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    Business

    Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

    Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.

    I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.

    On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

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    Latest Episodes:
    246: 10 Morning Journal Prompts to Start Your Day With Intention Dec 12, 2023
    Show notes

    This week, I'm thrilled to share with you one of our all-time favorite episodes that originally aired as episode 23 back in July 2019. This episode has consistently been one of the most downloaded, and if you're like me and don't often revisit the early episodes of your favorite podcasts, you might have missed it so as my team and I take a little break this holiday season, I thought it would be the perfect time to share it with you again!

    Whether you are an avid journaler like me or not, these 10 morning prompts can be done in 10 minutes or less and I believe they make a BIG difference in how you show up in your business each and every day. Trust me - these are quick but incredibly impactful!

    Now, grab a pen and paper and let’s dive in! You can also grab my free journal prompts printable at https://elizabethmccravy.com/journal

    And before you go - I'd love to know what you want more of on the podcast in 2024! Take my End of the Year Survey at https://elizabethmccravy.com/survey! You might just hear your questions answered on a future episode of the Breakthrough Brand Podcast + you'll be entered to win a Starbucks gift card! I appreciate your feedback so much!

    Links Mentioned:

    • Get the full shownotes: https://elizabethmccravy.com/246

    • Grab my morning journal prompts printable: https://elizabethmccravy.com/journal

    • Take my End of the Year Survey: https://elizabethmccravy.com/survey
    • Join our free Facebook community: https://elizabethmccravy.com/facebook

    • Shop website templates: https://elizabethmccravy.com/shop

    • Join Booked Out Designer: https://elizabethmccravy.com/bod

    • Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz

    • Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/

    • Connect with me on my website: http://elizabethmccravy.com/

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    245: Setting Goals for the New Year? How to Choose a BUSINESS Word of the Year (And How This Practice Absolutely Changed My Life!) Dec 05, 2023
    Show notes

    In this episode, I’m sharing all about having a word of the year for your business! I've alluded to having a word of the year (I actually had THREE words of the year) on the show many times so if you're a regular listener, you've heard me talk about this already but today I’m sharing WHAT those words are, why I picked them, why this matters, and how you can do the same!

    In this short episode, I’m covering:

    • Why your business word of the year and personal word of the year should be separate
    • What my words of the year for 2023 were (I had three!)
    • How to choose YOUR word of the year
    • How I actually USED by words of the year to guide my decisions

    And so much more. On top of that, I’m going to share practical ways that having a word of the year has positively impacted my business this year, and I'll also give you tips on how to keep your word of the year at the forefront of your mind for the entire 365 days. I know how easy it is to choose a word and forget about it. But not this year!


    Links Mentioned:

    • Get the full shownotes: https://elizabethmccravy.com/245
    • Take my End of the Year Survey: https://elizabethmccravy.com/survey
    • Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop
    • Starting a Podcast? Learn more about Podcast Success Blueprint: https://elizabethmccravy.com/psb
    • Join Booked Out Designer: https://elizabethmccravy.com/bod
    • Grab my Profit Sheet before the new year: https://elizabethmccravy.com/profit-sheet
    • Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    244: The Most Wonderful Time of Year: How to Actually REST This Christmas Season as a Business Owner Nov 28, 2023
    Show notes

    This episode is a recast from 2022, aired at the same time of year last year. You guys loved it then, and I loved it too! It was such a fun episode to record. I just finished listening to the whole thing on a walk before I re-recorded the intro. I decided to re-air it because it's as relevant now as it was a year ago. Let's talk about what this episode is and then dive right into it.

    Today’s episode is a fun friend-to-friend chat about Christmas, and I am certainly bringing the Christmas ENERGY in this episode. I’m totally a “Christmas person” and I start getting excited about Christmas in July typically (not kidding). But, let’s talk about the elephant in the room…

    Resting and actually taking time off for the holidays doesn’t always come easy as business owners.

    There’s often a lot to do to “close out the year” and at the same time you’re ready to dream about the next year in your business, PLUS you have the everyday to do’s of life to keep up with. You also might be listening to this right after Black Friday which can be really exhausting as a business owner. Resting and slowing down can feel really hard.

    That’s what we’re talking about today. I’m sharing with you:

    1. My time-off and rest strategy for Christmas that I do basically every year, and how you can do this yourself as well! (We’re talking PRACTICAL planning here!)

    2. Holiday bucket list ideas for you to do to strengthen your faith and enjoy the month of December, even in its chaos.

    3. Tradition ideas – I was a NEW mom when this first aired, and even still I don’t have tons of traditions to share for with kiddos. But, I am sharing some traditions you could try with your spouse that we do and some family tradition ideas I love!

    4. I’m sharing Advent resources, books, other podcast episodes, and things I think will help you out as you plan your own holiday season.

    So, that is our agenda. This is a GOOD EPISODE, if you often tell me that you wish I did more personal content – this is it. I’m excited to chat. Go get a peppermint mocha, a sugar cookie latte, or some wine and let’s dive into it!

