B2B Growth

Latest Episodes:

1177: How to Increase Sales Velocity With Better Contract Design w/ Jason Kren Nov 30, 2019

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In this episode we talk to Jason Kren, Vice President of Sales at PactSafe. The Never Stop Learning resource from today's episode: The Transparency Sale by Todd Caponi Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1176: Why 'Hire Slow, Fire Fast' Is Terrible Advice w/ Micah Rowland Nov 29, 2019

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You’ve heard it, I’ve heard it, everyone in Silicon Valley (or within Earth’s orbit) has heard it: “Hire slow, fire fast.” Here’s the deal: It’s bogus … at least according to Micah Rowland, COO at Fountain. He says that this “hire slow, fire fast” philosophy has negatively impacted several people’s lives who may have been fired for something that was less their fault, and more the fault of the organization. Micah was a consultant at The MBA Exchange, a VP at FiveStars and Zumper, managed global strategy for Starbucks, interned at McKinsey, went to Duke, got his MBA at Stanford … and he was also let go. So this issue is personal to him. On this episode, Micah debunks the myth of “hire slow, fire fast.” What we talked about: Startups can’t afford to hire slow Be humble about how excellent your hiring process really is How much experience do your managers really have? Even if you’ve diagnosed the problem correctly, most managers at startups don't have the experience to coach others When you terminate quickly, you're back to square 1 Hiring practices HR Finding top talent Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

#CX 31: Creating Raving Fans Through Your Company Culture w/ Dutch Bros Coffee Nov 28, 2019

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Lance Risser and Levi Ayriss, VPs of Field Operations at Dutch Bros Coffee about creating fanatical customers and employees by building real relationships. Don't miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

1175: Beat the Competition at Every Link of the Value Chain w/ Olivier Thierry Nov 28, 2019

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In this episode we talk to Olivier Thierry, CMO at Quorum. If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help. Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1174: How to Increase Event Meeting Rates by 300% w/ James Huddleston Nov 27, 2019

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In this episode we talk to James Huddleston, VP of Marketing at Certain. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1173: Why Sales Development Should Report to Marketing w/ Brad Gillespie Nov 26, 2019

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In this episode we talk to Brad Gillespie, Vice President of Enterprise Solutions at Cvent. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1172: How Operations Sees & Handles Growth w/ Marti Powles Nov 25, 2019

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In this episode we talk to Marti Powles, Chief Operating Officer at New Benefits. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1171: 4 Steps to Develop Your Marketing Strategy In a New Industry w/ Ashby McGarry Nov 24, 2019

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In this episode we talk to Ashby McGarry, Senior Marketing Manager at Prodigo Solutions. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1170: What Does SEO Have to do With Sales? (Everything) w/ Timothy Warren Nov 23, 2019

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In this episode we talk to Timothy Warren, CEO at Helium. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#CategoryCreation 18: The Category Name Matters Less Than You Think w/ Ryan Bonnici Nov 22, 2019

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In this episode, we talk to Ryan Bonnici, the CMO of G2, about why you shouldn't confuse “category creation” with having an “official” category on a site like G2. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

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