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    Business

    Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

    Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.

    I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.

    On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

    Advertise
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    Latest Episodes:
    296: 7 Christmas Tradition Ideas for the Whole Family (+ How to Bring Jesus into Your Home for the Holiday Advent Season) Dec 03, 2024
    Show notes

    Welcome to this year’s Christmas episode! This isn’t a business-related podcast today—it’s a fun, friend-to-friend chat with plenty of practical ideas to help you enjoy the Christmas holiday season. We’re talking about Christmas tradition ideas, both with and without kids, and specifically ways to bring God more into the season.

    I’ve got seven tradition ideas to share, and I’ll talk about each one based on things like how old your kids are or whether you have kids at all. For context, I have two kids, and my oldest is almost three and a half, so that’s the age range I have in mind for some of these. But many of them work really well for older kids or even just for you and your whole family.

    This episode is filled with inspiration for making the holiday season more intentional, joyful, and Christ-centered. Whether you're a parent, a couple, or celebrating solo, you’ll find ideas to bring new life to your Christmas traditions.


    Links mentioned:

    • Read the full shownotes (with all the links!): https://elizabethmccravy.com/296
    • Shop Showit Website Templates: https://elizabethmccravy.com/shop
    • Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
    • Join Booked Out Designer: https://elizabethmccravy.com/bod
    • Join Podcast Success Blueprint: https://elizabethmccravy.com/psb

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    295: Daily Routines & Habits That Help Me Manage My Business Well as a Busy Mom Nov 26, 2024
    Show notes

    This week’s episode is all about the routines and habits that help me manage my business while keeping up with life as a busy mom of two little ones. If you’ve ever felt like there’s not enough time in the day to get it all done, you’re not alone. Trust me, I’ve been there—and I’ve had to figure out how to make my limited work hours as productive as possible.

    In this episode, I’m pulling back the curtain on how I structure my workdays, stay focused, and keep my business working, even with young kids at home. I’m sharing six routines and habits that work for me right now, in this season of life.

    If this sounds like what you need, grab a coffee, settle in, and hit play! And don’t forget—if you’re listening live, my Black Friday sale is happening right now, so make sure to check out the details before it’s over: https://elizabethmccravy.com/bf
    Links mentioned:

    Read the full show notes: https://elizabethmccravy.com/295

    Shop Black Friday: https://elizabethmccravy.com/bf

    Tune into the Risen Motherhood podcast: https://www.risenmotherhood.com/podcast-episodes/ep-157-the-little-years-are-not-the-lost-years

    Take my Showit template quiz (and get free Canva templates!): https://elizabethmccravy.com/quiz

    Connect on Instagram: https://www.instagram.com/elizabethmccravy/

    Shop Showit templates: https://elizabethmccravy.com/shop

    Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

    Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    294: How to Choose the Best Showit Template for Your Business (WITH EASE) Nov 19, 2024
    Show notes

    Are you feeling overwhelmed trying to choose the perfect website template? Maybe it’s your first, maybe it’s your twentieth. You love certain elements in one template and different features in another, and you’re finding it impossible to choose the best Showit template for your business.

    Is this you? You’ve spent hours flipping between browser tabs, analyzing every page of every template, and asking others for opinions—only to feel more unsure. If choosing a website template feels challenging, you’re not alone. It’s a big decision, and it’s normal to feel overwhelmed. I’ve been a website template designer on Showit for six years, and this is one of the most common questions I get from potential customers: "How do I choose the right template?"

    Plus, if you're listening to this live, congrats my friend, because you have found the best time of year to buy a template for my shop! It’s Black Friday time and my sale officially starts on November 22nd, 2024, and it goes until December 2nd. It's the biggest sale of the year so if you want to choose a Showit template, this is definitely the time to buy. Get all the details here: https://elizabethmccravy.com/bf


    Links mentioned:

    Read the full show notes: https://elizabethmccravy.com/294

    Get on the waitlist for my Black Friday launch: https://elizabethmccravy.com/bf

    Take my Showit template quiz (and get free Canva templates!): https://elizabethmccravy.com/quiz

    Connect on Instagram: https://www.instagram.com/elizabethmccravy/

    Shop Showit templates: https://elizabethmccravy.com/shop

    Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

    Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/


    293: 3 Things to Do Before You Buy a Showit Website Template Nov 12, 2024
    Show notes

    In this episode, I’m sharing three things you need to do BEFORE you buy a Showit website template—perfect if you're just starting out or if you're considering a rebrand. As a website designer who’s worked with countless clients and sold thousands of templates, I know how exciting (and sometimes overwhelming!) the process can be. My goal today is to give you a few key pieces of advice that’ll make your template journey smoother and help set you up for success.

