Business

Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.

I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.

On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

Latest Episodes:

256: 10 Steps To Creating a Quiz Lead Magnet that SELLS Your Offers Feb 27, 2024

Show notes

Are you looking to grow your email list this year? Quizzes have a MUCH higher conversion rate than the typical lead magnet, and in this episode, I'm walking you through EXACTLY how you can create one for your business!
I've been creating quizzes since the beginning of 2018, so over five years now. Since then, I've made new quizzes, revamped quizzes, and helped other business owners make quizzes for their businesses through my quiz website template bundle for Showit.
I get asked about creating a quiz lead magnet a lot because it can be tough to know where to get started. So in this episode, I'm taking you step by step (in tons of detail) through the quiz creation process that I've used to create high-converting quiz lead magnets that are also fun and help make sales in my business. And I want the same for you.
But hey - before we get into all the step-by steps to create a quiz lead magnet, I want to make sure that you know I’ve created a quiz add-on template that can be added to ANY Showit website. With three results pages, over 10 quiz cover style options, a quiz embed page, and more, this will save you a TON of time getting your new quiz lead magnet set up.
Use code MAKEAQUIZ to get 15% off as my way of saying thank you for being a loyal listener!
Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/256
Sign up for Interact Quiz Software (Start Your Free Trial!): https://elizabethmccravy.com/interact
Grab my Quiz Template for Showit: https://elizabethmccravy.com/showit-quiz-template
Grab my Complete Add On Bundle: https://elizabethmccravy.com/showit-add-ons-bundle
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
Are you a designer? Find your business blind spot: https://elizabethmccravy.com/booked-out-designer-quiz
Become a Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Shop Showit Website Templates: https://elizabethmccravy.com/showit-website-templates/

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

255: How I Run a Multiple-Six Figure/Year Business Working Part-Time as a Mom (+ Challenging the 40-Hour Workweek!) Feb 20, 2024

Show notes

I posted a reel on Instagram all about a week in the life with my schedule in the last year and a half as a working mom who owns a business but works part-time from home. Today, I want to expand on what I explain in that very short 90-second clip to tell you more of the nitty-gritty details about what my week is like running my business, taking care of my son, recording this being very pregnant, and how my team and my husband fit into this.

We have had three days of childcare since November of 2022 and that’s been working well for us. Before that, we had no childcare at all. I know I’ve been asked questions about it so today I want to talk about my work week, what it looks like running a multiple six-figure-year business on part-time hours while I work from home without full-time childcare. And we're also going to talk about that “40 hour work week” and some mindset stuff around that.

In this episode, we are covering:

Where the idea of a “40-hour workweek” even comes from and why entrepreneurs who have “ditched the 9-5” still follow it [6:04]
Why I don’t feel like I run my business “part-time” but I DO only work part-time hours [9:53]
An EXACT BTS of my weekly schedule with only 3 days/week of childcare [12:13]
6 tips or things to consider if you want more “life” in your work-life balance [30:16]

I want this episode to show you what has been possible for me and what I believe is possible for you too! Stay tuned for more BTS episodes coming soon!

Links mentioned:

- Read the full show notes: https://elizabethmccravy.com/255

- Connect on Instagram: https://www.instagram.com/elizabethmccravy/

- Shop Showit templates: https://elizabethmccravy.com/shop

- Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz

- Join Booked Out Designer: https://elizabethmccravy.com/bod

- Join our FREE Facebook Group: https://elizabethmccravy.com/facebook

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

254: Want Better Results from Your Launches and Sales? Steal My Launch Debrief System Feb 13, 2024

Show notes

In this episode, I’m teaching you how to create a launch debrief for your business. If you’re not 100% clear on what I mean by this - don’t worry! We’ll talk about what it is, why you should do one, all the STEPS, and I even have a new resource to share with you — a ready-to-go Google Doc template of my ACTUAL launch debrief process that you can use as your starting point!

Whether you’re just getting started and debriefing your first launch EVER, or if you’ve been in business a while and are already doing some version of this (even just in your head!), I’m going to show you how to do this FOR REAL and effectively for your business. I love this kind of stuff and can’t wait to dive in!

Links mentioned:

Read the full shownotes: https://elizabethmccravy.com/254
Grab my launch debrief template: https://elizabethmccravy.com/debrief
Connect on Instagram: https://www.instagram.com/elizabethmccravy/
Shop Showit templates: https://elizabethmccravy.com/shop
Not sure which template is right for you?! Take the quiz: https://elizabethmccravy.com/quiz
Join Booked Out Designer: https://elizabethmccravy.com/bod
Join our FREE Facebook Group: https://elizabethmccravy.com/facebook

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

253: Planning a Social Media Detox? How Shanna Skidmore is Marketing Her Business WITHOUT Chasing the Instagram Algorithm Feb 06, 2024

Show notes

Have you ever wondered if you could run your business without Instagram? Thinking about a social media detox? How much time would you get back? How would it affect things like your revenue, your website traffic, and your overall visibility as a business owner? What other marketing tools would you use instead of social media?

