B2B Growth

Latest Episodes:

#BehindTheCurtain 24: How We Set & Track Goals at Sweet Fish May 10, 2020

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In this episode of the #BehindTheCurtain Series, James & Logan talk about how we've customized our goal setting & tracking approach on the leadership team at Sweet Fish. We share: 1) Why some standard approaches haven't worked for us 2) How we discuss & track ongoing goals on a weekly basis 3) How we've taken a slow approach to rolling out our goal setting framework If you like this episode, you'll probably also love: Why You Should Stop Using To-Do Lists (And What To Do Instead) w/ Kevin Kruse The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni At The Table with Patrick Lencioni on Apple Podcast Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

1257: A 5 Step Follow Up Process to Engage Your LinkedIn Audience w/ Matt Heinz May 09, 2020

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In this episode we talk to Matt Heinz, President of Heinz Marketing & Host of Sales Pipeline Radio. If you like this episode, you'll probably also love: How to Turn Marketing From a Cost Center to a Profit Center Measuring the Impact of Content on Sales Pipeline Contribution & Conversion Getting Personalization Right in B2B Sales #ContentBasedNetworking 2: How to Do Content Collaboration at Scale 5 Research Based Insights Into How Marketers Buy Why (or why not) B2B Marketers Should Leverage Podcasts Announcing Our 1st Sales Hire (and a LinkedIn Engagement Tactic Everyone Should Use) with Logan Lyles LinkedIn Video from Matt Heinz Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1256: The 3-Parts to Every B2B Sales Negotiation (& How to Approach Them) w/ Jeb Blount May 08, 2020

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In this episode we talk to Jeb Blount, CEO at Sales Gravy, Author, Keynote Speaker & Podcast Host. Jeb shares a 3-part framework to every sales negotation & tips from his recently released book INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal. Jeb defines the MLP framework (Motivation, Leverage, Power) in every B2B sales negotiation & how to manage negotiation throughout your entire sales process. If you like this episode, you'll probably also love: 4 Strategies to Become a Master Negotiator in B2B Sales (Part 1) w/ Chris Voss and Why Deal Killers Are More Important Than Deal Makers in B2B Sales (Part 2) w/ Chris Voss Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#CX 51: Pirating the Best Sales Tips and Tactics w/ Tyler Menke May 07, 2020

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Tyler Menke, author of The Pirate's Guide to Sales, about learning from the best to become the best. Listen to more conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com

1255: PPC for SaaS Companies: Everything You Need to Know (Part 3 of 3) w/ Dylan Hey May 06, 2020

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In this episode we talk to Dylan Hey, CEO of Hey Digital. Sweet Fish is hiring! Click here to learn more. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#NewPodcast: Healthcare Simplified May 05, 2020

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In this episode of the #NewPodcast series, we share a part of the very first episode of Healthcare Simplified with Tyler Willse and Ned Dukehart of Alleagant. Healthcare Simplified is a podcast dedicated to helping executives, HR teams, and business owners navigate increased complexity in modern business healthcare solutions. Whether you’re trying to simplify your healthcare administrative solutions, explore the world of benefits, or use data analytics to predict the latest trends and opportunities, this show is dedicated to helping you create a frictionless healthcare experience for you and your employees. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

1254: PPC for SaaS Companies: Everything You Need to Know (Part 2 of 3) w/ Dylan Hey May 05, 2020

Show notes

In this episode we talk to Dylan Hey, CEO of Hey Digital. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1253: PPC for SaaS Companies: Everything You Need to Know (Part 1 of 3) w/ Dylan Hey May 04, 2020

Show notes

In this episode we talk to Dylan Hey, CEO of Hey Digital. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#BehindTheCurtain 23: 4 Reasons You Should Tell Customers You're Not a Good Fit May 03, 2020

Show notes

In this episode of the #BehindTheCurtain Series, Kelsey & Logan talk about reasons why you should tell your customers you're not a good fit. If you like this episode, you'll probably also love: Does Transparency Sell Better Than Perfection? with Todd Caponi And Todd's book: The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results by Todd Caponi Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

1252: 7 Pitfalls to Avoid When Scaling Up Your Startup w/ Mike McDerment May 02, 2020

Show notes

In this episode we talk to Mike McDerment, Co-Founder & CEO at FreshBooks. You can connect with Mike McDerment on Twitter: @MikeMcDerment If you like this episode, you'll probably also love: 923: 3 Leadership Lessons from Bootstrapping to $150MM w/ Tomas Gorny Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

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