    Make sure to listen until the end because I’m also rapid-fire style sharing 7 things that I think you should look for in a template too! Great if you’re planning on shopping for a Showit Website Template on Black Friday!

    Episodes mentioned:

    • Read the full shownotes: https://elizabethmccravy.com/293
    • Get on the waitlist for my Black Friday launch: https://elizabethmccravy.com/bf
    • Grab my free guide to naming your business (recently updated!): https://elizabethmccravy.com/name
    • Episode 192: How to Use Paid Stock Photography to Completely Up Level Your Brand
    • Episode 50: 8 Mistakes to Avoid When Naming Your Business, Course, or Program
    • Episode 242: 3 SEO mistakes your website template might be guilty of without you realizing it
    • Episode 201: SEO for Showit Hacks: Optimize Your Site to Be Found in 2023 with Sara Dunn
    • Connect on Instagram: https://www.instagram.com/elizabethmccravy/
    • Shop Showit templates: https://elizabethmccravy.com/shop

    My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!


    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    292: Running Your Business During the Early Days of Motherhood (How to Maximize Your Nap-Time Work) with Rebecca Schor Nov 05, 2024
    Show notes

    Today, I brought on Rebecca Schor from Mama in Biz, and we're talking about some of the shifts and changes that come when becoming a mom who already has a business and is trying to fit motherhood and business together. If you're a first time mom, expecting mom, or a mom to just one little who's trying to figure out how to make business work with your new role as a mom, then this episode is for you.

    Rebecca shares some fundamental reminders about business productivity and motherhood that we often hear, but we don't actually implement. And so this is your encouragement to really do and implement the things we're talking about here today, because I do believe you'll see big results in your life and business when you do.


    Links Mentioned

    • Read the full shownotes: https://elizabethmccravy.com/292
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
    • Follow Rebecca On Instagram: https://www.instagram.com/mamainbiz
    • Head to Rebecca’s website : https://mamainbiz.co
    • Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

    Not Sure Which Template is Right For You? Take the Quiz: https://elizabethmccravy.com/quiz

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    291: Do This ONE THING To Your Website to Increase Bookings, Revenue, and Email Sign Ups (Takes 30 Minutes or Less) Oct 29, 2024
    Show notes

    In this quick episode, I’m sharing one super simple thing you can do on your website this week that’ll help increase bookings, sales, email sign-ups—basically all the good stuff. And here’s the best part: it’ll only take you about 30 minutes (if that!). Seriously, it sounds too good to be true, but this is one tip that works like magic, and I barely ever hear anyone talking about it.

    One of the biggest reasons why I’m able to run my business working very part-time, is because I do what I can to make what’s already working, work better. That’s a big part of what I’m sharing with you today and I can’t wait to hear what you think!

    Links mentioned:

    • Read the full shownotes: https://elizabethmccravy.com/291
    • Connect on Instagram: https://www.instagram.com/elizabethmccravy/
    • Shop Showit templates: https://elizabethmccravy.com/shop
    • Not sure which template is right for you?! Take the quiz: https://elizabethmccravy.com/quiz
    • Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb
    • Join Booked Out Designer: https://elizabethmccravy.com/bod
    • Join our FREE Facebook Group: https://elizabethmccravy.com/facebook

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/


    290: 7 Expert Strategies for Record-Breaking Black Friday Sales (Lessons from 6 Years of Promotions) Oct 22, 2024
    Show notes

    It’s nearing Black Friday time and whether you’re planning on doing a sale for YOUR business, or are planning to just simply promote other people’s products as an affiliate this year, this episode is for YOU. I've been doing Black Friday promotions since 2019 (since right after I launched my template shop!).

    Even though my sales have evolved over the years, it's always been a big week in my business! To give you some perspective, I’ve had Black Fridays that have:

    • Made over $200,000 (over the 5 years within that one week period)
    • Ran Black Friday WITHOUT ads, so that’s mostly profit
    • Been done without a huge team
    • PLUS, I have also enjoyed Thanksgiving every year

    I think these tips are really going to help you whether you’re a first-time Black Friday sales person or you’ve done this many times before like me and you want some fresh thoughts/tips to make things better!
    Links mentioned:

