B2B Growth

Latest Episodes:

1247: Build Your Marketing Strategy on Trust w/ Jeanne Hopkins Apr 24, 2020

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Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand. On this episode, I interview Jeanne Hopkins, CMO at Lola.com: What we talked about: Trusting your team, 3 buyer personas, and the impossibility of using the same messaging Creating content for individual personas and the Voice of the Customer meeting Where you vacation when you work for a travel company (New Hampshire, actually) Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

1246: 3 Tips for Successfully Implementing OKRs w/ Jonathan Smalley Apr 24, 2020

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In this episode we talk to Jonathan Smalley, Founder at Yaguara. For more on driving an intentional & thriving culture, check out Sweet Fish's new podcast that goes deep on topics like this: Crafting Culture Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#CX 49: Have I Oversimplified CX? w/ Ethan Beute Apr 23, 2020

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business introduces for conversation the essence of customer experience: how you make people feel. Subscribe to hear every episode of Ethan's podcast, The Customer Experience Podcast, by using the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com

1245: 4 Ways to Measure the Impact of Your Marketing Automation Platform w/ David Greenberg Apr 22, 2020

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In this episode we talk to David Greenberg, SVP of Marketing at Act-On Software. David shares 4 ways to measure the effectiveness of your marketing automation platform: 1) Control 2) Visibility 3) Access to Behavioral Data 4) Adoption He also talks about 4 keys to evaluating marketing automation software contracts & vendors: 1) Clear pricing models 2) Term commitments 3) Scrutinizing SLAs 4) Level of understanding of your business Sweet Fish is hiring! Click here to learn more. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#NewPodcast: The Audible-Ready Podcast Apr 21, 2020

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In this episode of the #NewPodcast series, we share a part of the very first episode of The Audible-Ready Podcast with John Kaplan of Force Management Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

1244: How to Improve CX for Your Channel Partners w/ Steven Kellam Apr 20, 2020

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In this episode we talk to Steven Kellam, SVP of Marketing and Alliances at 360insights. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#BehindTheCurtain 21: Why You Should Fire Like You Hire w/ Bill Reed Apr 19, 2020

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In this episode of the #BehindTheCurtain Series, Logan talks to our COO, Bill Reed, about why you should approach your firing process with the same care as you do your hiring & onboarding processes. Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

#5Things: Adrian Cohn Apr 18, 2020

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In this episode we talk to Adrian Cohn, Director of Brand Strategy and Communications Smartling & host of the Move the World with Words podcast. Adrian shares the 5 Things he can't live without: 1) His family & dog 2) Trek Emonda SLR Pro (his bike) 3) His iPhone 4) Drift 5) Calm app Check out Adrian's last appearance on the podcast here: Episode 1093: How To Move The World With Words Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#B2BTech 2: Running Your Business at Optimal Profitability w/ Scott Goemmel Apr 17, 2020

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To most CEOs, running a business at optimal profitability sounds a little far-fetched. However, to achieve optimal profitability means your business will be prepared for selling whenever the opportunity presents itself. And someday, your business will eventually be sold. In this episode of B2B Tech Talk, guest host James Carbary of Sweet Fish Media sits down with a business advisor to CEOs and partner at A&G Advisory Services, Scott Goemmel. Live from Ingram Micro’s ONE event, the two discuss: Annuity and business valuation How A&G helps businesses run at optimal profitability How to build a plan to reach optimal profitability Follow us on Twitter @IngramTechSol #B2BTechTalk Sponsored by Cisco and Ingram Micro Financial Solutions Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

1243: Creative Ways to Customize Buyer Journeys With Email Marketing w/ Mike Feller Apr 17, 2020

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In this episode we talk to Mike Feller, Chief Revenue Officer at ActivePipe. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

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