B2B Growth

Latest Episodes:

8 Steps For Building and Leading a High Performance Team, with Jen Anderson May 27, 2022

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In this episode, we talk to Jen Anderson, previously the Director of B2B Marketing at RentPath and currently VP of GTM Strategy Consulting at Shift Paradigm.

A New Position in an Existing Category, with Rowan Tonkin May 26, 2022

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In this episode, Benji talks to Rowan Tonkin, CMO at Planful.
Over the past 3 years at Planful, Rowan has focused much of his effort on defining their category in a saturated and mature market. Clearly, you can't just go off and create a new category without a ton of planning and intentionality. Today Rowan shares some of the difficulties they faced and the lessons learned throughout this process.

Don't Overlook Link Building, with Jeanna Barrett May 25, 2022

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In this episode, Benji talks to Jeanna Barrett, Founder & Chief Remote Officer at First Page Strategy.
Jeanna shares how FPS has seen massive success from link building through offering small business grants and data-driven content and how you can do similarly.

Competing on Thought Leadership, with Robert Buday May 24, 2022

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In this episode, Benji talks to Bob Buday, Founder and CEO at Buday Thought Leadership Partners LLC, and Author of the book "Competing on Thought Leadership".
Today Bob helps us rethink thought leadership. Sharing how to develop exceptional content and create demand for the expertise. Bob defines Thought Leadership as: "The acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. More broadly, and this is important, this as a business strategy, not just a marketing strategy."

The New Rules of Marketing and PR, with David Meerman Scott May 23, 2022

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In this episode, Benji talks to David Meerman Scott, marketing and business growth speaker, as well as the author of NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY.
Our theme today is what has changed and what has stayed the same. The first edition was published back in 2007 so we have 15 years now to look back on, including the evolution of social media and the rise of A.I.

Blending Sales Enablement with Demand Generation, with Tabitha Adams May 20, 2022

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In this replay episode, Lesley Crews talks with Tabitha Adams on precision demand marketing, blending sales enablement with demand generation, and developing a "people first, outcome second" mindset.

Keynote Video: A Better Way to Present Your Solution, with Maura Rivera May 19, 2022

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In this episode, Benji talks to Maura Rivera, CMO at Qualified.
As Qualified looks to shape their corporate narrative and paint a bigger picture of what they are bringing to market they have found one medium particularly useful, keynote videos. A 12-minute video, becomes a piece of pillar content informing the rest of their content strategy. Today we unlock how to use keynote videos in your marketing strategy.
For an example of the Qualified Keynote, click here.

The Rise of Community and How to Build One, with Sara Pion May 18, 2022

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In this episode, Benji talks to Sara Pion, Senior Growth Manager at Voiceflow.
B2B businesses hope to create a strong spirit of community with their clients and customers. However, this is far easier said than done. Voiceflow both built and migrated a large community of users and today Sara shares what she's learned through this process.

Onboarding Done Right, with Cynthia Gumbert May 17, 2022

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In this episode, Benji talks to Cynthia Gumbert, CMO at SmartBear.
Hiring is complex in 2022, successful onboarding is a must for the forward momentum of your department and organization as a whole. Cynthia shares how to sure up your onboarding process and create brand advocates from day one.

How Microsites Elevate Your ABM Approach, with Karthik Chandhramoulie May 16, 2022

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In this episode, Benji talks to Karthik Chandhramoulie, Sr. Director of Marketing at Guild Education.
At Guild Education, Karthik and his team are executing a highly personalized, ABM approach. Using microsites and retargeting Guild is getting their message in front of some of the largest organizations in the country. Learn how to personalize your storytelling and scale microsites in this fascinating episode.

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