B2B Growth

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**B2B Growth**

Conversations from the frontlines of marketing.

Latest Episodes:

How to Build a Four-Point Demand Gen Strategy with Brett Trainor Apr 01, 2022

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In this replay episode, Lesley Crews talks with Brett Trainor about how to shift your mindset and focus on growth.

Personality: The Superpower in Business, with Melissa Rosenthal Mar 31, 2022

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In this episode, Benji talks to Melissa Rosenthal, Chief Creative Officer at ClickUp.
Melissa provides a breakdown of the importance of humanizing your brand and getting crystal clear on the personality of your company.

Stop Avoiding Brand in the Boardroom, with Drew Neisser Mar 30, 2022

Show notes

In this episode Benji talks to Drew Neisser, Founder of Renegade and CMO Huddles. Recently named on Linkedin's 2022 list of Top Voices in Marketing and Advertising.
Today we are destroying the myth that brand is "fluffy", clearing away the clutter around brand alignment, and providing actionable steps for marketing leaders to reinforce the importance of brand in the boardroom.

Founder Led Selling, with Jen Abel Mar 29, 2022

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In this episode, Benji talks to Jen Abel, Co-Founder of Jjellyfish.
Jen shares the secrets of 0 to 1, Founder led sales. How do we identify early adopters and when is your company ready to start handing off sales to a sales team? This episode is a great chance for marketing leaders to get out of their typical scope and expand their insights into growth and sales motions.

Alignment Under Construction, with Lisa Smith Mar 28, 2022

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In this episode, Benji talks to Lisa Smith, VP, Integrated Marketing at Demandbase.
In a season of rapid growth, how do organizations maintain synergy and alignment? That's the question Lisa helps us tackle today. Demandbase recently acquired three companies, so cultivating teamwork and providing systems for continued top-level execution is top of mind for Lisa and we get to glean from that wisdom in this episode.

How to Leverage PR’s Impact for ABM Results with Dara Treseder Mar 25, 2022

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In this replay episode Logan Lyles talks to Dara Treseder, formerly CMO at Carbon, now at Pelaton.

Creation vs. Distribution with Justin Simon Mar 24, 2022

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In this episode, Benji talks to Justin Simon, Head of Content Marketing at Metadata.io.
If you struggle to get the most out of your content, Justin is here to help. Today, Justin shares how to spread out content so you get more pipeline, traffic, and attention.

5 Challenges Facing Creative Teams with Russ Somers Mar 23, 2022

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In this episode, Benji talks to Russ Somers, CMO at Lytho.
Creative teams face numerous challenges, today Russ identifies his top 5 and we spend the bulk of our time providing remedies to these issues that are so often prevalent.

How to Find Fulfilling Work with Emily Melious Mar 22, 2022

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In this episode, Benji talks to Emily Melious, Fulfillment Coach andCEO of Launch Consulting.
Fulfilling work can seem elusive. How do we even measure it? Today Emily gives us three key areas she believes lead to fulfillment. This conversation goes beyond tactics and tips we typically discuss on the podcast and drives at the heart of our work as marketing teams.

The Science, Art, and Voodoo of Marketing with Steve Hartert Mar 21, 2022

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In this episode, Benji talks to Steve Hartert, Chief Marketing Officer at JotForm.
In this lively conversation, Steve breaks down the 3 core pieces of a marketing strategy and details the necessity of laser focus on your customers.

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