    Lots of links mentioned today that you can find below:

    • Get the full shownotes: https://elizabethmccravy.com/244
    • Shop website templates: https://elizabethmccravy.com/shop
    • Starting a Podcast? Learn more about Podcast Success Blueprint: https://elizabethmccravy.com/psb
    • Join Booked Out Designer: https://elizabethmccravy.com/bod
    • Grab my Profit Sheet before the new year: https://elizabethmccravy.com/profit-sheet
    • Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
    • Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/
    • Connect with me on my website: http://elizabethmccravy.com/

    Advent Devotionals To Check Out:

    - The Dawning of Indestructible Joy by John Piper

    - Unwrap

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    243: Get a New Website By New Years: How to Customize Your Showit Website Template Really Fast Nov 21, 2023
    Show notes

    Now, are you ready to get your new website up fast? Today, I’m sharing my TOP tips to getting yourself a new website my new years instead of letting that website template you bought sit on your virtual shelf. After 5 years of selling Showit templates - there have been some recurring themes between those that get their website up FAST (like within days!) and those who take many months to make their site live.

    While either scenario is completely OK, if you DO want a new website by New Years, I’m giving you real tactical and practical tips to help you customize your website template faster (even if you’re not a natural designer!). Because let’s face it - your website can’t get you an ROI until it’s actually live!

    Links Mentioned:

    - Get the full shownotes: https://elizabethmccravy.com/243

    - Shop Elizabeth’s Favorite Things: https://elizabethmccravy.com/elizabeth-bf

    - Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

    - Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz

    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    242: Is Your Website Template Guilty of These 3 SEO Mistakes? Nov 14, 2023
    Show notes

    As a designer, I absolutely love talking about SEO, and I incorporate SEO strategy into every template and website I design. It might surprise you, but before you even input your own information, a website template can already be SEO-friendly or be a disaster that you'll have to fix later. While most SEO strategies are implemented after you customize the template with your own content, images, and SEO settings, there are certain things you can look for in templates to ensure they're SEO-friendly before you even buy them.

    Today, I'm sharing three common SEO mistakes that website templates might make, along with tips for how to check them on your own template and website to ensure you're on the right track.

    Basically - get ready to gain some major SEO knowledge because this episode is going way beyond the basics. Even if you already have a website template from me (so you know your website is SEO-friendly!), you'll still learn some cool SEO stuff that will benefit you as a business owner by listening to this episode.

    Links Mentioned

    - Get the full shownotes: https://elizabethmccravy.com/242

    - Tune into episode 201 with Sara Does SEO: https://elizabethmccravy.com/201

    - Check your headings with this plugin: https://chrome.google.com/webstore/detail/header-checker/oepknidjdghgapjdlmpffcpcloiaonhb

    - Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

    - Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz

    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/


    241: Working Less + Reclaiming Your Life: Talking about CRMs, Repurposing Content, and the Power of Automation with Colie James Nov 07, 2023
    Show notes

    Today, I have an amazing guest, Colie James. I've known her online for years, and we finally got to meet in person at a conference in January. She's absolutely wonderful, inspiring, and incredibly knowledgeable about systems and all things business. I can’t wait to share her brilliance on the podcast today!

    In our conversation, we’re diving deep into topics like:
    - What most people MISS when starting to put more formal systems together in their business
    - What to do first if you find yourself being a bottleneck in your business
    - How to repurpose your content strategically (she has brilliant ideas on this!)
    - Using automation in your business systems to save time
    - How to create more freedom in your life by automating your business.

    And so much more - I absolutely loved this whole conversation! And heads up, we'll be diving into Dubsado in this episode, which is the CRM both Colie and I use. If you're not familiar with what a CRM is or what Dubsado is, don't worry! We'll explain it during the episode.

    Then, if you want to try out Dubsado and save on your subscription, use my code Elizabeth30 to get a 30% discount. If you want to learn more about how it differs from other tools and all the good stuff, you can check that out here: https://elizabethmccravy.com/dubsado

    Links Mentioned:

    - Read the full shownotes: https://elizabethmccravy.com/241
    - Try Dubsado: https://elizabethmccravy.com/dubsado
    - Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz
    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
    - Connect with Colie on Instagram: https://instagram.com/coliejames
    - Find more about Colie: https://coliejames.com/
    - Join Booked Out Designer: https://elizabethmccravy.com/bod

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    240: An Easy Hack for More Satisfying Work Days Oct 31, 2023
    Show notes

    We all have those days where we reach the end and think, "Wow, that was an awesome day!" Or maybe it's more like, "Wow, that day really sucked. I'm ready for a fresh start tomorrow." Often, we just move on without asking ourselves what made the day good or bad. We might acknowledge it if something big happened, but we often miss the opportunity to appreciate the small but amazing days.

    I believe that It's important to take note of what makes it good or bad, especially on those mundane days. Then, we can try to do more of what made it good and less of what made it bad. That’s what this episode is about today!

    I've been having a mix of days with high highs and low lows lately, especially as I'm nearing the end of the first trimester of my pregnancy (at the time of recording). But there's this little practice that has been really helpful to me, so I wanted to share it with you. Enjoy!

