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    Business

    Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

    Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.

    I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.

    On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

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    Latest Episodes:
    266: Business is NOT Linear: Lessons From Starting a Business Young, Growing it as a Mom, and Learning to Trust God May 07, 2024
    Show notes

    Today, I have a special episode in store! This is an interview I did with Becky Hoschek on her podcast about plans, pivots, and really trusting God in motherhood and business. Although we talk about motherhood and business stuff a lot, we talk about plenty of other things as well if that’s not applicable to you.


    We covered things like:

    • how I make money online
    • the time I felt like throwing in the towel
    • how I merge having a more systems-related brain and a creative brain
    • being okay with failure
    • mom life and work schedules
    • how my faith impacts my business


    And honestly - so much more. As you tune in, this episode originally aired at the end of 2023 so I shared about having only one child and being pregnant at the time. It was also before I had my course Podcast Success Blueprint which is why it’s not mentioned in the episode.


    If you love this episode, stay tuned. Becky will be back on the podcast in a few short weeks where I'm interviewing her!


    Links Mentioned:

    • Tune into Becky’s Podcast, BEYOND: https://beckyhoschek.com/podcast
    • Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/shop
    • Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
    • Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
    • Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
    • Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    265: Ethan's Birth Story: How My Unmedicated Labor Turned into an Unplanned (and Peaceful!) C-Section Apr 30, 2024
    Show notes

    I’m so excited to share Ethan’s birth story with you! I’m a new mom again (and we are officially a family of four). Baby number two, Ethan Daniel McCravy, is absolutely so wonderful and amazing and it’s been fun doing this all again (but with more experience than my first go around).
    If you listened to Colin's birth episode (episode 148), you know that my birth did not go according to plan but God still showed up in so many ways. Ethan’s birth also did not go according to plan, and in fact, I ended up having an unplanned c-section, which I share all about on this podcast episode.
    I really believe it’s so important to share stories like these because we often only hear birth stories that are glamourized: the “quick births”, the “unmedicated births” and “the ones that went according to plan”. The truth is that despite parts of the birth being disappointing, I still love my birth and I believe so much of it was really beautiful.
    Plus, at the end of it all, I ended up with a perfect and special baby boy! God showed up in Ethan’s birth in so many amazing ways. Thank you for holding space and caring enough to listen to this story!

    If you’re a fellow c-section mama and want some encouragement, you’ll find it in this episode! And, if a c-section really scares you and feels “worst case scenario” as you think about your own labor and delivery, then I hope this episode encourages you to see c-sections in a different light.


    Links Mentioned:

    • Read the full shownotes: https://elizabethmccravy.com/265
    • Listen to Colin's birth story next: https://elizabethmccravy.com/148
    • What a walking epidural is: https://www.verywellfamily.com/walking-epidurals-2752787
    • Shop our Showit Website Templates: https://elizabethmccravy.com/shop
    • Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
    • Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
    • Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    264: Behind the Scenes of Building a Multi-Six-Figure Signature Online Course Apr 23, 2024
    Show notes

    Today, I’m doing something NEW on the podcast. I don’t think I’ve ever shared an interview from another person’s podcast with you, but this episode from Mara Kucirek’s podcast (Create a Better Course) was so good that I knew I wanted to share it with you today. If you want to see the nitty-gritty behind the scenes of launching an online course, this is one episode you do not want to miss.

    If you haven’t yet, make sure to also listen to episode 261 where I interviewed Mara about all the things “online courses”, from creating them to selling them well.

    This interview was especially fun because Mara is a STUDENT of Booked Out Designer (and Podcast Success Blueprint which wasn’t done at the time of this recording). She asked really good questions because NOT ONLY is she brilliant and so strategic when it comes to online courses, but she also has that insider student perspective.

    Here’s just a glimpse of what we talked about:

    • How to get your course off your to-do list and into the world
    • How to beta launch your course
    • Live launching vs. Evergreen models

    I've also just shared a lot of behind-the-scenes on how (and why) I’ve made some of the decisions that have led me to make multi-six figures off of my online course (and enrolled 200+ students without running ads).


