B2B Growth

Latest Episodes:

1169: Why Some AI Initiatives Succeed (& Others Fail) w/ Ankur Goyal Nov 22, 2019

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In this episode we talk to Ankur Goyal, Founder and CEO of Impira. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#CX 30: The Financial Side of CX w/ Sarah Toms Nov 21, 2019

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Sarah Toms, cofounder and Executive Director of Wharton Interactive and coauthor of The Customer Centricity Playbook about focusing on customer lifetime value to know how to invest in your customers. Hear more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

1168: How Agile Improves Workplace Culture w/ Melissa Boggs Nov 21, 2019

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In this episode we talk to Melissa Boggs, Chief ScrumMaster Scrum Alliance. If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help. Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1167: Delivering Personalized Communication Across Marketing, Sales & Customer Success w/ Camille Beatty Falor Nov 20, 2019

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In this episode we talk to Camille Beatty Falor, Vice President of Sales at eventcore. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#ABM 8: 5 Ways to Combine ABM & Direct Mail w/ Kris Rudeegraap Nov 19, 2019

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Direct mail: Powerful. Your ABM platform: Powerful. Combine them? It’s dynamite. It’s like all the Marvel superheroes are alive & together again. On this #ABM episode, co-host Kris Rudeegraap gives 5 ways you can use your ABM platform to trigger direct mail actions. What we talked about: Triggering actions at various stages of the funnel Sending 3-gift cards Sending plants Events, trade shows Personas Case studies This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

1166: 3 Ways to Leverage Original Research w/ Shawn McKee Nov 19, 2019

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In this episode we talk to Shawn McKee, VP of Marketing at WebPT. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1165: 5 Marketing Tips for Small Business Saturday w/ Randy Ksar Nov 18, 2019

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In this episode we talk to Randy Ksar, Senior Social Media Manager at 8x8 & Host of Communications. Transformed. podcast. For more small business marketing tips, go to: https://link.8x8.com/smallbizsat19 Get Access to the new (free) 8x8 Video Meetings. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1164: How to Use LinkedIn Employee Change to Drive Attention w/ Sam Feldotto Nov 17, 2019

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In this episode we talk to Sam Feldotto, Head of Sales & Growth at SalesReply. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1163: How to Write a Book (& Case Studies) from Your Podcast Content w/ Sangram Vajre Nov 16, 2019

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In this episode we talk to Sangram Vajre, Co-founder at Terminus. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#DemandGen 6: How to Leverage Multiple Paid Media Channels w/ Elliot Manson Nov 15, 2019

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People frequently ask: “Which channels should I use for my paid media?” Of course “it depends” is not an answer. So we invited Elliot Manson, Assistant Director of Analytics & Advertising at Keo Marketing, to discuss using paid media channels. What we talked about: Demand generation Paid media channels LinkedIn Analytics Google Analytics Google Ads Knowing what you are tracking UTMs Targeting your audience Programmatic retargeting This series is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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