B2B Growth

Latest Episodes:

When Data Goes Wrong, with Aaron Wollner Sep 26, 2022

Show notes

In this episode, Benji talks to Aaron Wollner, the Chief Marketing Officer at Quontic.
Discussed in this episode:
How to fight against data manipulation
Pulling insights from the data
Working to build a marketing team that implements insights from the data regularly
Sponsors:
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Affinity > Awareness | The Journey Sep 23, 2022

Show notes

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around building brand affinity.
Sponsors:
+ Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.
+ If you’re hiring, you need Indeed.
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*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

What Happened to Drift? | Echo Chamber Sep 22, 2022

Show notes

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.
On today's show the guys discuss Drift's disappearance across LinkedIn and hypothesize what may have happened.
Sponsors:
+ Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.
+ If you’re hiring, you need Indeed.
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*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

What technology are you looking to add to your tech stack? | Original Research Sep 21, 2022

Show notes

We spoke with 100 marketing leaders and asked "What technology are you looking to add to your tech stack?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.
Discussed in this episode:
Top Marketing Automation Softwares
Tools don't solve strategy problems
Video as a way to keep automation more human
Sponsors:
+ Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.
+ If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
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*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Mental Selling: The Purpose-Driven Salesperson, with Lisa McLeod Sep 19, 2022

Show notes

In this cross-over episode, we’re sharing an episode from Mental Selling. This show is produced by Sweet Fish Media.
Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for their customers. When purpose driven sales becomes part of the culture and bigger than the transaction- and your ‘true north’ is improving life for customers- you’ll actually wind up making more money.
Successful salespeople want to know that what they’re doing counts for something- that their work matters. If what you are selling is being bought by customers, you’re improving their lives.
Hear our conversation with Lisa Earle McLeod, Founder at McLeod & More, Inc. and author of the bestseller Selling with Noble Purpose.
We discuss:
3 questions to ask that every salesperson should be able to answer
The real reasons salespeople leave their jobs
How the noble seller differs from the transactional seller
The difference between customer-centricity and purpose-driven sales
Overcoming the negative external perceptions of sales with confidence- and how your customers will feel it
The “it” that customers really want you to get to…
What mistaking profit for their purpose signals to your salespeople and employees
Why sales numbers are a lagging indicator and sales leaders need to coach to mindsets vs. outcomes
Why the people that have bought from you before are the key to understanding how your products make a difference
Sales managers as the “front-line belief builders”
Sponsors:
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B2B > B2C | The Journey Sep 16, 2022

Show notes

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around defining your why and identifying your villain.
Sponsors:
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Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long-term contracts, pay for only what you need and pause spending at any time.*
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*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Refine Labs Changed Their Pricing - Here's Our Take | The Echo Chamber Sep 15, 2022

Show notes

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.
On today's show the guys discuss a recent pricing change Refine Labs made and its potential ramifications.
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
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*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

What Common Marketing Belief Do You Disagree With? | Original Research Sep 14, 2022

Show notes

We spoke with 100 marketing leaders and asked "What’s a commonly held belief in your industry that you passionately disagree with?" In this roundtable discussion Benji, James, and Dan break down the findings.
Discussed in this episode:
Is B2B marketing fundamentally different from B2C?
How to truly foster sales & marketing alignment.
Assumption is the mother of all mistakes in marketing.
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

How Video Enhances Your Content Marketing, with Chad Reid Sep 12, 2022

Show notes

In this episode, Benji talks to Chad Reid VP of Marketing and Communications at Jotform.
Discussed in this episode:
- Does video replace blogging or enhance it?
- The strategy behind great video content
- The potential ROI of video
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

How to Structure a Modern Marketing Team, with Gaetano DiNardi Sep 09, 2022

Show notes

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.
Discussed in this episode:
The 5 distinct Marketing units for optimal business performance
Demand capture vs. demand creator
How to better measure your marketing efforts

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