B2B Growth

Latest Episodes:

Digging Out the Data: A Case for Measurement as a Core Company Value Aug 15, 2022

Show notes

In this cross-over episode we're sharing an episode from When Spreadsheets Hit the Fan . This show is produced by Sweet Fish Media .
In a business culture that demands speed and urgency, is a case to be made for using data to make the right decisions?
In this episode, we speak with Sean Collier, Chief Operating Officer at Etna Interactive.
Join us as we discuss:
The Importance of Data Based Decision Making
The Shortcomings of Product Based Organizations: Is there really a market for what you’re selling?
Finding the balance between speed vs data driven decisions
The Case for Measurement as a Core Company Value

The 4 Pillars of Thought Leadership Your SME's Must Have Aug 12, 2022

Show notes

In this replay episode, Dan Sanchez talks to Ashley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian .

The Marketing Channel You Can’t Overlook | Original Research Aug 10, 2022

Show notes

We spoke with 100 marketing leaders and asked "What is your most successful marketing channel?" In this roundtable discussion Benji , James , and Logan breakdown the findings.
Discussed in this episode:
Leveraging Organic Search to grow community across marketing channels
Optimizing organic search while emphasizing being human
Aligning searcher intent and your unique brand voice

It's Time for a New Marketing Scorecard, with Myles Madden Aug 08, 2022

Show notes

In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AI
Discussed in this episode:
The power of holding marketing accountable to revenue numbers.
Tips for implementing new measuring metrics
How marketing can impress and delight the C-suite and sales team

Brand vs Branding - The Debate with Sam Moss & Dan Sanchez Aug 05, 2022

Show notes

In this replay episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success.
Sam Moss takes the position that branding includes creating the logo, website, colors, and swag. Dan Sanchez takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader.
Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding.
Connect with Sam:
https://www.linkedin.com/in/sam1ca/
sam@1clickagency.com

The Marketing KPIs Your CEO Should Care About | Original Research Aug 03, 2022

Show notes

We spoke with 100 marketing leaders and asked "What are the marketing KPIs your CEO checks regularly?" In this roundtable discussion Benji, James, and Logan break down the findings.
Discussed in this episode:
The need to prioritize brand alongside demand
Growing demand by delivering unique content
Why pipeline must come from demand creation, not just demand capture

Is Your Content Intelligent? with Helen Baptist Aug 01, 2022

Show notes

In this episode Benji talks to Helen Baptist, Chief Operating Officer at PathFactory.
Discussed in this episode:
The core components of content intelligence
The power and complexity of a content audit
The future of content as a key converter

How Narrative, Category, & Community Work Together, with Kalim Aull Jul 29, 2022

Show notes

In this replay episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel which incorporates a Strategic Narrative, Category Design, and Community Building into one fine art.
Take a look at the visual model he created for reference: https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png

Your Marketing Teams Biggest Struggle | Original Research Jul 27, 2022

Show notes

We spoke with 100 marketing leaders and asked "What's your marketing team's biggest struggle?" In this roundtable discussion Benji, James, and Logan break down the findings.
Discussed in this episode:
How to beat the pervasive issue of shiny object syndrome
How to curate new ideas while executing your current strategy
The importance of setting goals and priorities
Recommendations/Resources:
What the Heck is EOS?
Deep Work by Cal Newport

A New Era for PLG, with Kyle Poyar Jul 25, 2022

Show notes

In this episode, Benji talks to Kyle Poyar, Operating Partner at OpenView.
Discussed in this episode:
Principles for the Age of Connected Work
PLG and community strategies
Delivering instant product value

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