B2B Growth

Latest Episodes:

#Books 12: How To Cut Through The Noise and Get Noticed w/ Douglas Burdett & James Muir May 01, 2020

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In this 12th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount

#CX 50: The Marketing Impacts of Artificial Intelligence w/ William Ammerman Apr 30, 2020

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with William Ammerman, author of The Invisible Brand, about the impacts of artificial intelligence and machine learning on you as both a consumer and an operator inside a business. Listen to more conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

1251: Demand Generation vs Lead Generation: What’s More Effective? w/ Chris Walker Apr 30, 2020

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In this episode we talk with Chris Walker, CEO of Refine Labs. Check out the article based on this episode here. If you like this episode, you'll probably enjoy Chris's other episodes on B2B Growth: How to Understand and Leverage the Difference Between Brand Marketing and Performance Marketing Why You Should Ramp Up Your Content Marketing Right Now Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1250: 4 Elements Every Content Theme Must Have w/ Rachel Serpa Apr 29, 2020

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In this episode we talk to Rachel Serpa, Director of Content Marketing at Sigma Computing. If you like this episode, you'll probably also love: #BehindTheCurtain 15: How We Crafted Our Mission & Vision Statements w/ James Carbary & Logan Lyles 980: 5 Triggers that Drive Emotional Buying Decisions (Even in B2B) w/ Daniel Codella How to design and execute a great content marketing strategy Sweet Fish is hiring! Click here to learn more. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1249: Key Lessons to Successfully Pivoting in Your Startup Journey w/ Johnathan Grzybowski Apr 28, 2020

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In this episode we talk to Johnathan Grzybowski, CMO and Co-Founder at Penji. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#NewPodcast: What Lies Beneath? Apr 28, 2020

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In this episode of the #NewPodcast series, we share a part of the very first episode of What Lies Beneath with Interos’ CEO and third-party risk expert Jennifer Bisceglie. What Lies Beneath? is a podcast for anything and everything about risk. Learn the ins, outs, ups, and downs of protecting your company (and yourself) from risk. How does Starbucks ethically source their coffee beans? How does Goldman Sachs ensure the safety of their investments? How does NASA safely procure materials used in space travel? Find out as we travel across the wide, wild world of risk! Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

#CEO 3: 3 Ways to Master Your Growth as CEO w/ Promise Phelon Apr 27, 2020

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CEO and Chairperson, Promise Phelon opens up to long time peer and fellow serial entrepreneur, show host John Belizaire, about her leadership learning arc. Promise gets candid about realizing how much her team depended on her, and how that both frightened and fueled her. She shares her learnings acquired over the course of her journey as an underdog CEO. Focusing on well-rounded growth and an eye on what’s to come, John and Promise talk C-level shop and her upcoming book, “The Way of the Growth Warrior”. We had a chance to talk about: The personal and professional growth experiences of entrepreneurs Leading during times of crisis How important being human and mastering yourself is to CEO success Why relationships matter at the C-level, especially during times of crisis Antifragile-Things That Gain From Disorder by Nassim Nicolas Taleb If you have a question, join the discussion on Instagram @ceoplaybook.co This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK. You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.

1248: How Gratitude Increases Open Rates & Deal Sizes in B2B Sales w/ Jonathan Koo Apr 27, 2020

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In this episode we talk to Jonathan Koo, VP of Marketing at Thnks. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#BehindTheCurtain 22: 3 Benefits of Recreating an Open Office with Zoom Apr 26, 2020

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In this episode of the #BehindTheCurtain Series, James & Logan talk about how you can recreate the benefits of an open office environment when working remotely via Zoom (or another conference call tool). We talk about 3 specific benefits: 1) Reducing feelings of isolation among your team members 2) Allowing leadership to be more connected to your team (and vice versa) 3) Allowing the cross-pollination of ideas that wouldn't happen with only scheduled calls with a specific agenda (hat tip to Ethan Beute on this one) Some things to keep in mind: 1) Limit the time you use this strategy (not all 40 hours of the work week) 2) You'll have to think about productivity differently 3) Don't schedule really "deep work" during these times. If you like this episode, you'll probably also love: At The Table with Patrick Lencioni on Apple Podcasts Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

#5Things: James Kessinger Apr 25, 2020

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In this episode of the 5 Things Series we talk to James Kessinger, CMO at Hushly. James shares the 5 Things he can't live without: 1) Laptop 2) His Agency 3) Intent Data 4) LinkedIn 5) Hushly customers Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

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