B2B Growth

Latest Episodes:

#AI 7: The Intersection Of AI and Human Interaction w/ Touseef Mirza Dec 16, 2019

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On this episode, we talk with Touseef Mirza, Cofounder of CoreConnect and Adjunct Professor at NYU about the intimate role human interaction continues to play in brand marketing and how AI can help foster emotional connections. LinkedIn: https://www.linkedin.com/in/touseefmirza/ Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#BehindTheCurtain 11: 10 Ways to Establish Your CEO's Thought Leadership w/ Logan Lyles & James Carbary Dec 15, 2019

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In this episode of the #BehindTheCurtain Series, James & Logan share some compelling stats from LinkedIn research about the impact thought leadership can have on revenue, as well as 10 ways you can tactically establish the thought leadership of your CEO or other senior executive. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1189: 4 Channels to Drive Sales & Marketing Alignment w/ Josh Thompson Dec 14, 2019

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In this episode we talk to Josh Thompson, Vice President of Marketing at Palmer-Donavin Manufacturing Company. Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#Books 8: Why Marketing is Rarely About Your Product w/ Douglas Burdett & James Muir Dec 13, 2019

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In this 8th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#CX 33: What Your Marketing Team's Doing That's Probably Illegal w/ Sharon Toerek Dec 12, 2019

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Sharon Toerek, an intellectual property and marketing law advisor at Legal+Creative about influencer marketing, content creation, and other potential hot spots for marketing on the wrong side of the law. Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

1188: How to Tackle a Rebrand (Without Losing Your Mind) w/ Geoff Smith Dec 11, 2019

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In this episode we talk to Geoff Smith, Chief Marketing Officer at Centrical. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1187: A 3-Part Diagram for Planning a New Product Launch w/ Kenny Hall Dec 10, 2019

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In this episode we talk to Kenny Hall, Product Marketing Manager at Springbuk. Check out the Product Marketing Alliance Slack Channel that Kenny mentioned in this episode here: https://productmarketingalliance.com/join-slack/ Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1186: How an Internal Podcast Can Improve Culture & Customer Experience w/ Mark Montgomery Dec 09, 2019

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In this episode we talk to Mark Montgomery, Chief Marketing Officer at Craneware. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#BehindTheCurtain 10: 4 Reasons You Should Setup a Podcast Conference Booth w/ James Carbary & Logan Lyles Dec 08, 2019

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In this episode of the #BehindTheCurtain Series, James & Logan share conversations and thoughts what is making us tick here at Sweet Fish Media. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1185: 3 Steps to Increase Revenue Through Design Consistency w/ Garrett Jestice Dec 08, 2019

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In this episode we talk to Garrett Jestice, Head of Marketing at Lucidpress. The book Logan & Garrett talked about here: The Advantage by Patrick Lencioni You may want to check out the Webby Awards we discussed in this episode too: https://www.webbyawards.com/ The resources Garrett mentioned can be found here: https://www.lucidpress.com/pages/resources/report/the-impact-of-brand-consistency https://www.linkedin.com/posts/garrettjestice_brand-marketing-brandconsistency-activity-6603000445617135617-TfsL Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

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