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    Business

    Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

    Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.

    I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.

    On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

    Advertise
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    Latest Episodes:
    286: The Dark Side of Online Business: Luxury Marketing, Income Claims, and Get Rich Quick Schemes with Maggie Patterson Sep 24, 2024
    Show notes

    No matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And she is someone who's really trying to change the way we have been taught to run our businesses and the way we've been taught to market for the better.


    In this episode, we talk about:

    • What online business has in common with cults, MLMs and self-help culture
    • Scammy online business practices to watch out for both from a consumer standpoint
    • How you can better market your business without hopping on these “trends”
    • What luxury lifestyle marketing is and why it works
    • The problem with super expensive coaching and masterminds
    • The evolution of online business over the last decade


    You're going to love this conversation as much as I did. It’s jam-packed, so let’s dive in!


    Links Mentioned:

    - Read the full shownotes: https://elizabethmccravy.com/286

    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    - Check out Maggie Patterson’s Website: https://bsfreebusiness.com/

    - Follow Maggie on Instagram: https://www.instagram.com/bsfreebusiness

    - Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz

    - Join Booked Out Designer: https://elizabethmccravy.com/bod

    - Join Podcast Sucess Blueprint: https://elizabethmccravy.com/psb

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    285: Why Every Business Owner Needs a Fast Follow-up Email in Dubsado (Steal My Free Template!) Sep 17, 2024
    Show notes

    Does booking clients feel slow for you right now? Are you getting ghosted by potential clients? Maybe you have even thought to yourself, “Man, they seemed so interested, but I never heard back from them.” If you’re nodding your head right now, that this episode is for you. I'm teaching you a simple but powerful way to stay top of mind and book more clients that most business owners just completely skip over.

    This booking strategy is simple but strategic and honestly? Pretty easy to set up too. Plus, I'm going to give you an EXACT template to use in all the things. So if you're a service business provider and you feel like the ball is getting dropped between the inquiry and someone booking or you keep getting ghosted, this is for you. Let’s get into it!

    Links Mentioned:

    • Read for the full shownotes: https://elizabethmccravy.com/285
    • Grab your FREE Dubsado Templates: https://elizabethmccravy.com/canned
    • Shop Showit Website Templates: https://elizabethmccravy.com/shop
    • Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
    • Join Booked Out Designer: https://elizabethmccravy.com/bod
    • Join Podcast Success Blueprint: https://elizabethmccravy.com/psb

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    284: Rebranding the Stay-at-Home Mom: How You Can Take a Career Pause for Motherhood with Neha Ruch of Mother Untitled Sep 10, 2024
    Show notes

    Have you considered intentionally working less in your business or career to prioritize your motherhood? Or maybe you desire to take a career pause from your paid work to focus your time and energy on family life?

    These decisions can be tough ones to make, especially when it can feel like the world is telling us that we should do it all and just keep pushing harder and harder. If you're craving slowing down, softness, maybe you feel a little over girl bossing right now, or maybe you've decided you don't want a seat in the C-suite right now, but you do still consider yourself an ambitious woman, this episode is for you.

    I’m talking to Neha Ruch, creator of Mother Untitled about what it can look like to take a career pause or downshift your work or business. Pausing doesn't mean you're falling behind. It just means you know your priorities for the season and you're pursuing those priorities. So, in this episode, we're really talking about what that can look like and how we can start redefining how to do a pause.

    Neha shares about:

    • Why the term stay-at-home mom needs a rebrand
    • The reality of what it looks like to be a stay-at-home mom in 2024
    • How many American women are desiring career pauses and downshifts (and what we can do to pursue one)
    • What a pause or downshift even is (if those terms feel new to you)
    • What you can do to enjoy a career pause
    • How you can use a pause to develop your sense of identity aside from your work

    Plus, she also talks about how you can ultimately leverage time away from the traditional workforce to network, explore, and ultimately return stronger than ever. As a mom of little kids, I felt just so honored to get to have Neha on the podcast, and I hope that you love this conversation as much as I did.

    Links Mentioned:

    - Read the full shownotes: https://elizabethmccravy.com/284

    - Pre-order Neha’s Book, The Power Pause: https://rstyle.me/+OBVE57x5GPPhOFuSYFR3OQ

    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    - Connect with Mother Untitled on Instagram: https://instagram.com/motheruntitled

    - Find more about Mother Untitled: https://motheruntitled.com

    - Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz

    - Join Booked Out Designer: https://elizabethmccravy.com/bod

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    283: Redesigning Your Showit Website? 6 Tips For Making The Process As Easy (And Fun) As Possible Sep 03, 2024
    Show notes

    Last week, I shared all about how I just redesigned my whole Showit website from scratch after years of having the same design. And today? I'm sharing six things I learned from designing for myself that you can apply to your own business, whether you're customizing a website template (like one of the ones in my template shop!), or if you're simply updating your current website every now and then.

