B2B Growth

Latest Episodes:

4 Things Marketing Ops Is Thinking but Won't Tell You, with Charlie & Christie Apr 29, 2022

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In this replay episode, James Carbary and Dan Sanchez talk to Charlie Saunders and Christie Fusco, co-founders of marketing operations platform CS2, about 4 things your marketing ops person is thinking but won’t tell you.

Scaling Mental Models, with Kyle Williams Apr 28, 2022

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In this episode, Benji talks to Kyle Williams, Founder of Brickstack.
As marketing leaders, we feel the ongoing tension between what we say the product does vs what the product ACTUALLY does and how we go about addressing the market. Our best SDRs and CSRs know intuitively, from practice, how to best address potential buyers. Today Kyle shows us how to get that useful information from the heads of our team members into a repeatable system.

The Perils of Self-Centered Marketing, with Scott Miller Apr 27, 2022

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In this episode, Benji talks to Scott Miller, Senior Advisor at Franklin Covey.
What's the largest obstacle that stands in the way of massive success for us as marketers? Scott says it's misplaced focus. Far too often we hone in on what we love, instead of what our customers need. Rise above the marketing mess and find your customer-centric message!

Strong Brand Drives Demand with Lori Cohen Apr 26, 2022

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In this episode, Benji talks to Lori Cohen, Fractional CMO with Chief Outsiders.
If you run marketing at a B2B company and you prioritize demand generation over building a brand, Lori says - "you’ll eventually hit a wall". Today we discuss how a strong brand drives demand.

Where's the Proof? with Cristy Garcia Apr 25, 2022

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In this episode, Benji talks to Cristy Ebert Garcia, CMO at Impact.com.
It's one thing to say we need to tie revenue to our marketing efforts, it's another to put a plan in place that executes on it consistently. Today Cristy provides her thoughts on attribution and how to discuss marketing with the C-suite.

When Customers Want To Talk To A Human, with Samantha Stone Apr 22, 2022

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In this replay episode, Ethan Beute, Chief Evangelist at BombBomb, talks with Samantha Stone, founder and CMO of The Marketing Advisory Network, about communicating with customers in times of confusion, frustration, and anxiety.

What B2B can Learn from B2C, with Keith Messick Apr 21, 2022

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In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly.
We've come to a time in B2B marketing where more and more we're taking ideas from B2C marketing. But it hasn't always been that way. Today we jump into a time machine to discuss the evolution and how that informs where we are now, in 2022.

Marketing Informed Recruitment and Retention with Susan Vitale Apr 20, 2022

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In this episode, Benji talks to Susan Vitale, Chief Marketing Officer at iCIMS.
With the great resignation and many renegotiating on a personal level what we want from work, recruitment and retention are hot topics across the business landscape currently.
iCIMS recently released the "2022 Workforce Report" and found that job openings were up 86%, hires were up 45% and job applications were down 11%. Finding the talent is difficult, it's scarce.
Today, Susan helps us navigate these uncertain times with a clear path for growth.

Stop Losing MQLs, with Maia Morgan Wells Apr 19, 2022

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In this episode, Benji talks to Maia Morgan Wells, Senior Content Marketing Manager at Act-On and host of The Marketing Hero Podcast.
Maia explains the power of having your team own a couple of key verticals and breaks down how you can use content clusters to force alignment around those verticals.

How Attribution Works in the Real World, with Eric Stockton Apr 18, 2022

Show notes

In this episode, Benji interviews Eric Stockton, VP of Demand Generation at Constant Contact.
We discuss a recent research report published by Constant Contact around Attribution and how it actually works. To view the research report, click here.
Today we also debut a new format. A roundtable discussion before the interview, where we take on timely marketing topics. Have feedback on the new format? Reach out to Benji with things you liked or suggestions for improvement. We love hearing from you.

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