B2B Growth

Latest Episodes:

1203: How Facebook Doubled Productivity to $1.8 MM per Employee w/ Tim Campos Jan 02, 2020

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In this episode we talk to Tim Campos, CEO at Woven & former CIO of Facebook. Tim shares surprising stats about how our calendars run our daily lives at work & 3 strategies you can use to take control of your calendar: 1) Time block for solo work like you would for meetings 2) Take a closer look at saying "yes" to meetings that are proposed far enough in the future--keeping in mind the concept of portfolio management of your time (what % of your time do you want to spend on certain types of activities). 3) How can you consolidate the information regarding meetings to eliminate wasted time & mental energy on context-switching. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1202: 2 Keys to Building a Culture of Health on Your High-Growth Team w/ Charlie Bailes Jan 01, 2020

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In this episode we talk to Charlie Bailes, Founder of CB Supplements. Charlie shared a special promo code for B2B Growth listeners to get $5 OFF your purchase of their products if you go to CBSupplements.com & use the code: GROWTH Here's the episode Logan & Charlie mention during this conversation for more on this topic of personal health & career success: B2B Growth: Stop Wearing "Busy" as a Badge of Honor Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#BehindTheCurtain 12: 3 Things We Did Differently with James' New Book Dec 31, 2019

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In this episode of the #BehindTheCurtain Series, James & Logan share 3 strategic decisions we made on the publishing, layout & launch of James' new book: Content-Based Networking. 1) No reviews on the cover or cover flaps of the physical copy 2) Included James's phone # in the book for readers to call or text him 3) Launching an audiobook at the same time as the physical & digital versions Want to get a copy of Content-Based Networking when it launches? You can pre-order your copy on Amazon easily here. Want it in audiobook format, just search Content-Based Networking or James Carbary on Audible. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1201: How to Double CTA Button Conversions w/ Paul Hager Dec 30, 2019

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In this episode we talk to Paul Hager, CEO at Information Technology Professionals. Paul shares how to leverage the 30% of your buyers' brains that are dedicated to visual processing. He also gives some surprising stats from Microsoft on how their partners have 2x'd & 4x'd their win rates based on their go-to-market strategies (hint: it has to do with their industry focus & willingness to niche down). To go deeper on the topic of getting face-to-face in your marketing & sales efforts, check out the throwback espiode Logan mentions in this episode with Ethan Beute at BombBomb here: B2B Growth 248: How to Use Video for Relationships Instead of Marketing Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1200: How to Spot Bot Traffic (& Its Impact on Marketing) w/ Dan Lowden Dec 29, 2019

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In this episode we talk to Dan Lowden, CMO at White Ops. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1199: 4 Keys to Building Brand Advocates w/ Olivier Chanoux Dec 28, 2019

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In this episode we talk to Olivier Chanoux, Chief Marketing Officer and Co-Founder of LumApps. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1198: Leveraging Multiple Data Sources for Better Campaign Coordination w/ Aimee Irwin Dec 27, 2019

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In this episode we talk to Aimee Irwin, Vice President,Strategy at Experian. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#Partnerships 3: How to Use Partnerships as Sales Enablement w/ Andy Hutter Dec 27, 2019

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In this episode of the #Partnerships series, Dennis Carlson, Founder of Agency Leverage - creators of Hunter!, talks with Andy Hutter about how great B2B partnerships can serve as sales enablement. Andy is the Director of Partnerships at Beam Dental. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1197: How to Take a Data-Driven Approach to Customer Support w/ Robert Johnson Dec 26, 2019

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In this episode we talk to Robert Johnson, CEO and Founder of TeamSupport. If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help. Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#CX 35 - 3 Signs You Should Add a Video w/ Ethan Beute Dec 26, 2019

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business, walks you through a process to determine when to add a simple, personal video to your marketing, sales, or CS email. Catch every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

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