ryan finally sees how doing one small tweak may in fact take care of a problem he's been seeing with Capitalism.com's attractivity.

    [5:22] Finally Ryan shares how the great team he's built around him has awarded him a lot more time to drive himself crazy and how strange it is for him to learn how to work on the business rather than in the business.


    What Do We Mean When We Talk About Brand? #BrandBuilderPodcast Jun 04, 2019
    Show notes

    Because you asked: today, we diverge from the usual interview and Max breaks down the very concept of 'brand' into easily digestible parts.

    So is it just a logo?

    Key Takeaways

    [2:49] Max asked the community what it is you would like to see on the Brand Builder Podcast and you responded!

    Over the next few weeks and months, he'll be covering a lot of the questions raised but for today:

    What do we mean when we talk about brand?

    [5:15] A lot people think of brand as logos, palettes, packaging, marketing funnels and copy... All of those things are important aspects, but they are not enough.

    Your brand is the collective emotional response to your product or service, and that includes your customer's expectations, memories, stories and relationship with regards to your company.

    [6:32] In a perfect world, you are not selling someone something the one time, you are entering in a relationship that will last and spans months, years or even a lifetime.

    That relationship is built on three principles:

    1. Brand promise — the guarantee, quality and efficacy of your product

    2. Meaningful differentiation — how are you different in answering your customer's wants and needs

    3. Elevating your customer — help them be the hero in their own story

    [9:42] Your brand is the only thing that will keep your customers with you when the competition pops up.

    [11:22] So brand is something you have do across every single touch point with your customer, and each of those points is an opportunity to strengthen or weaken that relationship.

    Reinforcing that relationship requires two things:

    1. Agreement on brand direction — you need to know where you are headed

    2. Consistently strong communication — everytime someone gets something from you is an opportunity

    [15:00] The best brands in the world are built with a specific customer in mind, a singular message that resonates with that customer and they communicate that message consistently across all channels.

    That is how you build the equity that makes your brand valuable.

    [16:30] Max recaps and invites listeners to share their comments, questions and suggestions with the Capitalism.com community.

    Thanks for listening! Visit capitalism.com/events for upcoming events and additional content.

    If you have feedback, guest ideas or topics to explore for this podcast, email max Kerwick at max@brandbuildingstrategies.com

    Because it really does make a difference: don't forget to subscribe and leave a review on iTunes.

    Mentioned in this episode

    Capitalism.com

    Max@brandbuilderstrategy.com


    My First Ayahuasca Experience w/ Ryan Daniel Moran #TheOnePercent Jun 03, 2019
    Show notes

    So, should you do Ayahuasca? No.

    But if you want to hear what it was like for Ryan DMT Moran and what he took away from the experience, listen in.

    Preface:

    Ayahuasca has become this cliché thing that entrepreneurs do, they come back changed and want to tell EVERYONE about it. It's like being vegan, or doing crossfit.

    Ryan wants to make it crystal clear that he is not a hippie and did not want to talk about this experience. He is not an "Ayahuasca person" but since he also attends burning man, he may already be on a slippery slope...

    Disclaimer

    This interview and associated content is in no way an endorsement or recommendation that anyone should do Ayahuasca or any other illegal drugs — there is nothing you cannot achieve or go do on your own through meditation or spiritual practices.

    Key takeaways

    How did this come to happen? [2:58] For Ryan, it began years ago with an obsession for the truth — to witness: he left his faith in his mid-twenties because he no longer believed it was true.

    This obsession has had him chasing ideas down many a rabbit hole, and he has been on this self-discovery journey for a long time (it would be ill advised for anyone to jump-start their personal discovery journey with the use of potent psychedelics.)

    Recently though, his most reasonable, rational friend shared his very positive experience of Ayahuasca, and because this trusted friend did not come from a spiritual background and had such a spiritual experience, Ryan was convinced.

    He had never planned on doing Ayahuasca and never wanted to: isn't that a glowing testament to the power of referrals!

    It's been two weeks [6:04] Ryan's afterglow is gone now and he's ready to answer C-Money's questions from a more grounded place.

    Surface questions first [7:28] What does it cost? (Shockingly affordable), What did you feel physically? What did you see?

