B2B Growth

Latest Episodes:

From Gen Z to B2B: TikTok Strategy for Your Brand, with Emily Brady Jun 13, 2022

Show notes

In this episode, Benji talks to Emily Brady, Creative Content Lead at Sweet Fish Media.
Read the Full Guide here:
From Gen Z to B2B: How to Execute a TikTok Strategy for Your Brand - Sweet Fish Media
Discussed in this episode:
Why your company should be on TikTok
TikTok Strategies that win
B2B TikTok case studies

7 Principles for Explosive Top-line Growth, with Jeff Swystun Jun 10, 2022

Show notes

In this replay episode, we talk to Jeff Swystun, Consulting Chief Marketing Officer at Swystun Communications.

Marketing as Practice, Not Function, with Eric Olson Jun 09, 2022

Show notes

In this episode, Benji talks to Eric Olson, CMO at Quickbase.
We discuss:
Developing a "Win Together" culture
Unifying messaging & goals across departments
What it looks like to have Marketing own the pipeline

Forget "Product-First". Become an Audience-First Company, with Dan Sanchez Jun 08, 2022

Show notes

In this episode, Dan Sanchez borrows another concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step further and applies the thinking to audience growth.
You'll learn about:
The pros and cons of being a "product-first" company
How starting a company with an audience-first mindset works better.
Practical steps to become more audience focused with your company

Marketing: The Center of Corporate Strategy, with Rebecca Biestman Jun 07, 2022

Show notes

In this episode, Benji talks to Rebecca Biestman, CMO at Reputation.
We discuss:
Why we need a language shift in B2B around "brand"
How to bring up company positioning to the C-suite
When to start prioritizing brand in your organization

Creatively Showcase Your Product in Action, with Evan Davies Jun 06, 2022

Show notes

In this episode, Benji talks to Evan Davies, Head of Marketing, Partnerships, and Growth at Coda.
We discuss:
Creative ways to showcase applications of your product or service
The power of team rituals & incentives
Evan's key learnings after helping to build the Coda gallery

Professional Freedom Isn’t a Pipe Dream, with Chris Walker Jun 03, 2022

Show notes

In this replay episode, we catch up with Chris Walker, CEO of Refine Labs, and he explains how realizing he already had professional freedom transformed his career.
What we talked about:
What professional freedom is and how to claim it for yourself
The fear you need to overcome to branch out
How to get support from leadership at your workplace

Add Friction to Your Marketing, with Jacob Azia Jun 02, 2022

Show notes

In this episode, Benji talks to Jacob Azia, Consultant & Advisor for Early Stage tech companies.
Jacob discusses what the right amount of friction looks like in our marketing and how to move away from the obsessions with MQLs.

Using Customer Insights to Unlock Marketing Success, with Ryan Paul Gibson Jun 01, 2022

Show notes

In this episode, Benji talks to Ryan Paul Gibson, Founder of Content Lift.
With so much talk out there about how we need to "talk to our customers", it's only fitting to bring on an expert who can better define how to do that effectively. Ryan will explain how to pull out buyer insights and effectively transform your company accordingly.
Show notes:
https://en.wikipedia.org/wiki/Grounded_theory#Serendipity_pattern
https://www.contentlift.io/my-one-case-study

Create Content Your ICP Needs, with Nicole Bump May 31, 2022

Show notes

In this episode, Benji talks to Nicole Bump, Fractional Content Director at Bump Inbound.
A well-defined ICP should help inform the content we create, yet many organizations struggle to define their ICP beyond title and size of company. Today, Nicole provides helpful questions and direction to hone in and create content that matches what your ICP both wants and needs.

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