B2B Growth

Latest Episodes:

Best of 2022: 3 Pillars to an Excellent Marketing Strategy, with Mada Seghete Dec 05, 2022

Show notes

In this Best of 2022 episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch.
Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant. What are the 3?
EDUCATION
RELATIONSHIPS
EXTREME MEASUREMENT

How Expensive is Building a Media Brand for Your Business? | The Journey Dec 02, 2022

Show notes

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketer’s favorite media brand…and how you can do the same for your market. Today James and Dan discuss the common objection to building a media brand for your business... IT'S TOO EXPENSIVE! Is it? Let's explore.
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Walmart Launches Creator Studio | Echo Chamber Nov 30, 2022

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Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're discussing Walmarts recent announcement of their Creator Studio and the implications it has for the future of the creative economy and affiliate programs.
Sponsors:
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Lessons in Emotional Marketing, with Jeff Biesman Nov 28, 2022

Show notes

In this episode, Benji talks to Jeff Biesman, the CMO at National Debt Relief and Reach Financial.
Discussed in this episode:
Simplifying the market message
Understanding what motivates your buyers
Collecting Insights from your audience
Sponsors:
If you’re hiring, you need Indeed.
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*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Can a SaaS Startup Afford to Build a Media Company? | The Journey Nov 25, 2022

Show notes

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James and Dan discuss the viability of SaaS companies starting seperate media brands as a marketing play.
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
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*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Taking the Marketing out of Content Marketing | Echo Chamber Nov 23, 2022

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Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're talking about the evolution of content marketing and why it's time to focus more on the content and maybe less on the marketing.
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
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*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Ensuring Product Market Fit, with Lisa Horner Nov 21, 2022

Show notes

In this episode Benji talks to Lisa Horner Senior Vice President of Marketing at AppFolio.
Discussed in this episode:
The direct connection between pipeline and high product market fit
Getting clear on your ICP
Measuring market engagement

How To Scale a Media Company Within B2B | The Journey Nov 18, 2022

Show notes

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James and Dan discuss the role of an Executive Producer as the next evolution for modern B2B marketing teams.
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
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*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

The State of Branded Podcasts | Echo Chamber Nov 16, 2022

Show notes

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss a recent report released by Cohost, “The State of Branded Podcasts 2022 Report”.
Sponsors:
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*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

5 Elements of Successful Messaging, with Darr Gerscovich Nov 14, 2022

Show notes

In this episode, Benji talks to Darr Gerscovich, Vice President of Marketing at Appian Corporation.
Discussed in this episode:
- The 4C + D of Marketing Messaging
- Differentiating on something sustainable
- The importance of a clear ICP when crafting your message
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

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