    There were no hallucinations per se — nothing like the open-eyed movie of psilocybin (mushrooms) — the experience was more akin to MDMA (ecstasy) but even then, it doesn't really encompass the experience.

    Imagine that ethereal feeling in the space between consciousness and sleep, when your thoughts are more material, tangible and textured but free.

    Imagine being in this state with a lucid mind.

    An intensely personal experience [9:17] Aubrey's Marcus' recounted experience was diametrically in contrast to that of Ryan.

    Don't take legal advice from a guy on the Internet [10:03] So the shaman prepares the brew from leaves, and hands you the equivalent of a raisin smoothie flavored shot glass...

    Where do they find the ingredients?

    What are the legal ramifications?

    Ryan doesn't know! But as far as he believes, it's protected as a religious rite if you fit the criteria...

    Anxiety [13:26] Managing his anxiety is a goal that Ryan was hoping to make some headway on with this experience, but on the first day he was met with a mind where thoughts were racing at a million miles an hour "How is this ever going to help me get rid of anxiety?"

    That was the first realisation: those thoughts WERE anxiety.

    Anxiety is the voice in your head who is constantly judging and making evaluations about right and wrong: you feel anxiety because you are making a judgement and that judgement may be right, or wrong.

    I judge my body.

    I judge my bank account.

    According to what? It's all subjective, and who's to say who's right?

    If you stop taking that voice so seriously, if you just remove judgement: there is no more anxiety.

    Drive [16:36] Entrepreneurs tend to use anxiety as a tool to move forward, and they often fear healing the wounds that drive them, in case it removes their drive altogether.

    But say your driver to get wealth is fear of scarcity, having wealth will not fix it! It will only make it worse: What should I do with my wealth? What if I lose it?

    Try thinking of it this way: I don't want to be happy because unhappiness drives me!

    Consciousness [22:56] You dose everyday for 3 days and Ryan's day 1 was frustrating because he was fighting with the voice of judgement the whole time.

    Because of how day 1 unfolded, on day 2 the facilitator gave him a smaller dose before the ceremony followed by a full dose at the ceremony.

    This journey was more pleasurable, and Ryan had an out of body experience for which he was required to disidentify with all physical things.

    It sounds esoteric but it is a really interesting thought experiment:

    Take away the money, the track record, the stuff? I am still me.

    Take away health? I am still me.

    Take away the "Ryan" construct? I am still me.

    Take away your daughter? This was immensely painful but I was sad for me, for what I had lost. Somehow, I am still me.

    Everything is temporary and everything is a blessing. If you accept what is, you can create what you want without any attachments to the results.

    [27:40] This realisation does beg the question as to the place of legacy in this world… The obsession about legacy, immortality is rooted in a fear of death.

    Death [29:37] Three weeks ago Ryan didn't believe in life after death. He does now.

    He tries his hand at explaining life after death in two minutes or less:

    In our experience of life, we are slaves to certain rules about our existence as reflected by certain things like biology and physics. Those are reflexions of the physical world.

    Ryan asserts that consciousness precedes the physical world and in that construct, when our biology decays and goes away our consciousness remains.

    "You remain in the physical world even if your meatsuit goes away."

    Life after death (or before birth) is a physical but not in the sense of a biological experience, it means in essence that your consciousness is situated on a continuum which intersects other realities including this one.

    Where is my meatsuit? [:32:21] What does it mean for consciousness to live on without the brain?

    Ryan offers 2 analogies to better grasp his understanding of consciousness.

    1. The dolphin:

    A dolphin swims in the ocean and one day, he jumps out of the water and is amazed — The air! The sky! The trees! Wow! the whole though pattern about this experience is contained in the 3 second jump — and suddenly it becomes scared to lose all of this new wonder. But as soon as it hits the water it realizes it's home, and home is the same place after the jump as it was before.

    Life is the jump. When it's over you just fold back into what existed before, and that's home. We need to enjoy the jump, man.

    2. The flashlight:

    Turn it on and it beams out wide and the light goes on, and on, and on forever and we are all photons in that beam expressing what is happening at its source, the origins of the beam: the singularity.

    The lesson [37:03] Ryan's big lesson from all of this was: Relax.

    There is no end or arrival, nothing to grasp, nothing to figure out, to do, no one is in control. Literally nothing is under control.

