B2B Growth

Latest Episodes:

#BehindTheCurtain 8: The 1 LinkedIn Hack Everyone Should Be Utilizing for Conferences w/ Logan Lyles Nov 02, 2019

Show notes

You go to a conference. You make tons of excellent connections. Directly after, you want to follow up with all your new contacts. If you think, “I’ll put this new contact list into my automated email sequence (Drip, Outreach, HubSpot, SalesLoft, etc.)...” Guess what … that’s likely what everyone else is doing. On this #BehindTheCurtain episode, Logan Lyles (Director of Partnerships at Sweet Fish Media) explains how to use the “swap contact info” directly in the LinkedIn mobile app. What we talked about: i. Post-conference follow-up ii. Personalized video iii. LinkedIn Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

1148: How to Draw the Line Between Marketing and Sales to Avoid Attribution Errors w/ Dayle Hall Nov 01, 2019

Show notes

In this episode we talk to Dayle Hall, CMO at People.ai. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1147: How to Understand and Leverage the Difference Between Brand Marketing and Performance Marketing w/ Chris Walker Oct 31, 2019

Show notes

In this episode we talk to Chris Walker, CEO at Refine Labs. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1146: Hyper-Customization for Explosive Growth w/ Drew Larson Oct 30, 2019

Show notes

In this episode we talk to Drew Larson, Head of Global Corporate Marketing at o9 Solutions. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#WhyPodcastsWork 15: Why 51% of Americans Have Listened to Podcasts w/ Larry Rosin Oct 30, 2019

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How do we know that podcasts have exploded in popularity in recent years? Because of organizations like Edison Research that have been tracking trends since 1998. President of Edison Research, Larry Rosin, informs us of the reasons for the podcast’s massive growth on the latest episode of #WhyPodcastsWork. He discusses: i. The history of The Infinite Dial ii. Specific trends in the podcasting space iii. Contributing factors to the podcast’s popularity iv. How podcasters can leverage the potential of smart speakers Resources mentioned in this episode: The Infinite Dial Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

1145: What is Customer Type Journey Mapping & Why You Need It w/ Jeff Platon Oct 29, 2019

Show notes

In this episode we talk to Jeff Platon, VP of Marketing at View. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

#ABM 6: The 3 Types of Alignment Every Marketing Function Needs w/ Jaime Romero Oct 29, 2019

Show notes

When most of us hear “alignment” we either: A) Yawn because we’re over hearing about it or B) think about #alignment between sales and marketing. But, for #ABM organizations, alignment must be in 2 other areas: *Alignment between marketing and marketing (yes, you read that right) *Alignment between marketing and its customers On this episode, Jaime Romero joined us to discuss alignment (the non-yawning kind). Jaime Romero is the VP of Global ABM at MRP, billed as “the only enterprise-class predictive ABM platform.” What we talked about: i. Driving alignment ii. Sales and marketing alignment iii. Marketing and marketing alignment iv. Marketing and customer alignment v. Precitive ABM vi. Contact activation vii. Actionable insights This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

1144: 3 Essential Phases of a Marketing Team when Creating a New Category w/ David Chiapoco Oct 28, 2019

Show notes

In this episode we talk to David Chiapoco, Global VP of Marketing at Equiem. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1143: 3 Ways to Find the Voice of Your Market and Voice of Your Client w/ Justin Neece Oct 27, 2019

Show notes

In this episode we talk to Justin Neece, President & Chief Executive Officer at i2i Population Health. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

1142: 4 Key Steps to Building a Global Remote Marketing Team from Scratch w/ Chris Storer Oct 26, 2019

Show notes

In this episode we talk to Chris Storer, VP of Marketing at CareCentrix. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in

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