    • Read the full shownotes: https://elizabethmccravy.com/290
    • Grab my launch debrief template: https://elizabethmccravy.com/debrief
    • Get on the waitlist for my Black Friday launch: https://elizabethmccravy.com/bf
    • Connect on Instagram: https://www.instagram.com/elizabethmccravy/
    • Shop Showit templates: https://elizabethmccravy.com/shop
    • Not sure which template is right for you?! Take the quiz: https://elizabethmccravy.com/quiz
    • Join Booked Out Designer: https://elizabethmccravy.com/bod
    • Join our FREE Facebook Group: https://elizabethmccravy.com/facebook

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    289: 3 Things I Wish I Knew Before I Hit Record On My First Podcast Episode Oct 15, 2024
    Show notes

    Are you dreaming of launching your own podcast but feel overwhelmed by where to start? Or maybe you’ve already taken the plunge but want to make sure you’re doing things right from the get-go? In this episode, I’m sharing my top three tips for new podcasters before they hit record on their very first episode (but if you’ve already done that, don’t worry, these tips are still very relevant for you!).

    After 5.5 years and 289 episodes, I’ve learned a lot about what makes a podcast successful. Whether it's investing in the right audio equipment (spoiler: it doesn’t have to be expensive!), pushing past the fear of how your voice sounds, or finding your unique podcasting voice, my hope is that these tips will help you get started (with more confidence!).


    Links mentioned:

    Read the full shownotes: https://elizabethmccravy.com/289

    Join Podcast Success Blueprint: https://elizabethmccravy.com/psb

    Grab my FREE Podcast Equipment Guide: https://elizabethmccravy.com/record

    Shop Showit Website Templates: https://elizabethmccravy.com/shop

    Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz

    Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    Join Booked Out Designer: https://elizabethmccravy.com/bod

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/


    288: Do You Really Need BDOW!? How Smart Website Pop-Ups Can Change the Way You Grow Your Email List with Davey Jones Oct 08, 2024
    Show notes

    In this episode, I’m chatting with Davey Jones, co-founder of Davey and Krista, Till Agency, and now the CEO behind BDOW!, a powerful form and popup tool formerly known as Sumo. You’ve likely heard that email marketing is profitable, but there’s always a lot of resistance around actually growing your email list. This conversation was not like that!

    In fact, Davey shares things like how you can optimize your website to turn visitors into subscribers, using smart tactics like popups and advanced targeting to capture leads right when they're ready to engage. Whether you're just starting to build your email list or looking to take your strategy to the next level, this episode is packed with actionable tips to help you.

    Here’s a snapshot of what we cover:

    • Davey’s journey from running multiple businesses to leading BDOW!
    • What makes BDOW! different from traditional email marketing tools
    • How to use things like targeting rules, AB testing, and popup personalization to grow your email list faster
    • The key to creating lead magnets people want to download
    • Common mistakes businesses make in lead generation

    And truly so much more! Davey is definitely an expert at marketing and he shared so many great email marketing tips in this episode. This episode is a must-listen!


    Links Mentioned

    • Read the full shownotes: https://elizabethmccravy.com/288
    • Watch the Episode on Youtube: https://youtu.be/2ujKb7b-SQA
    • Enter The Giveaway On Instagram: https://www.instagram.com/reel/DA4LCAHpziO/
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
    • Follow BDOW! On Instagram: https://www.instagram.com/bdowleads
    • Check Out BDOW! (use code ELIZABETH for 20% off): https://elizabethmccravy.com/bdow
    • Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
    • Not Sure Which Template is Right For You? Take the Quiz: https://elizabethmccravy.com/quiz

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    287: 4 Pieces of Advice I’d Give the Stay at Home Mom Who Wants to Start a Part-Time Business Oct 01, 2024
    Show notes

    Maybe you are a stay-at-home mom, and you want to start a business. Maybe it relates to the career you had prior to motherhood, or maybe it’s a completely new idea. Whatever it is, you want to create something new.

    Maybe it’s to contribute financially to your family, maybe it’s because you want something that’s “just yours” and the adventure of business sounds fun/exciting to you, or maybe it’s for so many reasons that you can’t even pinpoint them exactly, you just know you’re feeling called to this, passionate about this, and you have capacity to add something else to your plate.

    If that’s you, this episode is for you. I’m sharing four pieces of advice I’d give the stay-at-home mom who wants to start a part-time business.


    Links Mentioned:

    • Read for the full shownotes: https://elizabethmccravy.com/287
    • Tune into episode #271 about niching down next: https://elizabethmccravy.com/271
    • Shop Showit Website Templates: https://elizabethmccravy.com/shop
    • Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
    • Join Booked Out Designer: https://elizabethmccravy.com/bod
    • Join Podcast Success Blueprint: https://elizabethmccravy.com/psb


    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



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