    Links Mentioned:

    • Get the full shownotes: https://elizabethmccravy.com/236

    • Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

    • Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz

    • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    Join Booked Out Designer: https://elizabethmccravy.com/bod

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/


    239: 4 REAL Fears You Might Have About Starting a Podcast (+ My Honest Thoughts About Whether Podcasting is Right for You) Oct 23, 2023
    Show notes

    If you're reading this live, my new course Podcast Success Blueprint is now open for enrollment! Join now as a founding member and get exclusive limited-time discounts and bonuses. Get all the details at https://elizabethmccravy.com/psb

    As you think about starting a podcast, you might have hesitations and questions like: do I have time for it? Who am I to start a podcast? Do I have anything to say that people would actually want to hear? Is the tech going to overwhelm me too much? Will I even enjoy podcasting? What if I quit and people see me as a failure? How will people even find my podcast? Am I articulate enough to do a voice only medium? Am I making the right choice on the tech I'm considering buying and the hosting platform I'm choosing? There are a lot of questions that come up!

    On top of the questions, you might have thoughts like: I'm afraid no one will listen and I'll be embarrassed. I'm afraid people will judge me thinking that I think I'm someone special to do this. I have too much imposter syndrome to start. Or maybe you feel like you’re not good at talking because of an accent or English not being your first language. You might also be thinking things like: I'm worried about the time it takes. As a busy mom, I'm worried I'll overthink everything and never get content out there or want to delete every episode after I record it. Maybe you're overwhelmed by making the right choices if you're going to invest your time into doing that.

    These are actually all real people's hesitations around starting a podcast (that came straight from the people who filled out my interest survey for my new podcast course). And these are also some of the things I personally felt when I started my own podcast four and a half years ago. Today, I’m sharing some encouragement for you if you are thinking about starting a podcast and sharing 4 of the most common fears and how to overcome them!

    Links Mentioned

    - Join me inside the Podcast Success Blueprint: https://elizabethmccravy.com/psb

    - Get the full shownotes: https://elizabethmccravy.com/238

    - Tune into episode 50 where I share the biggest mistakes when naming a business: https://elizabethmccravy.com/50

    - Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

    - Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz

    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    - Join Booked Out Designer: https://elizabethmccravy.com/bod

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    238: The Name for My New Online Course on Podcasting (DUN. DUN!) and, a Look BTS of My Course Naming Process Oct 18, 2023
    Show notes

    First, I want to tell you… I officially have a NAME FOR MY NEW COURSE! If you didn’t know… I’m launching a new course on podcasting next week and today, I’m going to share the name (and the very long journey to get to it!). If you’ve ever named a course before, you know how challenging it is. I nearly drove my husband Adam crazy with every single bump in the road as I came up with a name that I truly believe reflects what you’ll get inside the course.

    In this episode, I’m sharing:

    • What it was like naming my new podcast course (and sharing WHAT name I decided on!)

    • 7 steps that I took to brainstorm and then vet each name I liked

    • Helpful reminders as you set out to name your own thing (whether that be a course or a business or something else entirely!)

    If you’ve ever struggled with naming anything (or just want a peek behind-the-scenes of some of my podcast course creation!), you're going to love this episode! Let me know what you think!


    Links Mentioned

    - Go to https://elizabethmccravy.com/podcast-course to join the waitlist and take the Podcaster Survey to tell me what you want to learn!

    - Get the full shownotes: https://elizabethmccravy.com/238

    - Tune into episode 50 where I share the biggest mistakes when naming a business: https://elizabethmccravy.com/50

    - Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

    - Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz

    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    - Join Booked Out Designer: https://elizabethmccravy.com/bod

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



    237: 3 Real Ways to *Actually* Make Money from Your Podcast Oct 17, 2023
    Show notes

    Most podcasters don't earn as much as they could from their show. In fact, many smaller podcasts don't make any money at all, which is one reason why so many podcasters quit. Today, I’m talking about how making money from podcasting goes beyond just getting sponsors for ads. For smaller podcasts with less than a thousand downloads per episode, you likely won’t make enough on sponsorships for running a show to be “worth it” which is one of the reasons so many podcasters quit.

    Today, I’m going to share three real ways to actually monetize your podcast. Then, next week, I'll be launching my new course on podcasting (I’m opening the doors on October 23rd!). In the course, I'll be covering various ways to make money from your podcast, with a focus on creating a big impact, generating more sales, and expanding your platform. While podcasting is enjoyable, it does require financial and time investment, so it's important to not just focus on downloads and chart rankings, but also on how your podcast connects with your business and makes a meaningful impact.

    In this episode, I’m sharing THREE ways to make money through your podcast but there are actually TEN ways I make money through my show that I’ll discuss in detail in the course.

    Is that something you’re interested in? Get on the waitlist here and fill out the survey with what YOU want to learn about when starting and growing your podcast at https://elizabethmccravy.com/podcast-course

    Links Mentioned

    - Go to https://elizabethmccravy.com/podcast-course to join the waitlist and take the Podcaster Survey to tell me what you want to learn!

    - Get the full shownotes: https://elizabethmccravy.com/237

    - Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

    - Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz

    - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

    - Join Booked Out Designer: https://elizabethmccravy.com/bod

    If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

    Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

    Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop



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