As someone who uses Instagram a lot in my marketing, I'm like the rest of us in that I have desired to throw in the towel from time to time, especially after moments like creating a reel that takes an hour to make and then feeling like it did nothing at all for your business. Raise your hand if you've ever been there.

So whether you want to try no Instagram for a few months, no Instagram in your business permanently, or even if you're just like, “Hey, I want to be on this app less and not rely on it so much for my marketing”, this episode is for you. I'm chatting with the wonderful Shannon Skidmore who I just absolutely adore and she opens up a TON about exactly what it looked like for her to be off Instagram since 2017 (while still running a business with a podcast, courses, consulting, and all the things).

Shanna really has it figured out when it comes to what it looks like to REALLY break up with Instagram. And if you don't know Shanna, she's a former Fortune 100 financial advisor, turned business consultant educator and international speaker with clients and students in more than 26 countries. I can’t wait for you to hear her on the podcast today!

Links Mentioned:

- Read the full shownotes: https://elizabethmccravy.com/253

- Watch the Episode on Youtube: https://www.youtube.com/watch?v=prLw0wnGRY0

- Grab The Profitability Playbook: https://shannaskidmore.com/playbook

- Listen to Consider the Wildflowers (Elizabeth is on #43!): https://shannaskidmore.com/elizabeth-mccravy/

- Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

- Check Out Shanna’s Website: https://shannaskidmore.com/

- Get on the waitlist for Podcast Success Blueprint: https://elizabethmccravy.com/psb

- Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

252: 3 Advanced Podcasting Tips That Will Boost Your Downloads, Save You Time, and Make More Money Jan 29, 2024

Show notes

Today, I’m sharing three ADVANCED podcasting strategies - one for show growth, one for boosting efficiency, and one for making money for your podcast. Sounds pretty good right? Honestly, it was SO hard to narrow it down to just one tip from each category because I really do have SO many that I share inside Podcast Success Blueprint (which the doors are officially open to, if you’re reading this in real time, until February 2nd!).

If podcasting is one of your goals for 2024, or you already have a show that you want ADVANCED strategies for growing your show (and seeing real results from it), this is the episode (and course!) for you.

The truth is that this course became far more advanced and extensive than I had originally planned. I don't hold back when I'm teaching. Podcast Success Blueprint ended up becoming a true “A to Z” of starting, running, and scaling a successful podcast. It is a nine module course with over 75 total lessons in it. It’s definitely not your average podcast course. If today’s episode is inspiring you to really take your podcast seriously this year and leverage it to grow your business, I’d love to see you inside!

Links Mentioned:

Join Podcast Success Blueprint Now: https://elizabethmccravy.com/psb
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Become a Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Shop Showit Website Templates: https://elizabethmccravy.com/showit-website-templates/
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook

251: 3 Easy Hacks To Grow Your Show With Podcast Guests Jan 23, 2024

Show notes

Even on mainly solo podcasts like mine, guest interviews are so important, not only for your show growth, but also just for giving your audience someone else's perspective. Not to mention - it gives you a break from being the brains behind all the content in your business. Podcast guest interviews are also a fun and exciting way to meet other people, network, make strong connections, and potentially even make lifelong friendships through people you meet.

On top of all that, podcast interviews can also help your audience grow exponentially on your podcast. When your guest shares about your episode, you're getting your podcast and your business in front of that guest audience. These 3 easy hacks will help you make guest episodes work harder for your business, so that you see more results on your podcast.

If one of your 2024 goals is to start or grow your podcast show, I want to say this is stuff (AND SO MUCH MORE) is what I actually teach in my course Podcast Success Blueprint.

And GREAT NEWS - it is opening next week. Podcast Success Blueprint will be open to the public or you to join starting on Monday, January 29th. We cover EVERYTHING inside (from starting your show to creating a maximized marketing web that sells your products or services on repeat).Make sure to hop on the waitlist now at https://elizabethmccravy.com/psb

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/251
Get on the waitlist for Podcast Success Blueprint: https://elizabethmccravy.com/psb
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
Become a Booked Out Designer: https://elizabethmccravy.com/booked-out-designer
Shop Showit Website Templates: https://elizabethmccravy.com/showit-website-templates/
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

250: Bible Verses to Encourage You in Goal Setting & Vision Casting as a Business Owner Jan 16, 2024

Show notes

In this episode, I am sharing THREE of my favorite scriptures lately that I think are really encouraging as we start new as business owners this year. Whether you’re still setting goals or are just feeling called to be more attuned to God as you make decisions in your business, I hope these verses will be encouraging to you (in January when this airs, and for the rest of the year). I’m not just reading the Bible verses, I’m talking through them with you as well to help you apply them to your life right now!

