B2B Growth

Latest Episodes:

Resonate and Stand Out with Joei Chan Mar 17, 2022

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In this episode, Benji talks to Joei Chan, Director of Brand & Content at 360Learning.
As B2B brands we are all looking to resonate and stand out in our content and media. Joei and 360Learning did this through an original series called Onboarding Joei. The short docuseries followed Joei Chan, a new employee, as she navigated her first 3 months on the job.

Behind the Scenes of B2B Growth with Benji Block Mar 16, 2022

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In this episode, Rex Biberston, VP of Revenue at Sweetfish, is interviewing Benji.
If you've ever wondered what goes into producing a daily podcast or how to up the quantity and quality of your content today's episode is for you. Today we pull back the curtain on B2B Growth and giveaway Benji's learnings from his first 4 months as B2B Growth Host.

Broad Offerings Simplified with Chris Lynch Mar 15, 2022

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In this episode, Benji interviews Chris Lynch, Chief Marketing Officer at Mindtickle.
B2B marketers are constantly trying to simplify complicated, broad offerings. Honing the craft of distilling the complex into plain English is top of mind for many of us and today Chris imparts his learned wisdom providing a way forward for us to do exactly that.

What's Missing in Your Email Campaign? with Jordan Decker Mar 14, 2022

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In this episode Benji talks to Jordan Decker, Vice President of Demand Generation at PatientPop.
B2B email can feel stale and robotic, but Jordan believes email can be exciting and extremely valuable to your companies bottom line. Todays conversation is a tactical dialogue on what's working for PatientPop in their email campaigns right now and how we can level up our next outreach.

A Guide to a Better Pricing Model with Ajit Ghuman Mar 11, 2022

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In this replay episode, we're discussing the complex balancing act that is pricing. How can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs?
Ajit Ghuman, Director of Pricing and Packaging at Twilio, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence.
Ajit’s advice: Don’t fear pricing!

You've Got PLG All Wrong, with Jason McClelland Mar 10, 2022

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In this episode Benji talks to Jason McClelland, CMO at Algolia. Jason brings a wealth of experience as it pertains to Go-to-Market strategy from his time at Adobe and Heroku.
Together we discuss how GTM is often misunderstood and often not integrated past a freemium offering. This conversation provides instruction on user experience, analyzing data signals, and developing a experimental team that has a dotted line directly to the executive team.

Streamline Your Marketing Systems with Sarah Noel Block Mar 09, 2022

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In this episode Benji talks to Sarah Noel Block, CEO of Tiny Marketing.
If content marketing is overwhelming you right now and you need strategies for better distribution, Sarah provides the practical takeaways you're looking for.

A/B Test Your Way to Success with Tim Rickards Mar 08, 2022

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In this episode Benji talks to Tim Rickards, Managing Director, Social & Content Strategy at Hearsay Systems.
From micro to macro, A/B testing allows us to explore resonance and what truly matters to our audience. Tim provides practical insights regarding the use of story vs data, and we discuss how to be effective in a highly regulated industry like finance.

Marketing in the Metaverse with Danielle Bechtel Mar 07, 2022

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In this episode, Benji discusses the past, present, and future of marketing with Danielle Bechtel.
We're pondering the Metaverse, how developers and Gen Z are shaping the marketing landscape, and what we have to be excited about in this new virtual world.

Differentiation Isn't About Features or Price with Stacy Sherman Mar 04, 2022

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In this replay episode, Ethan Beute , Chief Evangelist at BombBomb, talks with Stacy Sherman, founder of DoingCXRight, about the connection between EX and CX, co-creating with your customers, and being more personal and human with video.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast here or in your favorite podcast player.

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