B2B Growth

Latest Episodes:

One of the Dumbest Marketing Campaigns Ever with Christopher Lochhead (2 of 2) Apr 15, 2022

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In this replay episode (part 2 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

Why Category Design is a Marketing Superpower with Christopher Lochhead (1 of 2) Apr 14, 2022

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In this replay episode (part 1 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

11 Ways to Focus and Get More Done with Benji Block Apr 13, 2022

Show notes

In this episode, Benji provides practical ways to stay zoned into your work. If you struggle to stay on task and get deep work done, today's show is for you.
11 Ways to Focus and Get More Done:
1. Live from your calendar
2. Hardest Task(s) First
3. Say "Oops, O well"
4. Lunchtime Walk
5. Rock Work (Live from Calendar)
6. Set your workspace
7. Tuesdays Sweetfish company-wide Focus Hours
8. Stand after lunch
9. Monitor Water in-take
10. Set intentions for tomorrow
11. Ask for help

Never Grow Your Show Alone, with Dan Sanchez Apr 12, 2022

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In this episode, Benji interviews Dan Sanchez, Director of Audience Growth here at Sweet Fish Media.
Are you a B2B Podcaster interested in joining Mic Club? Learn more and sign up here.

Can PLG and Traditional Sales Play Well Together? with Shanee Ben-Zur Apr 11, 2022

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In this episode, Benji talks to Shanee Ben-Zur Chief Growth & Marketing Officer at Crunchbase.
Today's discussion centers around how to have your product-led growth motion - self-serve, and your traditional sales team, play well together. This is a breakdown of a hybrid model that can bring alignment and new possibilities to your organization.

Practical Tips for Future CMOs, with Christelle Flahaux Apr 08, 2022

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In this replay episode, we talk to Christelle Flahaux, SVP of Brand and Experiences at Automation Anywhere. Formerly, Vice President of Marketing at FortressIQ.

Leverage ABM and Creativity to Thrive with Christine Switzer Apr 07, 2022

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In this episode, Benji talks to Christine Switzer, a marketer at Ridgeline.
Much of the work Christine does in her role these days is thinking about — How to sell a brain transplant and heart surgery. Not literally, but instead how to get across a complex value prop in an industry often set in its ways. Christine shares her learnings today to help you level up your marketing and messaging right away.

3 Pillars to an Excellent Marketing Strategy, with Mada Seghete Apr 06, 2022

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In this episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch.
Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant. What are the 3?
EDUCATION
RELATIONSHIPS
EXTREME MEASUREMENT

ICP Informed Storytelling, with Tim Harris Apr 05, 2022

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In this episode, Benji talks to Tim Harris, Director of Product Marketing at Uniphore.
Tim takes time to walk us through a recent ad campaign Uniphore ran and how their ICP informed their storytelling.

The Vital Relationship Between Product and Growth Marketing with Arta Shita Apr 04, 2022

Show notes

In this episode, Benji talks to Arta Shita, Head of Growth Marketing at Testlio.
Often we discuss the importance of alignment between sales and marketing, but today Arta shines a spotlight on a relationship easily overlooked. The connection between Growth and Product marketing if done well may just unlock a new level of momentum for your organization.

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