    My hope is that tips will help you even as a non-designer. These lessons are fresh because I literally just launched as I'm recording this (the site went live yesterday as the time I recorded this). These are things that I learned in real time that you can apply to your business. Let’s dive in!

    Links mentioned:

    • Read the shownotes: https://elizabethmccravy.com/283
    • Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
    • Join Booked Out Designer: https://elizabethmccravy.com/bod
    • Join Podcast Success Blueprint: https://elizabethmccravy.com/psb
    • Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    282: The New Elizabeth McCravy Brand (BTS of my Business Rebrand & New Website!) Aug 27, 2024
    Show notes

    I have a brand new website and a new brand for my business, and it’s finally live! I'm talking about new fonts, colors, patterns, logos, and a completely new website that I started completely from scratch. This business rebrand has been in the works since LAST October, and so we’ve been working on it for almost a year (and I’ve been dreaming of sharing it with you ever since!).

    I’m going to share:

    • Exactly why I chose to rebrand my business
    • My experience working with a branding agency (as a designer myself!)
    • Design decisions we made for the brand (and the why behind those decisions)
    • The process we went through (including the nitty gritty of working to redesign and reimagine 100+ pages of my giant website from the ground up).

    To celebrate the launch of my new website, I’m also having a sale (on EVERYTHING). For a limited time, until September 3rd, grab some seriously stunning website templates at a sweet discount (25% off!), or snag one of my signature courses (Booked Out Designer or Podcast Success Blueprint) for 15% off. Plus, everyone who makes a purchase is going to get one of my Launch Debrief Template absolutely free! Get all the details here: https://elizabethmccravy.com/website-launch-sale


    Links Mentioned:

    • Get the full shownotes: https://elizabethmccravy.com/282
    • Shop the website launch sale: https://elizabethmccravy.com/website-launch-sale
    • Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb
    • Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
    • Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
    • Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
    • Join Booked Out Designer: https://elizabethmccravy.com/bod



    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    281: An Unfiltered Week BTS with a Newborn, Toddler, and Business: What I Planned, What Got Done, and All the Messy Moments in Between Aug 20, 2024
    Show notes

    Today, I’m sharing a behind-the-scenes look into a very typical work week for me as a mom, as a business owner who works from home, and as a woman in the new baby and toddler phase of parenting. When I asked you guys what you want more of on the podcast, these kinds of episodes are always a favorite. It was actually one of the first 10 episodes of The Breakthrough Brand Podcast (which is fun to think about – because life was so different back then!).

    I hope you enjoy this behind the scenes (from what I do on my full work days to what I’m doing in “mom mode”. Personally, I love when people pull back the curtain and just really share the raw and real of what this looks like to run their business. And so that is truly what this is. You'll hear me check in every morning to say what I have planned for that day and then check in the evening as well to let you know how the day actually went. Make sure to head to the full show notes for all the links mentioned!

    Links Mentioned:

    • Get the full shownotes: https://elizabethmccravy.com/281
    • Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
    • Join Booked Out Designer: https://elizabethmccravy.com/bod
    • Join Podcast Success Blueprint: https://elizabethmccravy.com/psb
    • Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    280: 2.3 Million Podcast Downloads Later: How This Mama Built Her Dream Business with an Online Course and Podcast with Stephanie King of My Essential Birth Aug 13, 2024
    Show notes

    Today, I’m bringing on Stephanie King from My Essential Birth to the podcast. Stephanie has been instrumental in my pregnancy and birth journey with both of my boys. I discovered her podcast early in my first pregnancy and have been a dedicated listener ever since. Her content, courses, and guidance have been invaluable. It's amazing how our paths crossed through social media, and we've since collaborated in a number of ways.

    Today, I'm excited to dive into a topic she doesn't often discuss: her business smarts and the journey behind My Essential Birth podcast. We’re talking about how she grew her business, what she would do differently, and what she recommends for new business owners looking to start an online course business and podcast!

    And spoiler alert - Stephanie’s podcast now has over 2.3 million downloads and 692 reviews! She’s served over 1500+ students in her online course, so she’s definitely an expert in the field (and it’s especially fun having her talk about the B2C world, since it’s often different from other podcast advice out there (but still highly relevant and worth considering for your own business). Welcome, Stephanie!



