B2B Growth

Latest Episodes:

1156: The Importance of Communicating Purpose Internally & Externally w/ Colt Briner Nov 09, 2019

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In this episode we talk to Colt Briner, CMO at Ensemble Health Partners. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1155: Why Cybersecurity Matters for Marketers (And What To Do About It) w/ Mark Sinanian Nov 08, 2019

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In this episode we talk to Mark Sinanian, Senior Director of Solutions Marketing at Canon Solutions America. To reach out to Mark & the Canon Solutions America team, send an email to info@csa.canon.com. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1154: How to Find the Right Mentors to Advance in Your Marketing Career w/ Cynthia Gumbert Nov 07, 2019

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In this episode we talk to Cynthia Gumbert Chief Marketing Officer at SmartBear. Resource Cynthia mentioned in today's episode: https://chiefmartec.com/blog/ If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help. Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#WhyPodcastsWork 16: How to Create Video + Podcasts From 1 Interview With 0 Extra Work w/ Chip Rodgers Nov 06, 2019

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Here’s what we love about Chip Rodgers: He doesn’t do anything “conventionally.” He went bold-hearted into an industry with essentially no one serving it. Then, he took his podcast and said, “How can I do no extra work, but create more content?” He found the answer in Facebook Live. Chip Rodgers is the VP of Marketing for WorkSpan, and co-host of the #AllianceAces podcast. On this episode, we discuss: i. How Chip took the #AllianceAces podcast to Facebook ii. How the jump to Facebook Live added 0 additional work iii. Chip’s top 4 lessons from starting his podcast iv. Elevating an underserved profession v. How former guests can help you move stalled deals vi. Finding a team to handle logistics Checkout these resources we mentioned during the episode: a. Chip’s LinkedIn b. #AllianceAces podcast Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

1153: How to Increase Open Rates by 38% on Your Email Campaigns w/ Jay Schwedelson Nov 06, 2019

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In this episode we talk to Jay Schwedelson, President & CEO of Worldata. Check out the resource Jay mentioned in today's episode: subjectline.com. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#ABM 7: 5 Revolutionary Ideas for Automated Direct Mail Campaigns w/ Kris Rudeegraap Nov 05, 2019

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Think postcards are the only way to make a touchpoint through direct mail? Prepare to be blown away. Kris Rudeegraap, CEO of Sendoso and co-host of the B2B Growth Show, shares 5 ways to spice up your automated direct mail campaign. He covers: i. Simple and personal direct mail tactics ii. Leveraging your CRM’s data iii. Reengaging stale leads You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts. If you don’t use Apple Podcasts, you can listen to every episode by clicking here.

1152: How to Align Marketing Strategy & Creative Storytelling w/ Sara Bresee Nov 05, 2019

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In this episode we talk to Sara Bresee, EVP, Marketing and Channel Sales at MasterControl. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1151: The Importance of Consumerization for B2B Brands w/ Kevin Knight Nov 04, 2019

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In this episode we talk to Kevin Knight, VP of Marketing at Vida Health. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1150: Keys to Marketing a Managed Service Provider w/ Carla Roddy Nov 03, 2019

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In this episode we talk to Carla Roddy, Director of Marketing at Apps Associates. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1149: 3 Ways Product Marketers Are Your Company's Secret Weapon w/ Eric Keating Nov 02, 2019

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In this episode we talk to Eric Keating, Vp of Marketing at Appcues. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

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