    Links Mentioned:

    • Read the full show notes: https://elizabethmccravy.com/264
    • Tune into Episode #261 when I interview Mara all about online course trends: https://elizabethmccravy.com/261
    • Listen to Mara's Podcast Create a Better Course: https://marakucirek.com/podcast
    • Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/shop
    • Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
    • Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
    • Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
    • Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/


    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    263: Podcast Equipment Guide: The 5 Pieces of Equipment You Need + How to Start Your Podcast for $90! Apr 16, 2024
    Show notes

    I've been producing The Breakthrough Brand podcast for over 5 years now, and let me tell you, it's become one of my absolute favorite parts of my business! Funny enough, I was re-listening to an old podcast episode to prepare myself for a speaking engagement earlier this week (at the time of recording), and I literally talked about how much JOY podcasting was bringing me 20 episodes in. Now 260 episodes later? That’s STILL true for me.

    If you're even remotely considering starting a podcast this year, I cannot recommend it enough! But something that often hangs people up when starting a podcast is: what do I really need? What equipment should I buy?

    Then you hear about things like audio equalizers, mixers, audio interfaces, headphone amplifiers, acoustic treatments, and cables, and it becomes harder and harder to figure out what you need. But here’s the truth: I do not use fancy equipment! So if you want someone to just TELL YOU what to use (instead of sharing all about the 1,000+ options there are out there), then this is the episode for you!

    Links Mentioned:

    - Grab my Free Podcast Equipment Guide: https://elizabethmccravy.com/record

    - Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb

    - Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/showit-website-templates/

    - Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

    - Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook

    - Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/


    262: 7 Powerful Thoughts/Affirmations for Working Moms Apr 09, 2024
    Show notes

    Hey moms, this episode is for you. It can be a lot to be juggling work, motherhood, no matter how many kids you have, how old they are, what type of work you do, how much childcare you have or don't have, it doesn't matter. I often have moments now as a mom (which I've been a mom for about two and a half years now) where I'm genuinely like, “what was I doing before being a mom? Why did I feel so busy?” Because things are so much busier now.

    In this episode, I'm going to share with you seven thoughts, or seven affirmations for working moms (whatever you prefer to think of them as!). My hope is that these are thoughts that you can tell yourself throughout your day, throughout all the moments of motherhood and work and that they will encourage you and be a good mindset shift from what you might naturally be thinking during those busy moments. Enjoy!


    Links Mentioned:

    • Read the full shownotes: https://elizabethmccravy.com/262
    • Shop our Showit Website Templates: https://elizabethmccravy.com/shop
    • Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
    • Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
    • Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    261: Strategies And Trends For Creating (And Selling) Successful Online Courses In 2024 With Mara Kucirek Apr 02, 2024
    Show notes

    Whether you're a brand new course creator or you've had lots of success in selling online courses already, this episode is for you. Mara really knows all the things about creating quality courses that give your students wins and help you ultimately grow your business. I learned a lot from this interview (as someone who's made courses already and has had success with online courses). So let me just say, that regardless of where you are in the “courses" stage of your business, you'll get a lot from this conversation as well.

    We talk about things like:

    • Are courses oversaturated? Are there too many? Is there room for yours?
    • Online course trends for 2024
    • How to help people actually finish your course
    • Launch strategies for online courses
    • Evergreen selling versus live launching (and which one is right for you!)
    • How to turn around a failed launch
    • Refund policies for online courses
    • Common mistakes people make when selling their courses

    And so much more! We really do just do a true deep dive into everything online courses in 2024. So again, you are going to love this one again, I certainly did.
    Ready to create a better course (or get better at selling your course)? Mara is generously giving away a free strategy call to one of our listeners! Head to Instagram to enter to win now!
    Links Mentioned:
    - Get the full show notes: https://elizabethmccravy.com/261
    - Watch the Episode on YouTube: https://youtu.be/jRh7Ot-6Q0E
    - Get 50% Off Flodesk: https://elizabethmccravy.com/flodesk
    - Check out Thrivecart: https://elizabethmccravy.com/thrivecart
    - Get a Free Trial of Kajabi: https://elizabethmccravy.com/kajabi
    - Sign up for ConvertKit: https://elizabethmccravy.com/convertkit
    - Check Out Podcast Success Blueprint: https://elizabethmccravy.com/psb
    - Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
    - Listen to the Create a Better Course Podcast with Mara: https://marakucirek.com/podcast
    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
    - Connect with Mara on Instagram: https://instagram.com/marakucirek
    - Check Out Mara’s Website: https://marakucirek.com/
    - Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
    - Not Sure Which Template is Right For You? Take the Quiz: https://elizabethmccravy.com/quiz

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    260: 14 Things That Make Growing Your Business MUCH Harder (Your New "To Quit" List) Mar 26, 2024
    Show notes

    Whether you're in the early days and months of your business, or you've been at it a while, we all unfortunately do things that make business harder than it has to be. These are things that both new and established business owners all do, and today, we are adding them to your “To Quit” list, because they're taking up your time, energy, and ultimately making growth slower.

