B2B Growth

Latest Episodes:

#BehindTheCurtain 25: How to Empower Your Team to Make Better Decisions w/ Bill Reed May 17, 2020

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In this episode of the #BehindTheCurtain Series, Logan talks with our COO, Bill Reed, about the fulcrum of decision-making: why you should push decisions down to the people closest to the customer (or the problem you're trying to solve). Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

1262: 4 Myths of Outsourcing Your Inside Sales Team w/ Sam Newey May 16, 2020

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In this episode we talk to Sam Newey, Head of Revenue & Growth at MarketStar. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#B2BTech 3: How an IT Pioneer Launched His Own Business w/ Michael Coopersmith May 15, 2020

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It’s true: IT pros usually aren’t famous for their sales and marketing skills. But that shouldn’t stop tech experts from building their own business when they see the opportunity to do so. It certainly didn’t stop the founder of Integrated Technology Systems NYC, Michael Coopersmith. In this episode of B2B Tech Talk, guest host James Carbary of Sweet Fish Media catches up with Michael to talk business at Ingram Micro’s ONE event. The two discuss: How Michael went from IT pioneer to owner of a multi-million-dollar company Michael’s approach to keeping data secure for SMBs How being an Ingram Micro partner has helped Michael’s business succeed Follow us on Twitter @IngramTechSol #B2BTechTalk Sponsored by Cisco and Ingram Micro Financial Solutions Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

1261: The 4 Moments You Must Win to Retain B2B Customers w/ Tim Riesterer May 15, 2020

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In this episode we talk to Tim Riesterer, Chief Strategy Officer at Corporate Visions and Author of The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers. If you like this episode, you'll probably also love: 4 Strategies to Become a Master Negotiator in B2B Sales(Part1) w/ Chris Voss And Why Deal Killers Are More Important Than Deal Makers in B2B Sales (Part 2) w/ Chris Voss Also, check out this episode on The B2B Sales Show: Does Transparency Sell Better Than Perfection? w/ Todd Caponi Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#CX 52: Building Relationships by Creating Content w/ James Carbary May 14, 2020

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with James Carbary, author of Content-Based Networking, about instantly connecting with anyone you want to know through content collaboration. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com

1260: Missed Branding Opportunities: How to Avoid Them Across Digital Channels w/ Ross Kimbarovsky May 13, 2020

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In this episode we talk to Ross Kimbarovsky Founder & CEO at crowdSPRING. If you like this episode, you'll probably also love: 3 Steps to Increase Revenue Through Design Consistency w/ Garrett Jestice You can connect with Ross Kimbarovsky on Twitter: @rosskimbarovsky and @crowdspring Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#NewPodcast: TechTables May 12, 2020

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In this episode of the #NewPodcast series, we share a part of Episode 4 - How Samsung is Shaping the Future of Health with Wearables & Connected Devices with Wonjin Kim, Director, Digital Health Wearable Solutions at Samsung. TechTables is a design and technology Q&A podcast which mixes the best in design and technology innovations. You’ll join host Joe Toste - as he interviews industry leaders from across the world from startups to Fortune 500 behemoths - mixing it up each week with topics ranging from design, product innovation, engineering, mobile, product development, emerging technologies (mR, AR, VR, AI), IoT, cloud, and industry 4.0. TechTables is sponsored by Nagarro - a high-end technology solutions company to some of the world’s leading organizations across industries from retail, manufacturing, automotive, airlines, insurance, banking, and high tech in Silicon Valley. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Podcasts

1259: PR & SEO Tactics that Generated 40 Million Page Views w/ Dmitry Dragilev May 12, 2020

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In this episode we talk to Dmitry Dragilev, Founder at JustReachOut.io. If you like this episode, you'll probably also love: How to Skyrocket Organic Traffic in 5 Steps with Gaetano DiNardi And Our New SEO Strategy: Google Alphabet Soup w/ Logan Lyles & James Carbary https://www.criminallyprolific.com/press/#podcast The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#CEO 4: The Venture Capitalist Playbook w/ Chip Hazard May 12, 2020

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There are a ton of variables that go into the perfect formula between venture capitalists and CEOs. Fortunately, venture capital investor Chip Hazard (Flybridge) offers a detailed and actionable playbook for welding the best CEO/VC relationships. In this episode, John and Chip discuss: The characteristics and habits of the best entrepreneurs Why venture capitalists should be supportive but also know how to push their CEOs How Chip’s new female-focused fund called XFactor Ventures is supporting women founders Advice for first-time founders Resources mentioned: Flybridge Capital’s / Chip Hazard’s Article Series - Part 1, Part 2, Part 3. Peter Thiel -- Zero to One Jeff Bussgang‘s Mastering the VC Game Fundraising resources: How to Raise Money When You’re an Underdog John’s Mental Candy Newsletter If you have a question, join the discussion on Instagram @ceoplaybook.co This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK. You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.

1258: The Next Evolution of Sweet Fish Media w/ Dan Sanchez May 11, 2020

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In this episode we talk to Dan Sanchez, the new Director of Audience Growth at Sweet Fish Media. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

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