On top of that, I’ve created some phone lock screens with these verses on them for you to use to keep them top of mind this year! You can get them for free at https://elizabethmccravy.com/verses

Links mentioned in this episode:

- Get the blog version/full show notes for this episode: http://elizabethmccravy.com/250

- Grab my phone lock screen verses: https://elizabethmccravy.com/verses

- Scripture mentioned: Daniel 11:32, John 15:1-8, Ephesians 3:20-21

- Connect on Instagram: https://www.instagram.com/elizabethmccravy/

- Shop Showit templates: https://elizabethmccravy.com/shop

- Join Booked Out Designer: https://elizabethmccravy.com/bod

- Join our FREE Facebook Group: https://elizabethmccravy.com/facebook

249: How to Host a Yearly Team Vision Meeting Jan 09, 2024

Show notes

Today, I’m sharing ALL about team vision meetings. I rarely hear people talking about this, but personally I've found it be incredibly impactful in my own business. So, naturally, I wanted to share it with you all!

What I mean by team vision meetings is a gathering to kick off the year, close a year, start a new quarter, or even halfway through the year. It's where you lay out the exact direction we're heading in as a team!

In these meetings, we:

discuss the business goals and how each person plays a role in achieving them
review data from the previous quarter or year and interpret what it means for me
identify what's working, what's not, and where we're headed

In my opinion, team vision meetings are not just for large companies (where these types of meetings are more common). it's also great for us business owners who have small teams, whether they are all contractors or partly remote. In this episode, I'm sharing exactly how I do this!

Links Mentioned:

- Get the full shownotes: https://elizabethmccravy.com/249

- Grab your free guide walking you through this process: https://elizabethmccravy.com/249download

- Shop Elizabeth McCravy Templates: https://elizabethmccravy.com/shop

- Join Booked Out Designer: https://elizabethmccravy.com/bod

- Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz

- Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

248: 3 Things You Need to Update on Your Website for the New Year (That Take LESS THAN 5 minutes!) Jan 02, 2024

Show notes

A new year means it's a great time to make some tweaks to your website. In this short and sweet episode, I'm sharing a few things for you to do for the new year to keep your website up to date and fresh from an SEO perspective, make sure it’s attracting new clients and just overall ensure it works properly.

These three things can be done in less than five minutes (and this episode is less than 10 minutes!). So it’s SUPER quick and actionable - which I thought would be the best way to kick off the new year!

Plus - if you’re listening to this episode in real time and are looking at updating your website and know you need more of an overhaul than a quick update - I’m having a sale on my Showit website templates right now! Get 25% off with code NEWYEARNEWSITE (including add on templates!). Shop at https://elizabethmccravy.com/shop

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/248
I want to hear from you! Fill out my End of Year Survey here: https://elizabethmccravy.com/survey
Shop All of My Showit Website Templates (Use code NEWYEARNEWSITE for 25% off): https://elizabethmccravy.com/shop
Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

247: 2 BIG Lessons I Learned This Year + 2 BIG Moves I'm Making in 2024 Dec 19, 2023

Show notes

Before diving into the goals for the coming year, I always like to take a moment to reflect on the previous year. It's time to evaluate what worked, what didn't, and relive the best memories. In this episode, I want to take you along on this journey, sharing TWO very practical business lessons I learned in 2023 and tips for taking what I learned to help you grow your business in the new year.

On top of that, I'll be sharing two specific things I'll be focusing on in 2024. 2023 was such an incredible year for me (I released new templates, launched my podcast course, celebrated getting pregnant, and so much more!). In 2024, I know I’m going to be entering a new season of my business with a newborn again and I’m sharing a little about what I think that will look like and what I’m doing differently.

So, grab your favorite cup of coffee or tea, get cozy, and let's talk about business lessons and setting goals for 2024 together!

Links Mentioned:

Get the full shownotes: https://elizabethmccravy.com/247
Full out my end of year survey here: http://elizabethmccray.com/survey
Want to know how to get more people to buy? https://elizabethmccravy.com/reasons
Grab my Free Guide with 5 Dubsado Secrets for Designers: https://elizabethmccravy.com/dubsado-for-designers
Check out my Showit Training for Designers: https://elizabethmccravy.com/pricing-as-a-designer/
Join Booked Out Designer: https://elizabethmccravy.com/bod
Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

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