    Today, I’m sharing 14 things as a business owner that are making your business harder that you may not even realize you're doing. The week this episode airs, I am celebrating eight years of running my business. These are some of the MANY things that I have had to consciously quit in those eight years (and some honestly that I still struggle with quitting even today!). So anyway, this is going to be a great (and FUN!) episode!


    Links Mentioned:


    Read the full shownotes: https://elizabethmccravy.com/260


    Shop our Showit Website Templates: https://elizabethmccravy.com/shop


    Join me inside Booked Out Designer: https://elizabethmccravy.com/bod


    Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb


    Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook


    Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy


    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    259: 4 Ways to be BOLDER in Your Faith as a Christian Business Owner (Part Two) Mar 19, 2024
    Show notes

    This is PART TWO of last week's episode, with 4 more ways to be bolder in your faith as a Christian business owner!

    If you feel like your faith is a secret because you don’t know if it’s ok to share it as a business owner, you’re worried you’ll alienate clients/customers who disagree with you, or maybe you feel God calling you to share but you’re like “what does that practically look like when I’m a photographer? Or a designer? Or a copywriter? Or bookkeeper?” Don’t worry - that’s what we are talking about today.

    If you missed last week’s episode, go back and listen because they go together! I shared four ways to bring your faith into your business there, and I am sharing four MORE ways today (that are completely different from last week).

    Links Mentioned:

    • Read the full shownotes: https://elizabethmccravy.com/259
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
    • Become a Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
    • Shop Showit Website Templates (Use Code BBPODCAST for 10% off): https://elizabethmccravy.com/shop
    • Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook

    258: 4 Ways to Bring God into Your Business as a Christian Business Owner Mar 12, 2024
    Show notes

    Today’s episode is inspired by a question I got over and over again in my audience survey last year because a lot of you guys are like me. You are a personal brand business or other type of business but you are not a ministry, and what you do may have literally nothing to do with your faith on paper, but you ARE a Christian business owner and your faith is an important part of who you are and how you show up in the world. It also informs the decisions you make in your business, both the big ones and the small ones.

    But maybe you feel like your faith is a secret because you don't know if it's okay to share it as a business owner and you're worried you'll alienate clients or customers who disagree with you. OR - maybe you're feeling like God is calling you to share about your faith, but you're not sure what that looks like when you’re a photographer or a designer (for example!).

    So in this episode, I'm sharing four ways to bring your faith in Christ into your everyday work life as a business owner. And stay tuned - we are also doing a part two of this next week where I'm sharing four more ways. Let’s get into it!
    Links Mentioned:

    • Read the full shownotes: https://elizabethmccravy.com/258
    • Tune Into Episode 42 with Jena Viviano about Sharing Your Faith as a Business Owner: https://elizabethmccravy.com/42
    • Tune Into Episode 236 with Brooke Jefferson on How We Can Share Boldly in Our Faith: https://elizabethmccravy.com/236
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
    • Become a Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
    • Shop Showit Website Templates (Use Code BBPODCAST for 10% off): https://elizabethmccravy.com/shop
    • Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook




    257: 3 Things I WISH More People Understood About Their Website (From a Designer's Perspective!) Mar 05, 2024
    Show notes

    What makes a great website? What makes a dud?
    Besides all the obvious things like don’t make your text too small, don’t use 1,000 fonts at once, and things like that… What are the major keys?!
    No matter what you do in your work, if you have a website, you should be asking yourself these questions. Today I’m sharing 3 things that I consider TOP things to making a great website, and people often miss them.
    I’m calling these “strong opinions”, but this could also be called “unpopular opinions” because these aren’t said enough. I hope this short and sweet episode gives you some business and website ideas to run with!

    Links Mentioned:

    • Read the full shownotes: https://elizabethmccravy.com/257
    • Tune into Episode 192 to learn more about using paid stock photos with Haute Stock: https://elizabethmccravy.com/192
    • Shop All of My Showit Website Templates: https://elizabethmccravy.com/shop
    • Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
    • Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook
    • Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
    • Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/


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