    Links Mentioned

    • Read the full shownotes: https://elizabethmccravy.com/280
    • Watch the Episode on Youtube: https://youtu.be/uEml2ZbwG8Q
    • Enter The Giveaway On Instagram: https://www.instagram.com/reel/C-nUh5nJiOH/
    • Join me inside Podcast Success Blueprint: https://elizabethmccravy.com/psb
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
    • Connect with Stephanie on Instagram: https://www.instagram.com/myessentialbirth
    • Check Out My Essential Birth: https://www.myessentialbirth.com/
    • Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
    • Not Sure Which Template is Right For You? Take the Quiz: https://elizabethmccravy.com/quiz

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    279: You CAN Make Money Even as a New Podcast (Here Are 3 Things to Try) Aug 06, 2024
    Show notes

    Most podcasters don't earn as much as they could from their show. In fact, many smaller podcasts don't make any money at all, which is one reason why so many podcasters quit. Today, I’m talking about how making money from podcasting goes beyond just getting sponsors for ads. For smaller podcasts with less than a thousand downloads per episode, you likely won’t make enough on sponsorships for running a show to be “worth it” which is one of the reasons so many podcasters quit.

    In this episode, I’m sharing THREE ways to make money through your podcast but there are actually TEN ways I make money through my show that I’ll discuss in detail in Podcast Success Blueprint. If you want to turn your podcast into an asset for your business (that makes you money!), I’d love for you to join me inside!



    Links Mentioned

    - Get the full shownotes: https://elizabethmccravy.com/279

    - Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb

    - Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

    - Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz

    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    - Join Booked Out Designer: https://elizabethmccravy.com/bod

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    278: Back From Maternity Leave! My Work Schedule as a WFH Business Owner and Mom of Two (Working Just 2 Days/Week). Jul 30, 2024
    Show notes

    This is part three of the three part series all about my maternity leave as a business owner, as a mom of two, and just taking you guys behind the scenes more of my life and business. Today, I’m sharing all about coming back from maternity leave and what my schedule looks like as a mom working two days per week!

    What I’m sharing:

    • Our experience finding a nanny
    • What we’re doing for childcare for each child
    • Our current family schedule
    • My hope for the rest of this year
    • My feelings wanting more time at home and with my kids in this season


    You’ll also hear that one of the things I’m working on now that I’m back from maternity leave is preparing to speak at Showit’s Spark conference. If you want to join me, grab a ticket and use code MCCRAVY100 for $100 off!


    Links Mentioned:

    • Read the shownotes: https://elizabethmccravy.com/278
    • Listen to part one (episode #276) where I talked all about planning my maternity leave: https://elizabethmccravy.com/276
    • Listen to part two (episode #277) where I shared BTS of what my maternity leave has been like so far (https://elizabethmccravy.com/277)
    • Join me at Spark and Use Code MCCRAVY100 for $100 Off: https://spark.showit.com/
    • Tune into episode #255 where I share how I run a multiple-six figure/year business on part-time hours: https://elizabethmccravy.com/255
    • Shop our Showit Website Templates: https://elizabethmccravy.com/shop
    • Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
    • Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
    • Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    277: Raw BTS Look at My 4-Month Maternity Leave: Recovering From a C-Section, Adjusting to Life with 2 Kids, Unplugging From Work, and My Business Finances While Out of Office Jul 23, 2024
    Show notes

    Today I’m taking you behind the scenes of my 4-month maternity leave with my second baby as a business owner! If you’ve ever wondered what maternity leave might be like, how my business did while I was away, what it was like going from one kid to two (while recovering from a c-section), this episode is for you.


    I’m sharing:

    • What I still was doing in my business during my leave
    • How I unplugged from work
    • How my business did financially in those 4 months
    • What it was like going from 1 to 2 kids
    • C-section recovery
    • How we had “4 weekend days a week” while I was on leave
    • Potty training my toddler with a newborn
    • Going on a beach vacation with a 2-month-old


    And so much more. As you can tell, we’re going to cover a lot today but I’m excited to share with you all what it was really like behind-the-scenes of my maternity leave!


    Links Mentioned:

    • Read the shownotes: https://elizabethmccravy.com/277
    • Listen to last week's episode (#276) where I talked all about planning my maternity leave: https://elizabethmccravy.com/276
    • Shop our Showit Website Templates: https://elizabethmccravy.com/shop
    • Join me inside Booked Out Designer: https://elizabethmccravy.com/bod
    • Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb
    • Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



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