B2B Growth

Latest Episodes:

Nick Bennett Got ROASTED on LinkedIn - Here's Why | The Echo Chamber Sep 08, 2022

Show notes

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.
On today's show the guys discuss the ethics of gifting for reviews on G2.
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

What Would You Give Up Your Email To Get Access To? | Original Research Sep 07, 2022

Show notes

We spoke with 100 marketing leaders and asked "What was the last resource you gave up your email to get access to?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.
Discussed in this episode:
The content, events, and tools B2B marketers want in their inbox
The right time for gated content
Making your content so good that people are eager to give up their email to access it
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Pods and Plays for Marketing Success, with Bhaskar Roy Sep 05, 2022

Show notes

In this episode Benji talks to Bhaskar Roy, Head of marketing at Workato.
Discussed in this episode:
Transitioning from traditional marketing team structure to pods and plays
How to experiment in new, potential segments
The importance of truly understanding those you serve
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

The 10 Mistakes Orgs Make with Thought Leadership Marketing, with Bill Sherman Sep 02, 2022

Show notes

In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage.
Here are the mistakes discussed:
Lack of a clear exec champion
The new Head of Thought Leadership is unclear on their role / goals.
The new Head of TL feels the new role is not a promotion ("being sent to Siberia")
The Head of Thought Leadership doesn't understand the business strategy and goals.
Other departments get into turf wars over activities ("we do Thought Leadership too!")
The Head of Thought Leadership tries to do it all -- instead, the Head of TL should *curate* Thought Leadership
The Head of Thought Leadership doesn't build allies in other departments
Thought Leadership is seen as something by/for the elite (only the CEO).
The org gets impatient for results.
The org tries to measure success by the wrong standards (e.g. content marketing)

Becoming the Best Marketer You Can Be, with Nick Bennett Aug 29, 2022

Show notes

In this episode Benji talks to Nick Bennett, Director of Evangelism & Customer Marketing at Alyce.
Discussed in this episode:
Why ABM is misunderstood and wrongly used
How to use content to scale your career
The importance of having a strong POV

Your Content Delivery Isn't as Good as You Think It Is, with Caitlin Ridge Aug 26, 2022

Show notes

In this replay episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution and delivery isn't quite as great as you think it is.

The Most Over-Rated Trend in B2B Marketing | Original Research Aug 24, 2022

Show notes

We spoke with 100 marketing leaders and asked "What’s the most overrated trend in B2B marketing?" In this roundtable discussion Benji, James, and Dan, break down the findings.
Discussed in this episode:
The pendulum in marketing channels and mediums
ABM as more than a buzzword
Why creating content with your ideal client is a game-changer

Iteration over experimentation, with Maria Pergolino Aug 22, 2022

Show notes

In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign.
Discussed in this episode:
Jobs to be done vs. ICP
Marketing KPIs across multiple channels
The need for focus and iteration

The Downfall of Marketers' Obsession with New Aug 19, 2022

Show notes

In this replay episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio.

Who's Influencing Your Marketing? | Original Research Aug 17, 2022

Show notes

We spoke with 100 marketing leaders and asked "Who is the marketing influencer you’re most influenced by?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.
Discussed in this episode:
Brand personality + expertise = influence
Creating content as a strategy for discovering influencers
Helping your business by making your CEO an “influencer"

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected

Our TOPPODCAST Picks

Follow Us

Stay Connected

B2B Growth

Related Podcasts

1

2

3

4

5

6