    Anything you chose to do is all equally fine: at the end of it we all go back into the same ocean, weather that means nothingness or pure consciousness.

    In that context, there is nothing to fear! You are already fully expressed so dance in it.

    Resistance is futile [39:47] We quite literally create the things we don't want by resisting them. Your resistance to a thing supposes its very existence and possibility.

    Trump is the perfect example of this: the reason he is president is because all the people talked about was how he shouldn't be president (they created the constant media noise about him.)

    "Trump shouldn't be president" is a qualitative statement that includes the possibility of "Trump is president".

    Back to reality [43:58] Ryan has done a lot of personal work and although he did gain some important insight, he didn't feel the urgency to proselytize as some do after such an intense experience.

    Goal [47:29] To be content with what you have, to stop judging and comparing: there are days even Elon Musk doesn't want to be Elon Musk.

    What if we just didn't play the comparison game? We'd all be equal and actually free! Which would probably result into you doing the thing that will make you the "Elon" of what you love to do.

    Happiness [56:23] Stop making life so hard. Ryan has such specific rules as to what is required for him to be happy that it's easy to fall short, and when he does, he feels miserable.

    When he meets other people and they ask what he is up to, his answer is now "I am practicing being happy". Happiness is the game, and business is just one of the ways Ryan is happy.

    Find pleasure in what is.

    Leadership [1:00:04] One of the things that occurred to Ryan was that if he wants to become all he wants to be, he has to to empower other people to do the same.

    What he had done in the past was pull other people along — preventing them from learning and growing — when in fact he should have been pointing to the goal and calling people into that path.

    A leader's job is to set the overall vision for the goal and then hold their people accountable for that.

    Capitalism [1:03:16] After having a hippie experience, do you relax the marriage to Capitalism as an ideology?

    Nope! It still stands that Capitalism is the system through which we exercise freedom and freedom requires people to be responsible, not coddled. The purpose of Government is to set the rules though which we practice freedom. As few rules as possible.

    The judge [1:05:50] Ryan used to view God as the outside judge but the idea that there is a god outside ourselves, judging us, is actually a miscategorization of our own inner judge.

    People who have a very profound desire to judge other people are actually just judging themselves. If you forgive yourself then you have the freedom to not judge other people which allows them to be what they want to be.

    Let go of judgement will set you free, and that is a very humbling thing. But means everything to overall happiness.


    3 Ways To Invest In Real Estate Without Buying A House #FreedomFastLane May 31, 2019
    Show notes

    What if Ryan could show you 3 ways of never buying a house but reaping all of the benefits of real estate investment?

    Find out how!

    Key Takeaways

    [:24] At 9 years old, Ryan used to read a kind of consumer report publication for children called Zillions — he was not the popular kid in school — that's where he got his love of entrepreneurship, real estate and investing in general.

    [3:10] Initially, entrepreneurship was Ryan's way of making enough money to become a real estate investor so he started buying single family real estate as soon as he was able to afford to.

    After doing it, he can openly say that it's a mistake to do that if you are an entrepreneur. He explains why and moves on to what to do instead:

    Go all in on your primary business and take your cash to put into passive income.

    [8:00] The source of any income is never passive in and of itself, but it can be passive for you. Here are the three areas Ryan invests his own money:

    1. Real Estate Investment Trust

    2. Hard money lending

    3. Real Estate Syndications and Funds

    As long as you're confident in the underlying business and people running that business.

    Braingasm [15:20] Buy stressed assets, take investor money, fix 'em up, get the value high and take bank loans to pay back investors quickly!

    The Fastest route to freedom? Make your money in one specific business and invest the profits in an area you're confident in.

    You liked this content? Comment, subscribe and share!

    Tweetables

    "Money while you sleep is nice, but it doesn't really exist: there has to be a business behind the investment!" — Ryan Daniel Moran

    "Income can be passive for you but the source of it is never passive." — Ryan Daniel Moran

    "I would never invest in a business where I didn't trust the people." — Ryan Daniel Moran


    New Opportunities For Internet Entrepreneurs #WednesdayWithWyan May 29, 2019
    Show notes

    Are you too late? Did you miss the boat on Internet opportunities? Ryan signs in from Austin Texas to answer this important question.

