B2B Growth

Latest Episodes:

Create Market Urgency Utilizing the Heroes Journey with Breene Murphy Jan 02, 2023

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In this episode, Benji talks to Breene Murphy, the Vice President of Strategy and Marketing at Carbon Collective.
Discussed in this episode:

The use of time, stakes, challenges, and rewards in marketing
How to invite your ICP into a story
Removing friction in the buying process

Best of 2022: Resonate and Stand Out with Joei Chan Dec 28, 2022

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In this best of 2022 episode, Benji talks to Joei Chan, Director of Brand & Content at 360Learning.
As B2B brands we are all looking to resonate and stand out in our content and media. Joei and 360Learning did this through an original series called Onboarding Joei. The short docuseries followed Joei Chan, a new employee, as she navigated her first 3 months on the job.

The Hottest B2B Brands Going into 2023 Dec 23, 2022

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In this episode James, Dan, and Benji discuss the hottest B2B brands right now. Who should we be paying attention to as we go into the new year? Who will win and truly build affinity with their audience in 2023?

Is Airbnb's Success Due to Brand Marketing? | Echo Chamber Dec 21, 2022

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Today James and Dan throw in their 2 cents on Airbnb's rise to success and the notion that the growth over the past 3 years has come as a result of brand marketing.

Best of 2022: Vitamins, Painkillers, and the Cure with Mario Paganini Dec 19, 2022

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In this Best of 2022 episode, Benji interviews Mario Paganini, Head of Marketing at STORD.
When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website.
See the STORD website, click here.

3 Content Marketing Motions and How to Use Them Dec 16, 2022

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For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts.
Discussed in this episode:

The pros & cons of the three motions
How to start a media brand from scratch
The value of launching a media brand in this economic climate

Is Chris Walker Right About the SEO Decline? | Echo Chamber Dec 14, 2022

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Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss Chris Walker's "war against SEO/SEM". Is this the beginning of the end for google search?

Best of 2022: How to Structure a Modern Marketing Team with Gaetano DiNardi Dec 12, 2022

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In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.
Discussed in this episode:
The 5 distinct Marketing units for optimal business performance
Demand capture vs. demand creator
How to better measure your marketing efforts

Our 2023 Predictions Dec 09, 2022

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In this episode Benji, James, and Dan look ahead to 2023 and provide 4 predictions for the year ahead.
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Descript, Open AI, & The $550M Valuation | Echo Chamber Dec 07, 2022

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Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss the eye-popping valuation of Descript and how Open AI stands to benefit from their ties to the video software company.
Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

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