B2B Growth

Latest Episodes:

1162: How to Structure Your Marketing Team to Align with Go-To-Market Strategy w/ Sharon Thompson & Brendon Macaraeg Nov 15, 2019

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In this episode we talk to Sharon Thompson, VP of Marketing at Signal Sciences & Brendon Macaraeg, Senior Director of Product Marketing at Signal Sciences. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#CX 29: 4 Things Every Customer Wishes You Understood About Them w/ Michael Redbord Nov 14, 2019

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Michael Redbord, GM of ServiceHub at HubSpot about owning bad experiences, unlocking the value of social proof, humanizing your service, and improving customer experience. Hear every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

1161: Content + Data + Live Events = Engagement w/ Alon Waks Nov 14, 2019

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In this episode we talk to Alon Waks, VP of Marketing at Bizzabo. If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help. Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#Books 7: Three Big Ideas from 250 Marketing & Sales Books w/ Douglas Burdett & James Muir Nov 14, 2019

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In this 7th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#WhyPodcastsWork 17: 3 Steps To Having A Podcast That Drives 1000x Engagement With Your Followers w/ Stu Heinecke Nov 13, 2019

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Are you interested in getting deeper, more meaningful engagement with your followers on LinkedIn? We sat down with Stu Heinecke, author of How to Get a Meeting with Anyone, and host of the How to Get a Meeting with Anyone podcast, and heard about his journey into podcasting, and how it has helped him find clients and connect deeper with his existing followers. On this episode we discuss increasing LinkedIn engagement, content marketing, increasing ROI, sharing customer success stories, staying top-of-mind, and more. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1160: Common Misconceptions of the CMO Role w/ Isabelle Papoulias Nov 13, 2019

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In this episode we talk to Isabelle Papoulias, CMO at Mediafly. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1159: How to Get Internal Experts to Contribute to Your Content Efforts w/ Kelli Turner Nov 12, 2019

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In this episode we talk to Kelli Turner, Director of Marketing & Communications at ZOLL Data. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1158: 5 Common PPC Fails & How to Avoid Them w/ Rambod Yadegar Nov 11, 2019

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In this episode we talk to Rambod Yadegar, President & Co-Founder at HawkSEM. To go deeper on this subject, check out the resource Rambod shared here: hawksem.com/b2bgrowth Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#BehindTheCurtain 9: Our New SEO Strategy: Google Alphabet Soup w/ James Carbary & Logan Lyles Nov 10, 2019

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On this episode, James Carbary & Logan Lyles discuss how to use Google’s predictive search to hack your SEO for content marketing. Logan Lyles is the Director of Partnerships here at Sweet Fish. What we talked about: 1) Predictive search 2) Being More prescriptive in content planning 3) Google auto-suggest 4) Walk through examples 5) Search intent 6) Building list of available topics 7) Identifying currently ranking content 8) Written content Checkout these resources we mentioned during the episode: i. This SEO Interview with Sam Balter ii. Sam’s recent article on the MarketingProfs blog Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

1157: 3 Ways to Master Customer Engagement w/ Scott Kooken Nov 10, 2019

Show notes

In this episode we talk to Scott Kooken, President at Links Unlimited. Scott shares 3 specific ways to make it easier on your end users to engage with your brand: 1) Think about all engagement points--not just customers, but investors, vendors & others 2) Don't fall into the trap of a cookie cutter approach 3) Think about the big picture of your customer's experience & offer suggestions about what each step could look like. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

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