    This podcast will share what opportunities he is currently chasing, as well as others he has watching in the marketplace.

    Key Takeaways

    [3:02] Isn't it risky to invent a new product and do something cool? No more so than releasing a product that anyone can copy.

    Ryan built his most successful businesses around a cool idea for a group of people and then used Amazon as the delivery mechanism.

    On the other hand his businesses that struggled were the ones trying to find the hole in the market and then release for that.

    [5:20] He shares a super exciting new project he's become an advisor for, he thinks he can get the company to 100k a month in the next 90 days.

    There is no data to back this statement up: there is no demand for the product on Amazon, it's never existed before, it's twice the price of similar products on the market. How is he so confident?

    [8:06] Lots of entrepreneurs will have the product in hand and ask what influencer they should bring on. Ryan does things differently:

    Partner with influencers; find out what their community needs and make it, then use the sales channels (Amazon, Shopify, etc.)

    [9:25] Become good at creating a product that a group of people want. There are lots of different ways to do this but the obvious one is that you need to bring unique value to the marketplace.

    Think outside of what other people are doing.

    [16:08] One of the mistakes Ryan made was releasing the same product in the same way as others, which can bring a successful company to plateau.

    Ryan has helped people learn and watched them scale and sell for 10's of millions of dollars. And that was another mistake: he wasn't partnering with them at the start!

    [19:30] Ryan talks about the new backroom where he has now started to do mentoring and advising work with entrepreneurs and businesses that are looking for a more intimate, hands on experience with possible partnerships.

    It's open to about 20 people for the next year but it doesn't come cheap, the financing structure is interesting though in that you pay the bulk of the fee off your profits.

    If this kind of thing is out of budget for you or if you're just starting out you still have 2 options:

    1. A less involved online option will become available in the coming year

    2. 3 day workshops are also held for 4 to 15 people at Ryan's house every quarter


    How To Build A Sellable Brand: 7 & 8-Figure Exits w/ Coran Woodmass #BrandBuilderPodcast May 28, 2019
    Show notes

    Dreaming of the big payday?

    Coran woodmass shares his secrets on the brands getting bought and sold today. How does he know?

    His registered buyers have over 830 million available for buying product brands: Coran is the Founder and Managing Partner at FBA Broker, the first company to focus exclusively on physical products that have an Amazon sales channel.

    Want to know what's killing it in the ecommerce space and what criteria business buyers look at before acquiring?

    Key Takeaways

    [3:43] For the last 2 years, FBA Broker has been producing a monthly business price guide that tracks and reports on all the public business sales in the industry.

    The last 12 months were dismal, the market is flooded with low quality small businesses leading to record low sell through rates.

    Comparatively, record levels of capital is being raised to acquire physical products brands.

    [7:50] In the 2 to 5 million range, the sell through range is 39% whereas in the 100k range, we're looking at 13%.

    So what is working? Brands. Here are the 5 elements for a brand to always sell, regardless of market condition:

    1. Brand synergy — repeat sales to one demographic

    2. Product uniqueness and diversification — don't rely on one hero product

    3. Revenue diversification — keep the 30% rule in mind

    4. Size — most buyers are not interested below 1 million revenue

    5. Growth — Year over year trend

    Coran also shares a very important buyer criteria: margins, they are all looking for healthy margins. 30% is the average tracked.

    [14:54] What if you don't have the 5 key elements? Build or acquire them! Coran explains how to do just that.

    1. Think like a bigger business

    Look offline: US based businesses valued under 50 mil present the greatest legal investment opportunity available. The next 15 years will be the largest intergenerational transfer of private biz in the history of the world worth an estimated 10 trillion.

    2. Think strategically

    Vertical, Horizontal, operations, shared services, logistic, supply chain: what you want is multiple arbitrage: buy low, combine, sell for a much higher multiple.

    3. Get money (Where the f*ck do I get the money?)

    There is zero shortage of capital in this world. The shortage is in entrepreneur-led operational teams that know how to deal with product brands.

    If you can find the good deal, you will get the capital, if you have an operations team and you find the deal you can get all the capital you want.

