B2B Growth

Latest Episodes:

Prospect Experience as Competitive Advantage with Doug Bell Jun 27, 2022

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In this episode Benji talks to Doug Bell , CMO at LeanData.
Discussed in this episode:
Why MQL/SQL shouldn't be the Holy Grail
Improving prospect experience
Content that converts

What a Record Label Can Teach B2B Marketers About Building a Brand, with Alex Heddle Jun 24, 2022

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In this replay episode, we talk to Alex Heddle, Vice President of Publishing at Big Machine Music.

Marketing Job Post Red Flags with Mary Keough Jun 23, 2022

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In this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 .
Discussed in this episode:
How to hone your job posts
4 red flags to watch out for when looking for a marketing job
The power of clarity around roles on your team
My biggest red flag is when they have a very general term like "plan, execute, and analyze, a digital marketing strategy." Am I in charge of the website? Blogs? SEO? Paid social? The digital sphere is gigantic. Huge red flag.

Increase Your TAM and Warm a New Market, with Will Lyon Jun 22, 2022

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In this episode Benji talks to Will Lyon, Sr. Manager of Strategic Marketing and Industry Solutions at 6 Sense.
Discussed in this episode:
Increasing your TAM effectively with Data
Using data to discern resonance and inform strategy
How to warm a new market

A Holistic Approach to Demand Generation, with Ken Marshall Jun 21, 2022

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In this episode Benji talks to Ken Marshall , Chief Growth Officer at RevenueZen .
Discussed in this episode:
Systems to turn your website into a powerful tool that generates new sales inquiries
A holistic approach to demand generation
Honing the why behind your marketing efforts

Maximize Opportunities Pre, During, and Post Event, with Jonathan Kazarian Jun 20, 2022

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In this episode, Benji talks to Jonathan Kazarian , the Founder and CEO of Accelevents.
Discussed in this episode:
how to best collect and leverage event data
how to leverage events as a core of your B2B marketing strategy
Utilizing the data to create forums for targeted groups

Building a Networking Group that Actually Adds Value, with Rob Volk Jun 17, 2022

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In this replay episode, we talk to Rob Volk, Founder at Foxbox Digital.

How to Structure a Modern Marketing Team, with Gaetano DiNardi Jun 16, 2022

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In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.
Discussed in this episode:
The 5 distinct Marketing units for optimal business performance
Demand capture vs. demand creator
How to better measure your marketing efforts

Effective Win/Loss Interviews, with Tirrah Switzer Jun 15, 2022

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In this episode, Benji talks to Tirrah Switzer, Senior Director of Product Marketing at Community Brands.
Discussed in this episode:
Why best practices aren't enough in win/loss interviews
Comparing in-house to 3rd party
How to best implement findings from the research

Authenticity Builds Brand, with Devin Reed Jun 14, 2022

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In this episode, Benji talks to Devin Reed, Head of Content Strategy at Gong.
We discuss, how to build credibility by being authentic and how to create a culture where creativity and innovation thrive.

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