B2B Growth

Latest Episodes:

Start Thinking About Go-To-Market as a Product, with Sangram Vajre Jul 22, 2022

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In this replay episode that originally aired in March 2021, Dan Sanchez interviews Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss…
Why ABM isn’t a better form of marketing, it’s a different form
How organizations can view go-to-market as a product, not a strategy
4 questions Sangram’s new book will answer about ABM in customer service

Messaging That Creates Demand, with Dacia Coffey Jul 20, 2022

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In this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The Marketing Blender.
Discussed in this episode:
How to run a sales mapping exercise in your organization
Creating a holistic messaging timeline
Why a demo early in the sales cycle is crippling

How To Promote Your Ideas (And Not Look Like A Narcissist), with Mitch Joel Jul 18, 2022

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In this episode, Benji talks to Mitch Joel, Author, Speaker, and Founder of the Six Pixels Group.
Discussed in this episode:
Valuable insights vs the cult of personality
How thinking like a journalist improves your thought leadership
Tools for creating helpful content

How to Establish a Growth Marketing Team, with Marc Bitanga Jul 15, 2022

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In this replay episode, we talk to Marc Bitanga, Founder and CEO of Agencio.
We discuss:
- The differences between traditional marketing strategy vs growth marketing strategy
- Applying the sprint planning process to marketing
- Turning everything into a funnel to identify growth marketing priorities
- Making the best decisions with murky data
- Is AI & automation the answer?
- What to look for when hiring growth marketing team members

Should You Hire a TikTok Influencer? with Jess Flack Jul 13, 2022

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In this episode Benji talks to Jess Flack , Cofounder & CEO of Ubiquitous .
Discussed in this episode:
Choosing the right creator
Using Influencers to generate viral PR campaigns
How to attribute and track a TikTok Campaign for your Brand

Content as a service, with Mike Ebbers Jul 11, 2022

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In this episode Benji talks to Mike Ebbers , Account Executive at Monte Carlo .
Discussed in this episode:
How to create video content that makes your audience feel understood
Getting team members outside of marketing involved in creative projects
Using content as a service

3 Areas Where Agility Leads to ABM Success, with Colm Shalvey Jul 08, 2022

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In this replay episode, we talk to Colm Shalvey, Head of ABM at TripActions.

Optimize Lead Generation from Events, with Micheál McGrath Jul 06, 2022

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In this episode Benji talks to Micheál McGrath , the Head Of Marketing at VisibleThread
Discussed in this episode:
The importance of mastering the language of sales
Webinars and Events that convert leads into clients
Tips for presenting a marketing campaign to the C-suite

The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner Jul 01, 2022

Show notes

In this cross-over episode, we're sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media.
What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to explore this question. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. You'll learn:
How brands should hire writers
What makes a great writer for B2B Content
How to build a content marketing strategy
The notion of “Writing for Google”
Best practices for your content
Connect with John Busby:Twitter: https://twitter.com/JohnMBusby
LinkedIn: https://www.linkedin.com/in/johnmbusby/
Follow The High EQ Marketer:Facebook: https://www.facebook.com/HighEQMarketer
Twitter: https://twitter.com/HighEQMarketer
LinkedIn: https://www.linkedin.com/showcase/the-high-eq-marketer
Instagram: https://www.instagram.com/higheqmarketer/
Learn more about Centerfield:Facebook: https://www.facebook.com/CenterfieldHQ/
Twitter: https://twitter.com/CenterfieldHq
LinkedIn: https://www.linkedin.com/company/centerfield-media
Instagram: https://www.instagram.com/centerfieldhq/
The High EQ Marketer website:
Centerfield Podcast page: https://www.centerfield.com/podcast/
Podcast Episode Pages: https://www.centerfield.com/centerfieldpodcast/

Customers First, Strategy Second, with Kaylee Edmondson Jun 29, 2022

Show notes

In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper .
Discussed in this episode:
Working to understand your customers
Pivoting away from a mql/sql approach
How to crawl, walk, run into a more ungated content structure

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