B2B Growth

Latest Episodes:

Mr. Beast Turned Down a $1B Offer — Why We’d Do The Same | Echo Chamber Oct 19, 2022

Show notes

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.
On today's show the guys discuss the decision from Mr. Beast to turn down a 1 Billion dollar offer and ask how should B2B organizations be thinking about influencers?
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
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*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Keep Educating Your Customers, with Lauren Lynch Oct 17, 2022

Show notes

In this episode Benji talks to Lauren Lynch , the Director of Marketing at Set Solutions.
Discussed in this episode:
Pivoting from field marketing to content marketing
How customers should directly inform your content strategy
Putting together a customer advisory board
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Marketing Job Post Teardown | Echo Chamber Oct 14, 2022

Show notes

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.
On today's show the guys discuss the brilliance of Mary Keough's, "Marketing Job Post Teardown" series on LinkedIn.

What’s the most underrated tactic in B2B Marketing? | Original Research Oct 11, 2022

Show notes

We spoke with 100 marketing leaders and asked "What’s the most underrated tactic in B2B Marketing?" In this roundtable discussion Benji, James, and Dan breakdown the findings.
Discussed in this episode:
- Tips for creating deep, personal, and fun marketing.
- The power of relationship in marketing
- Formalizing a structure to collect insights from your ideal buyers

SEO Driven Audience Growth | The Journey Oct 07, 2022

Show notes

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: How we're being strategic with SEO to drive audience and affinity.

Gated's "Advisor" Strategy - Smart or Not? | Echo Chamber Oct 06, 2022

Show notes

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.
On today's show the guys discuss how Gated is using a unique approach with advisors to gain quick traction and mass adoption.

The Books & Podcasts That Marketers Love | Original Research Oct 05, 2022

Show notes

We spoke with 100 marketing leaders and asked 3 questions:
What marketing podcast delivers the most value to you?
What is your ALL TIME favorite book on marketing?
What’s a RECENT book on marketing you’ve loved?
In this roundtable discussion Benji, James, and Dan breakdown the findings.
Books mentioned:
Tipping point by Malcom Gladwell
Linchpin by Seth Godin
Crossing the Chasm by Geoffrey Moore
Play Bigger by Christopher Lochhead
Thinking fast & slow by Daniel Kahneman
22 Immutable laws of marketing by Al Ries and Jack Trout
Podcasts Mentioned:
B2B Growth
Seeking Wisdom
State of Demand Gen
How I built this
Lochhead on Marketing
Flip my Funnel
HBR
The Bigger Narrative

How Client Experience Should Shape Your Marketing, with Don Polite Oct 03, 2022

Show notes

In this episode Benji talks to Don Polite, the Chief Marketing Officer at SKYGEN USA
Discussed in this episode:
Alignment between customer experience and marketing
The process of moving from data to actionable insights
How annual client surveys can level up your organization
Sponsors:
Marketing Brew:
Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here .
Indeed:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Our New Podcast Strategy That You Should Steal | The Journey Sep 30, 2022

Show notes

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around the podcast strategy we're now deploying for B2B Growth and how you could steal it.
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

The Questions We All Want Answered | Original Research Sep 28, 2022

Show notes

We spoke with 100 marketing leaders and asked "If you could ask one question to 100 of your peers in B2B marketing leadership, what question would you ask them?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.
Discussed in this episode:
The most common questions marketers want answered
Why & how to share behind the scenes content from your organization
Turning questions into pillar content
Sponsors:
+ Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.
+ If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

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