    [22:24] Coran's parting thoughts: pay attention to your mindset, read as much as you can, participate in events, hang out with people that are not holding you back from your crazy dreams: be with like minded people, pay for all access, VIP, join the backroom!

    Have questions? sales@thefbabroker.com

    Thanks for listening! Visit capitalism.com/events for upcoming events and additional content.

    If you have feedback, guest ideas or topics to explore for this podcast, email max Kerwick at max@brandbuildingstrategies.com

    Because it really does make a difference: don't forget to subscribe and leave a review on iTunes.

    Mentioned in this episode

    Capitalism.com

    Max@brandbuilderstrategy.com

    The FBA Broker


    Two Steps To Beat Sales Records, Depression, & Setbacks w/ Hal Elrod #TheOnePercent May 27, 2019
    Show notes

    This episode is all about unwavering faith that you can accomplish your singular mission.

    Hal Elrod survived 2 very serious brushes with death — with a joyful, happy attitude — which gave him singular insight on overcoming and achieving your goals, and to top it off he has bootstrapped a multimillion dollar business.

    If his advice on the subject isn't solid, there is no advice to be had!

    Key takeaways

    [2:14] Ryan asks what unfulfilled dreams Hal Elrod has turning 40: Lakehouse dreams!

    [4:36] Hal Elrod's talks about his background from direct sales to keynote speaker, writer and coach and publisher.

    But being self-published is a tough hustle: Miracle Morning was published on 12-12-12 — he needed an unforgettable date because of his significant brain damage from a car collision at the time — during the year and a half that followed he did hustle, we're talking: 150 podcast interviews, 40 + speeches, 12 local and national television interviews. It took 6 years to get to the million books goal.

    [12:48] Ryan asks Hal to talk about the radical new publishing business model he implemented

    [15:00] Hal explains his quantum year, the one where he accomplished everything:

    Mission:

    Double best years' sales

    Side goals:

    Publish first book

    Launch speaking career

    Launch coaching business

    Put on 20 pounds of muscle

    Meet wife

    Rock climb 3 days a week

    Lead a team to achieve at their highest level

    [23;34] what is the process you can predetermine and commit to which if you commit to over time will move you goal from possible to probable to inevitable?

    1. Predetermine the process

    2. Don't be attached to the day to day results.

    [25:11] Having the singular goal forces you to structure and schedule your life in a way that permits success in more than one area.

    And by way of following your goal, the one thing that if of most consequence, you are countering human nature and it's usual path of least resistance.

    [26:46] Ryan had his own ridiculously productive year but shares how the process has seemingly exhausted him. How is Hal just such a happy dude, he never seems tired despite almost dying twice and accomplishing all those goals how o you go all in on a goal without it being a total grind?

    Have enough goals that you love, that energise you, to balance out the ones that are less joy-a-riffic.

    Don't let your goals compete: if all the thinking and energy and planning goes into the one main mission, the rest of the goals find their place.

    [31:17] Hal touches on the importance of a foundation schedule — especially for entrepreneurs — including fun time, and free time. Structuring your schedule gives you more freedom and it prevents you from getting lost chasing the shiny things.

    [34:13] Hal has talked about his car accident story very publicly but has been more reserved about his battle with acute lymphoblastic leukemia.

    He shares the gut wrenching details of how he found out he would have to fight the odds with a 10% chance of survival (downgraded from 30%).

    The day he was diagnosed he had to have unwavering faith that he would be in that 10% and make it his singular mission to live.

    1. I will beat this

    2. This will be the best thing that ever happened to me

    [40:47] Do medical doctors factor in commitment in the way of recovery? Hal shares how his doctor convinced him to do chemo despite the fact that he was initially against it and was aiming for a more holistic approach.

    [46:18] Our greatest growth comes of our greatest adversity, Hal chooses to live as if every adversity is his growth and treats it in a positive way. Forget hindsight 20/20!

    [47:44] Ryan's final question: does Hal still have a singular mission, or does he ease off sometimes? He does, it's actually 2 grand missions and he shares how his foundational schedule ensures these missions long term.

    [52:02] Ryan thanks Hal and invites listeners to subscribe to the podcast and send him their comments on Instagram @RyanDanielMoran.

    Mentioned in this episode

    Capitalism.com

    Miracle Morning

    Miracle Equation


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