B2B Growth

Latest Episodes:

1196: 3 Ways to Improve Employer Branding Through Employee Engagement w/ Kerry Held Dec 25, 2019

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In this episode we talk to Kerry Held, Strategy Director of Employee Engagement at Siegel + Gale. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1195: How to Ensure Marketing Has a Seat at the Boardroom Table w/ Mika Yamamoto Dec 24, 2019

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In this episode we talk to Mika Yamamoto, Chief Marketing & Customer Experience Officer at F5. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1194: 3 Important Stats on Customer Engagement w/ Katherine Calvert Dec 23, 2019

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In this episode we talk to Katherine Calvert, Chief Marketing Officer at Khoros. The Forrester Report we discussed in today's episode (Getting To Know Your Customers): https://khoros.com/resources/forrester-report-getting-to-know-your-customers Other resources to go deeper on the topics of Customer Engagement & Customer Experience: The Customer Experience Podcast: https://bombbomb.com/podcast or on Apple Podcasts here: https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989 Also, Never Lose a Customer Again by Joey Coleman Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#HowToPodcast 12: Should You Release Podcast Episodes on Holidays? w/ Logan Lyles Dec 22, 2019

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In this episode of the #HowtoPodcast series, Logan, our Director of Partnerships here at Sweet Fish shares our answer to a common question: Should you release podcast episodes on holidays? We get this question all the time. Here's our short answer: YES and here's why... We're closing in on 1,200 episodes on the B2B Growth Show & we've never seen a dip in download #'s on holidays. In fact, we've often seen spikes. Maybe listeners are loading up their #podcast queues for down time during travel. Maybe time away from the office is giving them more time to consume content. Whatever the case, don't assume that everyone is totally tuned out over Thanksgiving, Christmas or any other holiday week. Also, podcast consumption is a little different than our social media feeds. Yes, LinkedIn & others are no longer completely chronological, but there is a lot to be said for posting at 'peak' times/days. For podcasting, though, if someone is subscribed, they'll likely get to your episode eventually. It will be the headline & the quality of your content (much more than the timing), that determines whether or not you get that coveted listen. So... Keep Calm. Podcast On. For more episodes like this, check out the full How To Podcast Series here: https://sweetfishmedia.com/category/howtopodcast/ Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1193: How (& When) to Get Funding For Your Startup w/ Eric Vardon Dec 21, 2019

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In this episode we talk to Eric Vardon, CEO & Co-Founder at Morphio. Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1192: How to Align Sales & Marketing Using Buyer Triggers & a Growth-Driven w/ Mark Alba Dec 20, 2019

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In this episode we talk to Mark Alba, VP of Marketing at Malwarebytes. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#CX 34: Delivering Extraordinary CX Is Easier Than You Think w/ Dan Gingiss Dec 19, 2019

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Dan Gingiss, a CX and marketing speaker and consultant at Winning Customer Experience and author of Winning at Social Customer Care about the two keys to creating and delivering an extraordinary customer experience. Hear more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#Agency 6: 60% of Your New Rev Should Be Coming From Existing Clients w/ Drew McLellan Dec 18, 2019

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Most of the money that you don't have right now, but you want next year, should be coming from … clients you already have. On this #Agency series, cohost Drew McLellan dives into why your existing client base is your greatest source of net-new revenue for 2020. What we talked about: 1) You've already earned their trust 2) They're accustomed to sending you money every month or every quarter 3) You've already demonstrated how smart you are, and how much value you are providing 4) You are embedded within business on some level, and you have an opportunity to show how you could grow their business This #Agency episode is co-hosted by Drew McLellan, “Top Dog” at Agency Management Institute. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3

1191: 4 Marketing Trends for Small Businesses & Startups in 2020 w/ Darcy Kurtz Dec 17, 2019

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In this episode we talk to Darcy Kurtz, VP of Global Product Marketing at Mailchimp. Check out the reports from Mailchimp here... The Business Creation Journey: https://assets.ctfassets.net/yzco4xsimv0y/4rZoYoLXtbtcd2nwPZgj33/d6494f1b7473798cd4e9674c19b5cf59/2019-Mailchimp-Report_Start-Marketing-Day-One.pdf The State of SMB Marketing Report: https://mailchimp.com/resources/look-ahead-2020-trends/ Connect with Darcy on Twitter: https://twitter.com/gizkur?lang=en Also, you can check out the episode Logan mentioned on Google Alphabet Soup here: https://sweetfishmedia.com/google-alphabet-soup-james-carbary-logan-lyles Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1190: 3 Keys to Every Go-to-Market Strategy w/ Greg Drobnick Dec 16, 2019

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In this episode we talk to Greg Drobnick, Co-founder of Heal. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

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